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市場調查報告書
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1797741

穿戴式裝置市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Wearables Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 128 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年，全球穿戴式裝置市場規模達1,798億美元，預計到2034年將以18.9%的複合年成長率成長，達到9,952億美元。隨著對多功能、緊湊型健康和健身追蹤設備的需求激增，以及人工智慧和感測器技術的快速發展，穿戴式裝置領域的成長正在加速。消費者越來越希望將數位解決方案無縫融入日常生活，而穿戴式裝置憑藉著便攜性，在滿足這項需求方面擁有獨特的優勢。設備正在不斷發展，以提供遠端連接、更長的電池續航時間以及更安全、更直覺的用戶體驗。增強的功能正在推動穿戴式裝置超越被動資料追蹤，提供即時健康洞察和互動功能，從而提升用戶參與度。

穿戴式裝置市場 - IMG1

生成式人工智慧正在革新穿戴設備，為其增添更智慧的功能，例如即時健康洞察、個人化推薦和互動式虛擬助理。這種轉變正在將穿戴式裝置轉變為全方位的健康伴侶，透過持續監測和智慧回饋來支持健康目標的達成。如今，這些設備擁有心電圖讀數、睡眠監測和血氧追蹤等高階功能，價格也更親民。智慧戒指和智慧眼鏡的吸引力也在不斷提升，消費者越來越重視其時尚的設計和豐富的健康功能，這正在改變人們對穿戴裝置的認知。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 1798億美元
預測值 9952億美元
複合年成長率 18.9%

2024年，健康監測市場規模達761億美元，預計2034年將以18.9%的複合年成長率成長。這些穿戴式裝置支持追蹤血糖水平、心理健康指標和睡眠品質等生命徵象。它們在早期介入和慢性病管理中發揮著重要作用，正在徹底改變個人健康和預防性醫療保健。此外，它們能夠利用歷史資料並進行預測分析，因此成為主動護理策略中的重要工具，在全球市場上備受青睞。

2024年，支援藍牙的穿戴式裝置市場佔據49%的市場佔有率，預計到2034年將以19.2%的複合年成長率成長。包括健身追蹤器和健康監測器在內的藍牙設備持續受到青睞，預計五年內出貨量將增加1.2倍。這些穿戴式裝置的應用範圍廣泛，從個人健康監測到使用VR頭顯的沉浸式訓練體驗，再到工業和物流環境中使用的掃描器和攝影機等生產力工具。

2024年，美國穿戴式裝置市場規模達468億美元。美國穿戴式裝置市場的成長動力源自於健康類穿戴裝置的廣泛普及、功能創新以及大眾對個人健康的日益關注。 GPS追蹤、睡眠分析和心率監測等功能如今已成為穿戴式裝置的標配，有助於推動不同族群的穿戴裝置普及。此外，物聯網應用的興起以及主要製造商的進駐，持續突破技術界限，鞏固了美國穿戴式裝置市場的上升勢頭。

引領全球穿戴式裝置市場的知名公司包括Sony、Noise、Whoop、Withings、蘋果、三星電子、Ultrahuman、Vuzix、小米、Amazfit、Garmin、Fitbit、Oura、Boat 和飛利浦。為了鞏固其在穿戴式裝置市場的地位，領先的公司正在採用幾種關鍵策略。許多公司正在大力投資研發，以整合生物辨識感測器、人工智慧驅動的分析和個人化洞察等先進功能，從而保持創新領先地位。與醫療保健提供者和健身平台的策略合作有助於提升生態系統價值。產品多樣化仍是另一個核心關注點，各大品牌推出新的穿戴式裝置形式，如智慧戒指和 AR 眼鏡，以擴大消費者覆蓋範圍。公司也正在最佳化電池壽命和軟體效能，同時提高資料安全性，以吸引更廣泛的人。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
    • 供應商格局
    • 利潤率
    • 每個階段的增值
    • 影響價值鏈的因素
    • 中斷
  • 產業衝擊力
    • 成長動力
    • 產業陷阱與挑戰
    • 機會
  • 成長潛力分析
  • 未來市場趨勢
  • 技術和創新格局
    • 當前的技術趨勢
    • 新興技術
  • 價格趨勢
    • 按地區
    • 依產品類型
  • 監理框架
    • 標準和認證
    • 環境法規
    • 進出口法規
  • 貿易統計（HS編碼）
    • 主要進口國
    • 主要出口國
  • 波特五力分析
  • PESTEL分析
  • 消費者行為分析
    • 購買模式
    • 偏好分析
    • 消費者行為的區域差異
    • 電子商務對購買決策的影響

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
    • 按地區
      • 北美洲
      • 歐洲
      • 亞太地區
      • 拉丁美洲
      • 中東和非洲
  • 公司矩陣分析
  • 主要市場參與者的競爭分析
  • 競爭定位矩陣
  • 關鍵進展
    • 併購
    • 夥伴關係與合作
    • 新產品發布
    • 擴張計劃

