塑身衣市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球塑身衣市場價值為 43.7 億美元，預計 2025 年至 2034 年的複合年成長率為 7.5%。健身意識的增強推動了需求，人們追求更健康的生活方式，同時希望保持美麗的外表。隨著健身成為日常生活的一部分，對與這種積極生活方式相輔相成的塑身衣的需求也日益成長。消費者不再對塑身衣感興趣，只希望它能塑造身體曲線，也希望它在運動時提供支撐。

這種趨勢增加了壓縮服裝、腰部訓練器和運動塑身衣的受歡迎程度，它們不僅可以改善體形，而且還具有功能性優點。這些產品的用途越來越廣泛，不僅可以在健身活動中穿著，還成為了現代衣櫃中的必備品。人們對運動後恢復和肌肉支撐的興趣日益濃厚，進一步刺激了對壓縮塑身衣的需求。這些服裝可以促進血液循環、減輕肌肉疲勞、支持運動後恢復，因此對活躍的消費者極具吸引力。對身體積極性的日益重視和對健美體格的渴望也影響了購買決策，鼓勵消費者投資塑身衣來改善其自然體形並增強自信。

根據產品類型，市場包括塑身連身衣、束腰、塑身胸罩、塑身緊身褲、塑身大腿、塑身三角褲和內褲、塑身吊帶背心和其他產品。 2024 年，束腰帶市場的估值達到 10.1 億美元，預計預測期內的複合年成長率為 7.7%。束腰帶仍然是最受歡迎的選擇，因為它們能夠透過針對腹部來達到立即塑身的效果。這些服裝只需花費很少的功夫就能塑造出輪廓分明的沙漏型身材，非常適合日常穿著和特殊場合。可調節的肩帶和扣件可實現客製化貼合，適合不同體型的人。它們的多功能性和舒適性鞏固了它們在塑身衣市場領先產品的地位。

市場的布料細分包括棉、超細纖維、氨綸、聚酯纖維、尼龍和混合佈料。 2024 年，氨綸佔據了超過 47.1% 的市場佔有率，預計到 2034 年將以 8.2% 的速度成長。氨綸，也稱為萊卡或彈性纖維，因其出色的拉伸性和彈性而受到青睞。它可以延伸至原始尺寸的五倍，同時保持形狀不變，非常適合在不犧牲舒適度的情況下提供壓縮。輕盈、透氣、耐用的氨綸在衣服內呈現出無縫、光滑的外觀，使其成為塑身衣的首選。

配銷通路分為線上和線下，其中線下通路在2024年將佔據53.4%的佔有率。由於消費者更喜歡在購買前試穿塑身衣以確保合身和舒適，因此實體門市仍然占主導地位。實體店具有立即購買和個人化幫助的優勢，可提高客戶滿意度。由於文化偏好以及可供選擇的尺寸範圍更廣（包括大尺碼），許多購物者也更喜歡親自購物。

2024 年，北美引領全球塑身衣市場，貢獻了約 31.3% 的總市場佔有率，創造了約 13.6 億美元的收入。該地區的主導地位歸因於對時尚和功能性塑身衣的強勁需求，這得益於先進的零售環境和消費者對塑身產品日益成長的興趣。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
• 供應商概況
• 定價分析
• 技術與創新格局
• 重要新聞和舉措
• 監管格局
• 製造商
• 經銷商
• 零售商
• 衝擊力
  • 成長動力
    • 電子商務滲透率不斷上升
    • 全球健身問題日益嚴重
    • 布料的不斷發展
  • 產業陷阱與挑戰
    • 日益嚴重的健康與安全問題
    • 提高對身體積極性的認知
• 成長潛力分析
• 消費者購買行為
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：按產品類型，2021 - 2034 年（十億美元）

