冷凍烘焙食品市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024年，全球冷凍烘焙食品市場規模達334億美元，預計到2034年將以5.1%的複合年成長率成長，達到547億美元，這得益於消費者生活方式的演變，他們更加注重速度和便利。隨著工作與生活的平衡日益複雜，冷凍烘焙食品因其易於準備、保存期限長以及能夠長期保持品質和風味而日益受到歡迎。這些優勢使其成為時間緊迫的家庭和忙碌人士的首選。

推動需求成長的關鍵趨勢之一是不同族群對即食和即烤食品的偏好日益成長。隨著消費者口味日益多樣化，各大品牌紛紛拓展產品組合，涵蓋麵包、蛋糕、糕點和餅乾等傳統和特定飲食類別。純素和無麩質替代品的加入有助於擴大客戶群。餐飲服務業，尤其是咖啡館、麵包店和連鎖餐廳，也開始轉向冷凍烘焙食品，以提高營運效率，同時確保始終如一的品質。這種轉變有助於減少浪費和勞動成本，同時更有效地滿足客戶需求。

在產品細分領域，冷凍麵包和麵包捲預計到2034年將創造148億美元的市場價值，複合年成長率為4.8%。這些產品因其便利可靠、即使長期儲存也能保持口感和風味而備受青睞。消費者對營養強化食品的興趣日益濃厚，例如富含全穀物或不含麩質的食品。儘管冷凍麵包與新鮮烘焙的替代品相比可能仍存在認知差距，但這項挑戰可以透過高階品牌、創新包裝和美食產品升級來應對。

2024年，即用型麵團 (RTP) 市場佔有42.6%的佔有率，預計到2034年將以5.2%的複合年成長率成長。操作簡便性和產品一致性的需求不斷成長，使得RTP產品成為快餐店、連鎖飯店和零售烘焙店的首選解決方案。這些半成品麵團可以幫助企業最佳化烘焙時間，同時確保質地和風味的一致性，這在高產量的餐飲服務環境中尤其重要。

2024年，歐洲冷凍烘焙食品產業佔了30%的市場。法國、德國和英國等國家由於人均消費量高且與烘焙食品有著深厚的文化淵源，成為重要的參與者。人們對手工冷凍產品的興趣日益濃厚，以及對減少食物浪費的支持日益增多，也推動了該地區的成長。更長的保存期限和永續的生產方式使冷凍食品成為一種具有吸引力的選擇，尤其是在地方政府大力支持環保生產模式的情況下。

市場主要參與者包括Aryzta AG、通用磨坊、康尼格拉品牌、雀巢和賓堡集團。為了鞏固市場地位，冷凍烘焙食品產業的公司正強調策略性產品創新，投資清潔標籤和低熱量配方，以吸引現代消費者。他們正在擴大與餐飲服務提供者和零售巨頭的分銷合作夥伴關係，以提升全球影響力。冷凍和包裝技術的進步正被用於維持產品品質並延長保存期限。行銷活動著重於透明度、優質品質和永續性，以建立更強的品牌忠誠度。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 主要製造商
  • 經銷商
  • 整個產業的利潤率
  • 供應鏈和分銷分析
    • 原物料採購
    • 生產製造
    • 冷鏈基礎設施
    • 分銷管道
    • 供應鏈挑戰與最佳化
    • 永續實踐
• 川普政府關稅
  • 對貿易的影響
    • 貿易量中斷
    • 報復措施
  • 對產業的影響
    • 供應方影響（原料）
      • 主要材料價格波動
      • 供應鏈重組
      • 生產成本影響
    • 需求面影響（售價）
      • 價格傳導至終端市場
      • 市佔率動態
      • 消費者反應模式
  • 受影響的主要公司
  • 策略產業反應
    • 供應鏈重組
    • 定價和產品策略
    • 政策參與
  • 展望與未來考慮
• 貿易統計（HS編碼）
  • 2021-2024年主要出口國
  • 2021-2024年主要出口國

