護理產品市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024年，全球護理產品市場規模達58億美元，預計2034年將以8.4%的複合年成長率成長，達到128億美元。這一顯著成長得益於消費者意識的提升、孕產婦健康教育的改進，以及人們對護理產品為新手媽媽帶來的舒適便利性日益認可。隨著現代生活方式的不斷演變，尤其是在職父母群體中，對支持靈活高效母乳哺育的產品的需求日益成長。隨著越來越多的父母轉向可靠的護理解決方案，市場正受益於對旨在簡化護理和產後護理的技術先進且方便用戶使用的產品需求的激增。

人們對母乳哺育對嬰兒和母親健康益處日益成長的興趣是推動該市場發展的另一個關鍵因素。隨著對孕產婦健康和兒童營養知識的不斷成長，家庭在選擇有助於產後安全、實用恢復的產品時也更加積極主動。現代護理輔助工具的便利性和高效性使其對如今的父母極具吸引力，因為他們通常需要兼顧照顧和專業責任。許多母親正在尋求智慧便攜的解決方案，這些解決方案不僅可以節省時間，還能提升舒適度並促進持續吸乳。同時，針對特定使用者需求的創新產品不斷湧入市場，增強了消費者的信任度和滿意度。隨著醫療和健康相關產品數位化程度的不斷提高，許多護理解決方案現在都提供應用程式連接和即時監控等功能，讓母親能夠更好地掌控和了解自己的母乳餵養習慣。

電子商務的興起進一步加速了護理產品的供應和可近性。線上平台提供豐富的選擇、快速的配送以及滿足新父母個人化需求的產品推薦。這種在家購物的便利性在產後這段艱難的時期尤其寶貴。消費者越來越被數位管道提供的靈活性和產品多樣性所吸引，這進一步推動了他們向線上購物的轉變。清晰的產品評論、詳細的產品描述和快速的客戶服務，使得母嬰護理用品的線上購物日益普及。

哺乳產品涵蓋了各種協助母親懷孕和產後生活的物品，包括哺乳輔助器具、哺乳服、衛生用品和產後恢復工具。 2024年，哺乳輔助器佔據了市場主導地位，創造了58億美元的收入。旨在支持母乳哺育的產品尤其受到無法直接哺乳或產後不久重返工作崗位的母親的青睞。這類產品因其易用性、便攜性和方便管理哺乳時間表而備受青睞。設計和功能的改進提高了性能並降低了噪音，使這些輔助器具更適合日常使用。

就可用性而言，市場細分為可重複使用產品和一次性產品。 2024年，可重複使用產品佔了66.4%的市場佔有率，這得益於消費者對永續、經濟實惠產品的偏好。許多護理用品，例如可清洗的護墊和配件，吸引了注重環保的買家，他們追求長期價值並減少對環境的影響。向可重複使用護理解決方案的轉變反映了消費者行為的普遍趨勢，即人們優先考慮環境和個人健康效益。

依配銷通路分類，市場分為藥局、零售店及電商平台。藥局和零售店在2024年以43億美元的價值引領市場，預計2025年至2034年期間的複合年成長率將達到7.9%。實體零售店繼續受到許多消費者的青睞，因為消費者可以親身評估產品並獲得專業建議。這些門市仍然是消費者信任和產品可見度的核心，尤其對於那些尋求立即獲得必需品的消費者而言。

2024年，美國護理產品市場規模達21億美元。這個市場發展勢頭強勁，主要得益於人們對母乳哺育益處的認知不斷提高，以及越來越多的在職母親需要可靠的哺乳支持。扶持性政策和更廣泛的基本護理工具取得管道正在推動產品普及。此外，製造商專注於提升產品性能和用戶體驗，這促使人們對符合現代生活方式需求的創新、穿戴式且可連接應用程式的護理設備產生了濃厚的興趣。