• 主要趨勢
• 塑身連身衣
• 塑身胸罩
• 塑身緊身褲
• 塑身三角褲和內褲
• 束腰帶
• 大腿塑形器
• 塑身吊帶背心
• 其他（背部支撐塑身衣塑身裙等）

第6章：市場估計與預測：按控制類型，2021 - 2034 年（十億美元）

• 主要趨勢
• 平滑度
• 中等
• 進階

第7章：市場估計與預測：按控制區域，2021-2034 年（十億美元）

• 主要趨勢
• 大腿
• 臀部
• 腿
• 軀幹
• 腹部
• 腰部
• 其他

第8章：市場估計與預測：依價格區間，2021 年至 2034 年（十億美元）

• 主要趨勢
• 低的
• 中等的
• 高的

第9章：市場估計與預測：按布料，2021 - 2034 年（十億美元）

• 主要趨勢
• 棉布
• 超細纖維
• 氨綸
• 尼龍
• 聚酯纖維
• 混合

第10章：市場估計與預測：依性別，2021 - 2034 年（十億美元）

• 主要趨勢
• 女性
• 男士

第 11 章：市場估計與預測：按配銷通路，2021 年至 2034 年（十億美元）

• 主要趨勢
• 線上通路
  • 電子商務
  • 公司網站
• 線下通路
  • 大型超市
  • 超市場
  • 專賣店

第 12 章：市場估計與預測：按地區，2021 年至 2034 年（十億美元）

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 阿拉伯聯合大公國
  • 南非
  • 沙烏地阿拉伯

第13章：公司簡介

• Annette International
• Bali
• Belly Bandit
• Insta Slim
• Jockey
• Knix
• Maidenform
• Marena
• Miraclesuit
• Nike
• Puma
• Rago Shapewear
• Sculptees
• Shapermint
• Skims

The Global Body Shapewear Market was valued at USD 4.37 billion in 2024 and is projected to grow at a CAGR of 7.5% from 2025 to 2034. Increasing fitness awareness is driving demand, with people striving for healthier lifestyles while wanting to maintain a polished appearance. As fitness routines become a regular part of daily life, the need for shapewear that complements this active lifestyle is growing. Consumers are no longer interested in shapewear that only contours the body but also expect it to provide support during workouts.

This trend has increased the popularity of compression garments, waist trainers, and athletic shapewear, which not only enhance body shape but also offer functional benefits. These products are becoming versatile enough to be worn beyond fitness activities, making them a staple in modern wardrobes. The rising interest in post-exercise recovery and muscle support has further fueled the demand for compression shapewear. These garments promote circulation, reduce muscle fatigue, and support post-workout recovery, making them highly appealing to active consumers. The increasing emphasis on body positivity and a desire for a toned physique has also influenced purchasing decisions, encouraging consumers to invest in shapewear that enhances their natural shape and boosts confidence.

Based on product type, the market includes shaping bodysuits, waist cinchers, shaping bras, shaping leggings, thigh shapers, shaping briefs and panties, shaping camisoles, and other products. In 2024, the waist cinchers segment amassed a valuation of USD 1.01 billion and is anticipated to grow at a CAGR of 7.7% during the forecast period. Waist cinchers remain the most popular choice due to their ability to deliver immediate body-shaping results by targeting the midsection. These garments create a contoured, hourglass figure with minimal effort, making them ideal for both daily wear and special occasions. Adjustable straps and closures allow for a customizable fit, making them accessible to diverse body types. Their versatility and comfort have cemented their position as a leading product in the shapewear market.

The fabric segmentation of the market includes cotton, microfiber, spandex, polyester, nylon, and mixed fabrics. In 2024, spandex accounted for over 47.1% of the market share and is anticipated to grow at a rate of 8.2% through 2034. Spandex, also known as Lycra or elastane, is favored for its exceptional stretchability and resilience. It extends up to five times its original size while retaining shape, making it ideal for providing compression without sacrificing comfort. Lightweight, breathable, and durable, spandex offers a seamless and smooth look under clothing, making it the preferred choice for shapewear.

