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市場調查報告書
商品編碼
1750421
咖啡包市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測Coffee Pods Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
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2024年，全球咖啡膠囊市場規模達353億美元，預計到2034年將以7.3%的複合年成長率成長，達到712億美元。這得歸功於便捷型產品的日益成長的吸引力，尤其是在那些尋求快速便捷地享用優質咖啡的忙碌消費者群體中。隨著越來越多的人適應繁忙的日常生活和混合工作環境，單杯咖啡正逐漸成為廚房和工作場所的必備品。密封、預先分裝且無需清潔的膠囊，其便利性持續吸引那些尋求在家中享受咖啡館式咖啡體驗的現代消費者。城市家庭正轉向緊湊型沖泡方案，這種方案既節省時間，又能保持口味的一致性。
另一個重要的成長因素在於，如今膠囊咖啡機的口味、有機混合和特色選擇種類繁多，吸引了形形色色的咖啡愛好者。隨著咖啡機在郊區和半城市地區越來越普及，非傳統市場的需求也越來越高。雖然北美和歐洲是早期採用膠囊咖啡機的地區，但亞太和拉丁美洲地區現在對高階膠囊咖啡機表現出濃厚的興趣。人們日益成長的永續發展意識為可回收和可生物分解膠囊材料的創新註入了動力，重塑了這個競爭激烈的領域的產品開發和品牌策略。
| 市場範圍 | |
|---|---|
| 起始年份 | 2024 |
| 預測年份 | 2025-2034 |
| 起始值 | 353億美元 |
| 預測值 | 712億美元 |
| 複合年成長率 | 7.3% |
2024年，硬咖啡或膠囊咖啡包佔據全球咖啡市場主導地位，佔52.6%，銷售額達185億美元。這類咖啡包吸引了那些偏好濃郁、濃縮咖啡風味、口味始終如一的消費者。越來越多的消費者傾向於在家中享受美食體驗，加上專為緊湊型廚房和辦公空間設計的單杯咖啡機的興起，極大地推動了咖啡包的需求。隨著越來越多的消費者追求便利性的同時又不犧牲品質，膠囊咖啡包市場持續蓬勃發展。口味、烘焙強度和特色拼配的創新浪潮不斷湧現，進一步拓展了這一品類，使其對從普通飲品到咖啡鑑賞家等廣泛群體保持著吸引力。
咖啡膠囊生產材料的選擇對產品吸引力和永續發展至關重要。 2024年，塑膠膠囊佔據了54.5%的市場佔有率，預計到2034年將以7%的複合年成長率成長。塑膠膠囊的受歡迎程度源自於其耐用性、成本效益和鎖鮮性等優勢。然而，日益嚴格的環保審查迫使製造商必須解決不可生物分解包裝的生態足跡問題。為此，各公司正在加緊開發環保材料，包括可堆肥和完全可回收的膠囊替代品，以滿足消費者的期望和監管要求。
2024年，北美咖啡膠囊市場佔據34.3%的市佔率。經濟因素影響消費者行為的轉變，尤其是在價格敏感的消費者群體中，他們現在選擇可重複使用的膠囊作為節省成本的替代品。儘管發生了這種轉變，但該地區的整體銷售仍然保持強勁。相比之下，歐洲市場則保持了較為穩定的成長勢頭，受根深蒂固的咖啡傳統和對沖泡品質的不斷提升的推動，高階膠囊的銷量強勁成長。更高的人均消費量和濃縮咖啡的流行有助於維持該地區的成長。
頂級市場參與者包括雀巢公司 (Nestle SA)、Tim Hortons、JAB、Keurig Dr Pepper Inc. 和星巴克公司 (Starbucks Corporation)。為了擴大市場佔有率，咖啡膠囊領域的公司正在採取多種策略。主要策略包括：透過植物性和永續膠囊形式擴展產品組合，增強咖啡機相容性，以及提供多樣化的口味以滿足不同地區的消費者口味。與家電製造商的策略合作有助於加強分銷網路，而直銷通路和訂閱模式則可提升品牌黏性。
目錄
第1章：方法論與範圍
第2章：執行摘要
第3章：行業洞察
- 產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 製造商
- 經銷商
- 對貿易的影響
- 貿易量中斷
- 報復措施
- 對產業的影響
- 供應方影響（原料）
- 主要材料價格波動
- 供應鏈重組
