廚房紙巾市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球廚房紙巾市場規模達 34 億美元，預計到 2034 年將以 5.7% 的複合年成長率成長至 59 億美元。消費者日益重視廚房衛生和個人清潔，尤其是在城市地區，這正在重塑消費者的偏好。隨著消費者意識的增強，一次性和可重複使用的廚房紙巾在家庭中的需求都保持穩定。這一趨勢在新興市場尤其明顯，這些市場正逐漸養成現代廚房習慣。消費者現在更青睞那些清潔高效、環保且吸水性強的產品。符合這些要求的廚房紙巾正成為家庭護理的必需品，並日益受到青睞。此外，疫情後衛生標準的轉變也顯著促進了廚房紙巾在日常烹飪和清潔活動中的使用量增加。

全球酒店業的持續成長是擴大市場機會的關鍵因素。飯店、餐廳和餐飲服務的商業廚房都依賴廚房紙巾進行食物準備、服務和清潔工作。隨著全球旅遊業復甦，餐飲服務業規模回落至疫情前的水平，對廚房紙巾等清潔必需品的需求正在上升。這種上升趨勢支持了產品採購的穩定成長，以保持衛生合規性並確保食品相關作業的安全標準。

2024年，超細纖維廚房用巾市場規模達15億美元，預計2034年將達27億美元。超細纖維憑藉其卓越的吸水性、強度和速乾性，繼續在廚房用巾市場佔據主導地位。這些毛巾的性能遠超傳統的棉或紙質產品，能夠吸收相當於自身重量數倍的液體。其可重複使用且性能不受影響的特性，進一步提升了其成本效益，並吸引了注重環保的消費者。增強型超細纖維設計使其具備不起毛和防條紋的特性，非常適合用於敏感表面，在家用和商用廚房中備受青睞。

2024年，住宅應用市場價值達27億美元，預計2034年將以5.8%的複合年成長率成長。隨著居家烹飪日益普及，市場正快速擴張。人們的衛生意識不斷增強，加上消費者對可重複使用或一次性廚房解決方案的強烈需求，推動了廚房紙的銷售成長。城市生活、生活方式的演變以及家用產品線上供應的增加，促使廚房用紙在日常清潔、擦乾和擦拭方面的使用量不斷成長。疫情後衛生標準的影響持續推動一次性紙巾的需求，而可重複使用的超細纖維產品仍然是注重環保的家庭的首選。

2024年，美國廚房紙巾市場規模達8.3億美元，預計2034年將以5.6%的複合年成長率成長。美國領先的市場地位源於其完善的零售基礎設施、強勁的酒店業以及較高的可支配收入。美國消費者專注於衛生、清潔和永續性，這推動了對有機和高階廚房紙巾產品的需求。此外，餐廳、咖啡館和餐飲企業等龐大的食品服務供應商網路也進一步支撐了商業需求，這些企業日常營運都需要耐用且吸水的廚房紙巾。

全球廚房用紙巾行業的主要活躍公司包括 Accrol Group、Oji Holdings、Kruger Products、National Paper Products、Sofidel Group、WEPA Professional、Kimberly-Clark、Aldar Tissues、Clearwater Paper、Renova、寶潔、Nova Tissue、Marcal Manufacturing、Svenskad、Metsa. Industries、Soundview Paper、Towel & Linen Mills、Resolute Forest Products、Essity 和 Kruger。廚房用紙巾市場的公司正積極透過環保材料創新、先進生產技術和永續性認證來提升其影響力。許多製造商專注於可生物分解、可回收和可重複使用的毛巾品種，以吸引具有環保意識的消費者。電商通路和直銷平台的策略性擴張有助於提升品牌影響力和知名度。併購也被用來進入尚未開發的區域市場並提升製造能力。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 供應商格局
  • 利潤率
  • 每個階段的增值
  • 影響價值鏈的因素
  • 中斷
• 產業衝擊力
  • 成長動力
  • 產業陷阱與挑戰
  • 機會
• 成長潛力分析
• 未來市場趨勢
• 技術和創新格局
  • 當前的技術趨勢
  • 新興技術
• 價格趨勢
  • 按地區
  • 按類型
• 監理框架
  • 標準和認證
  • 環境法規
  • 進出口法規
• 波特五力分析
• PESTEL分析
• 消費者行為分析
  • 購買模式
  • 偏好分析
  • 消費者行為的區域差異
  • 電子商務對購買決策的影響

