甲狀腺支持補充劑市場機會、成長促進因素、產業趨勢分析及預測（2025-2034年）

2024 年全球甲狀腺支持補充劑市場價值為 20 億美元，預計到 2034 年將以 9.2% 的複合年成長率成長至 48 億美元。

全球數百萬人患有甲狀腺疾病，推動了營養和草藥支持解決方案的需求成長，也促進了甲狀腺支持產品的市場擴張。消費者越來越傾向於選擇成分純淨、植物性和天然配方的產品，反映出人們健康意識的增強。碘缺乏症和自體免疫甲狀腺疾病（如橋本氏甲狀腺炎）病例的增加，進一步刺激了對標靶補充劑的需求。補充劑技術的進步，包括緩釋膠囊和協同營養混合物，提高了吸收率、依從性和有效性。甲狀腺支持補充劑涵蓋多種產品，包括碘基溶液、適應原草藥、特殊氨基酸和綜合複合維生素。它們支持荷爾蒙生成、代謝調節和能量平衡，並受到全球衛生機構的監管，以確保安全性和品質。補充劑有膠囊、片劑、粉末和液體等多種劑型，以滿足不同消費者的需求。

預計到2034年，線下市場規模將達到29億美元，在2025年至2034年期間將以9%的顯著複合年成長率成長，這主要得益於消費者對即時醫療服務需求的不斷成長以及線下場所提供先進治療服務的便利。該市場進一步細分為藥房和藥局、超市和大型超市以及其他線下零售網點。線下管道具有諸多優勢，例如藥劑師的直接指導、產品的即時供應以及強大的品牌知名度，尤其對於廣泛使用的、專業級的甲狀腺補充劑而言更是如此。

2024年，甲狀腺功能低下症市場佔據了62.1%的佔有率，這主要得益於甲狀腺功能低下症盛行率的不斷上升，尤其是在女性和老年人群中。這個市場佔據主導地位的原因在於消費者對相關產品的廣泛接受，以及人們對甲狀腺功能障礙引起的疲勞、體重增加和情緒障礙等問題的認知不斷提高，同時，消費者也越來越傾向於選擇天然的非處方替代療法來代替傳統的激素療法。甲狀腺功能減退症的補充劑通常包含碘、硒、L-酪胺酸、鋅等營養成分以及一些適應原草藥，以支持荷爾蒙的合成、轉化和免疫調節。

北美甲狀腺保健品市場預計在2024年佔據43.5%的市場佔有率，主要受甲狀腺疾病和碘缺乏症高發生率的推動。該地區擁有完善的醫療保健基礎設施，且消費者對預防性營養的意識日益增強，這些優勢使其受益匪淺。隨著基因組分析和人工智慧驅動的營養補充指導等個人化營養方法被擴大應用於精準醫療和改善長期健康狀況，北美各國對市場需求的貢獻顯著。

全球甲狀腺支持補充劑市場的主要公司包括 Designs for Health、Thorne Research、NOW Foods、Native Remedies、Pure Encapsulations、Wellness Resources、LES Labs、Solaray、Nutrisage、Douglas Laboratories、VitaStrength、Dr. Westin Childs、Dr. Jolene Brighten、Douglas Laboratories、VitaStrength、Dr. Westin Childs、Dr。 Nutrition 和 ThyrAid。為了鞏固市場地位，甲狀腺支持補充劑行業的公司正在實施多項策略。他們加大研發投入，致力於研發高生物利用度、植物性、緩釋型補充劑，以增強甲狀腺功能。與醫療保健機構、營養師和健康平台進行策略合作，有助於擴大產品覆蓋範圍，並提升消費者信任度。各公司專注於個人化營養解決方案，整合人工智慧驅動的建議和基因組分析，以提供針對性的支援。

