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市場調查報告書
商品編碼
1699417
孕婦裝市場機會、成長動力、產業趨勢分析及 2025-2034 年預測Maternity Apparel Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034 |
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2024 年全球孕婦裝市場規模達 64 億美元，預計 2025 年至 2034 年期間的複合年成長率為 3.4%。這一穩定成長受到多種關鍵因素的推動，其中包括全球孕婦就業人數的不斷增加。隨著越來越多的女性進入職場，對舒適又時尚的孕婦裝的需求顯著增加。現代孕婦服裝產業正在快速發展，以滿足當今消費者的期望，他們追求功能性，同時又不損害美觀。如今，女性需要能夠在工作和個人生活之間無縫過渡的孕婦裝，以確保整個懷孕期間的舒適和自信。
電子商務的興起對孕婦裝市場產生了重大影響，使消費者更容易獲得各種各樣的選擇。線上平台為準媽媽們提供了瀏覽和購買各種品牌、款式和價位的便利。社群媒體和名人代言的影響力日益增強，也在塑造孕婦時尚潮流方面發揮了關鍵作用，有影響力的人物和時尚前衛的母親們展示了時尚而實用的孕婦裝。此外，越來越多的品牌提供包容性尺寸和永續的選擇，反映出消費者偏好向道德和環保時尚的更廣泛轉變。
| 市場範圍 | |
|---|---|
| 起始年份 | 2024 |
| 預測年份 | 2025-2034 |
| 起始值 | 64億美元 |
| 預測值 | 89億美元 |
| 複合年成長率 | 3.4% |
孕婦上衣仍然是領先的產品類別，到 2024 年將創造 25 億美元的產值。預計在預測期內，該細分市場的複合年成長率將達到 3.6%。由於準媽媽們尋求時尚且實用的服裝以適應懷孕期間體形的變化，孕婦上衣的需求持續上升。現今的孕婦裝提供多種款式、顏色和圖案選擇，適合休閒和專業場合。許多品牌都採用了彈性布料和創新設計，以適應身體的變化，同時又不影響風格。女性現在可以找到從日常基本款到適合正式場合的精緻服裝等各種選擇，進一步推動了這個細分市場的擴張。
布料的選擇對市場的成長起著至關重要的作用，而棉仍然是首選材料。棉花因其透氣性、柔軟性和舒適性，在 2024 年佔據了 37.5% 的佔有率。準媽媽優先考慮能夠調節體溫和排濕的材料，以確保全天舒適。旨在促進永續棉花種植的產業舉措進一步鞏固了棉在孕婦裝中的主導地位，確保了製造商的穩定供應。隨著消費者越來越意識到有機和永續布料的好處，品牌擴大將環保選擇融入孕婦裝系列中。
美國孕婦裝市場在 2024 年創造了 14.2 億美元的產值，預計到 2034 年將以 3.6% 的複合年成長率成長。該國積極的出生率和生育趨勢是這一成長的主要推動力，推動了對高品質孕婦裝的需求。隨著越來越多的女性兼顧職業和個人責任，對多功能孕婦裝的需求不斷增加。美國市場對高階運動休閒風格孕婦裝的需求激增，反映了更廣泛的時尚產業趨勢。消費者對孕婦必需品的支出增加，加上領先品牌和零售商的存在，鞏固了市場的穩定軌跡。
目錄
第1章：方法論與範圍
- 市場範圍和定義
- 基礎估算與計算
- 預測計算
- 資料來源
- 基本的
- 次要
- 付費來源
- 公共資源
第2章：執行摘要
第3章：行業洞察
- 產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 中斷
- 未來展望
- 製造商
- 經銷商
- 零售商
- 原料分析
- 重要新聞和舉措
- 夥伴關係/合作
- 合併/收購
- 投資
- 產品發布與創新
- 監管格局
- 衝擊力
- 成長動力
- 產業陷阱與挑戰
- 消費者購買行為分析
- 人口趨勢
- 影響購買決策的因素
- 消費者產品採用
- 首選配銷通路
- 首選價格範圍
- 成長潛力分析
- 波特的分析
- PESTEL分析
第4章：競爭格局
- 介紹
- 公司市佔率
- 主要市場參與者的競爭分析
- 競爭定位矩陣
- 戰略展望矩陣
第5章：估計與預測：依產品類型，2018 – 2034
- 孕婦上衣
- T恤
- 襯衫
- 其他（束腰外衣等）
- 孕婦褲
- 褲子
- 綁腿
- 裙子
- 短褲
- 孕婦外套
- 夾克
- 高士
- 其他（毛衣等）
- 孕婦內衣
- 哺乳胸罩
- 內衣
- 其他（吊帶背心等）
- 孕婦睡衣
- 睡袍
- 睡衣
- 休閒褲
- 其他（睡衣套裝、睡袍等）
第6章：估計與預測：依材料，2018 – 2034
- 棉布
- 聚酯纖維
- 氨綸
- 莫代爾
- 其他
第7章：估計與預測：依價格區間，2018 年至 2034 年，
- 低（最高 50 美元）
- 中（$50 - $100）
- 高（100 美元以上）
第8章：估計與預測：按配銷通路，2018 – 2034
- 線上
- 電子商務
- 公司網站
- 離線
- 批發/分銷商
- 大賣場/超市
- 專賣店
- 多品牌店
第9章：估計與預測：按地區 2018 – 2034
- 主要趨勢
- 北美洲
- 美國
- 加拿大
- 歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 馬來西亞
- 印尼
- 拉丁美洲
- 巴西
- 墨西哥
- MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非
第10章：公司簡介
- Adidas AG
- Gap Inc
- H&M
- Hatch Collection LLC
- Inditex-group
- Ingrid & Isabel, LLC
- Isabella Oliver Limited
- Maternal America, Inc.
