防曬產品市場機會、成長促進因素、產業趨勢分析及預測（2025-2034年）

2024 年全球防曬產品市場價值為 134 億美元，預計到 2034 年將以 4.3% 的複合年成長率成長至 204 億美元。

人們對紫外線輻射危害的認知不斷提高，正在顯著改變消費者的習慣。越來越多的人意識到日常防曬的重要性，不再將防曬視為季節性需求。對曬傷、皮膚老化、色素沉著和皮膚疾病的擔憂，促使人們將防曬產品作為日常護膚的一部分。教育的普及、數位內容的增加以及皮膚科醫生的支持，都推動了這一轉變，使防曬成為一種重要的生活方式選擇，而不僅僅是度假時的必需品。

清潔、天然、安全的配方趨勢正在加速發展。消費者會仔細查看產品標籤，避免使用有害化學物質，這促使品牌推出符合現代倫理和環保要求的、對珊瑚礁無害、純素且不經動物實驗的配方。監管機構對環保配方的支持也進一步推動製造商加大研發投入，開發安全永續的解決方案。此外，消費者也要求產品兼具美妝功效和防曬功能，這有助於重新定義防曬產品在更廣泛的護膚品類別中的定位。

2024年，防曬產品市場規模達86億美元，預計2025年至2034年間將以4.5%的複合年成長率成長。消費者對長期皮膚損傷的認知不斷提高，促使他們將防曬霜納入日常護膚程序。對色素沉著過度、皮膚過早老化以及紫外線引發的健康問題等的關注，推動了防曬產品的廣泛應用，尤其是那些提供廣譜防護的產品。專家、宣傳活動和數位平台持續推動防曬霜的使用，使其不再局限於晴天或戶外活動。

2024年，女性消費者佔了48.4%的市場佔有率，預計到2034年將以4.5%的複合年成長率成長。她們積極參與日常護膚，並主動預防與日曬相關的皮膚問題，這使她們成為重要的消費群體。兼具防曬和美膚功效的產品，例如潤色配方和添加防曬係數的化妝品，越來越受歡迎，這進一步提升了該群體對產品的需求。此外，該群體也更加關注創新質地、純淨成分和更高防曬係數的產品，這促使品牌不斷豐富和升級產品。

2024年美國防曬產品市場規模達39億美元，預計2034年將以4.7%的複合年成長率成長。消費者日益重視皮膚健康、防曬意識不斷提高，以及從電商到藥局等各種零售平台便捷的產品選擇，是推動市場成長的關鍵因素。不同價位的產品供應充足，使廣大消費者都能負擔防曬產品。消費者對護膚知識的廣泛關注以及先進配方的出現，也為該地區市場的長期發展潛力提供了支持。

在全球防曬產品市場中，科蒂、拜耳、花王、資生堂、嬌韻詩、強生、雅詩蘭黛、露華濃、愛茉莉太平洋、拜爾斯道夫、雅芳、聯合利華、歐萊雅、寶潔和Edgewell等主要企業是市場領導者。這些企業正積極推行以清潔配方研發、產品多元化和數位化互動為核心的策略。許多企業正在重新調整配方，去除禁用或爭議成分，並推出符合消費者不斷變化的偏好的、對珊瑚礁無害、無香料的礦物防曬產品。此外，各大品牌也正在拓展多功能產品線，例如添加防曬成分的保養品、保濕霜和彩妝產品，以提升產品的日常使用吸引力。研發投入也助力企業創新研發出高防曬係數、輕盈透氣且防水的產品。

