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市場調查報告書
商品編碼
1797718
特色水果和漿果市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測Specialty Fruits and Berries Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
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2024年，全球特色水果和莓果市場價值達1,288億美元，預計到2034年將以5.9%的複合年成長率成長，達到2,275億美元。市場擴張受到消費者對營養豐富食品偏好變化、種植方法進步以及分銷模式轉變的影響。消費者越來越青睞富含抗氧化劑、維生素和植物營養素的水果和漿果，這推動了對新鮮、加工和功能性食品領域優質和外來品種的需求。隨著注重健康的飲食習慣的興起，對超級水果的需求持續成長。分銷通路不斷發展，在傳統零售、直銷、餐飲服務和批發通路之間尋求平衡。雖然傳統農業仍然占主導地位，但為了滿足日益成長的城市消費需求，人們正在顯著轉向有機生產、保護性種植和水耕。歐洲正在加強其在有機和溫室種植方面的佈局，而亞太地區正迅速採用水耕系統。受消費者健康趨勢和先進食品加工創新的支撐，北美仍然是最大的市場，而亞太地區正在成為成長最快的地區。
藍莓佔了37.3%的市場佔有率，這主要得益於需求旺盛和供應有限，尤其是在北美和歐洲。預計2034年，草莓市場規模將達342億美元，複合年成長率為4.8%。草莓和覆盆子無論是新鮮還是加工形式，需求都持續旺盛，而接骨木果和枸杞等不太常見的漿果在營養保健品和補充劑領域也越來越受歡迎。
| 市場範圍 | |
|---|---|
| 起始年份 | 2024 |
| 預測年份 | 2025-2034 |
| 起始值 | 1288億美元 |
| 預測值 | 2275億美元 |
| 複合年成長率 | 5.9% |
2024 年，特種水果和漿果市場的冷凍水果佔最大佔有率，為 32.4%。冷凍水果的便利性、全年供應以及保留營養和風味的能力使其成為餐飲服務營運和注重價值的消費者家庭的必備品。
美國特色水果和莓果市場佔80.1%的市場佔有率，2024年產值達363億美元。美國對有機和新鮮特色水果的需求居於領先地位，零售和餐飲服務市場蓬勃發展。美國消費者對進口異國水果和功能性食品創新的興趣日益濃厚，進一步推動了消費趨勢和市場多元化。
全球特色水果和莓果市場的主要主導者包括 Driscoll's Inc.、Berry World Group、Exotic Tropical Fruits LLC、Costa Group Holdings Limited 和 Dole Food Inc.。為了擴大市場佔有率，特色水果和漿果行業的公司正在採取多項重點策略。這些策略包括：投資保護性和有機種植方法，以確保全年供應和永續性合規性；透過引進外來且營養豐富的品種來豐富產品組合；以及與餐飲服務和零售巨頭建立策略合作夥伴關係。領先的公司也在加強其冷鏈物流和採後技術，以在全球分銷過程中維持產品品質。此外，對品牌建立、品牌故事和可追溯性的投資——尤其是對高階和有機產品線——繼續在加強跨地區市場定位和消費者信任方面發揮核心作用。
目錄
第1章：方法論
- 市場範圍和定義
- 研究設計
- 研究方法
- 資料收集方法
- 資料探勘來源
- 全球的
- 地區/國家
- 基礎估算與計算
- 基準年計算
- 市場評估的主要趨勢
- 初步研究和驗證
- 主要來源
- 預測模型
- 研究假設和局限性
第2章：執行摘要
第3章：行業洞察
- 產業生態系統分析
- 供應商格局
- 利潤率分析
- 成本結構
- 每個階段的增值
- 影響價值鏈的因素
- 中斷
- 產業衝擊力
- 成長動力
- 消費者對奇異且營養豐富的水果和漿果的需求不斷增加。
- 人們的健康意識日益增強，對天然、功能性食品的偏好也日益增強。
- 拓展全球高階零售和電子商務分銷管道。
- 植物性飲食的日益普及促進了特色水果的消費。
- 產業陷阱與挑戰
- 易腐爛性和複雜的冷鏈物流增加了營運成本。
- 新興市場的認知度和可及性有限，限制了市場的成長。
- 市場機會
- 果汁、果醬和補充品等加值產品的創新。
- 隨著可支配收入的增加，向尚未開發的市場擴張。
- 成長動力
- 成長潛力分析
- 監管格局
- 北美洲
- 歐洲
- 亞太地區
- 拉丁美洲
- 中東和非洲
- 波特的分析
- PESTEL分析
- 科技與創新格局
- 當前的技術趨勢
- 新興技術
- 價格趨勢
- 按地區
- 依產品類型
- 成本細分分析
- 專利分析
- 永續性和環境方面
- 永續實踐
- 減少廢棄物的策略
- 生產中的能源效率
- 環保舉措
- 碳足跡考量
第4章：競爭格局
- 介紹
- 公司市佔率分析
- 北美洲
- 歐洲
- 亞太地區
- 拉丁美洲
- MEA
- 主要市場參與者的競爭分析
- 競爭定位矩陣
- 戰略展望矩陣
- 關鍵進展
- 併購
- 夥伴關係與合作
- 新產品發布
- 擴張計劃和資金
第5章：市場估計與預測：依產品類型，2021 - 2034 年
