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市場調查報告書
商品編碼
1755211
清潔標籤食品添加劑市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測Clean Labelled Food Additives Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024年,全球清潔標籤食品添加劑市場規模達453億美元,預計2034年將以5.8%的複合年成長率成長,達到794億美元。消費者對食品透明度、天然來源和最低加工要求的日益重視,對塑造這一市場格局發揮重要作用。隨著對易於識別、易於理解的成分的需求日益成長,食品製造商正在選擇不影響性能或保存期限的清潔標籤解決方案。這些源自植物、微生物、礦物質和動物的添加劑正被廣泛用於替代合成添加劑,同時保持加工食品的風味、外觀和品質。
它們的功能涵蓋保鮮、提升風味、改善質地、促進乳化以及賦予天然色素和甜味。消費者對人工添加劑的質疑日益加深,以及對符合健康和道德標準的食品的偏好,推動了這種向簡化和天然來源的原料採購的轉變。因此,清潔標籤配方已成為各大品類食品品牌的重要策略,使其能夠維繫消費者信任,並滿足市場對低加工、更健康食品的需求。
市場範圍 | |
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起始年份 | 2024 |
預測年份 | 2025-2034 |
起始值 | 453億美元 |
預測值 | 794億美元 |
複合年成長率 | 5.8% |
在關鍵成分中,天然香料在2024年佔據了22.2%的市場佔有率,預計到2034年將以5.8%的複合年成長率成長。這些成分吸引了追求真實感的消費者,因為它們源自於水果、香草、香料和其他植物來源。它們用途廣泛,無需依賴人工成分即可提升乳製品、烘焙食品、飲料和零食的口感,這使得它們在清潔標籤產品開發中的地位日益突出。
從成分來源來看,植物性添加劑在2024年佔據42.6%的市場佔有率,佔據市場主導地位,預計到2034年將以6%的複合年成長率成長。人們對永續性、動物福利和植物性飲食日益成長的興趣,推動了對源自水果、蔬菜、穀物和豆類的清潔標籤成分的需求。這些成分透過提供合成化合物的天然替代品來滿足清潔標籤的期望,使品牌能夠配製出體現道德和環保意識的產品。
以形態分類,乾粉類產品在2024年的收入超過203億美元。它們保存期限更長、易於儲存,並且與自動化生產流程相容,使其成為烘焙食品、零食和飲料沖調的理想選擇。其廣泛應用源自於其為製造商和消費者提供的便利性和穩定性。同時,液體添加劑也越來越受到青睞,尤其是在醬料和乳製品等應用中,這些應用專注於易於混合和風味一致性。
從認證角度來看,天然產品市場在2024年達到134億美元,憑藉其與健康、透明度和極簡加工的緊密聯繫,佔據了市場主導地位。消費者傾向於信任「天然」標籤,認為它代表安全和成分的完整性。此外,由於對合成化學品和基因改造的擔憂,對有機和非基因改造標籤的需求也在不斷成長。儘管清潔標籤認證產品仍處於新興階段,但它們被視為提供最高水準的保證,並有望在受監管或高階市場佔有一席之地。
在終端用途類別中,烘焙和糖果產品佔據了最大的市場佔有率,2024 年貢獻了 24.3%,預計到 2034 年將以 6.2% 的複合年成長率成長。人們對麵包、蛋糕和餅乾等烘焙食品中清潔植物性成分的偏好持續推動著這一領域的創新。食品生產商正在用清潔標籤產品取代人工甜味劑、色素和防腐劑,以滿足消費者對更健康選擇的需求。
由於天然和功能性飲料日益流行,飲料業也呈現穩定成長。隨著消費者對日常用品透明度的要求越來越高,清潔標籤添加劑正被用於乳製品和冷凍食品,尤其是優格和冷凍甜點。醬料、調味品、零食和即食食品也正在轉向清潔配方,以吸引注重健康的消費者。肉類、禽類和海鮮類別正在逐步減少合成防腐劑和著色劑的使用,以符合清潔標籤標準,同時確保食品安全。
就功能性而言,風味和色素增強在2024年以136億美元的市場規模領先該領域。人們對更鮮豔、更具吸引力、風味更天然的食品的需求持續成長,尤其是在外觀對購買決策影響重大的領域。植物萃取物、草本植物和水果通常取代人工色素和香精,幫助品牌滿足人們對更健康、更具視覺吸引力的食品的需求。
以消費者特徵細分的市場顯示,傳統產品在2024年佔總市場的30.9%,預計到2034年將以5.7%的複合年成長率成長。隨著各大品牌努力改進麵包、醬料和零食等主食的配方,以滿足日常清潔飲食的期望,這些產品已成為清潔標籤整合的焦點。雖然高階、健康和兒童產品仍在強調清潔標籤的特性,但此類成分在主流商品中的應用表明,清潔標籤已不再是小眾概念,而是新的標準。
從區域來看,美國引領北美清潔標籤食品添加劑市場,2024年市場規模達90億美元,預計2034年複合年成長率將達到5.6%。這一領先地位源於消費者意識的提升、監管支持以及廣泛的清潔標籤產品供應。美國消費者尤其注重成分,也越來越要求產品不含人工添加劑。製造商正積極響應這一趨勢,將清潔標籤原則融入幾乎所有食品類別。
全球清潔標籤食品添加劑領域的領導者包括嘉吉、宜瑞安、ADM、凱裡集團和泰特萊爾。這些公司擁有強大的全球影響力、多樣化的產品組合和強大的分銷體系,使其成為全球日益成長的清潔標籤解決方案需求的關鍵供應商。
The Global Clean Labelled Food Additives Market was valued at USD 45.3 billion in 2024 and is estimated to grow at a CAGR of 5.8% to reach USD 79.4 billion by 2034. The growing awareness among consumers about food transparency, natural origins, and minimal processing is playing a significant role in shaping this market. With the increasing demand for recognizable, easy-to-understand ingredients, food manufacturers are opting for clean label solutions that don't compromise on performance or shelf life. These additives, derived from plants, microbes, minerals, and animals, are being widely used to replace synthetic counterparts while maintaining the taste, appearance, and quality of processed foods.