註：以上貿易統計僅針對重點國家

• 衝擊力
  • 成長動力
    • 簡便食品的需求不斷增加。
    • 忙碌的生活方式減少了做飯的時間。
    • 易於儲存和保存期限長對消費者有吸引力。
    • 即食和即烤食品越來越受歡迎。
  • 產業陷阱與挑戰
    • 新鮮烘焙產品的競爭非常激烈。
    • 人們認為冷凍食品不太健康。
  • 市場機會
    • 新機遇
    • 成長潛力分析
• 原料景觀
  • 製造業趨勢
  • 技術演進
    • 烘焙和冷凍創新
    • 成分和配方的突破
    • 包裝創新
    • 數位化整合
    • 品質控制技術
    • 未來研發趨勢
    • 永續製造
  • 永續性和環境影響
    • 碳足跡分析
    • 永續原料採購
    • 環保包裝
    • 減少食物浪費
    • 生命週期評估（LCA）
• 定價分析和成本結構
  • 價格趨勢（美元/噸）
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東非洲
  • 定價因素（原料、能源、勞力）
  • 區域價格差異
  • 成本結構明細
  • 獲利能力分析
• 監管框架和標準
  • 全球食品安全法規
  • 區域法規（FDA、EFSA 等）
  • 標籤和包裝要求
  • 品質認證（有機、清真、猶太潔食）
  • 環境法規
  • 監管影響分析
• 波特的分析
• PESTEL分析
• 消費者趨勢和偏好
  • 簡便食品需求
  • 健康與保健趨勢
  • 飲食偏好（無麩質、純素食）
  • 高階化與縱享
  • 永續性和道德消費
  • 電子商務與數位影響力
  • 區域偏好差異
• 策略建議
  • 市場進入策略
  • 產品開發技巧
  • 區域擴張指導
  • 永續發展路線圖
  • 風險緩解

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 公司熱圖分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 策略儀表板
  • Expansion
  • Mergers & acquisition
  • Collaborations
  • New product launches
  • Research & development
• 主要參與者的最新發展和影響分析
  • 公司分類
  • 參與者概述
  • 財務表現
• 產品基準測試

第5章：市場估計與預測：依產品類型，2021-2034

• 主要趨勢
• 冷凍麵包和捲餅
• 冷凍糕點
• 冷凍蛋糕和甜點
• 冷凍餅乾
• 冷凍披薩餅底和扁麵包
• 冷凍鹹味烘焙食品
• 其他冷凍烘焙產品

第6章：市場估計與預測：依準備狀態，2021-2034 年

• 主要趨勢
• 準備證明（RTP）
• 即烤（RTB）
• 半烤/部分烤製
• 完全烘焙並冷凍

第7章：市場估計與預測：依成分組成，2021-2034

• 主要趨勢
• 傳統冷凍烘焙食品
• 無麩質冷凍烘焙食品
• 全麥冷凍烘焙食品
• 有機冷凍烘焙食品
• 清潔標籤冷凍烘焙食品
• 素食冷凍烘焙食品

第8章：市場估計與預測：依包裝類型，2021-2034

• 主要趨勢
• 初級包裝
• 二次包裝
• 散裝包裝
• 永續包裝

第9章：市場估計與預測：按配銷通路，2021-2034

• 主要趨勢
• 直銷（B2B、餐飲服務合約）
• 分銷商/批發商
• 超市和大賣場
• 便利商店
• 網路零售

第10章：市場估計與預測：按地區，2021-2034

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國

第 11 章：公司簡介

• General Mills
• Grupo Bimbo
• Aryzta AG
• Conagra Brands
• Nestle
• Kellogg's
• Dr. Oetker
• Lantmannen Unibake
• Vandemoortele
• Premier Foods
• Dawn Foods
• Rich Products Corporation
• Flowers Foods
• Bridor
• Europastry
• Yamazaki Baking Co.
• Tyson Foods
• Gonnella Baking Co.
• Palermo Villa
• Campbell Soup Company

The Global Frozen Baked Goods Market was valued at USD 33.4 billion in 2024 and is estimated to grow at a CAGR of 5.1% to reach USD 54.7 billion by 2034 due to evolving consumer lifestyles prioritize speed and convenience. As work-life balance becomes increasingly complex, frozen baked goods continue gaining popularity thanks to their easy preparation, long shelf life, and ability to retain quality and taste over time. These advantages make them a preferred choice for time-constrained households and busy individuals.

One of the key trends fueling demand is the rising preference for ready-to-eat and ready-to-bake items across diverse demographics. As consumer palates become more diverse, brands are responding by expanding product portfolios to include breads, cakes, pastries, and cookies in both traditional and diet-specific options. The inclusion of vegan and gluten-free alternatives has helped broaden the customer base. The foodservice sector-particularly cafes, bakeries, and restaurant chains-has also turned to frozen baked goods to improve operational efficiency while delivering consistent quality. This shift helps reduce waste and labor costs while meeting customer demand more effectively.

