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市場調查報告書
商品編碼
1721467

NFC 包裝市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

NFC Enabled Packaging Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 170 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2024 年全球 NFC 包裝市場價值為 51 億美元，預計到 2034 年將以 14.1% 的複合年成長率成長，達到 192 億美元。這一成長反映出，受不斷變化的消費者期望和全行業數位化趨勢的推動，全球越來越關注更智慧、更永續的包裝解決方案。隨著各行各業的企業都致力於簡化營運、確保法規遵循並提高客戶參與度，NFC（近場通訊）技術正在迅速獲得關注。隨著包裝不再僅僅起到保護層的作用，而成為一種互動式通訊工具，NFC 正在改變品牌與消費者的聯繫方式。對即時資料存取、產品透明度和數位認證的需求不斷成長，加速了 NFC 包裝的整合，尤其是在製藥、食品飲料和物流等行業。消費者現在更加關注產品的來源、安全性和環境影響，從而更傾向於能夠一鍵傳達關鍵訊息的智慧包裝形式。同時，各行各業正在利用這項技術來提高供應鏈營運效率並最大限度地降低假冒風險。監管機構也鼓勵採用智慧包裝來支持永續發展目標、減少浪費和提高整個價值鏈的可追溯性。這種更廣泛的創新和責任生態系統為全球長期採用 NFC 包裝奠定了基礎。

NFC 包裝市場 - IMG1

支援 NFC 的包裝市場分為 NFC 嵌入式標籤和貼紙以及 NFC 標籤，其中 NFC 標籤在 2024 年佔據 68.3% 的市場佔有率。這些標籤因能夠實現無縫、非接觸式資料交換而備受推崇，並深度整合到物聯網基礎設施中。由於它們具有高度的可靠性和效率，因此各行各業擴大將其用於物流、倉庫自動化和防偽。 NFC 標籤也將傳統包裝轉變為智慧互動平台，從而提高用戶體驗和品牌透明度。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 51億美元
預測值 192億美元
複合年成長率 14.1%

根據應用，市場包括供應鏈和庫存管理、認證和防偽、客戶參與和溫度監控。供應鏈和庫存管理領域成為領先的應用，到 2024 年將創造 20 億美元的市場規模。企業正在使用支援 NFC 的解決方案來即時了解庫存變動情況、減少人工錯誤、提高準確性並簡化法規遵循。這些功能顯著增強了產品的可追溯性，並有助於在產品召回或合規性檢查時迅速採取行動。

預計到 2034 年，美國 NFC 包裝市場規模將達到 66 億美元。其成長主要得益於國家推動數位轉型、擴大電子商務生態系統以及強力的食品和藥品安全監管框架。

Checkpoint Systems、AWT Labels & Packaging Inc.、Impinj、CCL Industries 和 Avery Dennison 等行業參與者正在大力投資研發並建立策略聯盟，以擴大產品組合、實現永續發展目標並符合不斷發展的行業標準。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
  • 產業衝擊力
    • 成長動力
      • 消費者對互動式智慧包裝體驗的需求不斷成長
      • 對即時產品資訊和認證的需求日益增加
      • 電子商務蓬勃發展，推動數位支付和非接觸式互動
      • 提高供應鏈透明度和包裝可追溯性的需求日益成長
      • 更加重視具有附加功能的永續包裝解決方案
    • 產業陷阱與挑戰
      • 不同 NFC 系統之間的標準化和互通性有限
      • 資料傳輸和使用方面的安全和隱私問題
  • 成長潛力分析
  • 監管格局
  • 技術格局
  • 未來市場趨勢
  • 差距分析
  • 波特的分析
  • PESTEL分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 主要市場參與者的競爭分析
  • 競爭定位矩陣
  • 策略儀表板

第5章：市場估計與預測：依產品類型，2021 - 2034 年

  • 主要趨勢
  • NFC標籤
    • 積極的
    • 被動的
  • NFC嵌入式標籤和貼紙

第6章：市場估計與預測：按應用，2021 - 2034 年

  • 主要趨勢
  • 認證與防偽
  • 供應鏈和庫存管理
  • 客戶參與
  • 溫度監控

第7章：市場估計與預測：按最終用途產業，2021 - 2034 年

  • 主要趨勢
  • 食品和飲料
  • 製藥和醫療保健
  • 消費性電子產品
  • 零售與電子商務
  • 化妝品和個人護理
  • 汽車
  • 工業品
  • 其他

第8章：市場估計與預測：按地區，2021 - 2034 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 西班牙
    • 義大利
    • 荷蘭
  • 亞太地區
    • 中國
    • 印度
    • 澳洲
    • 韓國
    • 日本
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第9章：公司簡介

  • 3M
  • Avery Dennison
  • AWT Labels & Packaging
  • CCL Industries
  • Checkpoint Systems, Inc.
  • Hitachi
  • Identiv Inc.
  • Impinj
  • Inovar
  • Murata Manufacturing
  • NXP Semiconductors
  • Pragmatic Semiconductor Ltd
  • Schreiner Group
  • Thin Film Electronics ASA
  • Toppan Group
  • Wiliot
簡介目錄
Product Code: 13425