第4章：競爭格局

• 介紹
• 公司市佔率分析
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 夥伴關係與合作
  • 新產品發布
  • 擴張計劃

第5章：市場估計與預測：依類型，2021-2034

• 主要趨勢
• 一次性廚房紙巾
• 可重複使用的廚房毛巾

第6章：市場估計與預測：依材料，2021-2034

• 主要趨勢
• 紙
• 棉布
• 亞麻布
• 超細纖維
• 其他

第7章：市場估計與預測：依產品類型，2021-2034

• 主要趨勢
• 洗碗巾
• 茶巾
• 其他

第8章：市場估計與預測：依定價，2021-2034 年

• 主要趨勢
• 低的
• 中等的
• 高的

第9章：市場估計與預測：按應用，2021-2034

• 主要趨勢
• 住宅
• 商業的

第 10 章：市場估計與預測：按配銷通路，2021-2034 年

• 主要趨勢
• 線上
  • 電子商務網站
  • 公司網站
• 離線
  • 專賣店
  • 大型零售商店
  • 其他

第 11 章：市場估計與預測：按地區，2021 年至 2034 年，

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第12章：公司簡介

• Accrol Group
• Aldar Tissues
• Clearwater Paper
• Essity
• Kimberly-Clark
• Koch Industries
• Kruger
• Kruger Products
• Marcal Manufacturing
• Metsa Tissue
• National Paper Products
• Nova Tissue
• Oji Holdings
• Procter & Gamble
• Renova
• Resolute Forest Products
• Rodriquez
• Sofidel Group
• Soundview Paper
• Svenska Cellulosa
• Towel & Linen Mills
• Towel Depot
• Wausau Paper
• WEPA Professional

The Global Kitchen Towel Market was valued at USD 3.4 billion in 2024 and is estimated to grow at a CAGR of 5.7% to reach USD 5.9 billion by 2034. The rising focus on kitchen hygiene and personal cleanliness, particularly across urban regions, is reshaping consumer preferences. As awareness increases, both disposable and reusable kitchen towels are witnessing steady demand across households. This trend is especially pronounced in emerging markets embracing modern kitchen habits. Consumers now prioritize products that are not only efficient in cleaning but also eco-conscious and high in absorbency. Kitchen towels that align with these requirements are gaining momentum as essential home care items. Additionally, the shift in hygiene standards post-pandemic has significantly contributed to increased usage of kitchen towels in everyday cooking and cleaning activities.

The continued growth of the global hospitality industry is a key factor in expanding market opportunities. Commercial kitchens-across hotels, restaurants, and catering services-depend on kitchen towels for food prep, service, and cleanup operations. As global tourism recovers and the food service industry scales back to pre-pandemic levels, demand for cleaning essentials such as kitchen towels is rising. This upward trend supports a steady increase in product procurement to maintain hygiene compliance and ensure safety standards across food-related operations.

Microfiber kitchen towels segment generated USD 1.5 billion in 2024 and is anticipated to reach USD 2.7 billion by 2034. The microfiber category continues to dominate the material segment due to its superior absorbency, strength, and fast-drying nature. These towels outperform traditional cotton or paper options by absorbing several times their weight in liquid. The ability to be reused without compromising performance adds to their cost-effectiveness and appeal among eco-aware consumers. Enhanced microfiber design has also made them ideal for use on sensitive surfaces due to their lint-free and streak-resistant properties, making them highly desirable across residential and professional kitchens.

The residential application segment was valued at USD 2.7 billion in 2024 and is forecasted to grow at a CAGR of 5.8% through 2034. This segment is experiencing rapid expansion as in-home food preparation becomes increasingly popular. Rising awareness of hygiene, combined with a strong shift toward reusable or disposable kitchen solutions, is driving sales. Urban living, evolving lifestyles, and increased online availability of household products are contributing to the growing usage of kitchen towels for general cleaning, drying, and wiping. The influence of post-pandemic hygiene standards continues to boost demand for single-use paper-based towels, while reusable microfiber options remain preferred among environmentally minded households.