- 生產成本影響
- 供應方影響（原料）
- 需求面影響（售價）
- 價格傳導至終端市場
- 市佔率動態
- 消費者反應模式
- 受影響的主要公司
- 策略產業反應
- 供應鏈重組
- 定價和產品策略
- 政策參與
- 展望與未來考慮
- 供應商格局
- 利潤率分析
- 重要新聞和舉措
- 監管格局
- 衝擊力
- 成長動力
- 消費者對便利、高品質家庭釀造的需求不斷成長
- 人們對道德和優質咖啡的興趣日益濃厚
- 技術進步
- 產業陷阱與挑戰
- 供應鏈中斷
- 經濟不確定性
- 市場機會
- 成長動力
- 產品概述
- 咖啡包製作過程
- 咖啡加工與包裝技術
- 保存期限保存技術
- 風味包封方法
- 監管框架和標準
- 食品安全法規
- 包裝和標籤要求
- 有機和公平貿易認證
- 一次性產品的環境法規
- 可回收性標準與合規性
- 製造流程分析
- 咖啡烘焙和研磨
- Pod 組裝和填充
- 密封和包裝技術
- 品質控制流程
- 原料分析與採購策略
- 定價分析
- 永續性和環境影響評估
- 成長潛力分析
- 波特的分析
- PESTEL分析
第4章：競爭格局
- 介紹
- 市佔率分析
- 戰略框架
- 併購
- 合資與合作
- 新產品開發
- 擴張策略
- 競爭基準測試
- 供應商格局
- 競爭定位矩陣
- 戰略儀表板
- 品牌定位與消費者認知分析
- 新參與者的市場進入策略
- 自有品牌分析與策略
第5章：市場估計與預測：依產品類型，2021 - 2034 年
- 主要趨勢
- 軟莢
- 紙質濾芯
- 網狀過濾器艙
- 其他軟膠囊
- 硬膠囊
- 塑膠膠囊
- 鋁膠囊
- 可堆肥膠囊
- 其他硬膠囊
第6章：市場估計與預測：按材料類型，2021 - 2034 年
- 主要趨勢
- 塑膠
- 傳統塑膠
- 可回收塑膠
- 生物塑膠
- 鋁
- 紙張和纖維
- 可生物分解/可堆肥材料
- 其他
第7章：市場估計與預測：按咖啡類型，2021 - 2034
- 主要趨勢
- 普通咖啡
- 阿拉比卡咖啡
- 羅布斯塔
- 混合
- 有機咖啡
- 調味咖啡
- 香草
- 焦糖
- 榛子
- 巧克力
- 其他口味
- 無咖啡因咖啡
- 特色咖啡
- 單一產地
- 微型手
- 其他特色咖啡
- 公平貿易咖啡
- 其他咖啡類型
第8章：市場估計與預測：按烘焙類型，2021 - 2034 年
- 主要趨勢
- 中度烘焙
- 中深烘焙
- 深度烘焙
- 超深烘焙
第9章：市場估計與預測：按配銷通路，2021 年至 2034 年
- 主要趨勢
- 超市和大賣場
- 專賣店
- 便利商店
- 網路零售
- 公司網站
- 電子商務平台
- 訂閱服務
- 餐飲服務
- 直接面對消費者
- 其他
第 10 章：市場估計與預測：按機器相容性，2021 年至 2034 年
- 主要趨勢
- 奈斯派索
- 克里格
- 塔西莫
- 森西奧
- 多趣酷思
- 拉瓦札
- 意利
- 多相容pod
- 其他
第 11 章：市場估計與預測：按價格區間，2021 年至 2034 年
- 主要趨勢
- 經濟
- 中檔
- 優質的
- 超高階
第 12 章：市場估計與預測：按地區，2021 年至 2034 年
- 主要趨勢
- 北美洲
- 美國
- 加拿大
- 歐洲
- 德國
- 英國
- 法國
- 西班牙
- 義大利
- 荷蘭
- 亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- 拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 中東和非洲
- 沙烏地阿拉伯
- 南非
- 阿拉伯聯合大公國
第13章：公司簡介
- Nestle SA (Nespresso, Nescafe Dolce Gusto)
- Keurig Dr Pepper Inc.
- JAB Holding Company (Jacobs Douwe Egberts)
- Luigi Lavazza SpA
- The JM Smucker Company
- Starbucks Corporation
- Kraft Heinz Company
- Dunkin' Brands Group, Inc.