目錄

第1章：方法論與範圍

第2章：執行概要

第3章：行業洞察

• 產業生態系分析
  • 供應商格局
  • 利潤率分析
  • 每個階段的價值增加
  • 影響價值鏈的因素
  • 中斷
• 產業影響因素
  • 成長促進因素
    • 人們對紫外線引起的皮膚損傷的認知不斷提高
    • 對天然和有機配方的需求
    • 多功能產品創新
    • 戶外和健康生活方式的成長
  • 產業陷阱與挑戰
    • 成分審查和監管壓力
    • 原料成本高
• 成長潛力分析
• 未來市場趨勢
• 技術與創新格局
  • 當前技術趨勢
  • 新興技術
• 價格趨勢
  • 按地區
  • 依產品類型
• 監管環境
  • 標準和合規要求
  • 區域監理框架
  • 認證標準
• 波特的分析
• PESTEL 分析
• 消費者行為分析
  • 購買模式
  • 偏好分析
  • 消費者行為的區域差異
  • 電子商務對購買決策的影響

第4章：競爭格局

• 介紹
• 公司市佔率分析
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 合作夥伴關係與合作
  • 新產品發布
  • 擴張計劃

第5章：市場估算與預測：依產品類型分類，2021-2034年

• 主要趨勢
• 防曬產品
• 曬後產品
• 其他

第6章：市場估價與預測：依產品配方分類，2021-2034年

• 主要趨勢
• 化學防曬劑
• 礦物防曬霜

第7章：市場估計與預測：依形式分類，2021-2034年

• 主要趨勢
• 洗劑
• 噴
• 凝膠
• 戳
• 其他

第8章：市場估算與預測：依價格分類，2021-2034年

• 主要趨勢
• 低的
• 中等的
• 高的

第9章：市場估算與預測：依消費族群分類，2021-2034年

• 主要趨勢
• 男人
• 女性
• 孩子們

第10章：市場估價與預測：依配銷通路，2021-2034年

• 主要趨勢
• 線上
  • 電子商務網站
  • 公司自有網站
• 離線
  • 超市和大型超市
  • 專賣店
  • 其他

第11章：市場估計與預測：按地區分類，2021-2034年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 印尼
  • 馬來西亞
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第12章：公司簡介

• Amorepacific
• Avon
• Bayer
• Beiersdorf
• Clarins
• Coty
• Edgewell
• Johnson & Johnson
• Kao
• L'Oreal
• Procter & Gamble
• Revlon
• Shiseido
• Estee Lauder
• Unilever

The Global Suncare Products Market was valued at USD 13.4 billion in 2024 and is estimated to grow at a CAGR of 4.3% to reach USD 20.4 billion by 2034.

Rising awareness around the harmful effects of UV radiation is significantly shaping consumer habits. More people now recognize the importance of protecting their skin daily, moving away from treating sun protection as a seasonal need. Concerns about sunburn, aging, pigmentation, and skin-related illnesses have encouraged consistent use of SPF products as part of everyday skincare. Increased education, digital content, and support from dermatological voices have fueled the shift, making sun protection a vital lifestyle choice rather than a vacation essential.

The trend toward clean, natural, and safe formulations is accelerating. Consumers are closely examining product labels and avoiding harmful chemicals, which is prompting brands to deliver reef-safe, vegan, and cruelty-free formulations that meet modern ethical and environmental expectations. Regulatory actions favoring eco-conscious formulations are further pushing manufacturers to invest in research and develop safe and sustainable solutions. Beauty consumers are also demanding products that blend cosmetic benefits with sun protection, helping redefine the positioning of sun care within the broader skincare category.

The sun protection products generated USD 8.6 billion in 2024 and are forecast to grow at a CAGR of 4.5% between 2025 and 2034. Growing knowledge around long-term skin damage is leading consumers to make sunscreen part of their daily self-care regimen. Awareness about conditions like hyperpigmentation, early skin aging, and UV-induced health issues is driving widespread adoption, especially of products offering broad-spectrum protection. Experts, campaigns, and digital platforms continue to normalize SPF usage well beyond sunny days or outdoor activities.

