查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1871272

裝飾地毯市場機會、成長促進因素、產業趨勢分析及預測（2025-2034年）

Decorative Rugs Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 177 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2024 年全球裝飾地毯市場價值為 38 億美元，預計到 2034 年將以 6.6% 的複合年成長率成長至 70 億美元。

裝飾地毯市場 - IMG1

隨著消費者日益關注家居裝飾和個人化生活空間，地毯市場正經歷強勁成長。對高品質、永續和手工地毯的需求不斷攀升，推動著材料、生產技術和設計方法的創新。各大品牌紛紛採用環保纖維、現代編織技術和先進的紡織製造程序，以提升地毯的美觀和耐用性。與設計師、工匠和生活方式達人的合作擴大了消費者的覆蓋範圍，而電子商務和直銷管道則讓客製化和多樣化的選擇更加便捷。擴增實境（AR）技術正在革新購物體驗，讓消費者在購買前就能在家中預覽地毯的效果。對工藝和永續性的日益重視，也加劇了市場領導企業之間的競爭和成長。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 38億美元
預測值 70億美元
複合年成長率 6.6%

2024年，傳統地毯市佔率佔比達32.8%，預計到2034年將以6.3%的複合年成長率成長。傳統地毯憑藉其永恆的設計、文化內涵以及與各種室內風格的完美融合，依然佔據主導地位。這些地毯吸引著那些追求精美圖案、經久耐用品質和傳承美感的消費者。體現地域編織傳統的純手工地毯也持續推動著這個細分市場的流行。

2024年，住宅地毯市佔率達到47.5%，預計2025年至2034年將以6.2%的複合年成長率成長。越來越多的屋主開始投資購買地毯，以提升居住空間的舒適度、美觀度和個人化程度。可支配收入的成長、家居裝修趨勢的興起以及室內設計意識的提高，是推動住宅裝飾地毯普及的關鍵因素。

中國裝飾地毯市場佔32.8%的市場佔有率，預計2024年市場規模將達7.516億美元。亞太地區引領著該行業的發展，這得益於其深厚的紡織和工藝文化底蘊、快速的城市化進程以及不斷成長的可支配收入。中國、日本、南亞和東南亞地區零售網路的擴張和線上銷售的成長，為市場成長提供了更多機會。

全球裝飾地毯市場的主要企業包括 Jaipur Living、Mohawk Industries、Shaw Industries、Beaulieu International Group、Nourison、Oriental Weavers、Surya、Interface、Wayfair、Rugs USA、The Rug Company、Safavieh、Tarkett、Milliken 和 Loloi Rugs。這些企業透過投資永續和創新材料、推動編織和紡織技術以及提升設計美感來鞏固其市場地位。與設計師、工匠和意見領袖的合作有助於提高品牌知名度和消費者參與度。企業也利用電子商務平台、擴增實境購物工具和直接面對消費者的策略來擴大市場覆蓋範圍。透過重視限量版和客製化設計系列，以及進行精準的行銷活動和區域擴張，企業能夠吸引不同的消費群體並保持競爭優勢。

目錄

第1章：方法論與範圍

第2章：執行概要

第3章：行業洞察

  • 產業生態系分析
    • 供應商格局
    • 利潤率
    • 每個階段的價值增加
    • 影響價值鏈的因素
  • 產業影響因素
    • 成長促進因素
      • 人們對家居裝飾和室內設計的興趣日益濃厚
      • 都市化和可支配所得增加
      • 電子商務和線上家具平台的成長
    • 產業陷阱與挑戰
      • 競爭激烈，價格敏感
      • 原料成本波動（例如羊毛、棉花、染料）
    • 機會
      • 與俱樂部和球星合作推出獨家商品
      • 將科技融入商品中（例如，將AR/VR體驗與商品結合）
  • 成長潛力分析
  • 未來市場趨勢
  • 技術與創新格局
    • 當前技術趨勢
    • 新興技術
  • 價格趨勢
    • 按地區
    • 按樣式類型
  • 監理框架
    • 標準和合規要求
    • 區域監理框架
    • 認證標準
  • 貿易統計
    • 主要進口國
    • 主要出口國
  • 波特五力分析
  • PESTEL 分析
  • 消費者行為分析
    • 購買模式
    • 偏好分析
    • 消費者行為的區域差異
    • 電子商務對購買決策的影響

