有色保濕霜市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球有色保濕霜市場價值為 20.1 億美元，預計到 2034 年將以 7.5% 的複合年成長率成長，達到 41.3 億美元。隨著全球越來越多的消費者重視兼具美觀和功能性的護膚品，該市場正經歷強勁發展勢頭。隨著人們越來越傾向於簡約的美容習慣，有色保濕霜已成為尋求輕薄遮瑕、保濕和防曬等多功能產品的人士的首選。隨著化妝品和護膚品之間的界線越來越模糊，有色保濕霜等混合美容產品正引領潮流。當今的消費者要求的不僅是美觀的高性能配方。他們想要的護膚品能夠支持皮膚健康、適應忙碌的生活方式，並體現永續性、成分透明度和包容性等價值。這種需求也受到精通數位技術的購物者的推動，他們依靠線上評論、有影響力的推薦和社交媒體內容來做出購買決定。因此，美容品牌正在加速創新並改善其產品線，以滿足不同人口和皮膚類型的消費者不斷變化的需求。

隨著越來越多的消費者傾向於單一配方提供多種功效的護膚產品，混合美容解決方案的日益普及極大地推動了對有色保濕霜的需求。這些乳霜具有保濕、防曬和遮蓋膚色的功效，簡化了美容程序並適應快節奏的生活方式。人們對輕盈、透氣化妝品的偏好持續影響著產品開發。消費者現在積極尋求既能護理皮膚又能改善外觀的護膚品，這導致有色保濕霜在所有人群和地區的採用率激增。

2024 年，SPF 值在 25 至 35 之間的有色保濕霜的銷售額為 11.3 億美元，預計到 2034 年將達到 23.5 億美元。該 SPF 類別因其在防曬和耐用性之間的最佳平衡而仍然備受青睞。這些產品能夠充分防禦紫外線傷害，同時皮膚感覺輕盈，非常適合日常使用。它們可以無縫融入日常生活，成為想要獲得額外益處的護膚品的用戶的首選。 SPF 30 產品的受歡迎程度持續上升，因為它們能夠有效阻擋有害射線，而又沒有傳統防曬霜的厚重質地。

按皮膚類型分類，中性皮膚在 2024 年佔據 64.1% 的市場佔有率，預計到 2034 年收入將達到 26.7 億美元。針對中性皮膚的潤色保濕霜吸引了廣泛的受眾，這有助於其佔據主導地位。這些配方通常添加維生素和抗氧化劑，具有美觀和滋養的功效。皮膚正常的消費者越來越注重保養和預防，這使得他們更有可能投資多功能護膚產品。各大品牌紛紛推出多功能、易於塗抹的乳霜，以滿足一般的護膚目標，同時提供微妙的色調和額外的保護。

2024 年，美國潤飾保濕霜市場產值達 5.998 億美元。由於人們美容意識的增強以及產品在數位和零售通路的廣泛供應，美國市場受益匪淺。同時，隨著環保意識的增強，德國對環保配方的需求也不斷增加。在沙烏地阿拉伯，氣候條件推動了對深層保濕和高 SPF 產品的需求。中國不斷擴大的城市消費群體和不斷成長的可支配收入正在推動高階和大眾市場美容潮流的發展。

市場的主要參與者包括美寶蓮紐約、Urban Decay、ZARA、bareMinerals、Dolce Gabbana、Bobbi Brown Professional Cosmetics, Inc.、Amorepacific US, Inc.、Comprof Milano Srl、Faces Canada 和 Dr Irena Eris。為了加強市場影響力，各公司紛紛推出清潔標籤的有色保濕霜，以滿足人們對成分安全性和品牌透明度不斷變化的期望。永續包裝、滋養肌膚的成分和綜合防曬係數是目前產品創新的核心。領先品牌繼續投資於影響力合作和數位行銷，以擴大知名度。許多公司也在向新興市場擴張，同時專注於提供包容性的色調範圍和不同皮膚類型的客製化解決方案。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析。
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
  • 零售商
• 產業衝擊力
  • 成長動力
    • 消費者對皮膚健康重要性的認知不斷提高
    • 抗衰老產品需求不斷成長
  • 產業陷阱與挑戰
    • 不良反應或副作用
    • 滿足不同國家的監管標準
• 成長潛力分析
• 技術概述
• 消費者購買行為
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：按防曬

