穿戴式相機市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024年，全球穿戴式相機市場規模達103億美元，預計到2034年將以14.7%的複合年成長率成長，達到403億美元。這主要得益於市場對易用性、便攜性和即時連接性等穿戴式裝置日益成長的需求。如今，消費者尋求的技術不僅能補充積極的生活方式，還能提升日常體驗，這使得穿戴式相機成為各行各業的首選。隨著用戶越來越青睞能夠無縫錄製和分享影片的小巧輕便的相機，穿戴式相機市場正在快速發展。內容創作者、探險家、運動愛好者，甚至執法人員都在使用這些設備，輕鬆捕捉和分享即時瞬間。社群媒體的蓬勃發展進一步推動了這一趨勢，YouTube、TikTok和Instagram等平台加劇了人們對高品質免持影片內容的需求。隨著生活方式不斷向行動化、體驗式生活轉變，穿戴式相機產業即​​將迎來爆炸式成長，整合人工智慧、4K 視訊和雲端連接等先進功能，以滿足不斷變化的消費者期望。

穿戴式攝影機在建築業也發揮著至關重要的作用，它們被用於監控安全規程並確保遵守監管標準。這些攝影機提供施工現場的即時畫面，使安全管理人員能夠發現危險、評估不安全操作並迅速介入。透過記錄現場活動，建築公司可以更好地調查事故，找出根本原因，並更快地實施糾正措施。對工人安全、保險合規性和營運透明度的高度關注，促使建築公司將穿戴式攝影機作為風險管理和改善安全成果的重要工具。

穿戴式相機市場根據相機類型細分，包括體戴式、頭戴式、耳戴式和智慧眼鏡式。其中，頭戴式相機預計將實現最快成長，預計2034年的複合年成長率將達到16%。需求的激增與免持相機在體育、戶外活動、執法和緊急應變服務領域的日益普及密切相關，在這些領域，即時、可操作的視訊對於成功和安全至關重要。

在分銷通路方面，2024年線上銷售額達25億美元。越來越多的消費者選擇在線上平台購買穿戴式相機，這主要得益於便利性、價格競爭力、豐富的產品種類以及透過評論和詳細的產品描述比較產品功能的優勢。預計線上購物趨勢將進一步增強，這與消費者普遍轉向科技產品電商的趨勢一致。

2024年，北美佔據了全球穿戴式相機市場佔有率的38%。該地區的主導地位得益於執法部門和軍事機構對隨身攝影機的廣泛使用，以及戶外運動愛好者和專業內容創作者日益成長的普及。即時視訊捕捉如今已成為北美公共安全、透明度和態勢感知的重要組成部分。

全球穿戴式相機市場的主要參與者包括GoPro Inc.、Narrative AB、松下控股公司、創見資訊公司和Pinnacle Response Ltd.。這些公司正在大力投資輕便、耐用、高效能的相機，並優先考慮與執法、體育和媒體等行業建立合作關係。圍繞產品創新、用戶體驗和客戶支援的重點策略，使品牌能夠建立更強大的忠誠度，並在競爭激烈的穿戴式技術領域擴大影響力。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
• 川普政府關稅
  • 對貿易的影響
    • 貿易量中斷
    • 報復措施
  • 對產業的影響
    • 供應方影響（原料）
      • 主要材料價格波動
      • 供應鏈重組
      • 生產成本影響
    • 需求面影響（售價）
      • 價格傳導至終端市場
      • 市佔率動態
      • 消費者反應模式
  • 受影響的主要公司
  • 策略產業反應
    • 供應鏈重組
    • 定價和產品策略
    • 政策參與
  • 展望與未來考慮
• 產業衝擊力
  • 成長動力
    • 執法和公共安全應用需求不斷成長
    • 在運動、冒險和內容創作領域的應用日益廣泛
    • 在醫療保健和醫療應用中的使用增加
    • 人工智慧、擴增實境和物聯網整合的技術進步
    • 智慧型穿戴裝置在消費性電子產品中的擴展
  • 產業陷阱與挑戰
    • 隱私和安全問題
    • 競爭激烈，市場飽和
• 成長潛力分析
• 監管格局
• 技術格局
• 未來市場趨勢
• 差距分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 策略儀表板

第5章：市場估計與預測：依類型，2021-2034

• 主要趨勢
• 車身安裝
• 頭戴式
• 耳掛式和智慧眼鏡

第6章：市場估計與預測：依銷售點，2021-2034 年

• 主要趨勢
• 線上
• 離線

第7章：市場估計與預測：按應用，2021-2034

• 主要趨勢
• 運動與冒險
• 媒體與娛樂
• 安全
  • 軍隊
  • 執法機構
• 衛生保健
• 工業的

第8章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 荷蘭
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國

第9章：公司簡介

• Axon Enterprise, Inc.
• Contour
• Digital Ally Inc.
• DRIFT
• GoPro Inc.
• Narrative AB
• Panasonic Holding Corporation
• Pinnacle Response Ltd.
• Sony Corporation
• Transcend Information Inc.
• VIEVU LLC
• Wolfcom Enterprises

The Global Wearable Camera Market was valued at USD 10.3 billion in 2024 and is estimated to grow at a CAGR of 14.7% to reach USD 40.3 billion by 2034, driven by the rising demand for wearable devices that prioritize ease of use, portability, and real-time connectivity. Consumers today are seeking technology that not only complements active lifestyles but also enhances daily experiences, making wearable cameras a top choice across diverse sectors. The market is witnessing rapid traction as users increasingly favor compact, lightweight cameras capable of seamless video recording and sharing. Content creators, adventurers, sports enthusiasts, and even professionals in law enforcement are embracing these devices to capture and communicate real-time moments effortlessly. The social media boom has further fueled this trend, with platforms like YouTube, TikTok, and Instagram amplifying the need for high-quality, hands-free video content. As lifestyles continue to shift toward mobile, experiential living, the wearable camera industry is poised for explosive growth, integrating advanced features like AI, 4K video, and cloud connectivity to meet evolving consumer expectations.

