蛋糕粉市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024年，全球蛋糕預拌粉市場規模達21億美元，預計2034年將以5.6%的複合年成長率成長，達到36億美元。過去十年，受消費者行為轉變、更青睞快速簡便的膳食準備等因素推動，該市場持續呈現上升趨勢。社群媒體的興起以及新冠疫情期間人們對居家活動的重新關注，大大促進了家庭烘焙的復甦。儘管領先品牌長期以來致力於為忙碌的家庭簡化烘焙流程，但現代消費者如今更傾向於尋求更乾淨的標籤和更健康的替代品。無麩質、純素、有機和低過敏原食品的日益普及，正在重塑產品組合。

近期的創新以及健康養生趨勢日益成長的影響力，促使品牌推出符合消費者需求的新配方。消費者對使用天然成分進行創意風味注入的熱情也日益高漲，這反映出消費者對冒險精神和手工藝的偏好正在轉變。隨著數位平台讓產品更容易取得，線上零售已成為重要的銷售管道，使品牌能夠更輕鬆地進入全球市場並支持其成長。

紙匣和紙匣細分市場佔34.3%的市場佔有率，2024年銷售額達7.103億美元。隨著消費者尋求環保、實用且外觀美觀的解決方案，蛋糕粉產業的包裝偏好也隨之演變。傳統的紙盒和紙盒形式因其耐用性、貨架吸引力以及醒目的品牌宣傳和營養標籤空間而仍然廣受歡迎。然而，軟包裝因其輕量化設計、可重複密封性和便利性而日益受到青睞，尤其適合尋求快速便捷烘焙解決方案的消費者。這些現代化的替代品也越來越符合永續發展計劃，採用方便用戶使用、環保的材料，以迎合當今購物者的價值觀。

在分銷方面，超市和大賣場在2024年佔據了34.7%的市場佔有率，價值達到8.021億美元。作為主要的零售接觸點，這些商店以便捷的方式提供種類繁多、值得信賴的日常購物體驗。它們的主導地位很大程度上歸功於其將產品多樣性和品牌多樣性匯聚於一處的優勢。同時，便利商店因其地理位置便利、營業時間靈活以及對臨時或快速烘焙需求的吸引力而日益重要。這種零售策略的多元化正在幫助蛋糕粉品牌擴大影響力，並更有效地滿足不同的購物者偏好。

2024年，北美蛋糕預拌粉市場佔34.5%的市佔率。該地區消費者的期望發生了變化，越來越多的消費者開始青睞以健康為中心且省時的烘焙解決方案。該市場已發展成熟，但隨著針對特定飲食的選項和清潔標籤配方的推出，成長仍在繼續。繁忙的生活方式促使可重複密封的環保包裝形式的發展，使產品更易於獲取，更適合日常使用。此外，不斷變化的文化和經濟因素繼續影響著不同地區的消費者偏好，消費者尋求獨特的口味和更透明的原料採購。

在全球蛋糕粉產業競爭的公司包括 McKee Foods Corporation、Grupo Bimbo、SAB de CV、The JM Smucker Company、General Mills, Inc.、Dawn Food Products, Inc.、King Arthur Baking Company、Pamela's Products、Dr. August Oetker KG、Associated British Foods plclc、Chelsea Milling Company、Simples, Inc.為鞏固其在蛋糕粉市場的地位，領先公司正在採用創新、產品多樣化和永續性相結合的策略。他們不斷改進蛋糕粉配方，以滿足消費者對健康食品（如無麩質、植物性和有機產品）日益成長的需求。許多公司也投資於環保包裝，包括可回收或可生物分解的形式，以符合環保價值。透過電子商務平台進行策略擴張使品牌能夠提高全球知名度並接觸利基消費者群體。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 供應商概況
  • 利潤率
  • 每個階段的增值
  • 影響價值鏈的因素
  • 中斷
• 產業衝擊力
  • 成長動力
  • 產業陷阱與挑戰
  • 市場機會
• 成長潛力分析
• 監管格局
  • 北美洲
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲
• 波特的分析
• PESTEL分析
• 價格趨勢
  • 按地區
  • 按產品
• 未來市場趨勢
• 技術和創新格局
  • 當前的技術趨勢
  • 新興技術
• 專利態勢
• 貿易統計（HS編碼）（註：僅提供重點國家的貿易統計資料）
  • 主要進口國
  • 主要出口國
• 永續性和環境方面
  • 永續實踐
  • 減少廢棄物的策略
  • 生產中的能源效率
  • 環保舉措

