毛巾市場機會、成長促進因素、產業趨勢分析及預測（2025-2034年）

2024 年全球毛巾市場價值 170 億美元，預計到 2034 年將以 5.4% 的複合年成長率成長至 287 億美元。

飯店和旅遊業是推動這一成長的重要因素，飯店、度假村、水療中心和健康中心需要穩定供應符合衛生標準並能提升賓客體驗的高品質毛巾。毛巾已不再只是功能性用品，它們也成為品牌形象的一部分，通常會客製化顏色或印上品牌標識，以提升顧客滿意度。國際旅行的日益普及以及消費者對耐用、奢華且美觀的毛巾的需求不斷成長，進一步刺激了市場需求。精品旅館和健康旅遊的興起也為水療和泳池用毛巾等特色毛巾創造了機會。埃及棉和土耳其棉等優質紡織品在高度依賴旅遊業的地區尤其受歡迎，這為製造商提供了更多機會，使其能夠提供符合全球酒店客戶需求的客製化解決方案。

2024年，浴巾市場規模預計將達97億美元。浴巾仍然是家庭和商業場所個人護理和衛生的必需品，因此需求持續旺盛。消費者優先考慮柔軟度、吸水性和耐用性，這促使他們更加青睞埃及棉、土耳其棉和竹纖維混紡等優質材料。無論是經濟型市場或高階市場，浴巾市場的需求都保持穩定。

2024年，線下銷售通路佔比高達71.4%，反映出消費者對傳統零售通路的持續依賴。超市、大型超市、紡織品專賣店和家居用品店讓消費者親身感受毛巾的品質、質地和設計。這種觸覺體驗對於評估毛巾的柔軟度和吸水性至關重要。線下通路也充分利用衝動消費、季節性促銷和在地化行銷策略，從而提升城鄉地區的整體銷售額。

美國毛巾市場佔據74.9%的市場佔有率，預計2024年市場規模將達25億美元。美國市場的成長主要得益於消費者對健康、衛生和永續產品日益成長的興趣。消費者積極尋找由優質、柔軟且環保的材料製成的毛巾，例如有機棉和竹纖維。居家照護（包括居家水療和健身活動）的趨勢推動了對舒適度和吸水性俱佳的專業毛巾的需求。電子商務平台為消費者提供了充足的管道，讓他們能夠購買優質的健康毛巾產品。

全球毛巾市場的主要參與者包括Alok Industries、Welspun、Standard Textile、Trident、Indus Home、1888 Mills、Loftex China、Zorlu Textiles、Noman Group、Himatsingka Linens、Izawa Towel、Sunvim、Move Frottana、WestPoint Home和Feroze18888。毛巾市場的企業正採取多種策略來鞏固市場地位。他們加大研發投入，致力於打造更柔軟、更耐用、更環保的創新紡織品。品牌正利用客製化和品牌推廣服務，為飯店客戶提供服務，以增強客戶忠誠度。拓展線上線下通路的分銷網路有助於擴大市場涵蓋範圍，而與生活方式和健康品牌的合作則能提升品牌知名度。許多公司正專注於永續的採購和生產方式，以吸引具有環保意識的消費者。

目錄

第1章：方法論與範圍

第2章：執行概要

第3章：行業洞察

• 產業生態系分析
  • 供應商格局
  • 利潤率
  • 每個階段的價值增加
  • 影響價值鏈的因素
• 產業影響因素
  • 成長促進因素
    • 不斷發展的酒店和旅遊業
    • 消費者個人衛生意識日益增強
    • 對永續和環保產品的需求日益成長
  • 產業陷阱與挑戰
    • 原物料價格波動
    • 競爭激烈，市場飽和
  • 機會
    • 環保產品創新
    • 高級設計師毛巾
• 成長潛力分析
• 未來市場趨勢
• 技術與創新格局
  • 當前技術趨勢
  • 新興技術
• 價格趨勢
  • 按地區
  • 按類型
• 監管環境
  • 標準和合規要求
  • 區域監理框架
  • 認證標準
• 波特的分析
• PESTEL 分析
• 消費者行為分析
  • 購買模式
  • 偏好分析
  • 消費者行為的區域差異
  • 電子商務對購買決策的影響

第4章：競爭格局

• 介紹
• 公司市佔率分析
  • 按地區
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 合作夥伴關係與合作
  • 新產品發布
  • 擴張計劃

第5章：市場估算與預測：依類型分類，2021-2034年

• 主要趨勢
• 浴巾
• 手巾
• 廚房用紙巾
• 其他（沙灘巾、健身毛巾等）

第6章：市場估算與預測：依材料分類，2021-2034年

• 主要趨勢
• 紙
• 棉布
• 亞麻布
• 超細纖維毛巾
• 其他材質（竹纖維、毛巾布等）

第7章：市場估計與預測：依價格分類，2021-2034年

• 主要趨勢
• 低的
• 中等的
• 高的

第8章：市場估算與預測：依最終用途分類，2021-2034年

• 主要趨勢
• 住宅
• 商業的
• 工業的

第9章：市場估算與預測：依配銷通路分類，2021-2034年

• 主要趨勢
• 線上
  • 電子商務網站
  • 公司網站
• 離線
  • 專賣店
  • 超市/大型超市
  • 其他（百貨公司等）

第10章：市場估計與預測：依地區分類，2021-2034年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第11章：公司簡介

• 1888 Mills
• Alok Industries
• Feroze1888 Mills
• Himatsingka Linens
• Indus Home
• Izawa Towel
• Loftex China
• Move Frottana
• Noman Group
• Standard Textile
• Sunvim
• Trident
• Welspun
• WestPoint Home
• Zorlu Textiles

The Global Towel Market was valued at USD 17 billion in 2024 and is estimated to grow at a CAGR of 5.4% to reach USD 28.7 billion by 2034.