Within product segments, frozen bread and rolls are expected to generate USD 14.8 billion by 2034, growing at a 4.8% CAGR. These items are especially valued for their convenience and dependability, maintaining texture and flavor even after long-term storage. Consumers are increasingly interested in nutritionally enhanced options, such as those fortified with whole grains or made without gluten. Although frozen bread may still carry a perception gap compared to freshly baked alternatives, this challenge is addressed through premium branding, innovative packaging, and gourmet product enhancements.

The ready-to-prove (RTP) segment held a 42.6% share in 2024 and is anticipated to grow at a CAGR of 5.2% through 2034. The rising demand for operational ease and product uniformity has positioned RTP products as a go-to solution for quick-service restaurants, hotel chains, and retail bakeries. These semi-prepared doughs allow businesses to optimize baking time while ensuring consistent texture and flavor, which is especially crucial in high-volume food service environments.

Europe Frozen Baked Goods Industry held a 30% share in 2024. Countries like France, Germany, and the United Kingdom are key players due to high per capita consumption and strong cultural ties to baked goods. Growing interest in artisanal-style frozen products and rising support for reducing food waste have also propelled regional growth. Longer shelf life and sustainable practices make frozen goods a compelling choice, especially as local governments back eco-conscious production models.

Major players in the market include Aryzta AG, General Mills, Conagra Brands, Nestle, and Grupo Bimbo. To strengthen their market positions, companies in the frozen baked goods industry are emphasizing strategic product innovation, investing in clean-label and diet-friendly recipes to appeal to modern consumers. They are expanding distribution partnerships with foodservice providers and retail giants to improve global reach. Technological advancements in freezing and packaging are being leveraged to preserve quality and extend shelf life. Marketing campaigns focus on transparency, premium quality, and sustainability to build stronger brand loyalty.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Key manufacturers
  • 3.1.2 Distributors
  • 3.1.3 Profit margins across the industry
  • 3.1.4 Supply chain and distribution analysis
    • 3.1.4.1 Raw material sourcing
    • 3.1.4.2 Production and manufacturing
    • 3.1.4.3 Cold chain infrastructure
    • 3.1.4.4 Distribution channels
    • 3.1.4.5 Supply chain challenges and optimization
    • 3.1.4.6 Sustainable practices
• 3.2 Trump administration tariffs
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-side impact (raw materials)
      • 3.2.2.1.1 Price volatility in key materials
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
    • 3.2.2.2 Demand-side impact (selling price)
      • 3.2.2.2.1 Price transmission to end markets
      • 3.2.2.2.2 Market share dynamics
      • 3.2.2.2.3 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook and future considerations
• 3.3 Trade statistics (HS code)
  • 3.3.1 Major exporting countries, 2021-2024 (Kilo Tons)
  • 3.3.2 Major exporting countries, 2021-2024 (Kilo Tons)
• 3.4 Impact forces
  • 3.4.1 Growth drivers
    • 3.4.1.1 Rising demand for convenience foods.
    • 3.4.1.2 Busy lifestyles reduce time for cooking.
    • 3.4.1.3 Easy storage and long shelf life appeal to consumers.
    • 3.4.1.4 Growing popularity of ready-to-bake and ready-to-eat items.
  • 3.4.2 Industry pitfalls & challenges
    • 3.4.2.1 High competition from fresh bakery products.
    • 3.4.2.2 Perception of frozen foods as less healthy.
  • 3.4.3 Market opportunity
    • 3.4.3.1 New opportunities
    • 3.4.3.2 Growth potential analysis
• 3.5 Raw material landscape
  • 3.5.1 Manufacturing trends
  • 3.5.2 Technology evolution
    • 3.5.2.1 Baking and freezing innovations
    • 3.5.2.2 Ingredient and formulation breakthroughs
    • 3.5.2.3 Packaging innovations
    • 3.5.2.4 Digital integration
    • 3.5.2.5 Quality control technologies
    • 3.5.2.6 Future R&D trends
    • 3.5.2.7 Sustainable manufacturing
  • 3.5.3 Sustainability and environmental impact
    • 3.5.3.1 Carbon footprint analysis
    • 3.5.3.2 Sustainable ingredient sourcing
    • 3.5.3.3 Eco-friendly packaging
    • 3.5.3.4 Food waste reduction
    • 3.5.3.5 Lifecycle assessment (LCA)
• 3.6 Pricing analysis and cost structure
  • 3.6.1 Pricing trends (USD/Ton)
    • 3.6.1.1 North America
    • 3.6.1.2 Europe
    • 3.6.1.3 Asia Pacific
    • 3.6.1.4 Latin America
    • 3.6.1.5 Middle East Africa
  • 3.6.2 Pricing factors (raw materials, energy, labor)
  • 3.6.3 Regional price variations
  • 3.6.4 Cost structure breakdown
  • 3.6.5 Profitability analysis
• 3.7 Regulatory framework and standards
  • 3.7.1 Global food safety regulations
  • 3.7.2 Regional regulations (FDA, EFSA, etc.)
  • 3.7.3 Labeling and packaging requirements
  • 3.7.4 Quality certifications (organic, halal, kosher)
  • 3.7.5 Environmental regulations
  • 3.7.6 Regulatory impact analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis
• 3.10 Consumer trends and preferences
  • 3.10.1 Convenience foods demand
  • 3.10.2 Health and wellness trends
  • 3.10.3 Dietary preferences (gluten-free, vegan)
  • 3.10.4 Premiumization and indulgence
  • 3.10.5 Sustainability and ethical consumption
  • 3.10.6 E-commerce and digital influence
  • 3.10.7 Regional preference variations
• 3.11 Strategic recommendations
  • 3.11.1 Market entry strategies
  • 3.11.2 Product development tips
  • 3.11.3 Regional expansion guidance
  • 3.11.4 Sustainability roadmap
  • 3.11.5 Risk mitigation