- 主要趨勢
- 優質莓果
- 藍莓
- 草莓
- 覆盆子
- 其他（枸杞、巴西莓、接骨木果）
- 異國水果和熱帶水果
- 火龍果
- 百香果
- 其他（獼猴桃、石榴）
第6章：市場估計與預測：依形式，2021 - 2034 年
- 主要趨勢
- 冷凍水果
- 乾燥和脫水產品
- 果汁和飲料
- 粉末和萃取物
第7章：市場估計與預測：按應用，2021 - 2034 年
- 主要趨勢
- 生鮮消費及零售
- 食品加工和製造
- 營養保健品和補充品產業
- 化妝品和個人護理應用
- 餐飲和酒店業
- 工業和 B2B 應用
第8章：市場估計與預測：按配銷通路，2021 - 2034 年
- 主要趨勢
- 傳統零售通路
- 直接面對消費者的管道
- 餐飲服務分銷
- 批發和B2B頻道
第9章：市場估計與預測：按種植管道，2021 - 2034 年
- 主要趨勢
- 傳統農業
- 有機栽培
- 溫室及保護地栽培
- 水耕和無土系統
第10章：市場估計與預測：按地區，2021 - 2034 年
- 主要趨勢
- 北美洲
- 美國
- 加拿大
- 歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
- 亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- 亞太其他地區
- 拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
- MEA
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 中東和非洲其他地區
第 11 章：公司簡介
- Berry World Group
- Costa Group Holdings Limited
- Dole Food Inc
- Driscoll's Inc.
- Exotic Tropical Fruits LLC
- Frutos Tropicales Europe
- Hortifrut SA
- Naturipe Farms LLC
- Omer Decugis & Cie
- Planasa
- TFC Holland
- Wish Farms
The Global Specialty Fruits and Berries Market was valued at USD 128.8 billion in 2024 and is estimated to grow at a CAGR of 5.9% to reach USD 227.5 billion by 2034. Market expansion is being shaped by changing consumer preferences toward nutrient-dense foods, advancements in cultivation methods, and a shift in distribution models. Consumers are increasingly drawn to fruits and berries rich in antioxidants, vitamins, and phytonutrients, driving demand for premium and exotic varieties across fresh, processed, and functional food applications. Demand for superfruits continues to rise in response to wellness-focused diets. Distribution continues to evolve, balancing between traditional retail, direct-to-consumer, foodservice, and wholesale channels. While conventional farming remains dominant, there's a notable transition toward organic production, protected cultivation, and hydroponics to meet rising urban consumption. Europe is strengthening its footprint in organic and greenhouse cultivation, whereas Asia-Pacific is rapidly adopting hydroponic systems. North America remains the largest market, supported by consumer health trends and advanced food processing innovation, while Asia-Pacific is emerging as the fastest-growing region.