- Illycaffe SpA
- Melitta Group
- Dualit Ltd.
- Gourmesso
- Ethical Coffee Company
- Caffe Vergnano SpA
- Peet's Coffee & Tea, Inc.
- Caribou Coffee Company
- Tchibo GmbH
- UCC Ueshima Coffee Co., Ltd.
- Strauss Group Ltd.
- Cameron's Coffee
- San Francisco Bay Coffee
- Cafe Bustelo (JM Smucker)
- Cafe Royal
- Luckin Coffee Inc.
- Trung Nguyen Group
- Tim Hortons Inc. (Restaurant Brands International)
- Segafredo Zanetti (Massimo Zanetti Beverage Group)
- Reily Foods Company (Community Coffee)
- Rogers Family Company
- Puroast Coffee Company
The Global Coffee Pods Market was valued at USD 35.3 billion in 2024 and is estimated to grow at a CAGR of 7.3% to reach USD 71.2 billion by 2034, driven by the increasing appeal of convenience-driven products, especially among busy consumers seeking fast, premium coffee without the effort. With more people adapting to hectic routines and hybrid work environments, single-serve coffee formats are becoming a staple in kitchens and workplaces. The convenience of sealed, pre-portioned pods with minimal cleanup continues to attract modern consumers looking for a cafe-style coffee experience at home. Urban households shift towards compact brewing solutions that save time while maintaining taste consistency.
Another important growth factor lies in the broad variety of flavors, organic blends, and specialty options now available in pod format, attracting a diverse group of coffee drinkers. Demand rises in non-traditional markets as coffee machines become more accessible across suburban and semi-urban areas. While North America and Europe have been early adopters, the Asia Pacific and Latin American regions are now showing robust interest in premium pod-based coffee formats. The growing consciousness around sustainability has added momentum to innovations in recyclable and biodegradable pod materials, reshaping product development and branding strategies in this competitive space.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $35.3 Billion |
| Forecast Value | $71.2 Billion |
| CAGR | 7.3% |
In 2024, hard or capsule coffee pods dominated the global market by product type, accounting for a 52.6% share and generating USD 18.5 billion in sales. This category appeals to consumers who prefer bold, espresso-style brews with consistent strength and flavor. The growing inclination toward gourmet experiences at home, combined with the rise in single-serve coffee machines tailored for compact kitchens and office spaces, has driven demand significantly. As more consumers seek convenience without sacrificing quality, the capsule pod segment continues flourishing. A surge in innovation across flavor profiles, roast intensities, and specialty blends expands this category, keeping it attractive to a broad audience ranging from casual drinkers to coffee connoisseurs.
The choice of material in coffee pod production significantly affects product appeal and sustainability performance. Plastic-based pods segment held a 54.5% share in 2024 and is expected to grow at a CAGR of 7% through 2034. Their popularity stems from benefits such as durability, cost-effectiveness, and the ability to lock in freshness. Yet, increasing environmental scrutiny has pressurized manufacturers to address the ecological footprint of non-biodegradable packaging. In response, companies are stepping up development of eco-friendly materials, including compostable and fully recyclable pod alternatives, to meet both consumer expectations and regulatory demands.
North America Coffee Pods Market held a 34.3% share in 2024. The economic factors influence a shift in consumer behavior, particularly among price-sensitive buyers now opting for reusable pods as a cost-saving alternative. Despite this shift, the region continues to maintain strong overall sales volumes. In contrast, European markets have remained more consistent, with robust sales of premium pods driven by deep-rooted coffee traditions and a refined appreciation for brewing quality. Higher per-capita consumption and the popularity of espresso-based drinks help sustain growth in this region.
