永續服裝市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球永續服飾市場規模達 36 億美元，預計 2025 年至 2034 年期間的複合年成長率為 10.3%。消費者對環境問題的認知不斷提高以及對環保產品的需求正在推動這一成長。現今的消費者更加關注其購買決策對環境的影響，這促使對採用永續材料製成並透過道德規範生產的服裝的需求激增。因此，品牌正在採用循環經濟模式，專注於減少浪費、延長產品生命週期和促進回收。

人們對慢時尚的喜愛日益超過對快時尚的喜愛，這鼓勵品牌不斷創新，提供符合永續發展原則的高品質、耐用的服裝。此外，旨在減少紡織浪費和鼓勵永續實踐的政府法規也進一步推動了市場成長。各組織優先使用有機棉、竹纖維、再生織品和植物染料，確保其生產過程符合環保標準。區塊鏈技術在供應鏈中的整合提高了透明度，使消費者能夠追蹤產品從原料到成品的整個過程。對永續實踐的高度重視正在重塑時尚產業並促進持續創新，有望推動市場向前發展。

永續服裝市場按產品類型細分，包括短褲和裙子、上衣和 T 卹、褲子和長褲、毛衣、牛仔褲和牛仔布、泳衣以及運動服和家居服等其他類別。其中，褲子和長褲部分在 2024 年創造了 8 億美元的收入，預計到 2034 年將達到 20 億美元。有機棉的廣泛使用和再生布料的日益普及對該部分的成長發揮著重要作用。消費者越來越傾向於那些不僅耐用而且易於修復的產品，這強化了循環經濟的原則。製造商還優先考慮道德勞動實踐，確保公平的工資和安全的工作條件，這與永續發展的更廣泛價值觀相一致。

從分銷管道來看，市場分為線上和線下銷售。 2024 年，線上市場創造的收入為 21 億美元，佔總市場佔有率的 57.4%。許多永續服裝品牌更傾向於透過電子商務平台直接向消費者銷售，這使他們能夠更好地控制品牌資訊、定價和永續性實踐。致力於環保品牌的線上平台越來越普遍，為消費者提供無縫的購物體驗，並提供每種產品背後永續發展努力的詳細見解。隨著消費者對線上平台的信任度不斷提高，越來越多的品牌正在利用電子商務管道與客戶群建立更牢固的關係並擴大市場影響力。

美國永續服裝市場在 2024 年創造了 5.5 億美元的產值，預計在 2025 年至 2034 年期間的複合年成長率將達到 10.1%。許多美國品牌正在將有機棉和再生布料等永續材料融入其服裝系列中。這一趨勢是永續發展運動的一部分，各大品牌致力於減少對環境的影響，並開發透過材料回收來最大限度減少浪費的系統。美國品牌對永續實踐的日益重視推動了市場穩步成長，反映了更廣泛的文化向生態消費主義的轉變。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
  • 零售商
• 衝擊力
  • 成長動力
    • 消費者對道德實踐的需求
    • 監管壓力和產業舉措
    • 循環經濟中的經濟機遇
  • 產業陷阱與挑戰
    • 生產成本高且基礎建設挑戰
    • 「漂綠」與消費者懷疑
• 消費者購買行為分析
  • 人口趨勢
  • 影響購買決策的因素
  • 消費者產品採用
  • 首選配銷通路
  • 首選價格範圍
• 技術概述
• 成長潛力分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：按類型，2021 年至 2034 年

• 主要趨勢
• 上衣和T卹
• 褲子和長褲
• 牛仔褲和牛仔布
• 短褲和裙子
• 毛衣
• 泳衣
• 其他（運動服、家居服等）

第6章：市場估計與預測：依資料，2021 年至 2034 年

• 主要趨勢
• 無殘忍皮革
• 純素毛皮製成
• 不含動物成分的羊毛
• 無殘忍絲綢
• 環保橡膠
• 其他

第7章：市場估計與預測：依價格區間，2021 年至 2034 年

• 主要趨勢
• 低的
• 中等的
• 高的

第8章：市場估計與預測：依最終用途，2021 年至 2034 年

• 主要趨勢
• 男士
• 女性
• 孩子們
• 男女通用的

第9章：市場估計與預測：按配銷通路，2021 年至 2034 年

• 主要趨勢
• 線上
  • 電子商務平台
  • 公司網站
• 離線
  • 超市/大賣場
  • 專賣店
  • 其他（零售店等）

第10章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯
  • 南非

第 11 章：公司簡介

• Adidas
• Patagonia
• EILEEN FISHER
• Everlane
• Under Armour Inc
• Vuori
• PANGAIA
• Outerknown
• ABLE
• Hanesbrands Inc.
• Pact
• Tentree
• Afends

The Global Sustainable Clothing Market generated USD 3.6 billion in 2024 and is projected to grow at a CAGR of 10.3% between 2025 and 2034. Increasing consumer awareness about environmental issues and the need for eco-friendly products are driving this growth. Consumers today are more mindful of the environmental impact of their purchasing decisions, prompting a surge in demand for clothing made from sustainable materials and produced through ethical practices. As a result, brands are adopting circular economy models, focusing on minimizing waste, extending product life cycles, and promoting recycling.