The blueberries segment held 37.3% share, driven by high demand and limited supply, especially in North America and Europe. The strawberry market is projected to reach USD 34.2 billion by 2034, growing at a CAGR of 4.8%. Strawberries and raspberries continue to see high demand in both fresh and processed formats, while less common berries such as elderberry and goji are gaining popularity in nutraceutical and supplement segments.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $128.8 Billion |
| Forecast Value | $227.5 Billion |
| CAGR | 5.9% |
The frozen fruits segment from the specialty fruits and berries market represented the largest share at 32.4% in 2024. Their convenience, year-round availability, and ability to retain nutrition and flavor have made them essential in foodservice operations and value-conscious consumer households.
U.S. Specialty Fruits and Berries Market held 80.1% share and generated USD 36.3 billion in 2024. The country leads in demand for organic and fresh specialty fruits, with a robust retail and foodservice market. U.S. consumers have shown growing interest in exotic imports and functional food innovations, further pushing consumption trends and market diversity.
Key players dominating the Global Specialty Fruits and Berries Market include Driscoll's Inc., Berry World Group, Exotic Tropical Fruits LLC, Costa Group Holdings Limited, and Dole Food Inc. To expand their market presence, companies operating in the specialty fruits and berries sector are adopting several focused strategies. These include investing in protected and organic farming methods to ensure year-round supply and sustainability compliance, diversifying their product portfolios with exotic and nutrient-dense varieties, and forming strategic partnerships with foodservice and retail giants. Leading firms are also enhancing their cold chain logistics and post-harvest technologies to preserve quality during global distribution. Furthermore, investment in branding, storytelling, and traceability-especially for premium and organic lines-continues to play a central role in reinforcing market positioning and consumer trust across geographies.
Table of Contents
Chapter 1 Methodology
- 1.1 Market scope and definition
- 1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
- 1.3 Data mining sources
- 1.3.1 Global
- 1.3.2 Regional/Country
- 1.4 Base estimates and calculations
- 1.4.1 Base year calculation
- 1.4.2 Key trends for market estimation
- 1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.6 Forecast model
- 1.7 Research assumptions and limitations
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2021 - 2034
- 2.2 Key market trends
- 2.2.1 Product type
- 2.2.2 Form type
- 2.2.3 Application
- 2.2.4 Distribution channel
- 2.2.5 Cultivation channel
- 2.2.6 Regional
- 2.3 TAM Analysis, 2025-2034
- 2.4 CXO perspectives: Strategic imperatives
- 2.4.1 Executive decision points
- 2.4.2 Critical success factors
- 2.5 Future outlook and strategic recommendations
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Supplier landscape
- 3.1.2 Profit margin analysis
- 3.1.3 Cost structure
- 3.1.4 Value addition at each stage
- 3.1.5 Factor affecting the value chain
- 3.1.6 Disruptions
- 3.2 Industry impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Rising consumer demand for exotic and nutrient-rich fruits and berries.
- 3.2.1.2 Growing health awareness and preference for natural, functional foods.
- 3.2.1.3 Expansion of premium retail and e-commerce distribution channels globally.
- 3.2.1.4 Increasing popularity of plant-based diets boosting specialty fruit consumption.
- 3.2.2 Industry pitfalls and challenges
- 3.2.2.1 High perishability and complex cold chain logistics increase operational costs.
- 3.2.2.2 Limited awareness and accessibility in emerging markets restrict market growth.
- 3.2.3 Market opportunities
- 3.2.3.1 Innovation in value-added products like juices, jams, and supplements.
- 3.2.3.2 Expansion into untapped markets with rising disposable incomes.
