活海鮮市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球活體海鮮市場價值為 636 億美元，預計到 2034 年將以 6.5% 的複合年成長率成長，達到 1188 億美元，這得益於消費者對健康、永續食品選擇的日益成長，以及餐飲服務和零售行業對活魚和貝類的需求不斷成長。隨著消費者越來越青睞新鮮且來源可靠的海鮮，該市場正穩步發展。無論是在傳統零售業還是現代零售業，選擇活體海鮮直接烹飪或在餐廳消費的體驗都持續受到關注。優質的用餐體驗和對正宗、可追溯食品的追求正在推高需求，尤其是在注重健康的消費者中，他們尋求高蛋白、低脂肪的營養。隨著環保意識的增強，越來越多的買家開始選擇以永續性和道德捕撈方式為標誌的海鮮。水產養殖業的發展、冷鏈物流的技術創新以及不斷變化的消費習慣正在塑造一個充滿活力的市場模式。活海鮮不僅是一種烹飪選擇，而且是人們更傾向於選擇天然、營養豐富的食物的生活方式轉變的一部分。

市面上主導的產品包括龍蝦、牡蠣、螃蟹和蛤蜊等貝類，以及各種受歡迎的魚類。這些產品需求旺盛，尤其是在高階市場，消費者追求頂級海鮮帶來的高階用餐體驗。餐飲服務業是主要驅動力之一，餐廳不斷圍繞活海鮮產品創新菜單，以滿足食客不斷變化的口味。

由於採用永續養殖技術的進步，水產養殖正成為該產業的焦點。這些創新為傳統的野生捕撈海鮮方法提供了一種經濟高效且環保的替代方案，解決了海洋資源枯竭帶來的生態擔憂。隨著全球蛋白質需求的成長，水產養殖正在幫助彌補供應缺口，尤其是在北美和亞太等快速成長的市場。雖然野生捕撈仍然佔相當大的佔有率，但水產養殖因其可擴展性和資源效率而正在加速普及。

2024年，羅非魚、鱸魚和石斑魚等魚類的產值達223億美元。這些品種在亞太地區和西方國家廣受歡迎，得益於中國、印度和越南等國強大的內陸養殖生態系統。隨著餐廳、特色海鮮零售商和濕貨市場的需求不斷成長，這一細分市場保持著強勁的市場佔有率。

2024年，活龍蝦市場規模達126億美元，預計2034年將達到265億美元。龍蝦是收入最高的活體海鮮之一，北美、歐洲和部分亞洲地區的需求強勁。現代化水產養殖和精簡的物流使活龍蝦比以往任何時候都更容易獲得。

2024年，美國活海鮮市場規模達138億美元，這得益於注重健康的飲食習慣轉變以及對優質新鮮海鮮的需求。隨著永續認證和負責任捕撈產品的興起，美國零售商和供應商正在滿足消費者不斷變化的需求。冷鏈創新和更完善的水質管理正在進一步最佳化產品交付。

該領域的主要參與者包括庫克水產養殖、東遠工業、丸羽日郎株式會社和Seajoy海鮮株式會社。這些公司在永續實踐、更廣泛的產品組合和更完善的物流方面投資處於領先地位，以滿足市場對高品質活海鮮日益成長的需求。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 川普政府關稅
  • 對貿易的影響
    • 貿易量中斷
    • 報復措施
  • 對產業的影響
    • 供應方影響（原料）
      • 主要材料價格波動
      • 供應鏈重組
      • 生產成本影響
    • 需求面影響（售價）
      • 價格傳導至終端市場
      • 市佔率動態
      • 消費者反應模式
  • 受影響的主要公司
  • 策略產業反應
    • 供應鏈重組
    • 定價和產品策略
    • 政策參與
  • 展望與未來考慮
• 貿易統計（HS編碼）
  • 2021-2024年主要出口國
  • 2021-2024年主要進口國
• 供應商格局
• 利潤率分析
• 重要新聞和舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 對新鮮優質海鮮的需求不斷成長
    • 永續性和水產養殖進步
    • 餐飲業的成長
  • 產業陷阱與挑戰
    • 供應鍊和物流問題
• 成長潛力分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：按產品，2021 - 2034 年

• 主要趨勢
• 蛤蜊
• 牡蠣
• 螃蟹
• 龍蝦
• 其他（魚等）

第6章：市場估計與預測：按來源，2021 - 2034 年

• 主要趨勢
• 野生捕獲
• 水產養殖

第7章：市場估計與預測：按配銷通路，2021 - 2034 年

• 主要趨勢
• 零售
• 餐飲服務
• 批發的

第8章：市場估計與預測：依最終用途，2021 - 2034 年

• 主要趨勢
• 家庭
• 餐飲服務

第9章：市場估計與預測：按地區，2021 - 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國

第10章：公司簡介

• Cooke Aquaculture
• Dongwon Industries
• Fremont Fish Market
• Hendrix Genetics
• Maruha Nichiro Corporation
• Marine Harvest (now Mowi)
• Mowi ASA (Formerly Marine Harvest)
• Nordic Group
• Seajoy Seafood Corporation
• Thai Union Group