第5章：市場估計與預測：依產品類型，2021 - 2034 年

  • 主要趨勢
  • 智慧珠寶
    • 智慧手錶
    • 智慧環
    • 智慧手環
    • 其他（智慧項鍊等）
  • 健身服裝
    • 智慧褲子
    • 智慧襪子
    • 智慧襯衫
    • 智慧鞋
    • 其他（智慧腰帶等）
  • 健康監測設備
    • 穿戴式生物感測器
    • 穿戴式除顫器
    • 穿戴式心電圖監測儀
    • 其他（連續血糖監測儀等）
  • 智慧眼鏡
    • 擴增實境眼鏡
    • 虛擬實境眼鏡
    • 其他（混合實境眼鏡等）
  • 其他（智慧型耳戴設​​備等）

第6章：市場估計與預測：依技術分類，2021 - 2034 年

  • 主要趨勢
  • GPS 穿戴式裝置
  • 藍牙穿戴裝置
  • LTE穿戴式裝置
  • Wi-Fi穿戴裝置
  • 近場通訊
  • 其他（LoRa穿戴式設備等）

第7章：市場估計與預測：按價格，2021 - 2034 年

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第8章：市場估計與預測：依最終用途，2021 - 2034 年

  • 主要趨勢
  • 個人
  • 商業的
    • 辦公室
    • 軍事力量
    • 醫療專業人員
    • 運動和健身
    • 其他（零售等）

第9章：市場估計與預測：按配銷通路，2021 - 2034 年

  • 主要趨勢
  • 線上
    • 電子商務
    • 公司網站
  • 離線
    • 超市/大賣場
    • 專業零售店
    • 其他（獨立零售商等）

第10章：市場估計與預測：按地區，2021 - 2034 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 西班牙
    • 義大利
    • 荷蘭
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第 11 章：公司簡介

  • Amazfit
  • Apple
  • Boat
  • Fitbit
  • Garmin
  • Noise
  • Oura
  • Philips
  • Samsung Electronics
  • Sony
  • Ultrahuman
  • Vuzix
  • Whoop
  • Withings
  • Xiaomi
簡介目錄
Product Code: 14428

The Global Wearables Market was valued at USD 179.8 billion in 2024 and is estimated to grow at a CAGR of 18.9% to reach USD 995.2 billion by 2034. Growth in this space is being accelerated by surging demand for multifunctional, compact health and fitness tracking devices, alongside rapid advancements in AI and sensor technologies. Consumers are increasingly seeking seamless integration of digital solutions into their routines, and wearables-due to their portable nature-are uniquely positioned to meet that need. Devices are evolving to offer long-range connectivity, extended battery life, and more secure and intuitive user experiences. Enhanced capabilities are driving wearables to move beyond passive data tracking, offering real-time health insights and interactive features for improved user engagement.

Wearables Market - IMG1

Generative AI is revolutionizing wearables by adding smarter features like real-time health insights, personalized recommendations, and interactive virtual assistants. This shift is transforming wearables into holistic health companions that support wellness goals through continuous monitoring and intelligent feedback. Devices now include advanced capabilities like ECG readings, sleep monitoring, and blood oxygen tracking, extending across more affordable price ranges. The appeal of smart rings and smart glasses is also rising, with consumers valuing their sleek design and expanded health functions, which is changing the perception of wearable devices.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$179.8 Billion
Forecast Value$995.2 Billion
CAGR18.9%

In 2024, the health monitoring segment generated USD 76.1 billion and will grow at a 18.9% CAGR through 2034. These wearables support tracking vital signs such as glucose levels, mental health metrics, and sleep quality. Their role in early intervention and chronic disease management is transforming both personal wellness and preventive healthcare. The ability to use historical data and predictive analytics also positions these devices as valuable tools in proactive care strategies, making them highly desirable in the global market.

The Bluetooth-enabled wearables segment held a 49% share in 2024 and is projected to grow at a CAGR of 19.2% through 2034. Bluetooth devices, including fitness trackers and wellness monitors, continue to gain traction, with shipment volumes expected to increase by 1.2x over five years. These wearables span applications from personal health monitoring to immersive training experiences using VR headsets and productivity tools like scanners and cameras used in industrial and logistics environments.

United States Wearables Market generated USD 46.8 billion in 2024. Growth in the US is being fueled by the widespread adoption of health-focused wearable devices, innovation in feature sets, and growing public awareness about personal wellness. Features such as GPS tracking, sleep analysis, and heart rate monitoring are now standard in wearables, helping drive adoption across demographics. In addition, the rise of IoT applications and the presence of key manufacturers continue to push technological boundaries, reinforcing the market's upward trajectory in the country.

