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市場調查報告書
商品編碼
1740952

家居裝飾市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Home Decor Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球家居裝飾市場規模達 2,307 億美元，預計到 2034 年將以 4.2% 的複合年成長率成長至 3,443 億美元。這一上升趨勢主要得益於可支配收入的增加、快速城鎮化、生活方式的轉變以及家庭裝修的日益普及。隨著發展中地區收入的提高，消費者越來越重視室內外裝飾支出。這種行為轉變在中產階級不斷壯大、積極投資於家居美觀和功能升級的地區最為明顯。人們在提升居住空間外觀和感覺的家具、配件和裝飾元素上的支出增加。同時，家居裝飾趨勢鼓勵消費者對家具進行現代化改造並最佳化戶外區域，進一步促進了市場擴張。裝修和改造活動通常涉及購買建築材料、照明系統、裝飾元素和家電，以及聘請專業人士進行家居改造的服務。

家居裝飾市場 - IMG1

市場按產品類型細分，包括家具、紡織品、照明、蠟燭等類別。家具繼續保持領先地位，僅在2024年就創造了約1088億美元的市場規模，預計到2034年將以約4.5%的複合年成長率成長。居家辦公的日益普及和居家休閒活動的增多，推動了對室內外家具的需求。此外，人們對高階、設計師和訂製家具的興趣也顯著上升。消費者越來越重視能夠體現個人品味、生活方式和地位的原創性和設計，這推動了人們對彰顯個性的家具的需求，而非大量生產的產品。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 2307億美元
預測值 3443億美元
複合年成長率 4.2%

照明系統也引起了人們的濃厚興趣，尤其是那些融入智慧技術的照明系統。消費者擴大選擇能夠根據室內空間、環境光和時間自動調節亮度的系統。這些節能解決方案在室內外應用中都越來越普遍。尤其是戶外環境中的智慧照明，不僅提升了美觀度，還透過運動偵測和太陽能利用等功能提升了安全性和永續性。

根據用途，市場分為室內裝飾和室外裝飾，其中室內裝飾部分在2024年約佔總佔有率的82%。然而，由於智慧技術的融合和對永續性的高度重視，戶外裝飾部分也在成長。再生石材、複合木材和竹子等環保材料正受到尋求耐用且環保產品的消費者的青睞。此外，升級改造和再利用等永續設計實踐也越來越受歡迎，有助於減少建築垃圾，並最大限度地減少家居改造過程中新材料的使用。

家居裝飾產品的通路涵蓋線上線下。目前，線上平台憑藉其便利性和豐富的產品種類佔據市場主導地位。消費者喜歡能夠一站式獲取詳細的產品描述、用戶評論、材質資訊和使用指南，有助於決策並建立信任。這種便利性大大促進了各類家居裝飾品類數位購買量的成長。

然而，實體店仍然發揮著至關重要的作用。許多消費者喜歡在購買前親自查看家居裝飾產品。實體店提供即時供貨、觸覺體驗以及知識淵博的員工提供的個人化客戶服務——這些因素在做出基於風格或品質的決策時至關重要。

從區域表現來看，美國引領北美家居裝飾市場，2024年市場收入約543億美元，佔該地區約79%的市場。房屋自有率上升、裝修活動增加以及收入水平提高等因素推動了這一成長。美國消費者尤其注重功能性和永續生活方式。由再生資源、負責任採購的木材和有機材料製成的產品需求旺盛。此外，人們對以健康為中心的裝飾越來越感興趣，旨在營造平靜舒適環境的產品也越來越受歡迎。

為了滿足這些需求，一些業界參與者推出了環保材料和可客製化的家居裝飾方案，既符合永續發展目標，又能體現個人風格。為了增強市場影響力，許多公司正在尋求併購和策略合作，以豐富產品線，拓展客戶群。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 中斷
    • 未來展望
    • 製成品
    • 經銷商
  • 川普政府關稅分析
    • 對貿易的影響
      • 貿易量中斷
      • 報復措施
    • 對產業的影響
      • 供應方影響（原料）
      • 主要材料價格波動
      • 供應鏈重組
      • 生產成本影響
      • 需求面影響（售價）
      • 價格傳導至終端市場
      • 市佔率動態
      • 消費者反應模式
    • 受影響的主要公司
    • 策略產業反應
      • 供應鏈重組
      • 定價和產品策略
      • 政策參與
    • 展望與未來考慮
  • 供應商格局
  • 重要新聞和舉措
  • 監管格局
  • 衝擊力
    • 成長動力
      • 房屋裝修、改造和室內設計的流行
      • 奢侈品需求增加
    • 產業陷阱與挑戰
      • 原物料價格波動
      • 供應鏈中斷
  • 消費者購買行為分析
    • 人口趨勢
    • 影響購買決策的因素
    • 產品偏好
    • 首選價格範圍
    • 首選配銷通路
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第5章：市場估計與預測：依產品類型，2021-2034