Top market players include Nestle SA, Tim Hortons, JAB, Keurig Dr Pepper Inc., and Starbucks Corporation. To enhance their market footprint, companies in the coffee pods segment are leveraging a mix of strategies. Key approaches include expanding product portfolios with plant-based and sustainable pod formats, enhancing machine compatibility, and diversifying flavor offerings to cater to regional palates. Strategic collaborations with appliance manufacturers help strengthen distribution networks, while direct-to-consumer channels and subscription models increase brand stickiness.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Methodology and Scope
- 1.2 Research methodology
- 1.3 Research scope & assumptions
- 1.4 List of data sources
- 1.5 Market estimation technique
- 1.6 Research limitations
Chapter 2 Executive Summary
- 2.1 Industry synopsis, 2021-2034
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Manufacturers
- 3.1.4 Distributors
- 3.1.5 Impact on trade
- 3.1.6 Trade volume disruptions
- 3.2 Retaliatory Measures
- 3.3 Impact on the Industry
- 3.3.1 Supply-Side impact (Raw Materials)
- 3.3.1.1 Price volatility in key materials
- 3.3.1.2 Supply chain restructuring
- 3.3.1.3 Production cost implications
- 3.3.1 Supply-Side impact (Raw Materials)
- 3.4 Demand-Side Impact (Selling Price)
- 3.4.1 Price transmission to end markets
- 3.4.2 Market share dynamics
- 3.4.3 Consumer response patterns
- 3.5 Key companies impacted
- 3.6 Strategic industry responses
- 3.6.1 Supply chain reconfiguration
- 3.6.2 Pricing and product strategies
- 3.6.3 Policy engagement
- 3.7 Outlook and future considerations
- 3.8 Supplier landscape
- 3.9 Profit margin analysis
- 3.10 Key news & initiatives
- 3.11 Regulatory landscape
- 3.12 Impact forces
- 3.12.1 Growth drivers
- 3.12.1.1 Rising consumer demand for convenient and high-quality home brewing
- 3.12.1.2 Growing interest in ethical and premium coffee options
- 3.12.1.3 Technological advancements
- 3.12.2 Industry pitfalls & challenges
- 3.12.2.1 Supply chain disruptions
- 3.12.2.2 Economic uncertainty
- 3.12.3 Market Opportunities
- 3.12.1 Growth drivers
- 3.13 Product Overview
- 3.13.1 Coffee pod manufacturing process
- 3.13.2 Coffee processing & packaging technologies
- 3.13.3 Shelf-life preservation techniques
- 3.13.4 Flavor encapsulation methods
- 3.14 Regulatory framework & standards
- 3.14.1 Food safety regulations
- 3.14.2 Packaging & labeling requirements
- 3.14.3 Organic & fair trade certifications
- 3.14.4 Environmental regulations for single-use products
- 3.14.5 Recyclability standards & compliance
- 3.15 Manufacturing process analysis
- 3.15.1 Coffee roasting & grinding
- 3.15.2 Pod assembly & filling
- 3.15.3 Sealing & packaging technologies
- 3.15.4 Quality control processes
- 3.16 Raw material analysis & procurement strategies
- 3.17 Pricing Analysis
- 3.18 Sustainability & environmental impact assessment
- 3.19 Growth potential analysis
- 3.20 Porter's analysis
- 3.21 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
- 4.1 Introduction
- 4.2 Market share analysis
- 4.3 Strategic framework
- 4.3.1 Mergers & acquisitions
- 4.3.2 Joint ventures & collaborations
- 4.3.3 New product developments
- 4.3.4 Expansion strategies
- 4.4 Competitive benchmarking
- 4.5 Vendor landscape
- 4.6 Competitive positioning matrix
- 4.7 Strategic dashboard
- 4.8 Brand positioning & consumer perception analysis
- 4.9 Market entry strategies for new players
- 4.10 Private label analysis & strategies
Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 (USD Billion) (Kilo Tons)