第4章：競爭格局

• 介紹
• 公司市佔率分析
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • MEA
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 夥伴關係與合作
  • 新產品發布
  • 擴張計劃

第5章：市場估計與預測：依產品類型，2021 - 2034 年

• 主要趨勢
• 巧克力蛋糕預拌粉
• 香草蛋糕粉
• 紅絲絨蛋糕預拌粉
• 彩糖和特色風味混合物
• 無麩質蛋糕粉
• 有機蛋糕粉

第6章：市場估計與預測：按配銷通路，2021 - 2034 年

• 主要趨勢
• 超市和大賣場
• 便利商店
• 網上零售/電子商務
• 專賣店和美食零售商
• 餐飲和商業麵包店

第7章：市場估計與預測：依包裝類型，2021 - 2034 年

• 主要趨勢
• 盒子/紙箱
• 包裝袋和軟包裝
• 散裝包裝
• 單份包裝

第8章：市場估計與預測：按地區，2021 - 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 荷蘭
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地區
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國
  • 中東和非洲其他地區

第9章：公司簡介

• General Mills, Inc.
• Conagra Brands, Inc. (Duncan Hines)
• The JM Smucker Company (Pillsbury)
• Grupo Bimbo, SAB de CV
• Associated British Foods plc
• Chelsea Milling Company (Jiffy Mix)
• Flowers Foods, Inc.
• McKee Foods Corporation
• Dawn Food Products, Inc.
• Dr. August Oetker KG
• Simple Mills, Inc.
• King Arthur Baking Company
• Pamela's Products

The Global Cake Mix Market was valued at USD 2.1 billion in 2024 and is estimated to grow at a CAGR of 5.6% to reach USD 3.6 billion by 2034. Over the past decade, the market has experienced a consistent upward trend, driven by shifts in consumer behavior favoring quick and easy meal preparation. The rise of social media and renewed interest in at-home activities during the COVID-19 pandemic contributed significantly to the home baking resurgence. While leading brands long dominated by simplifying baking for busy households, modern consumers are now seeking cleaner labels and better-for-you alternatives. The growing popularity of gluten-free, vegan, organic, and allergen-conscious options is reshaping product portfolios.

Recent innovations and the growing influence of health and wellness trends have prompted brands to launch new formulations that align with consumer demands. There's also growing enthusiasm for creative flavor infusions using natural ingredients, reflecting a shift toward adventurous and artisanal preferences. As digital platforms make products more accessible, online retail has become a vital sales channel, allowing brands to reach global markets and support their growth with increasing ease.

The boxes and cartons segment held a 34.3% share and generated USD 710.3 million in 2024. Packaging preferences in the cake mix industry continue to evolve as consumers seek eco-conscious, practical, and visually appealing solutions. Traditional box and carton formats remain popular due to their durability, shelf appeal, and space for impactful branding and nutritional labeling. However, flexible packaging is gaining momentum because of its lightweight design, resealability, and convenience-especially for consumers seeking quick and accessible baking solutions. These modern alternatives are also becoming increasingly aligned with sustainability initiatives, incorporating user-friendly, environmentally conscious materials that appeal to the values of today's shoppers.

In terms of distribution, the supermarkets and hypermarkets segment accounted for a 34.7% share in 2024, reaching a value of USD 802.1 million. As the primary retail touchpoints, these stores offer wide ranges and trusted availability in a convenient format for everyday shopping. Their dominance is largely attributed to their role in aggregating product diversity and brand variety under one roof. Simultaneously, convenience stores are rising in importance due to their proximity, flexible hours, and appeal to last-minute or on-the-go baking needs. This diversification in retail strategy is helping cake mix brands extend their reach and meet varied shopper preferences more effectively.

North America Cake Mix Market held a 34.5% share in 2024. This region has seen a shift in consumer expectations, with shoppers increasingly embracing health-centric and time-saving baking solutions. The market is well established, but growth continues through the introduction of diet-specific options and cleaner-label formulations. Busy lifestyles have prompted the development of resealable, eco-friendly packaging formats, making products more accessible and practical for everyday use. In addition, evolving cultural and economic factors continue to shape regional preferences, with consumers seeking unique flavors and more transparent sourcing of ingredients.

