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市場調查報告書
商品編碼
1740946
羊奶配方奶粉市場機會、成長動力、產業趨勢分析及2025-2034年預測Goat Milk Formula Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
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2024年，全球羊奶配方奶粉市場規模達21億美元，預計2034年將以7.6%的複合年成長率成長，達到43億美元。這得歸功於消費者對羊奶健康益處的日益認知，例如其更易消化，並且適合牛奶過敏或乳糖不耐症的嬰兒。此外，隨著家長越來越關注孩子的飲食，由天然、非基因改造成分製成的羊奶配方奶粉的偏好也日益成長。清潔標籤透明度如今已成為影響購買決策的關鍵因素，促使品牌強調簡潔的成分清單、符合道德的採購實踐和永續發展的資格。
同時，電商平台和數位零售的快速發展擴大了消費者接觸高階配方奶粉品牌的管道，尤其是在新興市場。在亞太地區，飲食習慣的轉變、城市化進程以及健康意識的提升，正在推動需求激增。由於乳糖不耐症率較高，且消費者對高品質營養的投資意願日益增強，印度和中國等人口密集國家的家庭正在推動這一細分市場的持續成長。
| 市場範圍 | |
|---|---|
| 起始年份 | 2024 |
| 預測年份 | 2025-2034 |
| 起始值 | 21億美元 |
| 預測值 | 43億美元 |
| 複合年成長率 | 7.6% |
羊奶粉市場按產品類型細分為初生嬰兒配方奶粉（0-6個月）、較大嬰兒配方奶粉（6-12個月）及成長配方奶粉（1-3歲）。 2024年，初生嬰兒配方奶粉佔據了39.5%的市場佔有率，這主要得益於家長們對羊奶易消化性以及其對消化系統敏感的新生兒的適用性的認知不斷提高。許多家長認為羊奶比牛奶更溫和、更容易吸收，因此成為早期嬰兒的首選。儘管羊奶粉具有諸多優勢，但該細分市場仍面臨定價挑戰，因為羊奶粉通常比傳統配方奶粉價格更高，對許多家庭構成了價格障礙。
包裝方面，包裝形式包括罐裝、小袋裝、瓶裝和紙盒裝。罐裝在2024年佔據43.8%的市場佔有率，並預計將保持強勁成長勢頭，複合年成長率達6.6%。罐裝產品經久耐用、可重複密封且外觀精美，深受消費者和零售商的青睞。品牌利用策略定位和資訊豐富的行銷策略，向消費者普及產品的營養價值。永續發展理念也有助於品牌展示可回收包裝和道德採購，從而吸引具有環保意識的買家。
2024年，北美羊奶配方奶粉市場佔有34.3%的市佔率。這一地位的背後有許多因素支撐，包括先進的零售基礎設施、專業產品的廣泛供應以及政府推出的支持性政策，以推廣替代性乳製品解決方案。嬰兒乳糖不耐症和與牛奶蛋白相關的過敏症發生率的上升，顯著提升了對羊奶替代品的需求。越來越多的家長選擇被認為更安全、更易消化的配方奶粉，這有助於品牌在城市和郊區獲得更深入的市場滲透。
全球山羊奶粉市場的主要參與者包括 Holle Baby Food AG、Unica Global BV、澳優乳業有限公司、Nannycare Ltd 和達能公司。這些公司專注於產品創新、品質標準、分銷網路和消費者教育計劃，以鞏固其市場地位。山羊奶粉市場中的公司正在採取多種策略來提升其市場佔有率。這些策略包括擴大產品組合以滿足不同年齡層和營養需求、透過研發提高產品品質以及改善分銷網路以提高產品可及性。此外，公司也注重永續性和道德實踐，以吸引具有環保意識的消費者。
目錄
第1章：方法論與範圍
第2章：執行摘要
第3章：行業洞察
- 產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 中斷
- 未來展望
- 製造商
- 經銷商
- 對貿易的影響
- 貿易量中斷
- 報復措施
- 對產業的影響
- 供給側影響（原料）
- 主要材料價格波動
- 供應鏈重組
- 生產成本影響
- 供給側影響（原料）
- 需求面影響（售價）
- 價格傳導至終端市場
- 市佔率動態
- 消費者反應模式
- 受影響的主要公司
- 策略產業回應
- 供應鏈重構
- 定價和產品策略
- 政策參與
- 展望與未來考慮
- 供應商格局
- 利潤率分析
- 重要新聞和舉措
- 監管格局
- 衝擊力
- 成長動力
- 數位便利與電子商務成長
- 永續發展驅動的包裝需求
- 生產和創新的技術進步
- 產業陷阱與挑戰
- 消費者意識有限
- 嚴格的監管框架
- 成長動力
- 成長潛力分析
- 波特的分析
- PESTEL分析
第4章：競爭格局
- 介紹
- 公司市佔率分析
- 競爭定位矩陣
- 戰略展望矩陣
第5章：市場估計與預測：按類型，2021 - 2034 年
- 主要趨勢
- 第一個嬰兒配方奶粉（0-6個月）
- 較大嬰兒配方奶粉（6-12個月）
- 成長配方奶粉（1-3歲）
第6章：市場估計與預測：按包裝，2021 - 2034 年
- 主要趨勢
- 罐頭
- 小袋
- 瓶子
- 紙箱
第7章：市場估計與預測：按配銷通路，2021 - 2034 年
- 主要趨勢
- 超市和大賣場
- 藥局和藥局
- 網路零售
- 專賣店
- 便利商店
第8章：市場估計與預測：按地區，2021 - 2034 年
- 主要趨勢
- 北美洲
- 美國
- 加拿大
- 歐洲
- 德國
- 英國
- 法國
- 西班牙
- 義大利
- 荷蘭
- 亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- 拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 中東和非洲
- 沙烏地阿拉伯
- 南非
- 阿拉伯聯合大公國
第9章：公司簡介
- Dana Dairy Group
- Ausnutria BV
- Unica Global BV
- Nannycare Ltd
- Danone
- Little Bundle
- Danalac
- Holle Baby Food AG