  • 主要趨勢
  • 家具
    • 沙發套裝
    • 餐廳家具
    • 其他（衣櫃等）
  • 紡織品
    • 臥室亞麻布
    • 浴室亞麻布
    • 地毯和地板覆蓋物
    • 窗簾和帷幔
    • 其他（廚房用布等）
  • 蠟燭
    • 漂浮蠟燭
    • 香氛蠟燭
    • 容器蠟燭
    • 裝飾蠟燭
    • 其他（大豆蠟燭等）
  • 閃電
    • 天花板燈和枝形吊燈
    • 燈泡和燈具
    • 其他（手提燈等）
  • 其他（裝飾配件等）

第6章：市場估計與預測：按價格，2021-2034 年

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第7章：市場估計與預測：依用途，2021-2034

  • 主要趨勢
  • 內部的
  • 外部的

第8章：市場估計與預測：按配銷通路，2021-2034 年

  • 主要趨勢
  • 線上
    • 電子商務
    • 公司擁有的網站
  • 離線
    • 超市和大賣場
    • 專賣店
    • 其他（個別店舖等）

第9章：市場估計與預測：按地區，2021-2034

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第10章：公司簡介

  • Ashley Furniture
  • Bed Bath & Beyond
  • Duresta
  • General Electric
  • Herman Miller
  • Kimball International
  • LG Electronics
  • Mannington Mills
  • Mohawk Industries
  • Nitori
  • Oppein Home
  • Panasonic
  • Philips
  • RH
  • Wayfair
簡介目錄
Product Code: 13664

The Global Home Decor Market was valued at USD 230.7 billion in 2024 and is estimated to grow at a CAGR of 4.2% to reach USD 344.3 billion by 2034. This upward trend is largely driven by an increase in disposable income, rapid urbanization, evolving lifestyle choices, and the growing popularity of home renovations. As incomes rise in developing regions, consumers are increasingly prioritizing spending on interior and exterior decor. This behavioral shift is most evident in regions where a growing middle class is actively investing in aesthetic and functional home upgrades. People are spending more on furniture, accessories, and decorative elements that enhance the look and feel of their living spaces. At the same time, home improvement trends are encouraging consumers to modernize furniture and optimize outdoor areas, further contributing to market expansion. Renovation and remodeling activities often involve the purchase of construction materials, lighting systems, decorative elements, and appliances, alongside services from professionals involved in home transformations.

Home Decor Market - IMG1

The market's segmentation by product type includes categories such as furniture, textiles, lighting, candles, and others. Furniture continues to lead, generating around USD 108.8 billion in 2024 alone, and is projected to grow at a CAGR of roughly 4.5% through 2034. A rising preference for working from home and increased in-home leisure activities has driven up demand for indoor and outdoor furniture alike. Additionally, there's been a noticeable rise in interest in high-end, designer, and bespoke furniture pieces. Consumers are placing greater value on originality and design that reflect personal taste, lifestyle, and status-fueling demand for statement pieces over mass-produced products.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$230.7 Billion
Forecast Value$344.3 Billion
CAGR4.2%

Lighting systems have also seen a surge in interest, particularly those that incorporate smart technology. Consumers are increasingly opting for systems that automatically adjust brightness based on occupancy, ambient light, and time of day. These energy-efficient solutions are becoming common in both interior and exterior applications. In particular, smart lighting in outdoor settings not only boosts aesthetics but also adds layers of security and sustainability through features like motion detection and solar power usage.

By usage, the market is divided into interior and exterior applications, with the interior segment accounting for approximately 82% of the total share in 2024. However, the outdoor decor segment is also growing, thanks to the integration of intelligent technology and a heightened focus on sustainability. Environmentally friendly materials such as recycled stone, composite wood, and bamboo are gaining traction among consumers looking for long-lasting and eco-conscious options. Moreover, sustainable design practices like upcycling and repurposing are becoming increasingly popular, helping reduce construction waste and minimize the use of new materials during home makeovers.

The distribution of home decor products spans both online and offline channels. Online platforms are currently dominating the market due to the convenience and extensive product variety they offer. Shoppers appreciate being able to access detailed product descriptions, user reviews, material information, and usage guides all in one place, which aids decision-making and builds trust. This accessibility has contributed significantly to the rise in digital purchases across various home decor categories.

