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市場調查報告書
商品編碼
1716616

電動刮鬍刀市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Electric Shavers Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 150 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球電動刮鬍刀市場規模達到 124 億美元，預計 2025 年至 2034 年期間的複合年成長率為 4.7%。隨著消費者繼續接受快節奏的生活方式，對方便、高效、省時的美容解決方案的需求也不斷成長。電動刮鬍刀正迅速成為比傳統刮鬍方式更受歡迎的選擇，因為它兼具便利性、速度和精確度。與手動剃須刀不同，這些設備可以進行乾剃，無需使用剃須膏、水或肥皂，因此成為尋求無混亂修飾體驗的用戶的理想選擇。

電動刮鬍刀市場 - IMG1

自動磨刀片、靈活刀頭、皮膚保護系統和智慧感測器等技術的進步正在增強用戶體驗，而時尚且符合人體工學的設計使電動刮鬍刀比以往任何時候都更加方便用戶使用。各大品牌正專注於防水設計和乾濕相容性等創新，以滿足包括敏感肌膚消費者在內的不同消費者的需求。男性對個人修飾日益成長的關注，以及女性對多功能剃刀的興趣日益濃厚，繼續推動市場成長。此外，隨著社群媒體和美容趨勢的影響力不斷增強，消費者越來越重視良好的外表保養，這為電動刮鬍刀製造商推出先進、美觀且功能豐富的產品創造了有利機會。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 124億美元
預測值 195億美元
複合年成長率 4.7%

電動刮鬍刀市場分為各種產品類型，包括箔刮鬍刀、旋轉刮鬍刀、乾濕刮鬍刀和電推剪等。 2024 年，僅旋轉刮鬍刀市場就創造了 26 億美元的銷售額，這得益於人們對舒適且多功能的美容工具的日益偏好。旋轉式刮鬍刀採用圓形刀片設計，可在臉部輪廓上順滑滑動，提供最佳刮鬍效果，同時最大程度減少皮膚刺激或刮傷，非常適合皮膚敏感的人。它們符合人體工學，輕巧的設計，加上無線功能，增加了它們的易用性，可以實現符合現代生活方式的快速修飾程序。

依電源分析，市場分為有線和無線電動刮鬍刀，其中無線部分在 2024 年創造 81 億美元。對於注重便攜性和行動自由的消費者來說，無線電動刮鬍刀正成為首選。這些型號由可充電電池供電，可提供持久的性能，通常一次充電即可提供多次剃須。無線刮鬍刀的便利性使其對旅行者和忙碌的專業人士特別有吸引力，因為他們需要高效的修飾工具，而不需要經常使用電源插座。

2024 年，美國電動刮鬍刀市場規模達到 19 億美元，反映出對現代高效美容解決方案的強勁需求。隨著美國消費者為了方便而轉向電動刮鬍刀，製造商紛紛推出創新的無線和可充電型號，以滿足不斷變化的美容偏好。個人護理文化觀念的改變和衛生意識的提高進一步加速了電動刮鬍刀的普及，許多消費者尋求具有速度、舒適度和精確度的產品。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 中斷
    • 未來展望
    • 製造商
    • 經銷商
  • 衝擊力
    • 成長動力
      • 消費者對個人護理的意識和需求不斷提高
      • 技術進步與產品創新
      • 可支配所得增加和都市化
    • 產業陷阱與挑戰
      • 初始成本高，且有更便宜的替代品
      • 新興市場的文化偏好和缺乏意識
  • 消費者購買行為分析
    • 人口趨勢
    • 影響購買決策的因素
    • 消費者產品採用
    • 首選配銷通路
    • 首選價格範圍
  • 技術概述
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第5章：市場估計與預測：依產品類型，2021 - 2034 年

  • 主要趨勢
  • 旋轉式刮鬍刀
  • 箔刮鬍刀
  • 乾濕刮鬍刀
  • 剪刀
  • 其他（雙箔、一體式等）

第6章：市場估計與預測：依電源分類，2021 - 2034 年

  • 主要趨勢
  • 有線
  • 無線

第7章：市場估計與預測：依價格區間，2021 年至 2034 年

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第8章：市場估計與預測：依最終用途，2021 - 2034 年

  • 主要趨勢
  • 男士
  • 女性
  • 男女通用的

第9章：市場估計與預測：按配銷通路，2021 - 2034 年

  • 主要趨勢
  • 線上
    • 電子商務平台
    • 公司網站
  • 離線
    • 大型零售商店
    • 專賣店
    • 其他（個體店、百貨公司等）

第10章：市場估計與預測：按地區，2021 - 2034 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第 11 章：公司簡介

  • Braun
  • Andis
  • Conair
  • Hattekar
  • Havells
  • Manscaped
  • Panasonic
  • Philips
  • Remington (Spectrum)
  • Runwe pro
  • Sencor
  • SweetLf
  • Vega professional
  • VGR
  • wahl
簡介目錄
Product Code: 12154

The Global Electric Shavers Market reached USD 12.4 billion in 2024 and is projected to grow at a CAGR of 4.7% between 2025 and 2034. As consumers continue to embrace fast-paced lifestyles, the demand for convenient, efficient, and time-saving grooming solutions is on the rise. Electric shavers are rapidly becoming the preferred choice over traditional shaving methods, offering a superior combination of ease, speed, and precision. Unlike manual razors, these devices deliver a dry shave without the hassle of shaving cream, water, or soap, making them an ideal option for users seeking a mess-free grooming experience.

