有機飲料市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球有機飲料市場價值為 243 億美元，預計到 2034 年將以 13.1% 的複合年成長率成長，達到 809 億美元，這得益於消費者對健康、保健和永續性意識的不斷提高。現今的消費者正在有意識地避免飲用含有化學物質、人工添加劑或基因改造成分的飲料。他們尋求更乾淨、更安全、更透明的選擇，以符合更健康的生活方式。隨著有機產品市場的成熟，有機飲料已成為關鍵類別，吸引了廣泛人群的興趣。人們優先考慮永續生活、道德採購和環境影響——所有這些都會影響他們的購買行為。這種轉變在千禧世代和 Z 世代消費者中尤其明顯，他們正在重塑飲料市場，他們的偏好不僅限於口味，還包括可追溯性和社會責任。

越來越多的證據表明，清潔標籤飲料具有長期健康益處，這進一步增強了市場的吸引力。從減少接觸有害物質到促進消化和增強免疫力，有機飲料如今已不再只是一種潮流，而是一種生活方式的升級。意見領袖、健康教練和健康社群不斷透過社群媒體推動這一趨勢，增強了消費者對優質功能性有機飲料的興趣。隨著產品供應和消費者教育的不斷擴大，越來越多的家庭選擇有機產品而非傳統產品。此外，供應鏈基礎設施的改善和貿易自由化使品牌能夠更有效率地進入尚未開發的市場。即便如此，企業仍需克服諸多障礙，包括高昂的供應鏈成本、嚴格的認證標準以及不含防腐劑產品的保存期限有限。

隨著消費者越來越青睞更健康、更環保的飲品，有機咖啡市場發展勢頭強勁。有機咖啡的市值在2024年將達到67億美元，預計到2034年的複合年成長率將達到9.3%，持續吸引注重健康的消費者，他們尋求清潔標籤、非基因改造產品。這些消費者對秉持公平貿易、再生農業和透明採購等原則的品牌十分忠誠。為了滿足日益成長的期望，製造商正在推出諸如單一產地咖啡、可堆肥包裝和低碳生產模式等創新產品。已開發地區和新興地區的需求都在穩定成長，消費者對健康生活的追求促使他們遠離合成、添加劑含量高的產品。

根據分銷管道，市場可細分為零售店和線上零售。零售店市場在2024年的估值為207億美元，預計2025年至2034年期間的複合年成長率將達到11.6%，佔85%的市場佔有率。儘管電子商務持續擴張，但實體零售店仍然是購買有機飲料的主要管道。超市和大型超市尤其蓬勃發展，因為它們為越來越多尋求有機食品替代品的消費者提供了一站式購物體驗，幫助他們在每週購買日常雜貨的同時，還能享受到有機食品的便利。這些模式也能提供現場產品試吃和更高的品牌知名度，使其成為有機飲料行銷商的策略要地。

2024年，美國有機飲料市場規模達107億美元，預計2025年至2034年期間將以13.7%的複合年成長率強勁成長。消費者偏好的明顯轉變推動了這一成長，許多美國人從傳統的乳製品轉向以杏仁、燕麥或椰子為原料的植物飲料。草藥茶、冷壓果汁和康普茶等熱門飲料也越來越受歡迎，因為它們被認為有助於消化、排毒和提升整體活力。為此，各大品牌正透過環保包裝和負責任的採購材料加倍重視永續發展，以增強其對日益成長的環保意識消費者群體的吸引力。

影響全球有機飲料市場的關鍵參與者包括 Inko's LLC、Suja Life, LLC、Nature's Best, Inc.、Honest Tea, Inc.、Runa LLC、Remedy Drinks、Uncle Matt's Organic, Inc.、BluePrint, LLC、RW Knudsen Family, Inc.、Kombucha D. Inc.、Hain Celestial Group, Inc.、Lifeway Foods, Inc. 和 New Age Beverages Corporation。這些公司正在擴大其產品組合，以涵蓋各種有機飲料選擇，同時投資與零售商和數位平台的合作以加強分銷。他們的策略還包括加強行銷力度，以提高品牌知名度並與有意識的消費者建立聯繫。許多公司正在透過獨特的口味和功能性成分進行創新，以滿足注重健康的購物者不斷變化的需求。策略合作、收購和永續發展計畫仍然是在這個快速發展的市場中獲得競爭優勢的關鍵。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 川普政府關稅
  • 對貿易的影響
    • 貿易量中斷
    • 報復措施
  • 對產業的影響
    • 供應方影響（原料）
      • 主要材料價格波動
      • 供應鏈重組
      • 生產成本影響
  • 需求面影響（售價）
    • 價格傳導至終端市場
    • 市佔率動態
    • 消費者反應模式
  • 受影響的主要公司
  • 策略產業反應
    • 供應鏈重組
    • 定價和產品策略
    • 政策參與
  • 展望與未來考慮
• 貿易統計（HS編碼）
  • 2021-2024年主要出口國
  • 2021-2024年主要進口國
• 供應商格局
• 利潤率分析
• 重要新聞和舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 消費者健康意識不斷增強
    • 對天然和無化學產品的需求不斷成長
    • 植物性飲食和純素飲食的成長
    • 擴大新興市場的通路
  • 產業陷阱與挑戰
    • 生產成本高
    • 有機成分的保存期限有限
• 成長潛力分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：依產品類型，2021-2034

