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市場調查報告書
商品編碼
1716457
乾草藥市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測Dried Herbs Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024 年全球乾草藥市場價值為 39 億美元,預計 2025 年至 2034 年期間的複合年成長率為 5.2%。隨著人們的健康意識日益增強,這一成長反映出消費者對天然、有機和植物性產品的傾向日益增強。隨著消費者積極尋求清潔標籤成分,乾草藥的需求持續上升,這得益於其在烹飪、藥用和個人護理領域的廣泛用途。越來越多的人開始養成健康的飲食習慣,青睞不僅能增強風味而且還具有多種健康益處的草藥,包括抗氧化劑、抗發炎特性和增強免疫力的化合物。植物性飲食的持續流行,加上家庭烹飪和美食餐點準備的激增,推動了乾草藥的消費。
此外,草藥茶、膳食補充劑和替代藥物的日益普及也進一步刺激了市場需求。消費者也欣賞乾草藥帶來的便利,包括保存期限長、易於儲存和使用簡單,使其成為現代廚房、餐廳和食品服務行業的首選。電子商務平台的影響力日益增強,使得乾草藥更容易獲得,製造商和零售商能夠透過提供多樣化的產品(包括經過認證的有機、非基因改造和永續來源的草藥)來接觸更廣泛的消費者群體。隨著越來越多的人關注健康生活和保健,預計在整個預測期內對優質、符合道德標準的乾草藥的需求將保持強勁。
市場範圍 | |
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起始年份 | 2024 |
預測年份 | 2025-2034 |
起始值 | 39億美元 |
預測值 | 65億美元 |
複合年成長率 | 5.2% |
乾草藥市場依草藥類型細分,包括羅勒、牛至、迷迭香、百里香、歐芹、薄荷、月桂葉、細香蔥、香菜/香菜葉、蒔蘿等。其中,羅勒在 2024 年創收 9.1 億美元,佔全球市場首位。羅勒以其濃郁的香氣和風味而聞名,廣泛用於地中海、義大利和亞洲美食。隨著越來越多的消費者青睞健康、有機烹飪,乾羅勒的受歡迎程度穩定成長,成為家庭廚房和商業食品生產中的主食。羅勒與義大利麵食和披薩等義大利食品的聯繫,加上人們對有機香料日益成長的興趣,繼續推動其全球需求,尤其是在零售和電子商務平台上。
牛至是第二大細分市場,到 2024 年市場規模將達到 7.5 億美元。牛至因其濃郁的風味和健康益處而備受推崇,至今仍是烹飪菜餚和功能性食品中的關鍵成分。消費者青睞牛至,因為它具有抗氧化和增強免疫力的特性,而且它在有機和天然產品中的作用正在不斷擴大。從家庭廚房到工業食品加工,隨著有機農業和永續原料採購趨勢的興起,牛至在醬汁、醃料和調味料混合物中的使用持續成長。
2024 年美國乾草藥市場價值為 7.876 億美元,美國成為全球領先的乾草藥消費國之一。人們對有機、天然和清潔標籤產品的日益成長的偏好是推動需求的一個重要因素,羅勒、牛至、百里香和迷迭香等香草佔據了美國廚房和食品行業的主導地位。人們越來越關注植物性飲食和健康飲食,以及擴大轉向草藥補充劑和替代保健產品,正在塑造市場動態。消費者擴大透過網路商店和超市購買乾草藥,有機認證和永續性實踐在他們的購買決策中發揮關鍵作用。
The Global Dried Herbs Market was valued at USD 3.9 billion in 2024 and is projected to grow at a CAGR of 5.2% between 2025 and 2034. This growth reflects the rising consumer inclination toward natural, organic, and plant-based products as people become increasingly health-conscious. With consumers actively seeking clean-label ingredients, the demand for dried herbs continues to rise, fueled by their versatile use in culinary, medicinal, and personal care applications. More people are adopting healthy eating habits, favoring herbs that not only enhance flavor but also offer numerous health benefits, including antioxidants, anti-inflammatory properties, and immune-boosting compounds. The ongoing trend toward plant-based diets, coupled with a surge in home cooking and gourmet meal preparation, is propelling the consumption of dried herbs.
Additionally, the growing popularity of herbal teas, dietary supplements, and alternative medicine is further boosting market demand. Consumers are also appreciating the convenience that dried herbs provide, including long shelf life, easy storage, and simple usage, making them a preferred choice for modern kitchens, restaurants, and food service sectors. The rising influence of e-commerce platforms has made dried herbs more accessible, allowing manufacturers and retailers to reach a broader consumer base with diverse product offerings, including certified organic, non-GMO, and sustainably sourced herbs. As more people focus on healthy living and wellness, the demand for premium-quality, ethically produced dried herbs is expected to remain strong throughout the forecast period.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $3.9 Billion |
Forecast Value | $6.5 Billion |
CAGR | 5.2% |
The market for dried herbs is segmented by herb type, including basil, oregano, rosemary, thyme, parsley, mint, bay leaves, chives, coriander/cilantro, dill, and others. Among these, basil led the global market by generating USD 910 million in 2024. Known for its rich aroma and flavor, basil is widely used in Mediterranean, Italian, and Asian cuisines. Its popularity is growing steadily as more consumers embrace healthy, organic cooking, making dried basil a staple in both household kitchens and commercial food production. The association of basil with Italian foods like pasta and pizza, coupled with rising interest in organic spices, continues to drive its global demand, especially across retail and e-commerce platforms.
Oregano stands as the second-largest segment, reaching USD 750 million in 2024. Valued for its strong flavor and health benefits, oregano remains a key ingredient in culinary dishes and functional foods. Consumers favor oregano for its antioxidant and immune-supporting properties, and its role in organic and natural products is expanding. From home kitchens to industrial food processing, oregano's use in sauces, marinades, and seasoning blends continues to grow, supported by the rising trend toward organic farming and sustainable ingredient sourcing.
The U.S. dried herbs market was valued at USD 787.6 million in 2024, positioning the country as one of the world's leading consumers of dried herbs. The rising preference for organic, natural, and clean-label products is a significant factor driving demand, with herbs like basil, oregano, thyme, and rosemary dominating U.S. kitchens and food industries. The growing focus on plant-based and health-driven diets, alongside an increasing shift to herbal supplements and alternative wellness products, is shaping market dynamics. Consumers are increasingly buying dried herbs through online stores and supermarkets, with organic certifications and sustainability practices playing a key role in their purchase decisions.