The Global Goat Milk Formula Market was valued at USD 2.1 billion in 2024 and is estimated to grow at a CAGR of 7.6% to reach USD 4.3 billion by 2034, driven by increasing consumer awareness of the health benefits of goat milk, such as its easier digestibility and suitability for infants with cow milk allergies or lactose intolerance. Moreover, as parents become increasingly mindful of what goes into their children's diets, the preference for goat milk formula made from natural, non-GMO ingredients continues to gain traction. Clean-label transparency is now a key factor in purchasing decisions, prompting brands to highlight simple ingredient lists, ethical sourcing practices, and sustainability credentials.
At the same time, the rapid growth of e-commerce platforms and digital retail has widened consumer access to premium formula brands, especially in emerging markets. In the Asia Pacific region, shifting dietary habits, urbanization, and heightened health awareness are fueling a surge in demand. With high rates of lactose sensitivity and an increasing willingness to invest in high-quality nutrition, families in densely populated nations like India and China are driving sustained growth in this segment.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $2.1 Billion |
| Forecast Value | $4.3 Billion |
| CAGR | 7.6% |
The goat milk formula market is segmented by product type into first infant formula (0-6 months), follow-on formula (6-12 months), and growing-up formula (1-3 years). In 2024, the first infant formula captured a 39.5% share, primarily fueled by rising parental awareness regarding its digestibility and suitability for newborns with sensitive digestive systems. Many parents perceive goat milk as a gentler and more easily absorbed alternative to cow's milk, making it a preferred choice for infants in the early stages. Despite its advantages, the segment faces pricing challenges, as goat milk formulas are typically more expensive than conventional options, creating a price barrier for many families.
On the packaging front, formats include cans, sachets, bottles, and cartons. Cans led the segment with a 43.8% share in 2024 and are anticipated to maintain strong momentum, growing at a CAGR of 6.6%. Their durability, resealability, and premium presentation make them highly favored by consumers and retailers. Brands leverage strategic positioning and informative marketing to educate consumers about the product's nutritional value. Sustainability messaging is also helping with brands showcasing recyclable packaging and ethical sourcing to appeal to eco-conscious buyers.
