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市場調查報告書
商品編碼
1858855

紙本產品目錄市場機會、成長促進因素、產業趨勢分析及預測（2025-2034年）

Paper Catalogue Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2024 年全球紙本目錄市場價值為 25 億美元，預計到 2034 年將以 5.3% 的複合年成長率成長至 43 億美元。

紙質產品目錄市場 - IMG1

消費者對實體媒體的持續興趣在推動市場需求方面發揮著至關重要的作用。儘管數位媒體層出不窮，但仍有相當一部分消費者偏好實體產品目錄，因為它們能帶來觸感體驗和沈浸式互動。這些印刷品能留下深刻印象，往往在家中停留更長時間，促使消費者反覆接觸產品。在網路普及率較低的地區，這一點尤其明顯，傳統產品目錄仍然是可靠的產品發現工具。此外，印刷材料通常帶有可信度和精心設計感，能夠增強消費者對品牌真實性的感知。使用紙本產品目錄的品牌會因此被視為更精心策劃和值得信賴，從而進一步提升其市場吸引力。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 25億美元
預測值 43億美元
複合年成長率 5.3%

2024年，塗佈紙市佔率達44%。這種紙張因其高印刷品質和光滑的表面而備受青睞，是清晰呈現影像和展現色彩深度的理想之選。多層瓦楞紙也因其對耐用性和保護性要求較高而日益普及，尤其是在運輸過程中產品完整性至關重要的行業。

2024年，中端市場創造了12億美元的收入。此類產品目錄在成本效益和視覺呈現之間取得了平衡。它們通常採用半塗佈或塗佈紙張，並選用克重適中的紙張，在保證印刷品質和耐用性的同時，避免了高階產品的高昂價格。這樣的定價策略使品牌能夠在控制大規模印刷和分發成本的同時，保持鮮明的視覺形象。

2024年，美國紙本產品目錄市場規模達6億美元，佔全球市場佔有率的88.8%。美國仍然是該地區最大的紙質產品目錄生產國。美國成熟的工業基礎，加上食品飲料、電子和電子商務等行業日益成長的需求，持續推動市場活躍發展。自動化技術的創新和高速、節能生產技術的廣泛應用，為規模化生產提供了支援；同時，美國製造商也在增加對永續和數位化整合生產線的投資。

全球紙質產品目錄市場的主要參與者包括王子控股、UPM-Kymmene、九龍紙業、DS Smith、亞洲漿紙業（APP）、金佰利、Domtar、斯道拉恩索、Sappi、日本製紙工業株式會社、Smurfit Kappa集團、Mondi、國際紙業、WestRock和利文業。為了鞏固市場地位，紙本產品目錄產業的領導者正投資於永續採購、再生紙技術以及環保認證，以吸引具有環保意識的消費者。許多企業正在升級設備，以實現更快、更節能的印刷，同時整合數位化工作流程，從而縮短週轉時間並實現可變印量。與零售商和電商平台的合作，使得企業能夠針對特定消費群體進行個人化的產品目錄推廣活動。此外，各企業也正在拓展產品線，推出融合印刷、2D碼和擴增實境（AR）功能的混合格式，進而連結線上線下體驗。

目錄

第1章：方法論與範圍

第2章：執行概要

第3章：行業洞察

  • 產業生態系分析
    • 供應商格局
    • 利潤率
    • 每個階段的價值增加
    • 影響價值鏈的因素
  • 產業影響因素
    • 成長促進因素
      • 消費者偏愛有形媒體
      • 消費者信任與情感投入
      • 數位疲勞和廣告規避
    • 產業陷阱與挑戰
      • 高昂的生產和分銷成本
      • 環境和監管壓力
    • 機會
      • 與數位通路的整合
      • 永續性和環保實踐
  • 成長潛力分析
  • 未來市場趨勢
  • 技術與創新格局
    • 當前技術趨勢
    • 新興技術
  • 價格趨勢
    • 按地區
    • 按原料
  • 監管環境
    • 標準和合規要求
    • 區域監理框架
    • 認證標準
  • 波特的分析
  • PESTEL 分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
    • 按地區
  • 公司矩陣分析
  • 主要市場參與者的競爭分析
  • 競爭定位矩陣
  • 關鍵進展
    • 併購
    • 合作夥伴關係與合作
    • 新產品發布
    • 擴張計劃

