外牆塗料零售市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024年，全球外牆塗料零售市場規模達355億美元，預計到2034年將以8.2%的複合年成長率成長，達到783億美元。這一成長主要得益於建築活動的增加（尤其是在發展中經濟體），以及房屋翻新和改造項目的增加。消費者越來越願意投資房產，尤其是在提升外牆的視覺吸引力方面。因此，兼具美觀和防護性能的高性能塗料的需求顯著成長。城市擴張、政府住房計劃以及客製化建築美學的日益流行也推動了外牆塗料消費的持續成長。此外，新興地區的農村住宅開發為產品應用創造了更多機會，從而推動了進一步的成長。商業和住宅建築領域都在積極推動這一成長，其中，基礎設施建設越來越需要大量使用耐用且耐候的塗料。

在注重永續性和環保建築實踐的地區，外牆塗料銷售依然強勁。北美和歐洲憑藉其成熟的塗裝週期、對高階產品的偏好以及圍繞低VOC材料的嚴格監管框架，繼續保持領先地位。由於環保意識增強以及房地產維護活動穩步推進，這些地區的需求保持穩定。同時，在城市快速發展的國家，政府主導的建設計畫和住宅區擴張推動了外牆塗料的成長。注重健康和環境安全的市場正在加速向有害化合物含量較低的塗料轉型，從而導致產品偏好顯著轉變。

水性塗料在外牆塗料零售市場佔據主導地位，約佔總市場佔有率的77.7%。這些塗料在2024年創造了276億美元的收入，預計到2034年將達到615億美元，複合年成長率為8.4%。水性塗料因其環保、低氣味、快乾和易於清潔等特性而被廣泛採用。消費者和監管機構都在推動既能滿足永續發展目標又能兼顧性能的解決方案。因此，水性塗料已成為住宅和商業應用的首選。製造商也正在投資研發新技術，以增強這些產品的耐候性、抗紫外線穩定性和更長的使用壽命。

建築業對綠色認證的關注進一步推動了這一轉變，並促進了符合全球環境標準的下一代塗料配方的開發。諸如增強耐久性及其他防風雨特性的先進丙烯酸乳液等創新技術正在塑造全球市場的高階產品線。

依樹脂類型分類，丙烯酸塗料在2024年佔據市場主導地位，市佔率達57.5%。丙烯酸塗料因其卓越的耐久性、柔韌性和抗紫外線性能而廣受歡迎。這些特性使其特別適用於各種氣候條件和應用環境。與水性體系結合使用時，丙烯酸塗料可提供多功能解決方案，既能吸引注重預算的消費者，也能吸引高階消費者。隨著環保意識的增強，丙烯酸水性配方因其極低的揮發性有機化合物（VOC）含量和遵循永續發展實踐而更受歡迎。自清潔表面和彈性柔韌性等增強特性在現代塗料生產線中越來越受歡迎，為消費者和房地產開發商帶來了價值。

就最終用途而言，住宅領域在2024年成為主導力量，約佔總市場佔有率的62.7%。這得益於穩定數量的新建住宅項目以及成熟市場中周期性的重新粉刷實踐。在DIY裝潢和設計文化日益盛行的地區，消費者更傾向於選擇能夠持久耐用且易於施工的高品質塗料。此外，在城市化國家中，不斷壯大的中產階級正在尋求價格實惠且經久耐用的外牆塗料，這進一步推動了住宅領域的需求。消費者行為的轉變，包括更重視個人化設計和環保產品，正在影響這一領域的購買決策。