該領域的主要公司正在大力投資產品開發，優先考慮用戶舒適度、易用性和智慧技術整合。隨著需求持續攀升，市場在預測期內可望持續成長。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
• 產業衝擊力
  • 成長動力
    • 對方便舒適的護理產品的需求不斷成長
    • 採用母乳哺育輔助器的職業母親人數增加
    • 擴大電子商務平台以實現產品可及性
    • 母乳哺育輔具和哺乳服的創新
  • 產業陷阱與挑戰
    • 某些地區對公共場所母乳哺育的文化歧視
    • 低度開發地區認知度有限
• 成長潛力分析
• 監管格局
• 川普政府關稅
  • 對貿易的影響
    • 貿易量中斷
    • 各國應對措施
  • 對產業的影響
    • 供應方影響（製造成本）
      • 主要材料價格波動
      • 供應鏈重組
      • 生產成本影響
    • 需求面影響（消費者成本）
      • 價格傳導至終端市場
      • 市佔率動態
      • 消費者反應模式
  • 受影響的主要公司
  • 策略產業反應
    • 供應鏈重組
    • 定價和產品策略
    • 政策參與
  • 展望與未來考慮
• 消費者行為分析
• 技術格局
• 差距分析
• 波特的分析
• PESTEL分析
• 價值鏈分析

第4章：競爭格局

• 介紹
• 公司矩陣分析
• 公司市佔率分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 策略儀表板

第5章：市場估計與預測：依產品類型，2021 - 2034 年

• 主要趨勢
• 母乳哺育輔助器
  • 吸乳器
  • 乳頭保護罩
  • 其他母乳哺育輔助工具
• 孕婦裝及哺乳裝
• 衛生與環境衛生
• 產後恢復
  • 產後腹帶和塑身衣
  • 會陰冷卻墊
  • 產後鎮痛噴霧劑

第6章：市場估計與預測：按可用性，2021 - 2034 年

• 主要趨勢
• 可重複使用的
• 一次性的

第7章：市場估計與預測：按配銷通路，2021 - 2034 年

• 主要趨勢
• 藥局和零售店
• 電子商務

第8章：市場估計與預測：依最終用途，2021 - 2034 年

• 主要趨勢
• 居家照護環境
• 醫院和診所
• 其他最終用途

第9章：市場估計與預測：按地區，2021 - 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 荷蘭
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第10章：公司簡介

• Bamboobies
• Cake Maternity
• Dr. Brown's
• Elvie
• Frida Mom
• Haakaa
• Kindred Bravely
• Lansinoh
• Medela
• Motif Medical
• Motherhood Maternity
• NatureBond
• Philips Avent
• Spectra
• Willow

The Global Nursing Products Market was valued at USD 5.8 billion in 2024 and is estimated to grow at a CAGR of 8.4% to reach USD 12.8 billion by 2034. This notable growth is fueled by a combination of rising consumer awareness, improvements in maternal health education, and the increasing recognition of the comfort and convenience nursing products provide to new mothers. As modern lifestyles continue to evolve, especially among working parents, there is a growing need for products that support flexible and efficient breastfeeding. With more parents turning to reliable nursing solutions, the market is benefiting from a surge in demand for technologically enhanced and user-friendly products designed to simplify nursing and postpartum care.

The expanding interest in the health benefits of breastfeeding for both infants and mothers is another key factor driving this market forward. With increasing knowledge around maternal wellness and child nutrition, families are becoming more proactive in selecting products that promote safe and practical recovery during and after childbirth. The convenience and efficiency of modern nursing aids make them attractive to today's parents, who often juggle caregiving with professional responsibilities. Many mothers are now seeking smart, portable solutions that not only save time but also enhance comfort and promote consistent milk expression. At the same time, new product innovations tailored to specific user needs continue to flood the market, strengthening consumer trust and satisfaction. As digital integration grows in medical and health-related products, many nursing solutions now offer features like app connectivity and real-time monitoring, offering mothers more control and insight over their breastfeeding routines.

The rise of e-commerce has further accelerated the availability and accessibility of nursing products. Online platforms provide a wide range of options, fast delivery, and product recommendations that cater to the individual needs of new parents. This ease of shopping from home is especially valuable during the demanding postpartum period. Consumers are increasingly drawn to the flexibility and product variety offered by digital channels, reinforcing the shift toward online purchasing behavior. The visibility of product reviews, detailed descriptions, and fast customer service contribute to the growing popularity of online shopping for maternity and baby care items.

Nursing products cover a diverse set of items that assist mothers during pregnancy and post-delivery. These include breastfeeding aids, nursing wear, hygiene items, and postpartum recovery tools. In 2024, the breastfeeding aids segment dominated the market, generating USD 5.8 billion in revenue. Products designed to support breastfeeding are particularly favored by mothers who are unable to nurse directly or return to work shortly after childbirth. Items in this category are valued for their ease of use, portability, and the convenience they provide in managing feeding schedules. Advances in design and functionality have improved performance and reduced noise, making these aids more practical for everyday use.