第5章：市場估算與預測：依原料分類，2021-2034年

  • 主要趨勢
  • 木質原料
  • 回收材料
  • 非木質纖維

第6章：市場估算與預測：依塗料產業分類，2021-2034年

  • 主要趨勢
  • 未塗佈紙
  • 塗佈紙
  • 特種塗料

第7章：市場估算與預測：依製程分類，2021-2034年

  • 主要趨勢
  • 機械的
  • 化學
  • 半化學
  • 去墨

第8章：市場估算與預測：依產品目錄應用分類，2021-2034年

  • 主要趨勢
  • 零售
  • 工業及設備產品目錄
  • 旅遊及酒店用品目錄
  • 教育目錄
  • 醫療保健和製藥產品目錄
  • 時尚生活用品目錄
  • 家具及家飾品目錄
  • 汽車產品目錄
  • 房地產目錄
  • 食品飲料產品目錄
  • 政府與行政
  • 金融服務業
  • 其他

第9章：市場估算與預測：依價格區間分類，2021-2034年

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第10章：市場估價與預測：依配銷通路，2021-2034年

  • 主要趨勢
  • 線上
    • 電子商務
    • 公司網站
  • 離線
    • 專賣店
    • 大型零售商店
    • 其他

第11章：市場估計與預測：按地區分類，2021-2034年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • 中東和非洲
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第12章：公司簡介

  • Asia Pulp & Paper (APP)
  • Domtar
  • DS Smith
  • International Paper
  • Kimberly-Clark
  • Lee & Man Paper Manufacturing
  • Mondi
  • Nine Dragons Paper
  • Nippon Paper Industries
  • Oji Holdings
  • Sappi
  • Smurfit Kappa Group
  • Stora Enso
  • UPM-Kymmene
  • WestRock
簡介目錄
Product Code: 14900

The Global Paper Catalogue Market was valued at USD 2.5 billion in 2024 and is estimated to grow at a CAGR of 5.3% to reach USD 4.3 billion by 2034.

Paper Catalogue Market - IMG1

Continued consumer interest in tangible media plays a critical role in driving market demand. Despite the proliferation of digital alternatives, a significant segment of consumers still prefers physical catalogues for the tactile experience and the immersive engagement they offer. These printed formats create a lasting impression, often remaining in homes longer and encouraging repeated product exposure. This is particularly noticeable in areas with limited internet access, where traditional catalogues remain a dependable tool for product discovery. Additionally, printed materials often carry a sense of credibility and intentionality that enhances perceived brand authenticity. Brands that utilize paper catalogues benefit from being viewed as more curated and trustworthy, further reinforcing their market appeal.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$2.5 Billion
Forecast Value$4.3 Billion
CAGR5.3%

In 2024, the coated paper segment held a 44% share. This type of paper is favored for its high print quality and smoother finish, ideal for showcasing visuals with clarity and color depth. Corrugated formats with multiple layers are also gaining ground for applications requiring extra durability and protection, especially in sectors where product integrity during transportation is a top priority.

The medium segment generated USD 1.2 billion in 2024. Catalogues in this category strike a balance between cost-efficiency and visual presentation. They typically use semi-coated or coated stock with optimal GSM, offering sufficient print quality and durability without the higher price tag of premium options. This pricing level enables brands to retain a strong visual identity while managing expenses related to large-scale printing and distribution.

U.S. Paper Catalogue Market accounted for USD 600 million in 2024, representing 88.8% share. It remains the largest producer of paper catalogues in the region. The country's established industrial base, coupled with rising demand from industries such as food and beverage, electronics, and e-commerce, continues to fuel market activity. Innovation in automation and increased adoption of high-speed, energy-efficient production technologies support scalable operations, while U.S. manufacturers are also pushing investments into sustainable and digitally integrated production lines.