Companies competing in the Global Cake Mix Industry include McKee Foods Corporation, Grupo Bimbo, S.A.B. de C.V., The J.M. Smucker Company, General Mills, Inc., Dawn Food Products, Inc., King Arthur Baking Company, Pamela's Products, Dr. August Oetker KG, Associated British Foods plc, Chelsea Milling Company, Simple Mills, Inc., Conagra Brands, Inc., and Flowers Foods, Inc. To strengthen their position in the cake mix market, leading companies are employing a blend of innovation, product diversification, and sustainability. They are consistently reformulating mixes to meet rising consumer demands for health-oriented options such as gluten-free, plant-based, and organic offerings. Many are also investing in environmentally responsible packaging, including recyclable or biodegradable formats, to align with eco-conscious values. Strategic expansions through e-commerce platforms are allowing brands to enhance global visibility and reach niche consumer segments.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product
  • 2.2.3 End Use
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls and challenges
  • 3.2.3 Market opportunities
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
  • 3.6.1 Technology and innovation landscape
  • 3.6.2 Current technological trends
  • 3.6.3 Emerging technologies
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By product
• 3.8 Future market trends
• 3.9 Technology and innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent Landscape
• 3.11 Trade statistics (HS code) (Note: the trade statistics will be provided for key countries only)
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly Initiatives

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 (USD Million) (Kilo Tons)

• 5.1 Key trends
• 5.2 Chocolate cake mix
• 5.3 Vanilla cake mix
• 5.4 Red velvet cake mix
• 5.5 Funfetti and specialty flavor mixes
• 5.6 Gluten-free cake mix
• 5.7 Organic cake mix

Chapter 6 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Million) (Kilo Tons)

• 6.1 Key trends
• 6.2 Supermarkets and hypermarkets
• 6.3 Convenience stores
• 6.4 Online retail/e-commerce
• 6.5 Specialty stores and gourmet retailers
• 6.6 Foodservice and commercial bakeries

Chapter 7 Market Estimates and Forecast, By Packaging Type, 2021 - 2034 (USD Million) (Kilo Tons)

• 7.1 Key trends
• 7.2 Boxes/cartons
• 7.3 Pouches and flexible packaging
• 7.4 Bulk packaging
• 7.5 Single-serve packaging

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Million) (Kilo Tons)

• 1.1 Key trends
• 1.2 North America
  • 1.2.1 U.S.
  • 1.2.2 Canada
• 1.3 Europe
  • 1.3.1 Germany
  • 1.3.2 UK
  • 1.3.3 France
  • 1.3.4 Spain
  • 1.3.5 Italy
  • 1.3.6 Netherlands
  • 1.3.7 Rest of Europe
• 1.4 Asia Pacific
  • 1.4.1 China
  • 1.4.2 India
  • 1.4.3 Japan
  • 1.4.4 Australia
  • 1.4.5 South Korea
  • 1.4.6 Rest of Asia Pacific
• 1.5 Latin America
  • 1.5.1 Brazil
  • 1.5.2 Mexico
  • 1.5.3 Argentina
  • 1.5.4 Rest of Latin America
• 1.6 Middle East and Africa
  • 1.6.1 Saudi Arabia
  • 1.6.2 South Africa
  • 1.6.3 UAE
  • 1.6.4 Rest of Middle East and Africa

Chapter 9 Company Profiles

• 9.1 General Mills, Inc.
• 9.2 Conagra Brands, Inc. (Duncan Hines)
• 9.3 The J.M. Smucker Company (Pillsbury)
• 9.4 Grupo Bimbo, S.A.B. de C.V.
• 9.5 Associated British Foods plc
• 9.6 Chelsea Milling Company (Jiffy Mix)
• 9.7 Flowers Foods, Inc.
• 9.8 McKee Foods Corporation
• 9.9 Dawn Food Products, Inc.
• 9.10 Dr. August Oetker KG
• 9.11 Simple Mills, Inc.
• 9.12 King Arthur Baking Company
• 9.13 Pamela's Products