North America Goat Milk Formula Market held a 34.3% share in 2024. Several factors support this position, including an advanced retail infrastructure, widespread availability of specialized products, and supportive government frameworks that promote alternative dairy solutions. Rising incidences of lactose intolerance and allergies related to cow's milk proteins among infants have significantly boosted demand for goat milk-based alternatives. Parents are increasingly opting for formula options perceived as safer and more digestible, helping brands gain deeper market penetration in urban and suburban areas.
Key players in the Global Goat Milk Formula Market include Holle Baby Food AG, Unica Global B.V., Ausnutria Dairy Corporation Ltd, Nannycare Ltd, and Danone SA. These companies focus on product innovation, quality standards, distribution networks, and consumer education initiatives to strengthen their market positions. Companies in the goat milk formula market are adopting several strategies to boost their market presence. These include expanding product portfolios to cater to different age groups and nutritional requirements, enhancing product quality through research and development, and improving distribution networks to increase product accessibility. Additionally, companies are focusing on sustainability and ethical practices to appeal to environmentally conscious consumers.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast calculation
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
- 1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources
Chapter 2 Executive Summary
- 2.1 Industry synopsis, 2021-2034
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Impact on trade
- 3.1.8 Trade volume disruptions
- 3.2 Retaliatory Measures
- 3.3 Impact on the Industry
- 3.3.1 Supply-Side Impact (Raw Materials)
- 3.3.1.1 Price Volatility in Key Materials
- 3.3.1.2 Supply Chain Restructuring
- 3.3.1.3 Production Cost Implications
- 3.3.1 Supply-Side Impact (Raw Materials)
- 3.4 Demand-Side Impact (Selling Price)
- 3.4.1 Price Transmission to End Markets
- 3.4.2 Market Share Dynamics
- 3.4.3 Consumer Response Patterns
- 3.5 Key Companies Impacted
- 3.6 Strategic Industry Responses
- 3.6.1 Supply Chain Reconfiguration
- 3.6.2 Pricing and Product Strategies
- 3.6.3 Policy Engagement
- 3.7 Outlook and Future Considerations
- 3.8 Supplier landscape
- 3.9 Profit margin analysis
- 3.10 Key news & initiatives
- 3.11 Regulatory landscape
- 3.12 Impact forces
- 3.12.1 Growth drivers
- 3.12.1.1 Digital convenience and E-commerce growth
- 3.12.1.2 Sustainability-driven packaging demand
- 3.12.1.3 Technological advancements in production and innovation
- 3.12.2 Industry pitfalls & challenges
- 3.12.2.1 Limited consumer awareness
- 3.12.2.2 Strict regulatory frameworks
- 3.12.1 Growth drivers
- 3.13 Growth potential analysis
- 3.14 Porter's analysis
- 3.15 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates and Forecast, By Type, 2021 - 2034 (USD Billion) (Kilo Tons)
- 5.1 Key trends
- 5.2 First infant formula (0–6 months)
- 5.3 Follow-on formula (6–12 months)
- 5.4 Growing-up formula (1–3 years)
Chapter 6 Market Estimates and Forecast, By Packaging, 2021 - 2034 (USD Billion) (Kilo Tons)
- 6.1 Key trends
- 6.2 Cans
- 6.3 Sachets
- 6.4 Bottles
- 6.5 Cartons
Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Kilo Tons)
- 7.1 Key trends
- 7.2 Supermarkets & Hypermarkets
- 7.3 Pharmacies & Drugstores
- 7.4 Online retail
- 7.5 Specialty stores
- 7.6 Convenience stores
Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Kilo Tons)
- 8.1 Key trends
- 8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.3 Europe
- 8.3.1 Germany
- 8.3.2 UK
- 8.3.3 France
- 8.3.4 Spain
- 8.3.5 Italy
- 8.3.6 Netherlands
- 8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 Australia
- 8.4.5 South Korea
- 8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Argentina
- 8.6 Middle East and Africa
- 8.6.1 Saudi Arabia
- 8.6.2 South Africa
- 8.6.3 UAE
Chapter 9 Company Profiles
- 9.1 Dana Dairy Group
- 9.2 Ausnutria BV
- 9.3 Unica Global BV
- 9.4 Nannycare Ltd
- 9.5 Danone
- 9.6 Little Bundle
- 9.7 Danalac
- 9.8 Holle Baby Food AG