Key players in the Global Paper Catalogue Market include Oji Holdings, UPM-Kymmene, Nine Dragons Paper, DS Smith, Asia Pulp & Paper (APP), Kimberly-Clark, Domtar, Stora Enso, Sappi, Nippon Paper Industries, Smurfit Kappa Group, Mondi, International Paper, WestRock, and Lee & Man Paper Manufacturing. To secure stronger positioning, leading companies in the paper catalogue industry are investing in sustainable sourcing, recycled paper technologies, and eco-certifications that appeal to environmentally conscious consumers. Many are upgrading machinery for faster, more energy-efficient printing while integrating digital workflows to enable shorter turnaround times and variable print runs. Partnerships with retailers and e-commerce platforms allow for personalized catalogue campaigns aimed at specific consumer demographics. Companies are also expanding their product lines to include hybrid formats that blend print with QR codes and AR-enabled features, bridging the physical and digital experience.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Raw material
    • 2.2.3 Coating
    • 2.2.4 Process
    • 2.2.5 Catalogue applications
    • 2.2.6 Price range
    • 2.2.7 Distribution channel
  • 2.3 CXO perspectives: strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Consumer preference for tangible media
      • 3.2.1.2 Consumer trust and emotional engagement
      • 3.2.1.3 Digital fatigue and ad avoidance
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 High production and distribution costs
      • 3.2.2.2 Environmental and regulatory pressures
    • 3.2.3 Opportunities
      • 3.2.3.1 Integration with digital channels
      • 3.2.3.2 Sustainability and eco-friendly practices
  • 3.3 Growth potential analysis
  • 3.4 Future market trends
  • 3.5 Technology and innovation landscape
    • 3.5.1 Current technological trends
    • 3.5.2 Emerging technologies
  • 3.6 Price trends
    • 3.6.1 By region
    • 3.6.2 By raw material
  • 3.7 Regulatory landscape
    • 3.7.1 Standards and compliance requirements
    • 3.7.2 Regional regulatory frameworks
    • 3.7.3 Certification standards
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 Latin America
      • 4.2.1.5 Middle East and Africa
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Raw Material, 2021 - 2034 (USD Billion) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Wooden-based raw materials
  • 5.3 Recycled materials
  • 5.4 Non-wood fibers

Chapter 6 Market Estimates and Forecast, By Coating, 2021 - 2034 (USD Billion) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Uncoated paper
  • 6.3 Coated paper
  • 6.4 Specialty coatings

Chapter 7 Market Estimates and Forecast, By Process, 2021 - 2034 (USD Billion) (Thousand Units)

  • 7.1 Key trends
  • 7.2 Mechanical
  • 7.3 Chemical
  • 7.4 Semi-chemical
  • 7.5 Deinked

Chapter 8 Market Estimates and Forecast, By Catalogue Applications, 2021 - 2034 (USD Billion) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Retail
  • 8.3 Industrial & equipment catalogues
  • 8.4 Travel & hospitality catalogues
  • 8.5 Educational catalogues
  • 8.6 Healthcare & pharma catalogues
  • 8.7 Fashion & lifestyle catalogues
  • 8.8 Furniture & home decor catalogues
  • 8.9 Automotive catalogues
  • 8.10 Real estate catalogues
  • 8.11 Food & beverage catalogues
  • 8.12 Govt & Administration
  • 8.13 BFSI
  • 8.14 Others

Chapter 9 Market Estimates and Forecast, By Price Range, 2021 - 2034 (USD Billion) (Thousand Units)

  • 9.1 Key trends
  • 9.2 Low
  • 9.3 Medium
  • 9.4 High

Chapter 10 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Thousand Units)

  • 10.1 Key trends
  • 10.2 Online
    • 10.2.1 E-commerce
    • 10.2.2 Company website
  • 10.3 Offline
    • 10.3.1 Specialty stores
    • 10.3.2 Mega retail stores
    • 10.3.3 Others

Chapter 11 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Thousand Units)

  • 11.1 Key trends
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 France
    • 11.3.4 Italy
    • 11.3.5 Spain
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 Japan
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 South Korea
  • 11.5 Latin America
    • 11.5.1 Brazil
    • 11.5.2 Mexico
    • 11.5.3 Argentina
  • 11.6 Middle East and Africa
    • 11.6.1 South Africa
    • 11.6.2 Saudi Arabia
    • 11.6.3 UAE

Chapter 12 Company Profiles

  • 12.1 Asia Pulp & Paper (APP)
  • 12.2 Domtar
  • 12.3 DS Smith
  • 12.4 International Paper
  • 12.5 Kimberly-Clark
  • 12.6 Lee & Man Paper Manufacturing
  • 12.7 Mondi
  • 12.8 Nine Dragons Paper
  • 12.9 Nippon Paper Industries
  • 12.10 Oji Holdings
  • 12.11 Sappi
  • 12.12 Smurfit Kappa Group
  • 12.13 Stora Enso
  • 12.14 UPM-Kymmene
  • 12.15 WestRock