Electric Shavers Market - IMG1

Advancements in technology, such as self-sharpening blades, flexible heads, skin protection systems, and smart sensors, are enhancing user experience, while sleek and ergonomic designs make electric shavers more user-friendly than ever before. Brands are focusing on innovations like waterproof designs and wet & dry compatibility to cater to diverse consumer needs, including those with sensitive skin. The growing focus on personal grooming among men, along with rising interest from women in multi-functional shavers, continues to fuel market growth. Moreover, with the rising influence of social media and grooming trends, consumers are increasingly prioritizing well-maintained appearances, creating favorable opportunities for electric shaver manufacturers to launch advanced, aesthetically appealing, and feature-rich products.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$12.4 Billion
Forecast Value$19.5 Billion
CAGR4.7%

The electric shavers market is segmented into various product types, including foil shavers, rotary shavers, wet & dry shavers, and clippers, among others. In 2024, the rotary shaver segment alone generated USD 2.6 billion, driven by an increasing preference for comfortable and versatile grooming tools. Rotary shavers, designed with circular blades that glide smoothly over facial contours, offer an optimal shave with minimal skin irritation or nicks, making them highly suitable for individuals with sensitive skin. Their ergonomic, lightweight designs, coupled with cordless functionality, add to their ease of use, enabling quick grooming routines that align with modern lifestyles.

When analyzed by power source, the market is divided into corded and cordless electric shavers, with the cordless segment generating USD 8.1 billion in 2024. Cordless electric shavers are becoming the top choice for consumers valuing portability and freedom of movement. These models are powered by rechargeable batteries that deliver long-lasting performance, often providing multiple shaving sessions on a single charge. The convenience of cordless shavers makes them especially appealing for travelers and busy professionals who require efficient grooming tools without the need for constant access to a power outlet.

The U.S. electric shavers market reached USD 1.9 billion in 2024, reflecting strong demand for modern and efficient grooming solutions. As consumers in the U.S. shift toward electric shavers for their convenience, manufacturers are responding by launching innovative cordless and rechargeable models that cater to evolving grooming preferences. Changing cultural perceptions of personal care and rising awareness of hygiene have further accelerated the adoption of electric shavers, with many consumers seeking products that offer speed, comfort, and precision.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast parameters
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2021 - 2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Increasing consumer awareness and demand for personal grooming
      • 3.2.1.2 Technological advancements and product innovations
      • 3.2.1.3 Rising disposable income and urbanization
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 High initial cost and availability of cheaper alternatives
      • 3.2.2.2 Cultural preferences and lack of awareness in emerging markets
  • 3.3 Consumer buying behavior analysis
    • 3.3.1 Demographic trends
    • 3.3.2 Factors affecting buying decisions
    • 3.3.3 Consumer product adoption
    • 3.3.4 Preferred distribution channel
    • 3.3.5 Preferred price range
  • 3.4 Technological overview
  • 3.5 Growth potential analysis
  • 3.6 Porter's analysis
  • 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 (USD Billion) (Million Units)

  • 5.1 Key Trends
  • 5.2 Rotary shavers
  • 5.3 Foil shavers
  • 5.4 Wet & dry shavers
  • 5.5 Clippers
  • 5.6 Others (twin foil, all in 1 etc.)

Chapter 6 Market Estimates & Forecast, By Power Source, 2021 - 2034 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Corded
  • 6.3 Cordless

Chapter 7 Market Estimates & Forecast, By Price Range, 2021 - 2034, (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Low
  • 7.3 Medium
  • 7.4 High

Chapter 8 Market Estimates & Forecast, By End Use, 2021 - 2034, (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Men
  • 8.3 Women
  • 8.4 Unisex

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 E-commerce platforms
    • 9.2.2 Company websites
  • 9.3 Offline
    • 9.3.1 Mega retail stores
    • 9.3.2 Specialty stores
    • 9.3.3 Others (Individual Store, Departmental Stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 U.K.
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 UAE
    • 10.6.2 Saudi Arabia
    • 10.6.3 South Africa

Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

  • 11.1 Braun
  • 11.2 Andis
  • 11.3 Conair
  • 11.4 Hattekar
  • 11.5 Havells
  • 11.6 Manscaped
  • 11.7 Panasonic
  • 11.8 Philips
  • 11.9 Remington (Spectrum)
  • 11.10 Runwe pro
  • 11.11 Sencor
  • 11.12 SweetLf
  • 11.13 Vega professional
  • 11.14 VGR
  • 11.15 wahl