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市場調查報告書
商品編碼
1755406
定型噴霧市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測Setting Spray Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024 年全球定妝噴霧市場規模為 10.2 億美元,預計到 2034 年將以 6.7% 的複合年成長率成長至 19.4 億美元。這一成長主要源於人們審美偏好的轉變、彩妝文化影響力的增強,以及日益成長的老齡化人口對持久妝容解決方案的追求。隨著年齡的成長,肌膚會發生一系列變化,包括失去彈性、更乾燥和出現細紋。這些因素使得妝容難以全天保持完美。定妝噴霧正變得越來越必不可少,因為它們可以幫助延長妝容的持久度、減少皺紋,並提供光滑、精緻的妝容。這些優點在仍然活躍於社交或職業領域的成熟消費者中引起了強烈共鳴,他們尋求方便、免接觸的美容產品。日夜持久的精緻妝容越來越受歡迎,這使得所有年齡層的人對定妝噴霧的需求都趨於一致。
市場對符合當前美容潮流的高性能化妝品的需求日益成長,這也推動了市場的發展。如今,消費者希望無論環境如何,妝容都能長時間保持清新無瑕。社群媒體平台不斷提升定妝噴霧的吸引力,彩妝專業人士和網紅經常展現定妝噴霧如何打造完美無瑕的妝效。隨著時尚與彩妝潮流的緊密聯繫,定妝噴霧已從一款可有可無的妝前乳轉變為日常美妝流程的核心組成部分。定妝噴霧能夠定妝,同時防止暈染、褪色或脫妝,使其成為休閒和職業場合中不可或缺的必備產品。
市場範圍 | |
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起始年份 | 2024 |
預測年份 | 2025-2034 |
起始值 | 10.2億美元 |
預測值 | 19.4億美元 |
複合年成長率 | 6.7% |
就產品類型而言,霧面定妝噴霧在2024年創造了2.088億美元的收入,預計2025年至2034年間的複合年成長率將達到8.2%。由於消費者越來越青睞能夠控油、保持全天潔淨自然妝容的無油光定妝產品,霧面定妝噴霧將繼續佔據市場主導地位。這種吸引力對於油性或混合性膚質的用戶,以及在潮濕氣候下妝容容易受到影響的用戶尤其明顯。霧面噴霧也因其多功能性而備受青睞——它們不僅有助於定妝,還能減少油光,減少補妝次數。這類噴霧通常具有柔焦效果,在攝影中效果顯著,因此成為經常上鏡或暴露於強光下的使用者的必備單品。
以膚質分類,中性膚質佔總市場的40.3%,預計到2034年將以7.3%的複合年成長率成長。專為中性膚質設計的噴霧因其均衡的配方而廣受歡迎,能夠帶來清新妝效,不會使肌膚過於啞光或過於水潤。這些噴霧通常質地輕盈,富含親膚成分,符合消費者對清潔天然化妝品日益成長的需求。消費者越來越青睞兼具護膚功效和美容功效的美容產品,而自然妝效的定妝噴霧被視為日常使用的理想之選。其溫和的配方通常含有舒緩成分,能夠滿足追求簡約、極簡主義和安全美妝習慣的用戶的需求。
按應用細分,專業用途佔最大佔有率,預計2025年至2034年的複合年成長率將超過6.8%。化妝師和美容專業人士高度依賴高品質定妝噴霧,以確保在婚禮、時尚攝影和現場表演等場合妝容持久。這些噴霧在強光、長時間使用和高濕度等惡劣環境下也能保持妝容持久。其快乾、不黏膩的配方和均勻的塗抹性使其成為追求持久妝效的專業人士的首選。隨著用戶越來越追求在日常妝容中打造出工作室級的妝容效果,美妝創作者和線上教學的廣泛影響力也推動了對專業級產品的需求不斷成長。
在北美,美國以2024年1.534億美元的估值引領區域市場,預計未來十年的複合年成長率將達到6.8%。受現代生活方式、繁忙日程以及社交媒體持續提升的曝光度推動,美國消費者在提升妝容持久度和功效的化妝品上投入更多。對於希望無需反覆補妝即可保持完美妝容的用戶來說,定妝噴霧已成為必備單品。消費者對高性能美容產品的強烈關注預計將推動整個地區對定妝噴霧的需求穩步成長。
全球定妝噴霧市場的主要參與者包括 AS Beauty、Anastasia Beverly Hills、Ben Nye, Inc.、Cover FX、科蒂集團 (Coty Inc.)、elf Beauty, Inc.、高絲 (Kose Corporation)、歐萊雅集團 (L'Oreal Group)、Huda Beauty、LVMH、Morphe Holdings、Puidoig、Milium、Puido Limited Lauder Companies)。這些品牌不斷創新,以滿足不斷變化的消費者需求,並在美容行業中保持競爭優勢。
The Global Setting Spray Market was valued at USD 1.02 billion in 2024 and is estimated to grow at a CAGR of 6.7% to reach USD 1.94 billion by 2034. This growth is largely driven by shifting beauty preferences, the rising influence of makeup culture, and a growing aging population that seeks long-lasting cosmetic solutions. As people age, skin experiences a range of changes, including loss of elasticity, increased dryness, and fine lines. These factors make it difficult for makeup to stay intact throughout the day. Setting sprays are becoming essential as they help makeup last longer, reduce creasing, and provide a smooth, refined finish. These benefits resonate strongly with mature consumers who are still socially or professionally active and looking for convenient, touch-free beauty products. The popularity of polished makeup looks that endure from day to night has created consistent demand for setting sprays across all age groups.