中國外牆塗料零售市場規模在2024年達到49億美元，預計複合年成長率為8.5%，到2034年將達到111億美元。這一成長主要得益於政府戰略性城鎮化措施推動的大規模住房和基礎設施投資。消費者越來越傾向於低VOC和耐候塗料，尤其是在快速發展的城市中心。國內製造商正在適應這些趨勢，提供經過認證的永續產品，以反映不斷變化的建築規範和環保目標。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 川普政府關稅的影響—結構化概述
  • 對貿易的影響
    • 貿易量中斷
    • 報復措施
  • 對產業的影響
    • 供應方影響（原料）
      • 主要材料價格波動
      • 供應鏈重組
      • 生產成本影響
    • 需求面影響（售價）
      • 價格傳導至終端市場
      • 市佔率動態
      • 消費者反應模式
  • 受影響的主要公司
  • 策略產業反應
    • 供應鏈重組
    • 定價和產品策略
    • 政策參與
  • 展望與未來考慮
• 貿易統計（HS編碼）
  • 主要出口國
  • 主要進口國
• 供應商格局
• 利潤率分析
• 重要新聞和舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 全球住宅和基礎設施開發激增
    • 環保塗料配方的技術進步
    • 擴大零售和電子商務分銷管道
  • 產業陷阱與挑戰
    • 原料成本波動
    • 嚴格的環境和VOC法規
• 成長潛力分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：依產品類型，2021 年至 2034 年

• 主要趨勢
• 水性
• 油基

第6章：市場估計與預測：按樹脂類型，2021 年至 2034 年

• 主要趨勢
• 丙烯酸纖維
• 聚氨酯
• 環氧樹脂
• 矽酸鹽
• 其他

第7章：市場估計與預測：依最終用途，2021 年至 2034 年

• 主要趨勢
• 住宅
• 商業的
• 工業的

第8章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 荷蘭
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國

第9章：公司簡介

• AkzoNobel
• Asian Paints
• Axalta Coating Systems
• BASF Coatings
• Benjamin Moore & Co.
• Berger Paints
• DAW SE
• Hempel
• Jotun
• Kansai Paint
• Masco Corporation
• Nippon Paint Holdings
• PPG Industries
• RPM International
• Sherwin-Williams

The Global Exterior Paint Retail Market was valued at USD 35.5 billion in 2024 and is estimated to expand at a CAGR of 8.2% to reach USD 78.3 billion by 2034. This growth is largely fueled by rising construction activity, especially in developing economies, along with an increasing number of home renovation and remodeling projects. Consumers are becoming more willing to invest in their properties, especially in enhancing the visual appeal of exteriors. As a result, the demand for high-performance paints that offer both aesthetic and protective benefits is increasing significantly. Urban expansion, government housing initiatives, and the growing trend of customized architectural aesthetics are also contributing to the consistent rise in exterior paint consumption. Additionally, rural housing developments in emerging regions are creating more opportunities for product adoption, driving further growth. Both commercial and residential construction segments are actively contributing to the surge, with an increased focus on infrastructure developments that require large-scale use of durable and weather-resistant paints.

In regions that emphasize sustainability and eco-conscious building practices, exterior paint sales remain strong. North America and Europe continue to lead due to their established repaint cycles, preference for premium products, and strong regulatory frameworks surrounding low-VOC materials. These regions have maintained consistent demand due to awareness of environmental concerns and a steady pace of real estate maintenance activities. Simultaneously, countries experiencing rapid urban development are seeing growth driven by government-led construction initiatives and expanding residential zones. Markets that emphasize health and environmental safety are accelerating the transition to paints that contain fewer harmful compounds, thus giving rise to a significant shift in product preferences.

Water-based paints dominate the exterior paint retail market, capturing around 77.7% of the total share. These formulations generated USD 27.6 billion in revenue in 2024 and are forecasted to reach USD 61.5 billion by 2034, expanding at a CAGR of 8.4%. Their widespread adoption is due to the combination of eco-friendliness, low odor, quick drying properties, and easy cleanup. Consumers and regulators alike are pushing for solutions that meet sustainability targets without compromising performance. As a result, water-based paints have become the go-to choice across both residential and commercial applications. Manufacturers are also investing in technologies that enhance these products with improved weather resistance, UV stability, and longer lifespans.