• 主要趨勢
• 有機咖啡
• 有機茶
• 有機果汁
• 有機軟性飲料
• 有機乳製品飲料
• 有機酒精飲料
• 有機強化水

第6章：市場估計與預測：按配銷通路，2021-2034 年

• 主要趨勢
• 零售店
  • 超市和大賣場
  • 便利商店
  • 有機食品專賣店
  • 健康食品商店
• 網路零售

第7章：市場估計與預測：按地區，2021-2034

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第8章：公司簡介

• BluePrint, LLC
• Harmless Harvest
• Honest Tea, Inc.
• Inko's LLC
• KeVita, Inc.
• Kombucha Wonder Drink LLC
• Lifeway Foods, Inc.
• Nature's Best, Inc.
• New Age Beverages Corporation
• Oregon Chai, Inc.
• Remedy Drinks
• RW Knudsen Family, Inc.
• Runa LLC
• Steaz International, Inc.
• Suja Life, LLC
• Uncle Matt's Organic, Inc.
• Hain Celestial Group, Inc.

The Global Organic Beverages Market was valued at USD 24.3 billion in 2024 and is estimated to grow at a CAGR of 13.1% to reach USD 80.9 billion by 2034, driven by increasing consumer awareness around health, wellness, and sustainability. Consumers today are making conscious decisions to avoid beverages that contain chemicals, artificial additives, or genetically modified ingredients. They are looking for cleaner, safer, and more transparent choices that align with a healthier lifestyle. As the market for organic products matures, organic beverages have emerged as a key category, drawing interest from a wide demographic range. People are prioritizing sustainable living, ethical sourcing, and environmental impact-all of which play a role in influencing their purchasing behaviors. This shift is particularly visible among Millennials and Gen Z consumers, who are reshaping the beverage market with preferences that extend beyond taste to include traceability and social responsibility.

The market's appeal is further supported by a growing body of evidence linking clean-label beverages with long-term health benefits. From reducing exposure to harmful substances to supporting better digestion and immunity, organic beverages are now viewed as more than a trend-they are a lifestyle upgrade. Influencers, health coaches, and wellness communities continue to amplify this movement through social media, reinforcing consumer interest in premium and functional organic drinks. As product availability and consumer education expand, more households are choosing organic over conventional options. Moreover, improved supply chain infrastructure and the liberalization of trade have enabled brands to reach untapped markets more efficiently. Even so, companies must navigate several roadblocks, including elevated supply chain costs, strict certification standards, and the limited shelf life of preservative-free products.

The organic coffee segment has been gaining momentum as consumers lean toward beverages that are healthier and more environmentally responsible. With a market value of USD 6.7 billion in 2024 and a projected CAGR of 9.3% through 2034, organic coffee continues to attract health-conscious buyers seeking clean-label, non-GMO products. These consumers are loyal to brands that uphold principles like fair trade, regenerative farming, and transparent sourcing. To meet rising expectations, manufacturers are rolling out innovations such as single-origin brews, compostable packaging, and low-carbon production models. Demand is growing steadily in both developed and emerging regions, with wellness-driven habits pushing shoppers away from synthetic, additive-heavy options.

Based on distribution channels, the market is segmented into retail stores and online retailing. The retail stores segment was valued at USD 20.7 billion in 2024 and is forecasted to grow at an 11.6% CAGR from 2025 to 2034, accounting for 85% of the market share. Despite the continued expansion of e-commerce, physical retail outlets remain the primary destination for organic beverage purchases. Supermarkets and hypermarkets, in particular, are seeing growth as they offer a one-stop-shop experience for consumers increasingly seeking out organic alternatives alongside their weekly groceries. These formats also provide in-person product sampling and better brand visibility, making them strategic locations for organic beverage marketers.