The market is also fueled by the increasing desire for high-performance cosmetics that align with current beauty trends. Consumers now expect their makeup to remain fresh and flawless for extended hours, regardless of environmental conditions. Social media platforms continue to amplify the appeal of setting sprays as makeup professionals and influencers regularly showcase their effectiveness in achieving seamless, long-lasting results. Setting sprays have transitioned from being an optional finishing product to a core component of everyday beauty routines, especially as fashion and makeup trends become more intertwined. Their ability to lock in a look while preventing smudging, fading, or transferring has made them indispensable in both casual and professional settings.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $1.02 Billion |
Forecast Value | $1.94 Billion |
CAGR | 6.7% |
In terms of product type, the matte setting sprays generated USD 208.8 million in revenue in 2024 and are expected to grow at a CAGR of 8.2% between 2025 and 2034. The matte segment continues to dominate the market due to growing consumer preference for shine-free finishes that control oil and maintain a clean, natural appearance throughout the day. This appeal is especially strong among users with oily or combination skin types and in climates where humidity can quickly compromise makeup wear. Matte sprays are also favored for their multifunctionality-they not only help set makeup but also reduce excess shine, requiring fewer touch-ups. These sprays often deliver a soft-focus effect that performs well in photography, making them a staple among users who frequently appear on camera or in bright lighting.
Based on skin type, the normal skin segment accounted for 40.3% of the total market and is anticipated to grow at a CAGR of 7.3% through 2034. Sprays formulated for normal skin have gained widespread popularity due to their balanced formulations that offer a fresh finish without making the skin too matte or overly dewy. These sprays are typically lightweight and enriched with skin-friendly ingredients, aligning with the growing demand for clean and natural cosmetics. Consumers are increasingly drawn to beauty products that combine skincare benefits with cosmetic performance, and natural-finish setting sprays are seen as ideal for daily wear. Their gentle formulations often include soothing ingredients and cater to users seeking simplicity, minimalism, and safety in their beauty routines.
When segmented by application, the professional use segment held the largest share and is projected to expand at a CAGR of over 6.8% from 2025 to 2034. Makeup artists and beauty professionals heavily rely on high-quality setting sprays to ensure makeup longevity in environments such as weddings, editorial shoots, and live performances. These sprays offer superior performance under intense conditions like strong lighting, long hours, and high humidity. Their fast-drying, non-sticky formulations and even application make them a preferred choice for professionals who demand consistent results. The widespread influence of beauty creators and online tutorials has also contributed to the rising demand for professional-grade products as users increasingly strive to replicate studio-level finishes in their routines.
In North America, the United States led the regional market with a valuation of USD 153.4 million in 2024 and is forecasted to grow at a CAGR of 6.8% over the next decade. Consumers in the U.S. are investing more in cosmetics that enhance makeup durability and performance, driven by modern lifestyles, busy schedules, and the constant visibility created by social media. Setting sprays have emerged as must-have items for users looking to maintain a flawless appearance without constant reapplication. The strong consumer focus on high-performance beauty products is expected to keep the demand for setting sprays rising steadily across the region.
Key players operating in the global setting spray market include AS Beauty, Anastasia Beverly Hills, Ben Nye, Inc., Cover FX, Coty Inc., e.l.f. Beauty, Inc., Kose Corporation, L'Oreal Group, Huda Beauty, LVMH, Morphe Holdings, Puig, Milani Cosmetics, Inc., Shiseido Company, Limited, and The Estee Lauder Companies. These brands are continuously innovating to meet evolving consumer needs and maintain their competitive edge in the beauty industry.