Wearable cameras are also playing a critical role in the construction industry, where they are deployed to monitor safety protocols and ensure compliance with regulatory standards. These cameras provide real-time footage of job sites, enabling safety managers to detect hazards, evaluate unsafe practices, and intervene swiftly. By recording on-site activities, construction firms can better investigate incidents, identify root causes, and implement corrective measures faster. The heightened focus on worker safety, insurance compliance, and operational transparency is pushing construction companies to integrate wearable cameras as essential tools for risk management and improved safety outcomes.

The wearable camera market is segmented based on camera type, including body-mounted, head-mounted, and ear-mounted & smart glasses. Among these, the head-mounted category is expected to register the fastest growth, with a projected CAGR of 16% through 2034. The surge in demand is closely tied to the rising adoption of hands-free cameras in sports, outdoor activities, law enforcement, and emergency response services, where real-time, actionable video is critical for success and safety.

In terms of distribution channels, the online sales segment generated USD 2.5 billion in 2024. Consumers are increasingly turning to online platforms for purchasing wearable cameras, attracted by the convenience, competitive pricing, extensive variety, and the ability to compare features through reviews and detailed product descriptions. The trend toward digital shopping is expected to strengthen, aligning with the broader consumer shift toward e-commerce for tech products.

North America accounted for 38% of the global wearable camera market share in 2024. The region's dominance is driven by the widespread use of body-worn cameras among law enforcement and military agencies, alongside growing popularity among outdoor enthusiasts and professional content creators. Real-time video capture is now a vital component for public safety, transparency, and situational awareness in North America.

Key players in the Global Wearable Camera Market include GoPro Inc., Narrative AB, Panasonic Holding Corporation, Transcend Information Inc., and Pinnacle Response Ltd. These companies are investing heavily in lightweight, durable, high-performance cameras and are prioritizing partnerships across industries like law enforcement, sports, and media. Focused strategies around product innovation, user experience, and customer support are enabling brands to build stronger loyalty and expand their presence in the competitive wearable tech landscape.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Trump administration tariffs
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-side impact (raw materials)
      • 3.2.2.1.1 Price volatility in key materials
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
    • 3.2.2.2 Demand-side impact (selling price)
      • 3.2.2.2.1 Price transmission to end markets
      • 3.2.2.2.2 Market share dynamics
      • 3.2.2.2.3 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook and future considerations
• 3.3 Industry impact forces
  • 3.3.1 Growth drivers
    • 3.3.1.1 Rising demand for law enforcement & public safety applications
    • 3.3.1.2 Growing adoption in sports, adventure, and content creation
    • 3.3.1.3 Increased use in healthcare & medical applications
    • 3.3.1.4 Technological advancements in AI, AR, and IoT Integration
    • 3.3.1.5 Expansion of smart wearables in consumer electronics
  • 3.3.2 Industry pitfalls and challenges
    • 3.3.2.1 Privacy and security concerns
    • 3.3.2.2 High competition and market saturation
• 3.4 Growth potential analysis
• 3.5 Regulatory landscape
• 3.6 Technology landscape
• 3.7 Future market trends
• 3.8 Gap analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates & Forecast, By Type, 2021-2034 (USD Million & Thousand Units)

• 5.1 Key trends
• 5.2 Body mounted
• 5.3 Head mounted
• 5.4 Ear mount & smart glasses

Chapter 6 Market Estimates & Forecast, By Point of Sale, 2021-2034 (USD Million & Thousand Units)

• 6.1 Key trends
• 6.2 Online
• 6.3 Offline

Chapter 7 Market Estimates & Forecast, By Application, 2021-2034 (USD Million & Thousand Units)

• 7.1 Key trends
• 7.2 Sports & adventure
• 7.3 Media & entertainment
• 7.4 Security
  • 7.4.1 Military
  • 7.4.2 Law enforcement agency
• 7.5 Healthcare
• 7.6 Industrial

Chapter 8 Market Estimates and Forecast, By Region, 2021 – 2034 (USD Million & Thousand Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Netherlands
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Axon Enterprise, Inc.
• 9.2 Contour
• 9.3 Digital Ally Inc.
• 9.4 DRIFT
• 9.5 GoPro Inc.
• 9.6 Narrative AB
• 9.7 Panasonic Holding Corporation
• 9.8 Pinnacle Response Ltd.
• 9.9 Sony Corporation
• 9.10 Transcend Information Inc.
• 9.11 VIEVU LLC
• 9.12 Wolfcom Enterprises