The Global Live Seafood Market was valued at USD 63.6 billion in 2024 and is estimated to grow at a CAGR of 6.5% to reach USD 118.8 billion by 2034, fueled by the rising consumer inclination toward healthy, sustainable food choices and growing demand for live fish and shellfish across food service and retail sectors. This market is gaining steady momentum as consumers increasingly favor seafood that's not only fresh but also responsibly sourced. The experience of choosing live seafood for direct cooking or restaurant consumption continues to draw attention in both traditional and modern retail formats. Premium dining experiences and the desire for authentic, traceable food options are pushing demand higher, particularly among health-conscious consumers seeking high-protein, low-fat nutrition. As environmental awareness grows, more buyers are turning to seafood options marked by sustainability and ethical harvesting practices. The growth in aquaculture, technological innovations in cold-chain logistics, and changing consumption habits are shaping a dynamic market landscape. Live seafood is emerging not just as a culinary choice but as part of a broader lifestyle shift favoring natural, nutrient-dense food.

Dominant products in the market include shellfish like lobsters, oysters, crabs, and clams, along with various popular fish species. These items are in high demand, especially in premium markets, where consumers seek upscale dining experiences with top-tier seafood. The food service industry is one of the major driving forces, with restaurants continually innovating menus around live seafood offerings to meet the evolving tastes of diners.

Aquaculture is becoming a central focus of the industry, thanks to advancements in sustainable farming technologies. These innovations offer a cost-effective and environmentally friendly alternative to traditional wild-caught seafood methods, addressing ecological concerns over ocean resource depletion. As global protein demand rises, aquaculture is helping bridge the supply gap, especially in fast-growing markets like North America and the Asia-Pacific. While wild fishing still accounts for a considerable share, aquaculture is accelerating in adoption due to its scalability and resource efficiency.

Fish species such as tilapia, sea bass, and groupers generated USD 22.3 billion in 2024. These varieties are popular across Asia-Pacific and Western countries, supported by a strong inland farming ecosystem in nations like China, India, and Vietnam. With demand climbing in restaurants, specialty seafood retailers, and wet markets, this segment maintains a robust market share.

The live lobster segment reached USD 12.6 billion in 2024 and is on track to hit USD 26.5 billion by 2034. Lobsters are among the highest-grossing live seafood products, with strong demand from North America, Europe, and select Asian regions. Modern aquaculture and streamlined logistics are making live lobster more accessible than ever.

The United States Live Seafood Market brought in USD 13.8 billion in 2024, propelled by health-focused dietary shifts and an appetite for premium, fresh seafood. With a rise in sustainably certified and responsibly harvested products, US retailers and suppliers are meeting evolving consumer expectations. Cold-chain innovation and better water quality management are further optimizing product delivery.

Key players in this space include Cooke Aquaculture, Dongwon Industries, Maruha Nichiro Corporation, and Seajoy Seafood Corporation. These companies are leading the way with investments in sustainable practices, broader product portfolios, and enhanced logistics to keep pace with growing demand for high-quality live seafood.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Base estimates and calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Trump administration tariffs
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-side impact (raw materials)
      • 3.2.2.1.1 Price volatility in key materials
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
    • 3.2.2.2 Demand-side impact (selling price)
      • 3.2.2.2.1 Price transmission to end markets
      • 3.2.2.2.2 Market share dynamics
      • 3.2.2.2.3 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook and future considerations
• 3.3 Trade statistics (HS Code)
  • 3.3.1 Major exporting countries, 2021-2024 (Kilo Tons)
  • 3.3.2 Major importing countries, 2021-2024 (Kilo Tons)
• 3.4 Supplier landscape
• 3.5 Profit margin analysis
• 3.6 Key news and initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Rising demand for fresh and premium seafood
    • 3.8.1.2 Sustainability and aquaculture advancements
    • 3.8.1.3 Growth of the foodservice industry
  • 3.8.2 Industry pitfalls and challenges
    • 3.8.2.1 Supply chain and logistics issues
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product, 2021 - 2034 (USD Million) (Kilo Tons)

• 5.1 Key trends
• 5.2 Clams
• 5.3 Oysters
• 5.4 Crabs
• 5.5 Lobsters
• 5.6 Others (Fish etc)

Chapter 6 Market Estimates and Forecast, By Source, 2021 - 2034 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Wild caught
• 6.3 Aquacultured

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 Retail
• 7.3 Foodservice
• 7.4 Wholesale

Chapter 8 Market Estimates and Forecast, By End Use, 2021 - 2034 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 Household
• 8.3 Foodservice

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Kilo Tons)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Russia
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 Australia
  • 9.4.5 South Korea
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 Middle East and Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 South Africa
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Cooke Aquaculture
• 10.2 Dongwon Industries
• 10.3 Fremont Fish Market
• 10.4 Hendrix Genetics
• 10.5 Maruha Nichiro Corporation
• 10.6 Marine Harvest (now Mowi)
• 10.7 Mowi ASA (Formerly Marine Harvest)
• 10.8 Nordic Group
• 10.9 Seajoy Seafood Corporation
• 10.10 Thai Union Group