The U.S. Organic Beverages Market stood at USD 10.7 billion in 2024 and is expected to grow at a robust 13.7% CAGR from 2025 to 2034. A clear shift in consumer preferences is fueling this growth, with many Americans moving from traditional dairy to plant-based drinks made from almonds, oats, or coconuts. Popular beverages such as herbal teas, cold-pressed juices, and kombucha are also gaining ground as they are believed to support digestion, detox, and overall vitality. In response, brands are doubling down on sustainability through eco-friendly packaging and responsibly sourced materials, strengthening their appeal to a growing base of environmentally aware consumers.

Key players shaping the Global Organic Beverages Market include Inko's LLC, Suja Life, LLC, Nature's Best, Inc., Honest Tea, Inc., Runa LLC, Remedy Drinks, Uncle Matt's Organic, Inc., BluePrint, LLC, R.W. Knudsen Family, Inc., Kombucha Wonder Drink LLC, Harmless Harvest, KeVita, Inc., Steaz International, Inc., Oregon Chai, Inc., Hain Celestial Group, Inc., Lifeway Foods, Inc., and New Age Beverages Corporation. These companies are expanding their product portfolios to cover a diverse range of organic beverage options while investing in partnerships with retailers and digital platforms to strengthen distribution. Their strategies also include ramping up marketing efforts to raise brand awareness and connect with conscious consumers. Many are innovating with unique flavors and functional ingredients to tap into the evolving demands of wellness-driven shoppers. Strategic collaborations, acquisitions, and sustainability initiatives remain central to gaining a competitive edge in this rapidly evolving market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Trump administration tariffs
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-Side impact (Raw Materials)
      • 3.2.2.1.1 Price volatility in key materials
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
  • 3.2.3 Demand-Side Impact (Selling Price)
    • 3.2.3.1 Price transmission to end markets
    • 3.2.3.2 Market share dynamics
    • 3.2.3.3 Consumer response patterns
  • 3.2.4 Key companies impacted
  • 3.2.5 Strategic industry responses
    • 3.2.5.1 Supply chain reconfiguration
    • 3.2.5.2 Pricing and product strategies
    • 3.2.5.3 Policy engagement
  • 3.2.6 Outlook and future considerations
• 3.3 Trade statistics (HS Code)
  • 3.3.1 Major exporting countries, 2021-2024 (Kilo Tons)
  • 3.3.2 Major importing countries, 2021-2024 (Kilo Tons)
• 3.4 Supplier landscape
• 3.5 Profit margin analysis
• 3.6 Key news & initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Increasing health consciousness among consumers
    • 3.8.1.2 Rising demand for natural and chemical-free products
    • 3.8.1.3 Growth in plant-based and vegan diets
    • 3.8.1.4 Expansion of distribution channels in emerging markets
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 High production costs
    • 3.8.2.2 Limited shelf life of organic ingredients
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Kilo Tons)

• 5.1 Key trends
• 5.2 Organic coffee
• 5.3 Organic tea
• 5.4 Organic juice
• 5.5 Organic soft drinks
• 5.6 Organic dairy beverages
• 5.7 Organic alcoholic beverages
• 5.8 Organic enhanced waters

Chapter 6 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Retail stores
  • 6.2.1 Supermarkets and hypermarkets
  • 6.2.2 Convenience stores
  • 6.2.3 Specialty organic stores
  • 6.2.4 Health food stores
• 6.3 Online retailing

Chapter 7 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
• 7.3 Europe
  • 7.3.1 UK
  • 7.3.2 Germany
  • 7.3.3 France
  • 7.3.4 Italy
  • 7.3.5 Spain
  • 7.3.6 Russia
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 India
  • 7.4.3 Japan
  • 7.4.4 South Korea
  • 7.4.5 Australia
• 7.5 Latin America
  • 7.5.1 Brazil
  • 7.5.2 Mexico
• 7.6 MEA
  • 7.6.1 South Africa
  • 7.6.2 Saudi Arabia
  • 7.6.3 UAE

Chapter 8 Company Profiles

• 8.1 BluePrint, LLC
• 8.2 Harmless Harvest
• 8.3 Honest Tea, Inc.
• 8.4 Inko's LLC
• 8.5 KeVita, Inc.
• 8.6 Kombucha Wonder Drink LLC
• 8.7 Lifeway Foods, Inc.
• 8.8 Nature's Best, Inc.
• 8.9 New Age Beverages Corporation
• 8.10 Oregon Chai, Inc.
• 8.11 Remedy Drinks
• 8.12 R.W. Knudsen Family, Inc.
• 8.13 Runa LLC
• 8.14 Steaz International, Inc.
• 8.15 Suja Life, LLC
• 8.16 Uncle Matt's Organic, Inc.
• 8.17 Hain Celestial Group, Inc.