However, brick-and-mortar stores still play a vital role. Many consumers prefer to inspect home decor products in person before making a purchase. Physical stores provide immediate product availability, tactile experiences, and personalized customer service from knowledgeable staff-elements that can be essential when making style or quality-based decisions.

In terms of regional performance, the United States leads the North American home decor market, generating revenue of approximately USD 54.3 billion in 2024 and capturing around 79% of the regional market share. Factors such as increased homeownership, a rise in renovation activities, and higher income levels are fueling this growth. American consumers are particularly focused on functionality and sustainable living. Products made from recycled resources, responsibly sourced wood, and organic materials are in high demand. Additionally, there is growing interest in wellness-centric decor, with products designed to create calming, comfortable environments becoming increasingly popular.

Several industry players are responding to these demands by offering eco-friendly materials and customizable home decor options that meet sustainability goals while reflecting individual styles. To strengthen their market presence, many companies are pursuing mergers, acquisitions, and strategic partnerships to diversify product lines and reach broader customer bases.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufactures
    • 3.1.6 Distributors
  • 3.2 Trump administration tariffs analysis
    • 3.2.1 Impact on trade
      • 3.2.1.1 Trade volume disruptions
      • 3.2.1.2 Retaliatory measures
    • 3.2.2 Impact on the industry
      • 3.2.2.1 Supply-side impact (raw materials)
      • 3.2.2.2 Price volatility in key materials
      • 3.2.2.3 Supply chain restructuring
      • 3.2.2.4 Production cost implications
      • 3.2.2.5 Demand-side impact (selling price)
      • 3.2.2.6 Price transmission to end markets
      • 3.2.2.7 Market share dynamics
      • 3.2.2.8 Consumer response patterns
    • 3.2.3 Key companies impacted
    • 3.2.4 Strategic industry responses
      • 3.2.4.1 Supply chain reconfiguration
      • 3.2.4.2 Pricing and product strategies
      • 3.2.4.3 Policy engagement
    • 3.2.5 Outlook and future considerations
  • 3.3 Supplier landscape
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Popularity of home renovation, remodeling, and interior design
      • 3.6.1.2 Increased demand for luxury products
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Fluctuations in raw material prices
      • 3.6.2.2 Disruptions in supply chains
  • 3.7 Consumer buying behavior analysis
    • 3.7.1 Demographic trends
    • 3.7.2 Factors affecting buying decisions
    • 3.7.3 Product Preference
    • 3.7.4 Preferred price range
    • 3.7.5 Preferred distribution channel
  • 3.8 Growth potential analysis
  • 3.9 Porter's analysis
  • 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Furniture
    • 5.2.1 Sofa set
    • 5.2.2 Dining furniture
    • 5.2.3 Others (wardrobes etc.)
  • 5.3 Textiles
    • 5.3.1 Bedroom linen
    • 5.3.2 Bathroom linen
    • 5.3.3 Carpets and floor coverings
    • 5.3.4 Curtains and drapes
    • 5.3.5 Others (kitchen linen etc.)
  • 5.4 Candles
    • 5.4.1 Floating candles
    • 5.4.2 Scented candles
    • 5.4.3 Container candles
    • 5.4.4 Decorative candles
    • 5.4.5 Others (soy candles etc.)
  • 5.5 Lightning
    • 5.5.1 Ceiling lights & chandeliers
    • 5.5.2 Light bulbs & fittings
    • 5.5.3 Others (portable lamps etc.)
  • 5.6 Others (decorative accessories etc.)

Chapter 6 Market Estimates & Forecast, By Price, 2021-2034 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Low
  • 6.3 Medium
  • 6.4 High

Chapter 7 Market Estimates & Forecast, By Usage, 2021-2034 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Interior
  • 7.3 Exterior

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Online
    • 8.2.1 E-commerce
    • 8.2.2 Company owned website
  • 8.3 Offline
    • 8.3.1 Supermarkets and hypermarkets
    • 8.3.2 Specialty stores
    • 8.3.3 Others (individual stores etc.)

Chapter 9 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 UK
    • 9.3.2 Germany
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Russia
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
  • 9.6 MEA
    • 9.6.1 UAE
    • 9.6.2 Saudi Arabia
    • 9.6.3 South Africa

Chapter 10 Company Profiles

  • 10.1 Ashley Furniture
  • 10.2 Bed Bath & Beyond
  • 10.3 Duresta
  • 10.4 General Electric
  • 10.5 Herman Miller
  • 10.6 Kimball International
  • 10.7 LG Electronics
  • 10.8 Mannington Mills
  • 10.9 Mohawk Industries
  • 10.10 Nitori
  • 10.11 Oppein Home
  • 10.12 Panasonic
  • 10.13 Philips
  • 10.14 RH
  • 10.15 Wayfair