In terms of usability, the market is segmented into reusable and disposable products. The reusable segment held a 66.4% share in 2024, driven by consumer preference for sustainable, cost-effective options. Many nursing items, such as washable pads and accessories, appeal to eco-conscious buyers who seek long-term value and reduced environmental impact. The shift toward reusable nursing solutions reflects a broader trend in consumer behavior, where people prioritize both environmental and personal health benefits.

By distribution channel, the market is divided between pharmacies and retail stores and e-commerce platforms. Pharmacies and retail stores led the market with a value of USD 4.3 billion in 2024 and are projected to expand at a 7.9% CAGR from 2025 to 2034. Physical retail spaces continue to be preferred by many consumers due to the ability to physically evaluate products and receive professional advice. These outlets remain central to consumer trust and product visibility, especially for those seeking immediate access to essential items.

In the United States, the nursing products market was valued at USD 2.1 billion in 2024. It is experiencing strong momentum, largely driven by growing awareness around breastfeeding benefits and a rising number of working mothers who require reliable nursing support. Supportive policies and broader access to essential nursing tools are helping boost product adoption. Additionally, manufacturers are focused on enhancing product performance and user experience, leading to greater interest in innovative, wearable, and app-connected nursing devices that align with modern lifestyle demands.

Key companies in the space are investing heavily in product development, prioritizing user comfort, ease of use, and smart technology integration. As demand continues to climb, the market is well-positioned for sustained growth through the forecast period.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising demand for convenient and comfortable nursing products
    • 3.2.1.2 Growth in working mothers adopting breastfeeding aids
    • 3.2.1.3 Expanding e-commerce platforms for product accessibility
    • 3.2.1.4 Innovations in breastfeeding aids and nursing wear
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Cultural stigma in certain regions towards breastfeeding in public
    • 3.2.2.2 Limited awareness in underdeveloped regions
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Trump administration tariffs
  • 3.5.1 Impact on trade
    • 3.5.1.1 Trade volume disruptions
    • 3.5.1.2 Country-wise response
  • 3.5.2 Impact on the industry
    • 3.5.2.1 Supply-side impact (Cost of manufacturing)
      • 3.5.2.1.1 Price volatility in key materials
      • 3.5.2.1.2 Supply chain restructuring
      • 3.5.2.1.3 Production cost implications
    • 3.5.2.2 Demand-side impact (Cost to consumers)
      • 3.5.2.2.1 Price transmission to end markets
      • 3.5.2.2.2 Market share dynamics
      • 3.5.2.2.3 Consumer response patterns
  • 3.5.3 Key companies impacted
  • 3.5.4 Strategic industry responses
    • 3.5.4.1 Supply chain reconfiguration
    • 3.5.4.2 Pricing and product strategies
    • 3.5.4.3 Policy engagement
  • 3.5.5 Outlook and future considerations
• 3.6 Consumer behavior analysis
• 3.7 Technology landscape
• 3.8 Gap analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis
• 3.11 Value chain analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Company market share analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Breastfeeding aids
  • 5.2.1 Breast pumps
  • 5.2.2 Nipple shields
  • 5.2.3 Other breastfeeding aids
• 5.3 Maternity and nursing wear
• 5.4 Hygiene and sanitation
• 5.5 Postpartum recovery
  • 5.5.1 Postpartum belly bands and shapewear
  • 5.5.2 Perineal cooling pads
  • 5.5.3 Postpartum pain relief sprays

Chapter 6 Market Estimates and Forecast, By Usability, 2021 - 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Reusable
• 6.3 Disposable

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Pharmacies and retail stores
• 7.3 E-commerce

Chapter 8 Market Estimates and Forecast, By End Use, 2021 - 2034 ($ Mn)

• 8.1 Key trends
• 8.2 Homecare settings
• 8.3 Hospitals and clinics
• 8.4 Other end use

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Netherlands
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 South Korea
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 Middle East and Africa
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Bamboobies
• 10.2 Cake Maternity
• 10.3 Dr. Brown’s
• 10.4 Elvie
• 10.5 Frida Mom
• 10.6 Haakaa
• 10.7 Kindred Bravely
• 10.8 Lansinoh
• 10.9 Medela
• 10.10 Motif Medical
• 10.11 Motherhood Maternity
• 10.12 NatureBond
• 10.13 Philips Avent
• 10.14 Spectra
• 10.15 Willow