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
    • 按地區
  • 公司矩陣分析
  • 主要市場參與者的競爭分析
  • 競爭定位矩陣
  • 關鍵進展
    • 併購
    • 合作夥伴關係與合作
    • 新產品發布
    • 擴張計劃

第5章：市場估算與預測：依風格類型分類，2021-2034年

  • 主要趨勢
  • 傳統的
  • 現代的
  • 東方
  • 波斯語

第6章：市場估算與預測：依材料分類，2021-2034年

  • 主要趨勢
  • 羊毛
  • 棉布
  • 絲綢
  • 合成的
  • 黃麻

第7章：市場估計與預測：依製造業分類，2021-2034年

  • 主要趨勢
  • 手工打結
  • 手工簇絨
  • 手工編織/平織
  • 動力織布機
  • 機器簇絨
  • 印刷版/電子版

第8章：市場估算與預測：依價格分類，2021-2034年

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第9章：市場估算與預測：依最終用途分類，2021-2034年

  • 主要趨勢
  • 住宅
  • 商業的
  • 飯店業

第10章：市場估價與預測：依配銷通路分類，2021-2034年

  • 主要趨勢
  • 線上
    • 公司網站
    • 電子商務平台
  • 離線
    • 專賣店
    • 家居裝修零售商
    • 大型超市/超市

第11章：市場估計與預測：按地區分類，2021-2034年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第12章：公司簡介

  • Beaulieu International Group
  • Interface
  • Jaipur Living
  • Loloi Rugs
  • Milliken
  • Mohawk Industries
  • Nourison
  • Oriental Weavers
  • Rugs USA
  • Safavieh
  • Shaw Industries
  • Surya
  • Tarkett
  • The Rug Company
  • Wayfair
簡介目錄
Product Code: 5209

The Global Decorative Rugs Market was valued at USD 3.8 billion in 2024 and is estimated to grow at a CAGR of 6.6% to reach USD 7 billion by 2034.

Decorative Rugs Market - IMG1

The market is experiencing strong expansion as consumers increasingly focus on home decor and personalized living spaces. Rising demand for high-quality, sustainable, and artisanal rugs is driving innovation in materials, production techniques, and design methods. Brands are responding by adopting eco-friendly fibers, modern weaving techniques, and advanced textile manufacturing technologies to enhance both aesthetic appeal and product durability. Collaborations with designers, artisans, and lifestyle influencers are expanding consumer reach, while e-commerce and direct-to-consumer channels make customization and variety more accessible. Augmented reality (AR) technologies are transforming the shopping experience, enabling customers to visualize rugs in their own homes before making a purchase. Growing emphasis on craftsmanship and sustainability is fueling competition and growth among leading market players.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$3.8 billion
Forecast Value$7 billion
CAGR6.6%

The traditional segment accounted for a 32.8% share in 2024 and is expected to grow at a CAGR of 6.3% through 2034. Traditional rugs remain dominant due to their timeless designs, cultural significance, and ability to complement diverse interior styles. These rugs appeal to consumers seeking intricate patterns, long-lasting quality, and heritage-inspired aesthetics. Handmade rugs reflecting regional weaving traditions continue to drive the segment's popularity.

The residential segment held a 47.5% share in 2024 and is anticipated to grow at a CAGR of 6.2% from 2025 to 2034. Homeowners are increasingly investing in rugs to enhance comfort, aesthetics, and personalization in their living spaces. Rising disposable incomes, home improvement trends, and interior design awareness are key factors driving the adoption of decorative rugs for residential use.

China Decorative Rugs Market held a 32.8% share, generating USD 751.6 million in 2024. The Asia Pacific region leads the industry, supported by a rich cultural heritage in textiles and craftsmanship, rapid urbanization, and rising disposable incomes. Expanding retail networks and growing online sales in China, Japan, South Asia, and Southeast Asia offer additional opportunities for market growth.