- 3.2.1 Growth drivers
- 3.3 Growth potential analysis
- 3.4 Regulatory landscape
- 3.4.1 North America
- 3.4.2 Europe
- 3.4.3 Asia Pacific
- 3.4.4 Latin America
- 3.4.5 Middle East & Africa
- 3.5 Porter's analysis
- 3.6 PESTEL analysis
- 3.7 Technology and Innovation landscape
- 3.7.1 Current technological trends
- 3.7.2 Emerging technologies
- 3.8 Price trends
- 3.8.1 By region
- 3.8.2 By product type
- 3.9 Cost breakdown analysis
- 3.10 Patent analysis
- 3.11 Sustainability and environmental aspects
- 3.11.1 Sustainable practices
- 3.11.2 Waste reduction strategies
- 3.11.3 Energy efficiency in production
- 3.11.4 Eco-friendly Initiatives
- 3.12 Carbon footprint considerations
Chapter 4 Competitive Landscape, 2024
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.2.1 North America
- 4.2.2 Europe
- 4.2.3 Asia Pacific
- 4.2.4 LATAM
- 4.2.5 MEA
- 4.3 Competitive analysis of major market players
- 4.4 Competitive positioning matrix
- 4.5 Strategic outlook matrix
- 4.6 Key developments
- 4.6.1 Mergers & acquisitions
- 4.6.2 Partnerships & collaborations
- 4.6.3 New product launches
- 4.6.4 Expansion plans and funding
Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 (USD Billion, Tons)
- 5.1 Key trends
- 5.2 Premium berries
- 5.2.1 Blueberries
- 5.2.2 Strawberries
- 5.2.3 Raspberries
- 5.2.4 Others (goji, acai, elderberry)
- 5.3 Exotic & tropical fruits
- 5.3.1 Dragon fruit
- 5.3.2 Passion fruit
- 5.3.3 Others (kiwi, pomegranate)
Chapter 6 Market Estimates & Forecast, By Form, 2021 - 2034 (USD Billion, Tons)
- 6.1 Key trends
- 6.2 Frozen fruits
- 6.3 Dried and dehydrated products
- 6.4 Juice and beverage
- 6.5 Powder and extract
Chapter 7 Market Estimates & Forecast, By Application, 2021 - 2034 (USD Billion, Tons)
- 7.1 Key trends
- 7.2 Fresh consumption and retail
- 7.3 Food processing and manufacturing
- 7.4 Nutraceutical and supplement industry
- 7.5 Cosmetic and personal care applications
- 7.6 Foodservice and hospitality
- 7.7 Industrial and B2B applications
Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 (USD Billion, Tons)
- 8.1 Key trends
- 8.2 Traditional retail channels
- 8.3 Direct-to-consumer channels
- 8.4 Foodservice distribution
- 8.5 Wholesale and B2B channels
Chapter 9 Market Estimates & Forecast, By Cultivation Channel, 2021 - 2034 (USD Billion, Tons)
- 9.1 Key trends
- 9.2 Conventional agriculture
- 9.3 Organic cultivation
- 9.4 Greenhouse and protected cultivation
- 9.5 Hydroponic and soilless systems
Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Billion, Tons)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Rest of Europe
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 Australia
- 10.4.5 South Korea
- 10.4.6 Rest of Asia Pacific
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
- 10.5.4 Rest of Latin America
- 10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE
- 10.6.4 Rest of Middle East & Africa
Chapter 11 Company Profiles
- 11.1 Berry World Group
- 11.2 Costa Group Holdings Limited
- 11.3 Dole Food Inc
- 11.4 Driscoll's Inc.
- 11.5 Exotic Tropical Fruits LLC
- 11.6 Frutos Tropicales Europe
- 11.7 Hortifrut S.A.
- 11.8 Naturipe Farms LLC
- 11.9 Omer Decugis & Cie
- 11.10 Planasa
- 11.11 TFC Holland
- 11.12 Wish Farms