The growing preference for slow fashion over fast fashion is encouraging brands to innovate, offering high-quality, durable garments that align with sustainability principles. Additionally, government regulations aimed at reducing textile waste and encouraging sustainable practices are further propelling market growth. Organizations are prioritizing the use of organic cotton, bamboo fibers, recycled fabrics, and plant-based dyes, ensuring that their production processes adhere to environmentally friendly standards. The integration of blockchain technology in supply chains is enhancing transparency, allowing consumers to track the journey of their products from raw materials to finished goods. This heightened emphasis on sustainable practices is reshaping the fashion industry and fostering continuous innovation, which is expected to drive the market forward.

The sustainable clothing market is segmented by product type, including shorts and skirts, tops and t-shirts, pants and trousers, sweaters, jeans and denim, swimsuits, and other categories like activewear and loungewear. Among these, the pants and trousers segment generated USD 800 million in 2024 and is expected to reach USD 2 billion by 2034. The widespread use of organic cotton and the growing incorporation of recycled fabrics are playing a significant role in the segment's growth. Consumers are increasingly gravitating toward products that are not only durable but also designed to be easily repaired, reinforcing the principles of a circular economy. Manufacturers are also prioritizing ethical labor practices, ensuring fair wages and safe working conditions, which aligns with the broader values of sustainability.

In terms of distribution channels, the market is divided between online and offline sales. The online segment generated USD 2.1 billion in 2024, accounting for 57.4% of the total market share. Many sustainable clothing brands prefer selling directly to consumers through e-commerce platforms, allowing them to maintain greater control over their brand messaging, pricing, and sustainability practices. Online platforms dedicated to eco-friendly brands are becoming more prevalent, providing consumers with a seamless shopping experience and offering detailed insights into the sustainability efforts behind each product. As consumer trust in online platforms grows, more brands are leveraging e-commerce channels to build stronger relationships with their customer base and expand their market presence.

The U.S. sustainable clothing market generated USD 550 million in 2024 and is expected to grow at a CAGR of 10.1% between 2025 and 2034. Many American brands are incorporating sustainable materials, such as organic cotton and recycled fabrics, into their clothing lines. This trend is part of a larger movement toward sustainability, with brands focusing on reducing their environmental footprint and developing systems that minimize waste through material recycling. The increasing commitment to sustainable practices among American brands is driving steady market growth, reflecting a broader cultural shift toward eco-conscious consumerism.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360-degree synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Consumer demand for ethical practices
    • 3.2.1.2 Regulatory pressures and industry initiatives
    • 3.2.1.3 Economic opportunities in the circular economy
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 High production costs and infrastructure challenges
    • 3.2.2.2 Greenwashing and consumer skepticism
• 3.3 Consumer buying behavior analysis
  • 3.3.1 Demographic trends
  • 3.3.2 Factors affecting buying decisions
  • 3.3.3 Consumer product adoption
  • 3.3.4 Preferred distribution channel
  • 3.3.5 Preferred price range
• 3.4 Technological overview
• 3.5 Growth potential analysis
• 3.6 Porter's analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021 – 2034 (USD Billion) (Thousand Units)

• 5.1 Key Trends
• 5.2 Tops and T-Shirts
• 5.3 Pants and Trousers
• 5.4 Jeans and Denim
• 5.5 Shorts & Skirts
• 5.6 Sweaters
• 5.7 Swimsuits
• 5.8 Others (Activewear, Loungewear, etc.)

Chapter 6 Market Estimates & Forecast, By Material, 2021 – 2034 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Cruelty-Free Leather
• 6.3 Vegan Fur Made
• 6.4 Animal-Free Wool
• 6.5 Cruelty-Free Silk
• 6.6 Eco-Friendly Rubber
• 6.7 Others

Chapter 7 Market Estimates & Forecast, By Price Range, 2021 – 2034, (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Market Estimates & Forecast, By End Use, 2021 – 2034, (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Men
• 8.3 Women
• 8.4 Kids
• 8.5 Unisex

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce platforms
  • 9.2.2 Company websites
• 9.3 Offline
  • 9.3.1 Supermarkets/hypermarkets
  • 9.3.2 Specialty Stores
  • 9.3.3 Others (Retail Stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 U.K.
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 UAE
  • 10.6.2 Saudi Arabia
  • 10.6.3 South Africa

Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 11.1 Adidas
• 11.2 Patagonia
• 11.3 EILEEN FISHER
• 11.4 Everlane
• 11.5 Under Armour Inc
• 11.6 Vuori
• 11.7 PANGAIA
• 11.8 Outerknown
• 11.9 ABLE
• 11.10 Hanesbrands Inc.
• 11.11 Pact
• 11.12 Tentree
• 11.13 Afends