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市場調查報告書
商品編碼
1750416
冷凍糕點市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測Frozen Pastries Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024年,全球冷凍糕點市場規模達75億美元,預計到2034年將以5.4%的複合年成長率成長,達到127億美元。這得歸功於消費者對保存期限更長、品質更可靠的產品的日益偏好。各地區對冷凍烘焙食品的需求不斷成長,也推動了冷凍糕點市場的擴張。冷凍糕點產品種類的豐富性進一步促進了這項消費轉變。如今,冷凍技術的進步使製造商能夠保留產品的原汁原味、口感和外觀,從而提升消費者滿意度和重複購買率。
正規零售店的興起以及線上食品雜貨平台的持續繁榮,使得冷凍糕點比以往任何時候都更容易買到。此外,家庭烘焙潮流的流行和精品烘焙店的興起,也增強了該產品在家庭和商業廚房中的相關性。然而,與新鮮替代品相比,冷凍糕點的生產和銷售成本更高,加上對防腐劑的擔憂,可能會略微限制市場的成長速度。即使面臨這些挑戰,該行業仍然吸引著那些注重時間的消費者,他們尋求的是既能享受美味烘焙食品,又不犧牲品質和便利性的產品。
市場範圍 | |
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起始年份 | 2024 |
預測年份 | 2025-2034 |
起始值 | 75億美元 |
預測值 | 127億美元 |
複合年成長率 | 5.4% |
預計到2034年,維也納甜酥餅的市場規模將達到127億美元,這得益於市場對高階和精緻烘焙食品日益成長的需求。先進的保鮮技術使生產商能夠保持產品精緻的口感和風味,從而使冷凍產品更受歡迎。在酥皮領域,其用途廣泛,既可用於甜味菜餚,也可用於鹹味菜餚,這有助於其抓住新的需求,尤其是那些注重一致性和效率的餐飲服務企業。隨著人們對美味便捷食品的需求日益成長,在產品價格與高品質產出之間找到平衡點仍然至關重要。
2024年,疊層麵團市場佔據47.1%的市場佔有率,預計將以5.2%的複合年成長率持續成長。疊層麵團廣泛應用於各種糕點的製作,能夠提供理想的酥脆口感,使其成為烹飪專業人士和消費者的首選。近年來,冷凍技術的改進也透過延長保存期限和新鮮度來提升這類產品的價值。
2024年,歐洲冷凍糕點市場佔據了30%的市場。該地區根深蒂固的烘焙傳統和高人均烘焙消費量繼續支撐著市場發展勢頭。人們對高階和特色冷凍烘焙產品的興趣日益濃厚,加上永續發展實踐和減少浪費的舉措,使得冷凍糕點在烘焙文化成熟的國家成為消費者的首選。
在全球冷凍糕點市場,Vandemoortele NV、康尼格拉品牌公司 (Conagra Brands, Inc.)、通用磨坊公司 (General Mills, Inc.)、賓堡集團 (Grupo Bimbo SAB de CV) 和 Aryzta AG 等企業正在採取有針對性的策略,以鞏固其市場地位。各公司正在透過推出符合清潔標籤趨勢和飲食偏好的高階產品來增強產品組合。對下一代冷凍技術的投資有助於在最佳化保存期限的同時保持產品完整性。透過與餐飲服務提供者合作以及進軍新興電商管道進行擴張也已被證明是行之有效的。在歐洲和北美,生產和分銷網路的在地化正在縮短週轉時間並提高產品供應,幫助品牌在競爭日益激烈的市場環境中保持領先地位。
註:以上貿易統計僅針對重點國家
The Global Frozen Pastries Market was valued at USD 7.5 billion in 2024 and is estimated to grow at a CAGR of 5.4% to reach USD 12.7 billion by 2034, propelled by rising consumer preference for products offering longer shelf lives and dependable quality. The market has also seen expansion due to an increased appetite for frozen bakery goods across regions. A broader range of frozen pastry offerings has further contributed to this shift in consumption. Technological advancements in freezing methods now allow manufacturers to retain the original taste, texture, and appearance of these products, elevating consumer satisfaction and repeat purchases.
The rise in organized retail outlets and the continued boom in online grocery platforms are making frozen pastries more accessible than ever. Additionally, the popularity of home baking trends and the rise of boutique bakeries have reinforced the product's relevance in both domestic and commercial kitchens. However, higher production and selling costs compared to fresh alternatives, along with concerns over preservatives, could marginally restrict the pace of market growth. Even with these challenges, the industry continues to appeal to time-conscious buyers seeking indulgent bakery items without compromising on quality or convenience.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $7.5 Billion |
Forecast Value | $12.7 Billion |
CAGR | 5.4% |
The viennoiserie category is anticipated to hit USD 12.7 billion by 2034, driven by growing demand for premium and decadent bakery options. Enhanced preservation technology has allowed producers to maintain intricate textures and flavors, making frozen options more desirable. In the puff pastry segment, the versatility for use in both sweet and savory dishes is helping it capture new demand, especially from foodservice businesses that prioritize consistency and efficiency. With the demand for indulgent yet convenient food choices rising, finding the right balance between product affordability and high-quality output remains critical.
Laminated dough segment held 47.1% share in 2024 and is projected to continue growing at a 5.2% CAGR. Its widespread use in producing various pastries and its ability to deliver a desirable flaky consistency makes it a top pick among culinary professionals and consumers alike. Recent improvements in freezing methods have also boosted the value of these offerings by extending freshness and shelf life.
Europe Frozen Pastries Market accounted for a 30% share in 2024. The region's deep-rooted baking traditions and high per capita bakery consumption continue to support market momentum. Increasing interest in premium and specialty frozen bakery products, paired with sustainability practices and waste-reduction initiatives, has made frozen pastries a favored choice among consumers in countries with mature bakery cultures.
In the Global Frozen Pastries Market, players like Vandemoortele N.V, Conagra Brands, Inc., General Mills, Inc., Grupo Bimbo S.A.B. de C.V., and Aryzta AG are adopting targeted strategies to build stronger footholds. Companies are enhancing product portfolios by launching premium offerings aligned with clean-label trends and dietary preferences. Investments in next-generation freezing technologies are helping retain product integrity while optimizing shelf life. Expansion through partnerships with foodservice providers and entry into emerging e-commerce channels have also proven effective. In Europe and North America, the localization of production and distribution networks is enabling quicker turnaround times and improved product availability, helping brands stay ahead in an increasingly competitive market landscape.