鹹味餅乾市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024年，全球鹹味餅乾市場規模達455億美元，預計到2034年將以5.6%的複合年成長率成長，達到779億美元。消費者對便利、風味獨特的零食日益成長的興趣，為傳統甜味餅乾增添了鹹味，推動了市場的成長動能。飲食習慣的轉變、快速的城市化以及人們對健康飲食的日益重視，正促使製造商開發更健康的選擇。目前，採用清潔標示成分、低鈉含量和高營養價值的產品在全球市場需求旺盛。

消費者青睞口味和功能方面的創新，促使品牌嘗試多樣化的成分和配方。新的趨勢正在塑造這一類別，包括超級食品添加劑、無麩質產品、有機品種和植物性產品。未來的創新可能包含更多有益健康的成分，例如蛋白質、維生素，甚至益生菌，以滿足注重健康的消費者的需求。提高便攜性和新鮮度的現代包裝技術也越來越受到關注。如今，風味特徵通常包括香草、香料和美味混合，增強了產品的吸引力。快節奏的都會生活和對便利、便攜零食的需求，正穩步推動鹹味餅乾市場的成長。

鹹味餅乾市場規模預計將從2024年的134億美元成長到2034年的約218億美元，複合年成長率達5%。這一成長動能主要源自於消費者越來越傾向於更健康的生活方式和更精緻的口味偏好。儘管甜味產品依然保持著強勁的吸引力，尤其是在餡料、優質塗層和異國風味方面的創新，但鹹味產品正逐漸成為日常零食中不可或缺的一部分。營養豐富的食材為這些產品增添了更多吸引力，進一步鼓勵了注重健康的消費者的消費。

2024年，超市和大賣場市場佔28.7%，估值達318億美元。這些現代化的零售管道對於確保消費者觸達，並透過有序的產品展示和促銷展示提升品牌知名度至關重要。它們是便捷的大量購物場所，是推動銷售成長的關鍵。它們的主導地位也歸功於其豐富的產品選擇，以及能夠展示符合不斷變化的消費趨勢的新興產品。

2024年，歐洲鹹味餅乾市場佔了29.8%的市佔率。歐洲各國對健康零食和省時零食的持續追求，推動了人們對鹹味餅乾的興趣。口味、份量、包裝形式和營養成分的創新對區域需求影響巨大。隨著消費者尋求兼具口味、健康和便利的零食，製造商正在相應地調整其產品組合，以保持參與並擴大市場滲透率。

為全球鹹味餅乾市場做出貢獻的主要參與者包括家樂氏公司、Britannia Industries、億滋國際、通用磨坊、Lotus Bakeries、百事可樂（菲多利）、賓堡集團、Parle Products、Pladis Foods Limited、Kambly SA、Roma Food Products、金寶湯公司、Limagrain Ingredients 和 Sapidum doo。為了鞏固在全球鹹味餅乾市場的地位，各大公司都強調口味創新、健康配方和高階產品線。他們推出無麩質、低鈉和有機產品以滿足不斷變化的飲食需求，同時投資於產品多樣化以針對不同的人口群體。許多公司正在採用清潔標籤和永續採購策略來吸引具有環保意識的消費者。透過收購、區域合作夥伴關係和數位優先零售管道擴大全球影響力也是其核心成長策略的一部分。領先品牌正在提高供應鏈敏捷性和貨架可見性，特別是透過強大的零售合作。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 供應商格局
  • 利潤率
  • 每個階段的增值
  • 影響價值鏈的因素
  • 中斷
• 產業衝擊力
  • 成長動力
  • 產業陷阱與挑戰
  • 市場機會
• 成長潛力分析
• 監管格局
  • 北美洲
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲
• 波特的分析
• PESTEL分析
• 價格趨勢
  • 按地區
  • 按產品
• 未來市場趨勢
• 技術和創新格局
  • 當前的技術趨勢
  • 新興技術
• 專利態勢
• 貿易統計（HS編碼）（註：僅提供重點國家的貿易統計資料）
  • 主要進口國
  • 主要出口國
• 永續性和環境方面
  • 永續實踐
  • 減少廢棄物的策略
  • 生產中的能源效率
  • 環保舉措

第4章：競爭格局

• 介紹
• 公司市佔率分析
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • MEA
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 夥伴關係與合作
  • 新產品發布
  • 擴張計劃

第5章：市場估計與預測：依產品類型，2021 - 2034 年

• 主要趨勢
• 餅乾
• 椒鹽脆餅
• 鹹味餅乾
• 鹹味小吃組合
• 特色和手工產品

第6章：市場估計與預測：依包裝類型，2021 - 2034 年

• 主要趨勢
• 靈活的包裝解決方案
• 硬包裝形式
  • 盒子
  • 容器
• 散裝和機構包裝

第7章：市場估計與預測：按配銷通路，2021 - 2034 年

• 主要趨勢
• 超市和大賣場
• 便利商店
• 電子商務與網路零售
• 特色食品店
• 食品服務及機構銷售

第8章：市場估計與預測：按地區，2021 - 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 荷蘭
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地區
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國
  • 中東和非洲其他地區

第9章：公司簡介

• Mondelez International
• Kellogg Company
• PepsiCo (Frito-Lay Division)
• General Mills
• Parle Products (India)
• Britannia Industries (India)
• Grupo Bimbo (Latin America)
• Lotus Bakeries (Europe)
• Campbell Soup Company (North America)
• Pladis Foods Limited
• Roma Food Products
• Sapidum doo
• Limagrain Ingredients
• Kambly SA

The Global Savory Biscuits Market was valued at USD 45.5 billion in 2024 and is estimated to grow at a CAGR of 5.6% to reach USD 77.9 billion by 2034. The market's upward trajectory is fueled by rising consumer interest in convenient, flavor-forward snacks that offer a savory twist to conventional sweet biscuits. The shift in eating patterns, rapid urbanization, and rising awareness of health-focused choices are encouraging manufacturers to develop better-for-you options. Products made with clean-label ingredients, lower sodium content, and added nutritional value are now in high demand across global markets.