U.S. Kitchen Towel Market was valued at USD 0.83 billion in 2024 and is poised to grow at a CAGR of 5.6% through 2034. The country's leading market position stems from a well-established retail infrastructure, a strong hospitality sector, and high disposable income. American consumers place a premium on hygiene, cleanliness, and sustainability, fueling demand for both organic and high-end kitchen towel products. Commercial demand is further supported by a vast network of food service providers such as restaurants, cafes, and catering businesses, which rely on durable and absorbent kitchen towels for daily operations.

Key companies active in the Global Kitchen Towel Industry include Accrol Group, Oji Holdings, Kruger Products, National Paper Products, Sofidel Group, WEPA Professional, Kimberly-Clark, Aldar Tissues, Clearwater Paper, Renova, Procter & Gamble, Nova Tissue, Marcal Manufacturing, Svenska Cellulosa, Metsa Tissue, Towel Depot, Rodriquez, Wausau Paper, Koch Industries, Soundview Paper, Towel & Linen Mills, Resolute Forest Products, Essity, and Kruger. Companies operating in the kitchen towel market are actively enhancing their presence through innovation in eco-friendly materials, advanced production technologies, and sustainability certifications. Many manufacturers are focusing on biodegradable, recyclable, and reusable towel variants to attract environmentally conscious consumers. Strategic expansion in e-commerce channels and direct-to-consumer platforms helps improve reach and brand visibility. Mergers and acquisitions are also being leveraged to gain access to untapped regional markets and boost manufacturing capabilities.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Type
  • 2.2.3 Material
  • 2.2.4 Product type
  • 2.2.5 Price range
  • 2.2.6 Application
  • 2.2.7 Distribution channel
• 2.3 CXO perspectives: strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls & challenges
  • 3.2.3 Opportunities
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region
  • 3.6.2 By type
• 3.7 Regulatory framework
  • 3.7.1 Standards and certifications
  • 3.7.2 Environmental regulations
  • 3.7.3 Import export regulations
• 3.8 Porter's five forces analysis
• 3.9 PESTEL analysis
• 3.10 Consumer behavior analysis
  • 3.10.1 Purchasing patterns
  • 3.10.2 Preference analysis
  • 3.10.3 Regional variations in consumer behavior
  • 3.10.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Type, 2021-2034 ($Bn, Units)

• 5.1 Key trends
• 5.2 Disposable kitchen towels
• 5.3 Reusable kitchen towels

Chapter 6 Market Estimates & Forecast, By Material, 2021-2034 ($Bn, Units)

• 6.1 Key trends
• 6.2 Paper
• 6.3 Cotton
• 6.4 Linen
• 6.5 Microfiber
• 6.6 Others

Chapter 7 Market Estimates & Forecast, By Product Type, 2021-2034 ($Bn, Units)

• 7.1 Key trends
• 7.2 Dish towels
• 7.3 Tea towels
• 7.4 Others

Chapter 8 Market Estimates & Forecast, By Pricing, 2021-2034 ($Bn, Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Application, 2021-2034 ($Bn, Units)

• 9.1 Key trends
• 9.2 Residential
• 9.3 Commercial

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2034 ($Bn, Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce site
  • 10.2.2 Company website
• 10.3 Offline
  • 10.3.1 Specialty stores
  • 10.3.2 Mega retail stores
  • 10.3.3 Others

Chapter 11 Market Estimates & Forecast, By Region, 2021 – 2034, ($Bn, Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa

Chapter 12 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 12.1 Accrol Group
• 12.2 Aldar Tissues
• 12.3 Clearwater Paper
• 12.4 Essity
• 12.5 Kimberly-Clark
• 12.6 Koch Industries
• 12.7 Kruger
• 12.8 Kruger Products
• 12.9 Marcal Manufacturing
• 12.10 Metsa Tissue
• 12.11 National Paper Products
• 12.12 Nova Tissue
• 12.13 Oji Holdings
• 12.14 Procter & Gamble
• 12.15 Renova
• 12.16 Resolute Forest Products
• 12.17 Rodriquez
• 12.18 Sofidel Group
• 12.19 Soundview Paper
• 12.20 Svenska Cellulosa
• 12.21 Towel & Linen Mills
• 12.22 Towel Depot
• 12.23 Wausau Paper
• 12.24 WEPA Professional