The distribution channel is divided into online and offline segments, with the offline channel holding a 53.4% share in 2024. Offline stores remain dominant as consumers prefer trying on shapewear for fit and comfort before purchasing. Physical stores offer the advantage of immediate purchase and personalized assistance, enhancing customer satisfaction. Many shoppers also prefer in-person shopping due to cultural preferences and the availability of a broader range of sizes, including plus sizes.

North America led the global body shapewear market in 2024, contributing approximately 31.3% of the total market share and generating around USD 1.36 billion in revenue. The region's dominance is attributed to a strong demand for stylish and functional shapewear, supported by an advanced retail environment and increasing consumer interest in body contouring products.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research Approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier Landscape
• 3.3 Pricing analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Manufacturers
• 3.8 Distributors
• 3.9 Retailers
• 3.10 Impact forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Rising penetration of E-commerce
    • 3.10.1.2 Growing Fitness concerns globally
    • 3.10.1.3 Rising development in fabric
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Rising Health and Safety Concerns
    • 3.10.2.2 Rising awareness for body positivity
• 3.11 Growth potential analysis
• 3.12 Consumer buying behavior
• 3.13 Porter's analysis
• 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 ($Bn) (Thousand Units)

• 5.1 Key trends
• 5.2 Shaping bodysuits
• 5.3 Shaping bra
• 5.4 Shaping leggings
• 5.5 Shaping Briefs and Panties
• 5.6 Waist cinchers
• 5.7 Thigh shapers
• 5.8 Shaping camisoles
• 5.9 Other (back support shaper shaping skirt, etc.)

Chapter 6 Market Estimates & Forecast, By Control Type, 2021 - 2034 ($Bn) (Thousand Units)

• 6.1 Key trends
• 6.2 Smooth level
• 6.3 Medium level
• 6.4 High level

Chapter 7 Market Estimates & Forecast, By Control Area, 2021 - 2034 ($Bn) (Thousand Units)

• 7.1 Key trends
• 7.2 Thighs
• 7.3 Hips
• 7.4 Legs
• 7.5 Torso
• 7.6 Abdomen
• 7.7 Waist
• 7.8 Others

Chapter 8 Market Estimates & Forecast, By Price Range, 2021 - 2034 ($Bn) (Thousand Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Fabric, 2021 - 2034 ($Bn) (Thousand Units)

• 9.1 Key trends
• 9.2 Cotton
• 9.3 Microfiber
• 9.4 spandex
• 9.5 Nylon
• 9.6 Polyester
• 9.7 Mix

Chapter 10 Market Estimates & Forecast, By Gender, 2021 - 2034 ($Bn) (Thousand Units)

• 10.1 Key trends
• 10.2 Women
• 10.3 Men

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Bn) (Thousand Units)

• 11.1 Key trends
• 11.2 Online Channel
  • 11.2.1 E-commerce
  • 11.2.2 Company websites
• 11.3 Offline Channel
  • 11.3.1 Hypermarket
  • 11.3.2 Supermarket
  • 11.3.3 Specialty stores

Chapter 12 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn) (Thousand Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 UK
  • 12.3.2 Germany
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 Australia
  • 12.4.5 South Korea
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
  • 12.5.3 Argentina
• 12.6 MEA
  • 12.6.1 UAE
  • 12.6.2 South Africa
  • 12.6.3 Saudi Arabia

Chapter 13 Company Profiles

• 13.1 Annette International
• 13.2 Bali
• 13.3 Belly Bandit
• 13.4 Insta Slim
• 13.5 Jockey
• 13.6 Knix
• 13.7 Maidenform
• 13.8 Marena
• 13.9 Miraclesuit
• 13.10 Nike
• 13.11 Puma
• 13.12 Rago Shapewear
• 13.13 Sculptees
• 13.14 Shapermint
• 13.15 Skims