The focus on green certifications in the construction sector has added momentum to this shift, encouraging the development of next-generation paint formulations that align with global environmental standards. Innovations such as advanced acrylic emulsions with enhanced durability, along with other weatherproof features, are shaping premium product lines in the global market.

By resin type, acrylic-based paints led the market in 2024 with a 57.5% share. Their popularity stems from their outstanding durability, flexibility, and resistance to ultraviolet radiation. These features make acrylic paints especially suitable for a wide range of climates and applications. When combined with water-based systems, they provide a versatile solution that appeals to both budget-conscious and premium consumers. With environmental concerns taking center stage, acrylic water-based formulations have become even more desirable due to their minimal VOC content and adherence to sustainability practices. Enhanced features such as self-cleaning surfaces and elastomeric flexibility are becoming increasingly popular in modern paint lines, adding value to both consumers and property developers.

In terms of end use, the residential segment emerged as the dominant force in 2024, accounting for approximately 62.7% of total market share. This is driven by steady volumes of new housing projects and cyclical repainting practices in more mature markets. In regions with a growing culture of DIY renovation and design, consumers are opting for high-quality paints that offer long-lasting finishes and ease of application. Additionally, the rising middle class in urbanizing nations is seeking affordable yet durable exterior paint options, further driving demand in the residential space. Shifts in consumer behavior, including a stronger focus on design personalization and environmentally conscious products, are influencing purchasing decisions across this segment.

China exterior paint retail market reached USD 4.9 billion in 2024 and is expected to grow at a CAGR of 8.5%, hitting USD 11.1 billion by 2034. The growth is largely backed by large-scale investments in housing and infrastructure, driven by the government's strategic urbanization initiatives. Consumers are leaning toward low-VOC and weather-resistant coatings, particularly in fast-growing urban centers. Domestic manufacturers are adapting to these trends by offering certified sustainable products, reflecting evolving building codes and environmental objectives.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Impact of trump administration tariffs – structured overview
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-side impact (raw materials)
      • 3.2.2.1.1 Price volatility in key materials
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
    • 3.2.2.2 Demand-side impact (selling price)
      • 3.2.2.2.1 Price transmission to end markets
      • 3.2.2.2.2 Market share dynamics
      • 3.2.2.2.3 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook and future considerations
• 3.3 Trade statistics (HS code)
  • 3.3.1 Major exporting countries
  • 3.3.2 Major importing countries
• 3.4 Supplier landscape
• 3.5 Profit margin analysis
• 3.6 Key news & initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Surge in global residential and infrastructure development
    • 3.8.1.2 Technological advancements in eco-friendly paint formulations
    • 3.8.1.3 Expansion of retail and e-commerce distribution channels
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 Volatility in raw material costs
    • 3.8.2.2 Stringent environmental and VOC regulations
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 – 2034 (USD Billion) (Tons)

• 5.1 Key trends
• 5.2 Water-based
• 5.3 Oil-based

Chapter 6 Market Estimates and Forecast, By Resin Type, 2021 – 2034 (USD Billion) (Tons)

• 6.1 Key trends
• 6.2 Acrylic
• 6.3 Polyurethane
• 6.4 Epoxy
• 6.5 Silicate
• 6.6 Others

Chapter 7 Market Estimates and Forecast, By End use, 2021 – 2034 (USD Billion) (Tons)

• 7.1 Key trends
• 7.2 Residential
• 7.3 Commercial
• 7.4 Industrial

Chapter 8 Market Estimates and Forecast, By Region, 2021 – 2034 (USD Billion) (Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Netherlands
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 AkzoNobel
• 9.2 Asian Paints
• 9.3 Axalta Coating Systems
• 9.4 BASF Coatings
• 9.5 Benjamin Moore & Co.
• 9.6 Berger Paints
• 9.7 DAW SE
• 9.8 Hempel
• 9.9 Jotun
• 9.10 Kansai Paint
• 9.11 Masco Corporation
• 9.12 Nippon Paint Holdings
• 9.13 PPG Industries
• 9.14 RPM International
• 9.15 Sherwin-Williams