The Global NFC Enabled Packaging Market was valued at USD 5.1 billion in 2024 and is estimated to grow at a CAGR of 14.1% to reach USD 19.2 billion by 2034. This growth reflects a rising global focus on smarter, more sustainable packaging solutions driven by evolving consumer expectations and industry-wide digitization trends. NFC (Near Field Communication) technology is gaining rapid traction as businesses across sectors aim to streamline operations, ensure regulatory compliance, and elevate customer engagement. As packaging becomes more than just a protective layer-serving as an interactive communication tool-NFC is transforming how brands connect with their consumers. Increasing demand for real-time data access, product transparency, and digital authentication is accelerating the integration of NFC-enabled packaging, especially in industries like pharmaceuticals, food and beverage, and logistics. Consumers are now more conscious about product origins, safety, and environmental impact, leading to a preference for smart packaging formats that can convey critical information at a tap. Simultaneously, industries are leveraging this technology to enhance efficiency in supply chain operations and minimize counterfeiting risks. Regulatory agencies are also encouraging the adoption of smart packaging to support sustainable development goals, waste reduction, and improved traceability across value chains. This broader ecosystem of innovation and accountability is setting the stage for the long-term adoption of NFC-enabled packaging globally.

NFC Enabled Packaging Market - IMG1

The NFC-enabled packaging market is categorized into NFC-embedded labels and stickers and NFC tags with NFC tags accounting for 68.3% of the market share in 2024. These tags are highly regarded for enabling seamless, contactless data exchange and are deeply integrated into IoT infrastructure. Industries are increasingly adopting them for logistics, warehouse automation, and anti-counterfeiting, as they offer a high level of reliability and efficiency. NFC labels are also transforming conventional packaging into smart, interactive platforms that improve user experience and brand transparency.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$5.1 Billion
Forecast Value$19.2 Billion
CAGR14.1%

Based on applications, the market includes supply chain and inventory management, authentication and anti-counterfeiting, customer engagement, and temperature monitoring. The supply chain and inventory management segment emerged as the leading application, generating USD 2 billion in 2024. Businesses are using NFC-enabled solutions to gain real-time insights into inventory movement, reduce manual errors, improve accuracy, and streamline regulatory compliance. These capabilities significantly enhance product traceability and facilitate swift action in case of product recalls or compliance checks.

The U.S. NFC enabled packaging market is projected to reach USD 6.6 billion by 2034. Its growth is largely fueled by the nation's push toward digital transformation, expanding e-commerce ecosystem, and strong regulatory frameworks for food and pharma safety.

Industry players like Checkpoint Systems, AWT Labels & Packaging Inc., Impinj, CCL Industries, and Avery Dennison are investing heavily in R&D and forming strategic alliances to expand product portfolios, meet sustainability targets, and align with evolving industry standards.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market scope and definitions
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Base estimates and calculations
    • 1.3.1 Base year calculation
    • 1.3.2 Key trends for market estimation
  • 1.4 Forecast model
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
    • 1.5.2 Data mining sources

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Growing consumer demand for interactive, smart packaging experiences
      • 3.2.1.2 Increasing need for real-time product information and authentication
      • 3.2.1.3 Rising e-commerce growth driving digital payment and contactless interaction
      • 3.2.1.4 Rising need for improved supply chain transparency and traceability in packaging
      • 3.2.1.5 Increasing focus on sustainable packaging solutions with added functionality
    • 3.2.2 Industry pitfalls and challenges
      • 3.2.2.1 Limited standardization and interoperability across different NFC systems
      • 3.2.2.2 Security and privacy concerns over data transmission and usage
  • 3.3 Growth potential analysis
  • 3.4 Regulatory landscape
  • 3.5 Technology landscape
  • 3.6 Future market trends
  • 3.7 Gap analysis
  • 3.8 Porter’s analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive analysis of major market players
  • 4.4 Competitive positioning matrix
  • 4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 ($ Mn and Units)

  • 5.1 Key trends
  • 5.2 NFC tags
    • 5.2.1 Active
    • 5.2.2 Passive
  • 5.3 NFC-embedded labels and stickers

Chapter 6 Market Estimates and Forecast, By Application, 2021 - 2034 ($ Mn and Units)

  • 6.1 Key trends
  • 6.2 Authentication & anti-counterfeiting
  • 6.3 Supply chain & inventory management
  • 6.4 Customer engagement
  • 6.5 Temperature monitoring

Chapter 7 Market Estimates and Forecast, By End Use Industry, 2021 - 2034 ($ Mn and Units)

  • 7.1 Key trends
  • 7.2 Food & beverage
  • 7.3 Pharmaceuticals & healthcare
  • 7.4 Consumer electronics
  • 7.5 Retail & e-commerce
  • 7.6 Cosmetics & personal care
  • 7.7 Automotive
  • 7.8 Industrial goods
  • 7.9 Others

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn & Units)

  • 8.1 Key trends
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 France
    • 8.3.4 Spain
    • 8.3.5 Italy
    • 8.3.6 Netherlands
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 India
    • 8.4.3 Australia
    • 8.4.4 South Korea
    • 8.4.5 Japan
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Mexico
    • 8.5.3 Argentina
  • 8.6 Middle East and Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 U.A.E.
    • 8.6.3 South Africa

Chapter 9 Company Profiles

  • 9.1 3M
  • 9.2 Avery Dennison
  • 9.3 AWT Labels & Packaging
  • 9.4 CCL Industries
  • 9.5 Checkpoint Systems, Inc.
  • 9.6 Hitachi
  • 9.7 Identiv Inc.
  • 9.8 Impinj
  • 9.9 Inovar
  • 9.10 Murata Manufacturing
  • 9.11 NXP Semiconductors
  • 9.12 Pragmatic Semiconductor Ltd
  • 9.13 Schreiner Group
  • 9.14 Thin Film Electronics ASA
  • 9.15 Toppan Group
  • 9.16 Wiliot