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市場調查報告書
商品編碼
1755318
汽車OEM遠端資訊處理市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測Automotive OEM Telematics Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024 年全球汽車OEM遠端資訊處理市場價值 346 億美元,預計到 2034 年將以 14.1% 的複合年成長率成長,達到 1,257 億美元。這一成長得益於消費者對車載連接、便利性和智慧功能的不斷成長的期望。現在,買家要求他們的車輛配備整合導航、資訊娛樂、即時診斷、語音命令和遠端存取功能。汽車製造商透過將先進的遠端資訊處理系統直接嵌入到他們的車輛中,將其轉變為數位連接平台來滿足這一需求。物聯網技術與智慧型手機的融合正在迅速將汽車重塑為互動式、軟體驅動的樞紐。隨著智慧出行的發展勢頭強勁,OEM 正在利用嵌入式遠端資訊處理來增強駕駛體驗,並從購買車輛的那一刻起提供即時連接。這種轉變使內建遠端資訊處理不僅是一種增值產品,而且成為新車設計的關鍵組成部分。
世界各國政府正透過實施嚴格的安全和追蹤法規,推動汽車製造商(OEM)採用原廠安裝的遠端資訊處理系統。各種法規要求所有新車必須配備支援緊急警報和自動碰撞通知的功能。印度、巴西、俄羅斯和歐盟等國家/地區的這些立法舉措正在將互聯安全技術確立為全球標準,鼓勵製造商將遠端資訊處理整合作為優先事項。因此,這些政府措施不僅增強了公共安全,也提高了消費者的認知和接受度。
市場範圍 | |
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起始年份 | 2024 |
預測年份 | 2025-2034 |
起始值 | 346億美元 |
預測值 | 1257億美元 |
複合年成長率 | 14.1% |
嵌入式遠端資訊處理領域在2024年創造了200億美元的市場規模,相比改裝方案,它提供了無縫、安全且高效能的解決方案。這些系統直接內建在車輛架構中,支援持續監控、OTA更新、遠端診斷和即時資料收集。汽車製造商青睞這些嵌入式平台,因為它們對車輛資料控制更嚴格、系統相容性更強,並且能夠與專有車輛技術整合。隨著越來越多的汽車轉向軟體導向,對原生安裝遠端資訊處理的需求持續成長,這得益於消費者從一開始就追求即時連接和智慧功能的偏好。
2024年,乘用車市場佔了71%的市佔率。互聯互通不再局限於豪華車——緊湊型轎車、SUV和轎車擴大在出廠時就配備了整合式遠端資訊處理系統。即使是入門級車型,預計也將配備即時性能追蹤、OTA軟體功能和遠端服務功能。原始設備製造商正在利用日常駕駛產生的資料來打造客製化的資訊娛樂服務、預測性維護和基於行為的洞察,從而實現高度客製化的擁有體驗,同時釋放經常性收入來源。
2024年,美國汽車OEM遠端資訊處理市場規模達105億美元,佔88%。領先的美國OEM廠商正在透過內部研發和戰略技術聯盟提升其遠端資訊處理能力。這些措施支援提供連網服務,包括診斷、即時更新、車輛健康監測和駕駛輔助功能。隨著訂閱模式日益普及,汽車製造商正在將遠端資訊處理資料轉化為可靠的收入管道,從而強化整合數位系統的戰略價值。
積極影響全球汽車OEM遠端資訊處理產業的關鍵參與者包括特斯拉、大陸集團、梅賽德斯-賓士集團、羅伯特·博世、豐田汽車、現代汽車公司、寶馬集團、福特汽車公司、通用汽車和大眾汽車集團。在汽車OEM遠端資訊處理市場,各公司正在採取多種策略來鞏固其競爭地位並擴大市場佔有率。一種關鍵方法是將遠端資訊處理直接整合到車輛平台中,以提供工廠安裝的解決方案,從而增強用戶體驗並確保從第一天起的無縫連接。汽車製造商也正在投資支援無線更新、診斷和數據驅動服務的專有軟體生態系統。與科技公司和雲端服務供應商的策略合作使可擴展且安全的遠端資訊處理基礎設施成為可能。
The Global Automotive OEM Telematics Market was valued at USD 34.6 billion in 2024 and is estimated to grow at a CAGR of 14.1% to reach USD 125.7 billion by 2034. This growth is fueled by increasing consumer expectations for in-vehicle connectivity, convenience, and smart features. Buyers now demand integrated navigation, infotainment, real-time diagnostics, voice commands, and remote access capabilities in their vehicles. Automakers are meeting this demand by embedding advanced telematics systems directly into their vehicles, transforming them into digitally connected platforms. The integration of IoT technology and smartphones is rapidly reshaping vehicles into interactive, software-driven hubs. As smart mobility gains momentum, OEMs are leveraging embedded telematics to enhance the driving experience and deliver instant connectivity from the moment a vehicle is purchased. This shift has made built-in telematics not just a value-add but a key component of new vehicle design.
Governments worldwide are driving OEMs toward factory-installed telematics systems by enforcing strict safety and tracking regulations. Various mandates require all new vehicles to be equipped with features that support emergency alerts and automatic crash notifications. These legislative moves across countries such as India, Brazil, Russia, and EU nations are establishing connected safety technologies as a global standard, encouraging manufacturers to make telematics integration a priority. As a result, these government actions are not only enhancing public safety but also broadening consumer awareness and acceptance.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $34.6 Billion |
Forecast Value | $125.7 Billion |
CAGR | 14.1% |
The embedded telematics segment generated USD 20 billion in 2024, by offering a seamless, secure, and high-performance solution compared to retrofit alternatives. Built directly into the vehicle's architecture, these systems support continuous monitoring, OTA updates, remote diagnostics, and data gathering in real-time. Automakers prefer these embedded platforms due to their tighter control over vehicle data, better system compatibility, and integration with proprietary vehicle technology. As more vehicles become software-oriented, the demand for natively installed telematics continues to increase, driven by consumer preferences for instant connectivity and smart features from day one.
The passenger vehicles segment accounted for 71% share in 2024. Connectivity is no longer limited to luxury vehicles-compact cars, SUVs, and sedans are increasingly outfitted with integrated telematics from the factory. Even entry-level models are expected to include real-time performance tracking, OTA software capabilities, and remote service features. OEMs are tapping into data generated from daily driving to craft tailored infotainment services, predictive maintenance, and behavior-based insights, allowing for highly customized ownership experiences while unlocking recurring revenue streams.
United States Automotive OEM Telematics Market generated USD 10.5 billion in 2024, which held an 88% share. Leading American OEMs are enhancing their telematics capabilities through both in-house development and strategic technology alliances. These initiatives support the delivery of connected services, including diagnostics, real-time updates, vehicle health monitoring, and driver assistance features. With subscription models increasingly prevalent, automakers are transforming telematics data into dependable income channels, reinforcing the strategic value of integrated digital systems.
Key players actively shaping the Global Automotive OEM Telematics Industry include Tesla, Continental, Mercedes-Benz Group, Robert Bosch, Toyota Motor, Hyundai Motor Company, BMW Group, Ford Motor Company, General Motors, and Volkswagen Group. In the automotive OEM telematics market, companies are adopting multiple strategies to reinforce their competitive positioning and expand market presence. A key approach involves integrating telematics directly into vehicle platforms to deliver factory-installed solutions that enhance user experience and ensure seamless connectivity from day one. Automakers are also investing in proprietary software ecosystems that support over-the-air updates, diagnostics, and data-driven services. Strategic collaborations with tech firms and cloud service providers enable scalable and secure telematics infrastructure.