The women segment held a 48.4% share in 2024 and is expected to grow at a CAGR of 4.5% through 2034. Their strong participation in skincare routines and proactive approach to preventing sun-related skin concerns make them a vital consumer base. The increasing popularity of products that combine sun protection with skin-enhancing properties like tinted formulas and SPF-infused cosmetics has strengthened product demand in this group. This segment also drives interest in innovative textures, clean ingredients, and higher SPF ratings, which keeps pressure on brands to diversify and upgrade their offerings.

U.S. Suncare Products Market generated USD 3.9 billion in 2024 and is projected to grow at a CAGR of 4.7% through 2034. Growing consumer emphasis on skin health, increasing sun safety awareness, and easy access to product choices across various retail platforms, from e-commerce to drugstores, are key growth factors. Product availability across price points makes SPF accessible to a broad consumer base. High engagement with skincare education and advanced formulations supports long-term market potential in the region.

Key players shaping the Global Suncare Products Market include Coty, Bayer, Kao, Shiseido, Clarins, Johnson & Johnson, Estee Lauder, Revlon, Amorepacific, Beiersdorf, Avon, Unilever, L'Oreal, Procter & Gamble, and Edgewell. Companies competing in the Global Suncare Products Market are deploying strategies focused on clean formulation development, product diversification, and digital engagement. Many are reformulating to remove banned or controversial ingredients and introducing reef-safe, fragrance-free, and mineral-based sunscreens that meet evolving consumer preferences. Brands are also expanding multifunctional offerings like SPF-infused skincare, moisturizers, and color cosmetics to create daily-use appeal. Investments in R&D help innovate high-SPF, lightweight, and water-resistant formats.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product type
  • 2.2.3 Product formulation
  • 2.2.4 Form
  • 2.2.5 Price range
  • 2.2.6 Consumer group
  • 2.2.7 Distribution channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin analysis
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising awareness of UV-related skin damage
    • 3.2.1.2 Demand for natural and organic formulations
    • 3.2.1.3 Multifunctional product innovation
    • 3.2.1.4 Growth in outdoor and wellness lifestyles
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Ingredient scrutiny and regulatory pressure
    • 3.2.2.2 High cost of raw materials
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region
  • 3.6.2 By product type
• 3.7 Regulatory landscape
  • 3.7.1 Standards and compliance requirements
  • 3.7.2 Regional regulatory frameworks
  • 3.7.3 Certification standards
• 3.8 Porter's analysis
• 3.9 PESTEL analysis
• 3.10 Consumer behavior analysis
  • 3.10.1 Purchasing patterns
  • 3.10.2 Preference analysis
  • 3.10.3 Regional variations in consumer behavior
  • 3.10.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By Region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 Latin America
    • 4.2.1.5 Middle East & Africa
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Sun protection products
• 5.3 After sun products
• 5.4 Others

Chapter 6 Market Estimates & Forecast, By Product Formulation, 2021 - 2034, (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Chemical sunscreens
• 6.3 Mineral sunscreens

Chapter 7 Market Estimates & Forecast, By Form, 2021 - 2034, (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Lotion
• 7.3 Spray
• 7.4 Gel
• 7.5 Stick
• 7.6 Others

Chapter 8 Market Estimates & Forecast, By Price, 2021 - 2034, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021 - 2034, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Men
• 9.3 Women
• 9.4 Kids

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce websites
  • 10.2.2 Company-owned websites
• 10.3 Offline
  • 10.3.1 Supermarkets and hypermarkets
  • 10.3.2 Specialty stores
  • 10.3.3 Others

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion) (Million Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Indonesia
  • 11.4.7 Malaysia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa

Chapter 12 Company Profiles

• 12.1 Amorepacific
• 12.2 Avon
• 12.3 Bayer
• 12.4 Beiersdorf
• 12.5 Clarins
• 12.6 Coty
• 12.7 Edgewell
• 12.8 Johnson & Johnson
• 12.9 Kao
• 12.10 L'Oreal
• 12.11 Procter & Gamble
• 12.12 Revlon
• 12.13 Shiseido
• 12.14 Estee Lauder
• 12.15 Unilever