Key companies in the Global Decorative Rugs Market include Jaipur Living, Mohawk Industries, Shaw Industries, Beaulieu International Group, Nourison, Oriental Weavers, Surya, Interface, Wayfair, Rugs USA, The Rug Company, Safavieh, Tarkett, Milliken, and Loloi Rugs. Companies in the Decorative Rugs Market strengthen their position by investing in sustainable and innovative materials, advancing weaving and textile technologies, and enhancing design aesthetics. Collaborations with designers, artisans, and influencers help boost brand visibility and consumer engagement. Businesses are also leveraging e-commerce platforms, AR-enabled shopping tools, and direct-to-consumer strategies to expand reach. Emphasis on limited-edition and custom-designed collections, along with targeted marketing campaigns and regional expansion, ensures they capture diverse consumer segments and maintain a competitive edge.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Style type
    • 2.2.3 Material
    • 2.2.4 Manufacturing
    • 2.2.5 Price
    • 2.2.6 End use
    • 2.2.7 Distribution channel
  • 2.3 CXO perspectives: strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Growing interest in home decor and interior design
      • 3.2.1.2 Urbanization and rising disposable incomes
      • 3.2.1.3 Growth of e-commerce and online furniture platforms
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 High competition and price sensitivity
      • 3.2.2.2 Fluctuations in raw material costs (e.g., wool, cotton, dyes)
    • 3.2.3 Opportunities
      • 3.2.3.1 Collaboration with clubs and star players for exclusive merchandise
      • 3.2.3.2 Incorporation of tech (e.g., AR/VR experiences with merchandise)
  • 3.3 Growth potential analysis
  • 3.4 Future market trends
  • 3.5 Technology and Innovation landscape
    • 3.5.1 Current technological trends
    • 3.5.2 Emerging technologies
  • 3.6 Price trends
    • 3.6.1 By Region
    • 3.6.2 By Style Type
  • 3.7 Regulatory framework
    • 3.7.1 standards and compliance requirements
    • 3.7.2 Regional regulatory frameworks
    • 3.7.3 Certification standards
  • 3.8 Trade statistics
    • 3.8.1 Major importing countries
    • 3.8.2 Major exporting countries
  • 3.9 Porter's five forces analysis
  • 3.10 PESTEL analysis
  • 3.11 Consumer behaviour analysis
    • 3.11.1 Purchasing patterns
    • 3.11.2 Preference analysis
    • 3.11.3 Regional variations in consumer behaviour
    • 3.11.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 Latin America
      • 4.2.1.5 MEA
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Style Type, 2021-2034 (USD Billion) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Traditional
  • 5.3 Modern
  • 5.4 Oriental
  • 5.5 Persian

Chapter 6 Market Estimates & Forecast, By Material, 2021-2034 (USD Billion) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Wool
  • 6.3 Cotton
  • 6.4 Silk
  • 6.5 Synthetic
  • 6.6 Jute

Chapter 7 Market Estimates & Forecast, By Manufacturing, 2021-2034 (USD Billion) (Thousand Units)

  • 7.1 Key trends
  • 7.2 Hand-knotted
  • 7.3 Hand-tufted
  • 7.4 Hand-woven/flat-weave
  • 7.5 Power-loomed
  • 7.6 Machine-tufted
  • 7.7 Printed/digital

Chapter 8 Market Estimates & Forecast, By Price, 2021-2034 (USD Billion) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Low
  • 8.3 Medium
  • 8.4 High

Chapter 9 Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion) (Thousand Units)

  • 9.1 Key trends
  • 9.2 Residential
  • 9.3 Commercial
  • 9.4 Hospitality

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Thousand Units)

  • 10.1 Key trends
  • 10.2 Online
    • 10.2.1 Company website
    • 10.2.2 E-commerce platforms
  • 10.3 Offline
    • 10.3.1 Specialty stores
    • 10.3.2 Home improvement retailers
    • 10.3.3 Hypermarkets/Supermarkets

Chapter 11 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Thousand Units)

  • 11.1 Key trends
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 France
    • 11.3.4 Italy
    • 11.3.5 Spain
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 India
    • 11.4.3 Japan
    • 11.4.4 South Korea
    • 11.4.5 Australia
  • 11.5 Latin America
    • 11.5.1 Brazil
    • 11.5.2 Mexico
    • 11.5.3 Argentina
  • 11.6 MEA
    • 11.6.1 South Africa
    • 11.6.2 Saudi Arabia
    • 11.6.3 UAE

Chapter 12 Company Profiles

  • 12.1 Beaulieu International Group
  • 12.2 Interface
  • 12.3 Jaipur Living
  • 12.4 Loloi Rugs
  • 12.5 Milliken
  • 12.6 Mohawk Industries
  • 12.7 Nourison
  • 12.8 Oriental Weavers
  • 12.9 Rugs USA
  • 12.10 Safavieh
  • 12.11 Shaw Industries
  • 12.12 Surya
  • 12.13 Tarkett
  • 12.14 The Rug Company
  • 12.15 Wayfair