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis, 2024
• 4.3 Company heat map analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Strategy dashboard
• 4.7 Recent developments & impact analysis by key players
  • 4.7.1 Company categorization
  • 4.7.2 Participant’s overview
  • 4.7.3 Financial performance
• 4.8 Product benchmarking

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Kilo Tons)

• 5.1 Key trends
• 5.2 Frozen bread and rolls
• 5.3 Frozen pastries
• 5.4 Frozen cakes and desserts
• 5.5 Frozen cookies and biscuits
• 5.6 Frozen pizza bases and flatbreads
• 5.7 Frozen savory baked goods
• 5.8 Other frozen baked products

Chapter 6 Market Estimates & Forecast, By Preparation State, 2021-2034 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Ready-to-prove (RTP)
• 6.3 Ready-to-bake (RTB)
• 6.4 Par-baked / partially baked
• 6.5 Fully baked and frozen

Chapter 7 Market Estimates & Forecast, By Ingredient Composition, 2021-2034 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 Conventional frozen baked goods
• 7.3 Gluten-free frozen baked goods
• 7.4 Whole grain frozen baked goods
• 7.5 Organic frozen baked goods
• 7.6 Clean label frozen baked goods
• 7.7 Vegan frozen baked goods

Chapter 8 Market Estimates & Forecast, By Packaging Type, 2021-2034 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 Primary packaging
• 8.3 Secondary packaging
• 8.4 Bulk packaging
• 8.5 Sustainable packaging

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Kilo Tons)

• 9.1 Key trends
• 9.2 Direct sales (B2B, foodservice contracts)
• 9.3 Distributors / wholesalers
• 9.4 Supermarkets & hypermarkets
• 9.5 Convenience stores
• 9.6 Online retail

Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Kilo Tons)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Spain
  • 10.3.5 Italy
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 Australia
  • 10.4.5 South Korea
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
• 10.6 MEA
  • 10.6.1 Saudi Arabia
  • 10.6.2 South Africa
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 General Mills
• 11.2 Grupo Bimbo
• 11.3 Aryzta AG
• 11.4 Conagra Brands
• 11.5 Nestle
• 11.6 Kellogg’s
• 11.7 Dr. Oetker
• 11.8 Lantmannen Unibake
• 11.9 Vandemoortele
• 11.10 Premier Foods
• 11.11 Dawn Foods
• 11.12 Rich Products Corporation
• 11.13 Flowers Foods
• 11.14 Bridor
• 11.15 Europastry
• 11.16 Yamazaki Baking Co.
• 11.17 Tyson Foods
• 11.18 Gonnella Baking Co.
• 11.19 Palermo Villa
• 11.20 Campbell Soup Company