The hospitality and travel sectors are significant drivers of this growth, with hotels, resorts, spas, and wellness centers demanding a steady supply of high-quality towels that meet hygiene standards while enhancing guest experience. Towels have become more than functional items-they contribute to a brand's image, often customized in colors or with logos to elevate customer satisfaction. Increasing international travel and rising consumer preference for durable, luxurious, and visually appealing towels are further fueling demand. Growth in boutique hotels and wellness tourism has created opportunities for specialty towels like spa and pool linens. Premium textiles, including Egyptian and Turkish cotton, are particularly sought after in regions heavily dependent on tourism, opening avenues for manufacturers to offer customized solutions that align with the requirements of hospitality clients worldwide.

The bath towels segment generated USD 9.7 billion in 2024. They remain essential for personal care and hygiene across households and commercial establishments, driving consistent demand. Consumers prioritize softness, absorbency, and durability, which has increased preference for premium materials like Egyptian cotton, Turkish cotton, and bamboo blends. This segment benefits from steady demand across both budget and luxury markets.

In 2024, the offline sales segment accounted for a 71.4% share, reflecting the continued reliance on traditional retail channels. Supermarkets, hypermarkets, specialty textile stores, and home furnishing shops allow consumers to evaluate the quality, texture, and design of towels firsthand. This tactile experience is crucial for assessing softness and absorbency. Offline channels also capitalize on impulse purchases, seasonal promotions, and localized marketing strategies, boosting overall sales across urban and rural areas alike.

U.S. Towel Market held 74.9% share, generating USD 2.5 billion in 2024. Growth in the U.S. market is fueled by increasing consumer interest in wellness, hygiene, and sustainable products. Shoppers are actively seeking towels made from high-quality, soft, and environmentally friendly materials like organic cotton and bamboo. The trend toward home self-care routines, including home spas and fitness activities, is driving demand for specialized towels with superior comfort and absorption. E-commerce platforms provide ample opportunity for consumers to access premium, health-oriented towel products.

Key players in the Global Towel Market include Alok Industries, Welspun, Standard Textile, Trident, Indus Home, 1888 Mills, Loftex China, Zorlu Textiles, Noman Group, Himatsingka Linens, Izawa Towel, Sunvim, Move Frottana, WestPoint Home, and Feroze1888 Mills. Companies in the Towel Market are adopting several strategies to strengthen market presence. They are investing in research and development to create innovative textiles that are softer, more durable, and eco-friendly. Brands are leveraging customization and branding options for hospitality clients to enhance customer loyalty. Expanding distribution networks across offline and online channels helps capture wider market reach, while collaborations with lifestyle and wellness brands increase visibility. Many companies are focusing on sustainable sourcing and manufacturing practices to appeal to environmentally conscious consumers.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Type
  • 2.2.3 Material
  • 2.2.4 Price
  • 2.2.5 End Use
  • 2.2.6 Distribution channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Growing hospitality and tourism industry
    • 3.2.1.2 Rising consumer awareness about personal hygiene
    • 3.2.1.3 Increasing demand for sustainable and eco-friendly products
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Volatility in raw material prices
    • 3.2.2.2 High competition and market saturation
  • 3.2.3 Opportunities
    • 3.2.3.1 Eco-friendly product innovation
    • 3.2.3.2 Premium & designer towels
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region
  • 3.6.2 By type
• 3.7 Regulatory landscape
  • 3.7.1 Standards and compliance requirements
  • 3.7.2 Regional regulatory frameworks
  • 3.7.3 Certification standards
• 3.8 Porter's analysis
• 3.9 PESTEL analysis
• 3.10 Consumer behavior analysis
  • 3.10.1 Purchasing patterns
  • 3.10.2 Preference analysis
  • 3.10.3 Regional variations in consumer behavior
  • 3.10.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 Latin America
    • 4.2.1.5 Middle East and Africa
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Type, 2021 - 2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Bath towels
• 5.3 Hand towels
• 5.4 Kitchen towels
• 5.5 Others (beach towels, gym towels, etc.)

Chapter 6 Market Estimates and Forecast, By Material, 2021 - 2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Paper
• 6.3 Cotton
• 6.4 Linen
• 6.5 Microfiber towels
• 6.6 Others (bamboo, terry cloth, etc.)

Chapter 7 Market Estimates and Forecast, By Price, 2021 - 2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Market Estimates and Forecast, By End Use, 2021 - 2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Residential
• 8.3 Commercial
• 8.4 Industrial

Chapter 9 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce site
  • 9.2.2 Company website
• 9.3 Offline
  • 9.3.1 Specialty Stores
  • 9.3.2 Supermarkets/Hypermarkets
  • 9.3.3 Others (Departmental Stores, etc.)

Chapter 10 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 Japan
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 South Korea
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
• 10.6 Middle East and Africa
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 1888 Mills
• 11.2 Alok Industries
• 11.3 Feroze1888 Mills
• 11.4 Himatsingka Linens
• 11.5 Indus Home
• 11.6 Izawa Towel
• 11.7 Loftex China
• 11.8 Move Frottana
• 11.9 Noman Group
• 11.10 Standard Textile
• 11.11 Sunvim
• 11.12 Trident
• 11.13 Welspun
• 11.14 WestPoint Home
• 11.15 Zorlu Textiles