- 5.1 Key trends
- 5.2 Soft pods
- 5.2.1 Paper filter pods
- 5.2.2 Mesh filter pods
- 5.2.3 Other soft pods
- 5.3 Hard/Capsule pods
- 5.3.1 Plastic capsules
- 5.3.2 Aluminum capsules
- 5.3.3 Compostable capsules
- 5.3.4 Other hard pods
Chapter 6 Market Estimates and Forecast, By Material Type, 2021 - 2034 (USD Billion) (Kilo Tons)
- 6.1 Key trends
- 6.2 Plastic
- 6.2.1 Conventional plastic
- 6.2.2 Recyclable plastic
- 6.2.3 Bioplastic
- 6.3 Aluminum
- 6.4 Paper & fiber
- 6.5 Biodegradable/Compostable materials
- 6.6 Others
Chapter 7 Market Estimates and Forecast, By Coffee Type, 2021 - 2034 (USD Billion) (Kilo Tons)
- 7.1 Key trends
- 7.2 Regular coffee
- 7.2.1 Arabica
- 7.2.2 Robusta
- 7.2.3 Blends
- 7.3 Organic coffee
- 7.4 Flavored coffee
- 7.4.1 Vanilla
- 7.4.2 Caramel
- 7.4.3 Hazelnut
- 7.4.4 Chocolate
- 7.4.5 Other Flavors
- 7.5 Decaffeinated coffee
- 7.6 Specialty coffee
- 7.6.1 Single Origin
- 7.6.2 Micro-Lot
- 7.6.3 Other specialty coffee
- 7.7 Fair trade coffee
- 7.8 Other coffee types
Chapter 8 Market Estimates and Forecast, By Roast Type, 2021 - 2034 (USD Billion) (Kilo Tons)
- 8.1 Key trends
- 8.2 Medium roast
- 8.3 Medium-dark roast
- 8.4 Dark roast
- 8.5 Extra dark roast
Chapter 9 Market Estimates and Forecast, By Distribution Channel, 2021 – 2034 (USD Billion) (Kilo Tons)
- 9.1 Key trends
- 9.2 Supermarkets & Hypermarkets
- 9.3 Specialty stores
- 9.4 Convenience stores
- 9.5 Online retail
- 9.5.1 Company websites
- 9.5.2 E-commerce platforms
- 9.5.3 Subscription services
- 9.6 Foodservice
- 9.7 Direct-to-consumer
- 9.8 Others
Chapter 10 Market Estimates and Forecast, By Machine Compatibility, 2021 - 2034 (USD Billion) (Kilo Tons)
- 10.1 Key trends
- 10.2 Nespresso
- 10.3 Keurig
- 10.4 Tassimo
- 10.5 Senseo
- 10.6 Dolce Gusto
- 10.7 Lavazza
- 10.8 Illy
- 10.9 Multi-compatible pods
- 10.10 Others
Chapter 11 Market Estimates and Forecast, By Price Range, 2021 - 2034 (USD Billion) (Kilo Tons)
- 11.1 Key trends
- 11.2 Economy
- 11.3 Mid-Range
- 11.4 Premium
- 11.5 Super-Premium
Chapter 12 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Kilo Tons)
- 12.1 Key trends
- 12.2 North America
- 12.2.1 U.S.
- 12.2.2 Canada
- 12.3 Europe
- 12.3.1 Germany
- 12.3.2 UK
- 12.3.3 France
- 12.3.4 Spain
- 12.3.5 Italy
- 12.3.6 Netherlands
- 12.4 Asia Pacific
- 12.4.1 China
- 12.4.2 India
- 12.4.3 Japan
- 12.4.4 Australia
- 12.4.5 South Korea
- 12.5 Latin America
- 12.5.1 Brazil
- 12.5.2 Mexico
- 12.5.3 Argentina
- 12.6 Middle East and Africa
- 12.6.1 Saudi Arabia
- 12.6.2 South Africa
- 12.6.3 UAE
Chapter 13 Company Profiles
- 13.1 Nestle S.A. (Nespresso, Nescafe Dolce Gusto)
- 13.2 Keurig Dr Pepper Inc.
- 13.3 JAB Holding Company (Jacobs Douwe Egberts)
- 13.4 Luigi Lavazza S.p.A.
- 13.5 The J.M. Smucker Company
- 13.6 Starbucks Corporation
- 13.7 Kraft Heinz Company
- 13.8 Dunkin' Brands Group, Inc.
- 13.9 Illycaffe S.p.A.
- 13.10 Melitta Group
- 13.11 Dualit Ltd.
- 13.12 Gourmesso
- 13.13 Ethical Coffee Company
- 13.14 Caffe Vergnano S.p.A.
- 13.15 Peet's Coffee & Tea, Inc.
- 13.16 Caribou Coffee Company
- 13.17 Tchibo GmbH
- 13.18 UCC Ueshima Coffee Co., Ltd.
- 13.19 Strauss Group Ltd.
- 13.20 Cameron's Coffee
- 13.21 San Francisco Bay Coffee
- 13.22 Cafe Bustelo (J.M. Smucker)
- 13.23 Cafe Royal
- 13.24 Luckin Coffee Inc.
- 13.25 Trung Nguyen Group
- 13.26 Tim Hortons Inc. (Restaurant Brands International)
- 13.27 Segafredo Zanetti (Massimo Zanetti Beverage Group)
- 13.28 Reily Foods Company (Community Coffee)
- 13.29 Rogers Family Company
- 13.30 Puroast Coffee Company
