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市場調查報告書
商品編碼
1716512
指甲護理產品市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測Nail Care Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024 年全球指甲護理產品市場規模達到 236 億美元,預計 2025 年至 2034 年期間的複合年成長率將達到 5.2%。個人護理需求的不斷成長,加上對自我照顧和美容習慣的日益關注,推動著這一成長軌跡。消費者越來越注重外觀和指甲健康,將指甲護理變成日常美容的重要組成部分。隨著社群媒體趨勢的發展,指甲護理產品變得越來越創新,迎合了追求獨特和富有表現力設計的時尚前衛人士的需求。
市場也正向天然、無毒和環保配方轉變,各大品牌推出不含刺激性化學物質的產品,使其更安全,並吸引更廣泛的客戶群。此外,年輕一代,尤其是 Z 世代和千禧世代,透過追隨指甲彩繪影響者和採用流行的美甲設計來推動需求,從而塑造新的購買行為。社交活動頻率的增加、職業女性人口的成長以及對外表保養的關注使得指甲護理產品市場持續保持活躍。此外,隨著家庭專業級套裝的普及,DIY 指甲護理解決方案的日益普及,進一步擴大了不同人群的需求。
市場範圍 | |
---|---|
起始年份 | 2024 |
預測年份 | 2025-2034 |
起始值 | 236億美元 |
預測值 | 389億美元 |
複合年成長率 | 5.2% |
指甲護理產品市場分為不同的產品類別,包括指甲油、指甲護理產品、去除劑、人造指甲和延長指甲。其中,指甲油仍是領先的細分市場,2024 年市場規模達 96 億美元。隨著潮流轉向精緻大膽的指甲彩繪,各種色調和飾面的指甲油在銷售排行榜上名列前茅。另一方面,由於消費者強調指甲的強度、保濕和生長,預計 2025 年至 2034 年期間指甲護理的複合年成長率將達到 5.3%。精緻指甲彩繪的流行趨勢日益明顯,融合了從簡約設計到複雜的 3D 圖案等各種元素,也促進了市場擴張。隨著消費者尋求更安全的美容替代品,可生物分解和純素指甲油正在佔據一席之地,各大品牌透過提供注入天然成分和環保包裝的產品來優先考慮永續性。
從最終用戶角度分析市場,專業用途市場在 2024 年將佔據 64% 的佔有率,這歸因於對提供客製化設計和優質護理的指甲彩繪服務的需求旺盛。然而,隨著家用指甲護理套裝的流行,市場正在迅速轉變,為消費者提供了一種方便且經濟實惠的美容沙龍替代方案。這些 DIY 套裝配有指甲刀、拋光器、UV/LED 燈和凝膠拋光劑,讓人們可以在家中實現沙龍般的美甲效果,使指甲護理比以往任何時候都更容易實現。
美國指甲護理產品市場佔據主導地位,佔有 79% 的佔有率,2024 年的產值達 56 億美元。職業女性數量的不斷成長,加上人們強烈傾向於在家中進行護理,推動了這個市場的成長。隨著消費者尋求節省時間和金錢的方法,DIY 美甲套裝正在成為家庭必需品。此外,Instagram 和 TikTok 等社群媒體平台在推廣創意指甲彩繪潮流方面發揮關鍵作用,激勵數百萬人嘗試新的外觀和風格,從而提升了全國對創新指甲護理產品的需求。
The Global Nail Care Products Market reached USD 23.6 billion in 2024 and is projected to expand at a CAGR of 5.2% between 2025 and 2034. The rising demand for personal grooming, coupled with an increasing focus on self-care and beauty routines, is driving this growth trajectory. Consumers are becoming more conscious about appearance and nail health, turning nail care into an essential part of daily grooming. As social media trends evolve, nail care products are becoming more innovative, catering to fashion-forward individuals looking for unique and expressive designs.
The market is also seeing a major shift toward natural, non-toxic, and eco-friendly formulations, with brands introducing products free from harsh chemicals, making them safer and appealing to a wider customer base. Moreover, the younger generation, especially Gen Z and millennials, are fueling demand by following nail art influencers and adopting trendy nail designs, thereby shaping new purchase behaviors. The increasing frequency of social events, growing working women population, and focus on well-maintained appearances continue to keep the nail care products market vibrant. Besides, the rising popularity of DIY nail care solutions, supported by the growing accessibility of professional-grade kits for home use, is further amplifying demand across various demographics.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $23.6 Billion |
Forecast Value | $38.9 Billion |
CAGR | 5.2% |
The nail care products market is segmented into diverse product categories, including nail polish, nail care treatments, removers, artificial nails, and extensions. Among these, nail polish remains the leading segment, generating USD 9.6 billion in 2024. With trends shifting toward sophisticated and bold nail art, nail polishes in an array of shades and finishes are topping the sales charts. On the other hand, nail care treatments are expected to grow at a CAGR of 5.3% between 2025 and 2034, as consumers emphasize nail strength, hydration, and growth. The rising trend of elaborate nail art, incorporating everything from minimalist designs to intricate 3D patterns, has also contributed to market expansion. As customers seek safer beauty alternatives, biodegradable and vegan nail polishes are carving a niche, with brands prioritizing sustainability by offering products infused with natural ingredients and eco-friendly packaging.
Analyzing the market by the end user, the professional use segment accounted for a 64% share in 2024, owing to the booming demand for salon-based nail art services that offer customized designs and premium treatments. However, the market is rapidly transforming as at-home nail care kits gain traction, offering consumers a convenient and affordable alternative to salon visits. These DIY kits, equipped with nail clippers, buffers, UV/LED lamps, and gel polishes, empower individuals to achieve salon-like manicures at home, making nail care more accessible than ever.
The U.S. nail care products market dominated with a 79% share and generated USD 5.6 billion in 2024. The growing number of working women, combined with a strong inclination toward at-home grooming routines, is fueling this market growth. As consumers look for ways to save time and money, DIY nail kits are emerging as a household essential. Additionally, social media platforms like Instagram and TikTok are playing a pivotal role in popularizing creative nail art trends, inspiring millions to experiment with new looks and styles, thereby elevating the demand for innovative nail care products across the country.