目錄

第1章：方法論與範圍

第2章：執行概要

第3章：行業洞察

• 產業生態系分析
  • 供應商格局
  • 每個階段的價值增加
  • 影響價值鏈的因素
• 產業影響因素
  • 成長促進因素
    • 甲狀腺疾病盛行率不斷上升
    • 生活方式和飲食失衡
    • 膳食補充配方方面的進展
    • 日益增強的健康意識和預防保健重點
  • 產業陷阱與挑戰
    • 部分產品缺乏臨床驗證
    • 監管和品質問題
  • 市場機遇
    • 個人化營養和人工智慧驅動的健康領域的創新
    • 擴大植物性和清潔標籤配方
• 成長潛力分析
• 監管環境
• 未來市場趨勢
• 技術格局
  • 目前技術
  • 新興技術
• 定價分析
• 報銷方案
• 波特的分析
• PESTEL 分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 夥伴關係與合作
  • 新產品發布
  • 擴張計劃

第5章：市場估算與預測：依類型分類，2021-2034年

• 主要趨勢
• 甲狀腺功能亢進
• 甲狀腺功能低下症

第6章：市場估算與預測：依產品類型分類，2021-2034年

• 主要趨勢
• 片劑
• 膠囊
• 液體
• 其他產品類型

第7章：市場估計與預測：依成分分類，2021-2034年

• 主要趨勢
• 維生素和礦物質
• 草藥萃取物
• 胺基酸
• 其他成分

第8章：市場估算與預測：依年齡層別分類，2021-2034年

• 主要趨勢
• 兒科
• 成年人
• 老年醫學

第9章：市場估算與預測：依配銷通路分類，2021-2034年

• 主要趨勢
• 線上
• 離線
  • 藥房和藥品商店
  • 超市/大型超市
  • 其他線下門市

第10章：市場估計與預測：依地區分類，2021-2034年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 荷蘭
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第11章：公司簡介

• 1 Body
• Designs for Health
• Douglas Laboratories
• Dr. Jolene Brighten
• Dr. Westin Childs
• Integrative Therapeutics
• LES Labs
• MaryRuth Organics
• Metabolic Nutrition
• Native Remedies
• Nature Made
• NOW Foods
• Nutrisage
• Pure Encapsulations
• Solaray
• Strong Nature
• Thorne Research
• ThyrAid
• VitaStrength
• Wellness Resources

The Global Thyroid Support Supplements Market was valued at USD 2 billion in 2024 and is estimated to grow at a CAGR of 9.2% to reach USD 4.8 billion by 2034.

The expansion is driven by the increasing prevalence of thyroid disorders affecting millions worldwide, which is fueling demand for nutritional and herbal support solutions. Consumer interest is shifting toward clean-label, plant-based, and natural formulations, reflecting growing health consciousness. Rising cases of iodine deficiency and autoimmune thyroid disorders, such as Hashimoto's disease, are further boosting demand for targeted supplements. Advancements in supplement technology, including sustained-release capsules and synergistic nutrient blends, are enhancing absorption, compliance, and effectiveness. Thyroid support supplements encompass a wide array of products, including iodine-based solutions, adaptogenic herbs, specialty amino acids, and comprehensive multivitamins. They support hormone production, metabolic regulation, and energy balance, while being regulated by global health authorities to ensure safety and quality. Supplements are available in capsules, tablets, powders, and liquids to meet diverse consumer preferences.

The offline segment is projected to reach USD 2.9 billion by 2034, growing at a notable CAGR of 9% during 2025-2034, driven by the rising demand for immediate care and the availability of advanced therapeutic services in physical locations. This segment is further divided into pharmacies and drug stores, supermarkets and hypermarkets, as well as other offline retail outlets. Offline channels offer advantages such as direct pharmacist guidance, instant product availability, and strong brand visibility, especially for widely used and practitioner-grade thyroid supplements.

The hypothyroidism segment accounted for a 62.1% share in 2024, fueled by the growing prevalence of underactive thyroid conditions, especially among women and aging populations. This segment dominates due to widespread consumer adoption, rising awareness of fatigue, weight gain, and mood disorders linked to thyroid dysfunction, and the increasing preference for natural, non-prescription alternatives to conventional hormone therapy. Supplements targeting hypothyroidism typically include nutrients such as iodine, selenium, L-tyrosine, zinc, and adaptogenic herbs to support hormone synthesis, conversion, and immune regulation.