Prominent companies leading the Global Wearables Market include Sony, Noise, Whoop, Withings, Apple, Samsung Electronics, Ultrahuman, Vuzix, Xiaomi, Amazfit, Garmin, Fitbit, Oura, Boat, and Philips. To strengthen their positions in the wearables market, leading companies are employing several key strategies. Many are investing heavily in R&D to integrate advanced features such as biometric sensors, AI-driven analytics, and personalized insights to stay ahead in innovation. Strategic collaborations with healthcare providers and fitness platforms help enhance ecosystem value. Product diversification remains another core focus, with brands launching new wearable formats-like smart rings and AR glasses-to expand consumer reach. Companies are also optimizing battery life and software performance while improving data security to appeal to a broader demographic.

Table of Contents

Chapter 1 Methodology and scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive summary

  • 2.1 Industry 360° synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 By product type
    • 2.2.3 By technology
    • 2.2.4 By price
    • 2.2.5 By end user
    • 2.2.6 By distribution channel
  • 2.3 CXO perspectives: strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future outlook and strategic recommendations

Chapter 3 Industry insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
    • 3.1.5 Disruptions
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
    • 3.2.2 Industry pitfalls & challenges
    • 3.2.3 Opportunities
  • 3.3 Growth potential analysis
  • 3.4 Future market trends
  • 3.5 Technology and innovation landscape
    • 3.5.1 Current technological trends
    • 3.5.2 Emerging technologies
  • 3.6 Price trends
    • 3.6.1 By region
    • 3.6.2 By product type
  • 3.7 Regulatory framework
    • 3.7.1 Standards and certifications
    • 3.7.2 Environmental regulations
    • 3.7.3 Import export regulations
  • 3.8 Trade statistics (HS code)
    • 3.8.1 Major importing countries
    • 3.8.2 Major exporting countries
  • 3.9 Porter's five forces analysis
  • 3.10 PESTEL analysis
  • 3.11 Consumer behavior analysis
    • 3.11.1 Purchasing patterns
    • 3.11.2 Preference analysis
    • 3.11.3 Regional variations in consumer behavior
    • 3.11.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 Latin America
      • 4.2.1.5 Middle East & Africa
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 ($Billion, Million Units)

  • 5.1 Key trends
  • 5.2 Smart jewelry
    • 5.2.1 Smartwatch
    • 5.2.2 Smart ring
    • 5.2.3 Smart bracelet
    • 5.2.4 Others (smart necklaces etc.)
  • 5.3 Fitness apparel
    • 5.3.1 Smart pants
    • 5.3.2 Smart socks
    • 5.3.3 Smart shirt
    • 5.3.4 Smart shoes
    • 5.3.5 Others (smart belt etc.)
  • 5.4 Health monitoring devices
    • 5.4.1 Wearable biosensors
    • 5.4.2 Wearable defibrillators
    • 5.4.3 Wearable ECG monitors
    • 5.4.4 Others (continuous glucose monitors etc.)
  • 5.5 Smart glasses
    • 5.5.1 Augmented reality glasses
    • 5.5.2 Virtual reality glasses
    • 5.5.3 Others (mixed reality glasses etc.)
  • 5.6 Others (smart hearables etc.)

Chapter 6 Market Estimates & Forecast, By Technology, 2021 - 2034 ($Billion, Million Units)

  • 6.1 Key trends
  • 6.2 GPS wearable
  • 6.3 Bluetooth wearable
  • 6.4 LTE wearable
  • 6.5 Wi-Fi wearable
  • 6.6 NFC
  • 6.7 Others (LoRa wearable etc.)

Chapter 7 Market Estimates & Forecast, By Price, 2021 - 2034 ($Billion, Million Units)

  • 7.1 Key trends
  • 7.2 Low
  • 7.3 Medium
  • 7.4 High

Chapter 8 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Billion, Million Units)

  • 8.1 Key trends
  • 8.2 Individual
  • 8.3 Commercial
    • 8.3.1 Offices
    • 8.3.2 Military forces
    • 8.3.3 Medical professionals
    • 8.3.4 Sports and fitness
    • 8.3.5 Others (retail etc.)

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Billion, Million Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 E-commerce
    • 9.2.2 Company websites
  • 9.3 Offline
    • 9.3.1 Supermarkets/hypermarket
    • 9.3.2 Specialty retail stores
    • 9.3.3 Others (independent retailer etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 ($Billion, Million Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 France
    • 10.3.4 Spain
    • 10.3.5 Italy
    • 10.3.6 Netherlands
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 Japan
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 South Korea
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
  • 10.6 MEA
    • 10.6.1 South Africa
    • 10.6.2 Saudi Arabia
    • 10.6.3 UAE

Chapter 11 Company Profiles

  • 11.1 Amazfit
  • 11.2 Apple
  • 11.3 Boat
  • 11.4 Fitbit
  • 11.5 Garmin
  • 11.6 Noise
  • 11.7 Oura
  • 11.8 Philips
  • 11.9 Samsung Electronics
  • 11.10 Sony
  • 11.11 Ultrahuman
  • 11.12 Vuzix
  • 11.13 Whoop
  • 11.14 Withings
  • 11.15 Xiaomi