• 主要趨勢
• SPF 高達 25
• SPF 25-35
• SPF 35 以上

第6章：市場估計與預測：依皮膚類型

• 主要趨勢
• 普通的
• 油性
• 乾燥
• 組合
• 敏感的

第7章：市場估計與預測：按覆蓋範圍

• 主要趨勢
• 中等的
• 滿的
• 光

第8章：市場估計與預測：依年齡層

• 主要趨勢
• 25歲以下
• 25-35歲
• 35-45歲
• 45-55歲
• 55歲以上

第9章：市場估計與預測：依封裝類型

• 主要趨勢
• 瓶子
• 罐
• 管子

第10章：市場估計與預測：依價格區間

• 主要趨勢
• 低（低於 25 美元）
• 中號（25-100美元）
• 100美元以上

第 11 章：市場估計與預測：按消費者群體

• 主要趨勢
• 男士
• 女性

第 12 章：市場估計與預測：按配銷通路

• 主要趨勢
• 線上
  • 電子商務網站
  • 公司網站
• 離線
  • 專賣店
  • 大型零售商店
  • 其他（個別店舖等）

第13章：市場估計與預測：按地區

• 主要動向：按地區
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第 14 章：公司簡介

• Amorepacific US, Inc.
• bareMinerals
• Bobbi Brown Professional Cosmetics, Inc.
• Comprof Milano Srl
• Dolce Gabbana
• Dr Irena Eris
• Faces Canada
• Maybelline New York
• Urban Decay
• ZARA

The Global Tinted Moisturizer Cream Market was valued at USD 2.01 billion in 2024 and is estimated to grow at a CAGR of 7.5% to reach USD 4.13 billion by 2034. This market is experiencing strong momentum as more consumers around the world prioritize skincare that delivers both cosmetic appeal and functional benefits. With a growing shift toward minimalistic beauty routines, tinted moisturizers have emerged as a preferred choice for individuals seeking lightweight coverage, hydration, and sun protection-all in one product. As the lines between makeup and skincare continue to blur, hybrid beauty products like tinted moisturizers are leading the charge. Today's consumers are demanding high-performing formulations that offer more than just aesthetics. They want skincare that supports skin health, aligns with busy lifestyles, and reflects values such as sustainability, ingredient transparency, and inclusivity. The demand is also being driven by digital-savvy shoppers who rely on online reviews, influencer recommendations, and social media content to inform their purchasing decisions. As a result, beauty brands are accelerating innovation and refining their product lines to match evolving consumer needs across demographics and skin types.

The rising popularity of hybrid beauty solutions has significantly boosted demand for tinted moisturizers as more consumers lean toward skincare products that offer multiple benefits in a single formula. These creams provide hydration, SPF protection, and skin tone coverage-streamlining beauty routines and aligning with fast-paced lifestyles. The preference for lightweight, breathable cosmetics continues to influence product development. Consumers are now actively seeking skincare that enhances appearance while caring for the skin, which has led to a surge in tinted moisturizer adoption across all demographics and regions.

In 2024, tinted moisturizers with SPF levels between 25 and 35 generated USD 1.13 billion and are forecast to hit USD 2.35 billion by 2034. This SPF category remains highly favored for its optimal balance of sun protection and wearability. These products provide adequate defense against UV damage while feeling light on the skin, which makes them ideal for everyday use. Their seamless integration into regular routines makes them a go-to option for users who want skincare with added benefits. The popularity of SPF 30 products continues to rise due to their effectiveness in blocking harmful rays without the heavy texture of traditional sunscreens.

By skin type, normal skin accounted for a 64.1% market share in 2024, with a projected revenue of USD 2.67 billion by 2034. Tinted moisturizers targeting normal skin appeal to a broad audience, contributing to their dominance. These formulas are often enhanced with vitamins and antioxidants, offering both aesthetic and nourishing properties. Consumers with normal skin are becoming more attentive to maintenance and prevention, making them more likely to invest in multi-functional skincare products. Brands are responding by launching versatile, easy-to-apply creams that cater to general skincare goals while offering a subtle tint and added protection.

U.S. Tinted Moisturizer Cream Market generated USD 599.8 million in 2024. The country benefits from heightened beauty consciousness and widespread product availability across both digital and retail channels. Meanwhile, Germany is witnessing rising demand for eco-conscious formulas due to increasing environmental awareness. In Saudi Arabia, climate conditions drive the need for deeply hydrating and high-SPF products. China's expanding urban consumer base and rising disposable income are propelling beauty trends across both premium and mass-market segments.