North America Thyroid Support Supplements Market held a 43.5% share in 2024, driven by a high incidence of thyroid disorders and iodine deficiency. The region benefits from a strong healthcare infrastructure and growing consumer awareness of preventive nutrition. Countries within the region significantly contribute to market demand, as personalized nutrition approaches, including genomic profiling and AI-driven supplement guidance, are increasingly adopted to enhance precision care and long-term health outcomes.

Prominent companies in the Global Thyroid Support Supplements Market include Designs for Health, Thorne Research, NOW Foods, Native Remedies, Pure Encapsulations, Wellness Resources, LES Labs, Solaray, Nutrisage, Douglas Laboratories, VitaStrength, Dr. Westin Childs, Dr. Jolene Brighten, MaryRuth Organics, Strong Nature, Integrative Therapeutics, Nature Made, 1 Body, Metabolic Nutrition, and ThyrAid.To strengthen their position, companies in the thyroid support supplements industry are implementing multiple strategies. They are investing in research and development to formulate highly bioavailable, plant-based, and sustained-release supplements that enhance thyroid function. Strategic collaborations with healthcare providers, nutritionists, and wellness platforms help expand product reach and consumer trust. Companies are focusing on personalized nutrition solutions, integrating AI-driven recommendations, and genomic profiling to offer targeted support.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumption and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional trends
  • 2.2.2 Type trends
  • 2.2.3 Product type trends
  • 2.2.4 Ingredient trends
  • 2.2.5 Age group trends
  • 2.2.6 Distribution channel trends
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Value addition at each stage
  • 3.1.3 Factor affecting the value chain
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing prevalence of thyroid disorders
    • 3.2.1.2 Lifestyle and dietary imbalances
    • 3.2.1.3 Advancements in supplement formulations
    • 3.2.1.4 Growing awareness and preventive health focus
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Lack of clinical validation for some products
    • 3.2.2.2 Regulatory and quality concerns
  • 3.2.3 Market opportunities
    • 3.2.3.1 Innovation in personalized nutrition and AI-driven wellness
    • 3.2.3.2 Expansion of plant-based and clean-label formulations
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East and Africa
• 3.5 Future market trends
• 3.6 Technological landscape
  • 3.6.1 Current technologies
  • 3.6.2 Emerging technologies
• 3.7 Pricing analysis
• 3.8 Reimbursement scenario
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Merger and acquisition
  • 4.6.2 Partnership and collaboration
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Type, 2021 - 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Hyperthyroidism
• 5.3 Hypothyroidism

Chapter 6 Market Estimates and Forecast, By Product Type, 2021 - 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Tablets
• 6.3 Capsules
• 6.4 Liquids
• 6.5 Other product types

Chapter 7 Market Estimates and Forecast, By Ingredient, 2021 - 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Vitamins and minerals
• 7.3 Herbal extracts
• 7.4 Amino acids
• 7.5 Other ingredients

Chapter 8 Market Estimates and Forecast, By Age Group, 2021 - 2034 ($ Mn)

• 8.1 Key trends
• 8.2 Pediatric
• 8.3 Adults
• 8.4 Geriatric

Chapter 9 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 ($ Mn)

• 9.1 Key trends
• 9.2 Online
• 9.3 Offline
  • 9.3.1 Pharmacies and drug stores
  • 9.3.2 Supermarkets/ hypermarkets
  • 9.3.3 Other offline stores

Chapter 10 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Spain
  • 10.3.5 Italy
  • 10.3.6 Netherlands
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 Japan
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 South Korea
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
• 10.6 Middle East and Africa
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 1 Body
• 11.2 Designs for Health
• 11.3 Douglas Laboratories
• 11.4 Dr. Jolene Brighten
• 11.5 Dr. Westin Childs
• 11.6 Integrative Therapeutics
• 11.7 LES Labs
• 11.8 MaryRuth Organics
• 11.9 Metabolic Nutrition
• 11.10 Native Remedies
• 11.11 Nature Made
• 11.12 NOW Foods
• 11.13 Nutrisage
• 11.14 Pure Encapsulations
• 11.15 Solaray
• 11.16 Strong Nature
• 11.17 Thorne Research
• 11.18 ThyrAid
• 11.19 VitaStrength
• 11.20 Wellness Resources