Consumers are favoring innovations in taste and functionality, pushing brands to experiment with diverse ingredients and formulations. New trends are shaping the category, including superfood additions, gluten-free formats, organic varieties, and plant-based offerings. Future innovations will likely include more health-enhancing components such as proteins, vitamins, and possibly even probiotics, catering to wellness-driven consumers. Modern packaging techniques that improve portability and freshness are also gaining attention. Flavor profiles now frequently include herbs, spices, and gourmet blends, enhancing product appeal. The fast-paced nature of urban life and the demand for easy, on-the-go snacking options are steadily propelling growth within the savory biscuit segment.

The savory cookies and biscuits category is expected to grow from USD 13.4 billion in 2024 to approximately USD 21.8 billion by 2034, expanding at a 5% CAGR. This momentum is largely due to consumers increasingly leaning toward healthier indulgences and more sophisticated taste preferences. Although sweet products still maintain significant traction, especially with innovations around fillings, high-quality coatings, and exotic flavors, savory variants are becoming essential in daily snacking. The inclusion of nutrient-enriched ingredients is adding more value to the appeal of these products, further encouraging consumption among health-conscious buyers.

The supermarkets and hypermarkets segment held a 28.7% share in 2024, with a valuation of USD 31.8 billion. These modern retail channels are critical in ensuring consumer access and offering visibility to brands through organized product placement and promotional displays. They serve as convenient destinations for bulk shopping, making them integral in pushing sales volumes. Their dominance is also attributed to the broad product selection and ability to showcase emerging offerings that align with evolving consumer trends.

Europe Savory Biscuits Market held a 29.8% share in 2024. A consistent push toward healthier snacks and time-saving formats is driving interest in savory biscuits across European countries. Regional demand is heavily influenced by innovation in flavors, portion sizes, packaging formats, and nutritional content. As consumers seek snacks that offer a blend of taste, health, and convenience, manufacturers are adapting their portfolios accordingly to sustain engagement and expand market penetration.

The leading players contributing to the Global Savory Biscuits Market landscape include Kellogg Company, Britannia Industries, Mondelez International, General Mills, Lotus Bakeries, PepsiCo (Frito-Lay), Grupo Bimbo, Parle Products, Pladis Foods Limited, Kambly SA, Roma Food Products, Campbell Soup Company, Limagrain Ingredients, and Sapidum d.o.o. To solidify their position in the global savory biscuits market, major companies are emphasizing flavor innovation, health-driven formulations, and premium product lines. They are launching gluten-free, low-sodium, and organic variants to cater to evolving dietary needs while investing in product diversification to target different demographic segments. Many are adopting clean-label and sustainable sourcing strategies to appeal to eco-conscious consumers. Expanding global footprints through acquisitions, regional partnerships, and digital-first retail channels are also part of their core growth tactics. Leading brands are improving supply chain agility and shelf visibility, particularly through strong retail collaborations.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product
  • 2.2.3 Packaging
  • 2.2.4 Distribution channel
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls and challenges
  • 3.2.3 Market opportunities
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
  • 3.6.1 Technology and innovation landscape
  • 3.6.2 Current technological trends
  • 3.6.3 Emerging technologies
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By product
• 3.8 Future market trends
• 3.9 Technology and innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent Landscape
• 3.11 Trade statistics (HS code) (Note: the trade statistics will be provided for key countries only)
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly Initiatives

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 (USD Billion) (Kilo Tons)

• 5.1 Key trends
• 5.2 Crackers
• 5.3 Pretzels
• 5.4 Savory cookies and biscuits
• 5.5 Savory snack mixes
• 5.6 Specialty and artisanal products

Chapter 6 Market Estimates and Forecast, By Packaging Type, 2021 - 2034 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Flexible packaging solutions
• 6.3 Rigid packaging formats
  • 6.3.1 Box
  • 6.3.2 Container
• 6.4 Bulk and institutional packaging

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 Supermarkets and hypermarkets
• 7.3 Convenience stores
• 7.4 E-commerce and online retail
• 7.5 Specialty food stores
• 7.6 Food service and institutional sales

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Netherlands
  • 8.3.7 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
  • 8.4.6 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
  • 8.5.4 Rest of Latin America
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE
  • 8.6.4 Rest of Middle East and Africa

Chapter 9 Company Profiles

• 9.1 Mondelez International
• 9.2 Kellogg Company
• 9.3 PepsiCo (Frito-Lay Division)
• 9.4 General Mills
• 9.5 Parle Products (India)
• 9.6 Britannia Industries (India)
• 9.7 Grupo Bimbo (Latin America)
• 9.8 Lotus Bakeries (Europe)
• 9.9 Campbell Soup Company (North America)
• 9.10 Pladis Foods Limited
• 9.11 Roma Food Products
• 9.12 Sapidum d.o.o.
• 9.13 Limagrain Ingredients
• 9.14 Kambly SA