Key players in the market include Maybelline New York, Urban Decay, ZARA, bareMinerals, Dolce Gabbana, Bobbi Brown Professional Cosmetics, Inc., Amorepacific US, Inc., Comprof Milano S.r.l, Faces Canada, and Dr Irena Eris. To strengthen market presence, companies are launching clean-label tinted moisturizers that meet evolving expectations around ingredient safety and brand transparency. Sustainable packaging, skin-nourishing ingredients, and integrated SPF are core to current product innovations. Leading brands continue to invest in influencer collaborations and digital marketing to amplify visibility. Many are also expanding into emerging markets while focusing on inclusive shade ranges and tailored solutions for different skin types.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis.
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising consumer awareness about importance of skin health
    • 3.2.1.2 Rising demand for anti-ageing product
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Adverse reactions or side effects
    • 3.2.2.2 Meeting regulatory standards across different countries
• 3.3 Growth potential analysis
• 3.4 Technological overview
• 3.5 Consumer buying behavior
• 3.6 Porter’s analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Company market share analysis
• 4.2 Competitive positioning matrix
• 4.3 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Sun Protection (USD Million) (Thousand Units)

• 5.1 Key trends
• 5.2 Up to SPF 25
• 5.3 SPF 25-35
• 5.4 Above SPF 35

Chapter 6 Market Estimates & Forecast, By Skin Type (USD Million) (Thousand Units)

• 6.1 Key trends
• 6.2 Normal
• 6.3 Oily
• 6.4 Dry
• 6.5 Combination
• 6.6 Sensitive

Chapter 7 Market Estimates & Forecast, By Coverage (USD Million) (Thousand Units)

• 7.1 Key trends
• 7.2 Medium
• 7.3 Full
• 7.4 Light

Chapter 8 Market Estimates & Forecast, By Age Group (USD Million) (Thousand Units)

• 8.1 Key trends
• 8.2 Below 25 Yrs.
• 8.3 25-35 Yrs.
• 8.4 35-45 Yrs.
• 8.5 45-55 Yrs.
• 8.6 Above 55 Yrs.

Chapter 9 Market Estimates & Forecast, By Packaging Type (USD Million) (Thousand Units)

• 9.1 Key trends
• 9.2 Bottle
• 9.3 Jar
• 9.4 Tube

Chapter 10 Market Estimates & Forecast, By Price Range (USD Million) (Thousand Units)

• 10.1 Key trends
• 10.2 Low (Below $25)
• 10.3 Medium ($25-100)
• 10.4 Above $100

Chapter 11 Market Estimates & Forecast, By Consumer Group (USD Million) (Thousand Units)

• 11.1 Key trends
• 11.2 Men
• 11.3 Women

Chapter 12 Market Estimates & Forecast, By Distribution Channel (USD Million) (Thousand Units)

• 12.1 Key trends
• 12.2 Online
  • 12.2.1 E-Commerce sites
  • 12.2.2 Company websites
• 12.3 Offline
  • 12.3.1 Specialty stores
  • 12.3.2 Mega retail stores
  • 12.3.3 Others (Individual Stores, etc.)

Chapter 13 Market Estimates & Forecast, By Region (USD Million) (Thousand Units)

• 13.1 Key trends, by region
• 13.2 North America
  • 13.2.1 U.S.
  • 13.2.2 Canada
• 13.3 Europe
  • 13.3.1 Germany
  • 13.3.2 UK
  • 13.3.3 France
  • 13.3.4 Italy
  • 13.3.5 Spain
• 13.4 Asia Pacific
  • 13.4.1 China
  • 13.4.2 India
  • 13.4.3 Japan
  • 13.4.4 South Korea
  • 13.4.5 Australia
• 13.5 Latin America
  • 13.5.1 Brazil
  • 13.5.2 Mexico
  • 13.5.3 Argentina
• 13.6 MEA
  • 13.6.1 Saudi Arabia
  • 13.6.2 UAE
  • 13.6.3 South Africa

Chapter 14 Company Profiles

• 14.1 Amorepacific US, Inc.
• 14.2 bareMinerals
• 14.3 Bobbi Brown Professional Cosmetics, Inc.
• 14.4 Comprof Milano S.r.l
• 14.5 Dolce Gabbana
• 14.6 Dr Irena Eris
• 14.7 Faces Canada
• 14.8 Maybelline New York
• 14.9 Urban Decay
• 14.10 ZARA