Their functions extend to preserving freshness, enhancing flavors, improving texture, supporting emulsification, and delivering natural colors and sweetness. This shift toward simplicity and natural origins in ingredient sourcing is supported by rising consumer skepticism toward artificial additives and a preference for food that aligns with healthy and ethical choices. As a result, clean label formulations have become a vital strategy for food brands across major categories, allowing them to retain consumer trust and respond to market demand for minimally processed, better-for-you foods.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $45.3 Billion |
Forecast Value | $79.4 Billion |
CAGR | 5.8% |
Among the key ingredients, natural flavors commanded a 22.2% share of the market in 2024 and are projected to expand at a CAGR of 5.8% through 2034. These ingredients appeal to consumers seeking authenticity, as they are derived from fruits, herbs, spices, and other plant-based sources. Their versatility in enhancing the taste of dairy products, baked goods, beverages, and snacks without relying on artificial components supports their growing prominence in clean label product development.
When viewed by ingredient source, plant-based additives led the market with a 42.6% share in 2024 and are expected to grow at a CAGR of 6% through 2034. Rising interest in sustainability, animal welfare, and plant-forward diets has fueled the demand for clean label ingredients derived from fruits, vegetables, grains, and legumes. These ingredients meet clean label expectations by offering natural alternatives to synthetic compounds, thus enabling brands to formulate products that reflect ethical and environmental consciousness.
Based on form, the dry or powder segment generated revenues exceeding USD 20.3 billion in 2024. Their longer shelf life, ease of storage, and compatibility with automated manufacturing processes make them an ideal choice for baked goods, snacks, and drink mixes. Their widespread use stems from the convenience and stability they offer to manufacturers and consumers alike. Meanwhile, liquid additives are gaining traction, particularly in applications such as sauces and dairy products, where ease of blending and consistency in flavor delivery are valued.
From a certification standpoint, the natural segment reached USD 13.4 billion in 2024, dominating the market due to its strong association with health, transparency, and minimal processing. Consumers tend to trust the "natural" label, believing it represents safety and ingredient integrity. This is followed by a growing demand for organic and non-GMO labels, driven by concerns over synthetic chemicals and genetic modification. Although still emerging, clean label certified products are seen as offering the highest level of assurance and are likely to gain ground in regulated or high-end markets.
Among end-use categories, bakery and confectionery products accounted for the largest market share, contributing 24.3% in 2024 and expected to grow at a CAGR of 6.2% through 2034. The preference for clean, plant-based ingredients in baked treats like bread, cakes, and cookies continues to drive innovation in this segment. Food producers are substituting artificial sweeteners, colors, and preservatives with clean label options to satisfy customer demand for healthier choices.
The beverage segment is also witnessing steady growth due to the increasing popularity of natural and functional drinks. Clean label additives are being used in dairy and frozen foods, particularly in yogurts and frozen desserts, as consumers demand transparency in everyday items. Sauces, condiments, snacks, and ready meals are also shifting toward clean formulations to appeal to health-focused shoppers. The meat, poultry, and seafood categories are gradually reducing synthetic preservatives and coloring agents to align with clean label standards while maintaining food safety.
In terms of functionality, flavor and color enhancement led the segment with USD 13.6 billion in 2024. The drive for more vibrant, appealing, and naturally flavored foods continues to rise, especially in segments where appearance heavily influences purchase decisions. Plant-based extracts, herbs, and fruits commonly replace artificial colors and flavors, helping brands align with the demand for healthier, visually attractive foods.
The market segmented by consumer profile shows that conventional products accounted for 30.9% of the total market in 2024 and are forecast to expand at a CAGR of 5.7% through 2034. These products have become a focal point for clean label integration as brands work to reformulate staple items like bread, sauces, and snacks to meet everyday clean eating expectations. While premium, wellness, and children's products continue to highlight clean label features, the inclusion of such ingredients in mainstream goods shows that clean label is no longer a niche concept-it's the new standard.
In regional terms, the U.S. led the North American clean labelled food additives market, reaching USD 9 billion in 2024, and is expected to grow at a CAGR of 5.6% through 2034. This leadership stems from heightened consumer awareness, regulatory support, and extensive clean label product offerings. American consumers are especially mindful of ingredients and increasingly demand products free from artificial additives. Manufacturers are responding by incorporating clean label principles across nearly every food category.
Leading players in the global clean labelled food additives space include Cargill, Ingredion, ADM, Kerry Group, and Tate & Lyle. These companies have strong global footprints, diverse product portfolios, and robust distribution systems, positioning them as key suppliers for the increasing demand for clean label solutions worldwide.