- Maternity Corporation
- Nike, Inc.
The Global Maternity Apparel Market generated USD 6.4 billion in 2024 and is projected to grow at a CAGR of 3.4% between 2025 and 2034. This steady growth is fueled by several key factors, including the rising number of working pregnant women worldwide. As more women enter the workforce, the demand for maternity wear that is both comfortable and stylish has increased significantly. The modern maternity apparel industry is evolving rapidly to meet the expectations of today's consumers, who seek functionality without compromising on aesthetics. Women today demand maternity clothing that seamlessly transitions between work and personal life, ensuring comfort and confidence throughout pregnancy.
The rise of e-commerce has significantly impacted the maternity apparel market, making it easier for consumers to access a diverse range of options. Online platforms provide expectant mothers with the convenience of browsing and purchasing from a variety of brands, styles, and price points. The growing influence of social media and celebrity endorsements has also played a pivotal role in shaping maternity fashion trends, with influencers and fashion-forward mothers showcasing stylish yet practical maternity outfits. Additionally, an increasing number of brands are offering inclusive sizing and sustainable options, reflecting a broader shift in consumer preferences toward ethical and eco-friendly fashion.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $6.4 Billion |
| Forecast Value | $8.9 Billion |
| CAGR | 3.4% |
Maternity tops remain the leading product category, generating USD 2.5 billion in 2024. This segment is expected to grow at a CAGR of 3.6% during the forecast period. The demand for maternity tops continues to rise as expecting mothers seek fashionable yet functional clothing that adapts to the changing body shape during pregnancy. Today's maternity wear offers a wide selection of styles, colors, and patterns, catering to both casual and professional settings. Many brands are incorporating stretchable fabrics and innovative designs that accommodate physical changes without compromising style. Women can now find options ranging from everyday basics to sophisticated attire suitable for formal occasions, further driving the expansion of this segment.
The choice of fabric plays a crucial role in the market's growth, with cotton remaining the preferred material. Cotton held a 37.5% share in 2024 due to its breathability, softness, and comfort. Expectant mothers prioritize materials that regulate body temperature and wick away moisture, ensuring all-day comfort. The dominance of cotton in maternity wear is further reinforced by industry initiatives aimed at promoting sustainable cotton farming, ensuring a stable supply for manufacturers. With consumers becoming more aware of the benefits of organic and sustainable fabrics, brands are increasingly incorporating eco-friendly options into their maternity lines.
The U.S. Maternity Apparel Market generated USD 1.42 billion in 2024 and is anticipated to grow at a CAGR of 3.6% through 2034. The country's positive birth rate and fertility trends are major contributors to this growth, driving demand for high-quality maternity wear. As more women juggle professional and personal responsibilities, the need for versatile maternity clothing continues to expand. The U.S. market is witnessing a surge in demand for premium and athleisure-inspired maternity wear, reflecting broader fashion industry trends. Increased consumer spending on maternity essentials, coupled with the presence of leading brands and retailers, is reinforcing the market's steady trajectory.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast calculation
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Maternity Apparel Market 360º synopsis, 2018 - 2034
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
- 3.2 Raw material analysis
- 3.3 Key news and initiatives
- 3.3.1 Partnership/Collaboration
- 3.3.2 Merger/Acquisition
- 3.3.3 Investment
- 3.3.4 Product launch & innovation
- 3.4 Regulatory landscape
- 3.5 Impact forces
- 3.5.1 Growth drivers
- 3.5.2 Industry pitfalls & challenges
- 3.6 Consumer buying behavior analysis
- 3.6.1 Demographic trends
- 3.6.2 Factors affecting buying decision
- 3.6.3 Consumer product adoption
- 3.6.4 Preferred distribution channel
- 3.6.5 Preferred price range
- 3.7 Growth potential analysis
- 3.8 Porter's analysis
- 3.9 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
- 4.1 Introduction
- 4.2 Company market share, 2024
- 4.3 Competitive analysis of major market players, 2024
- 4.4 Competitive positioning matrix, 2024
- 4.5 Strategic outlook matrix, 2024
Chapter 5 Estimates & Forecast, By Product Type, 2018 – 2034, (USD Billion; Million Units)
- 5.1 Maternity tops
- 5.1.1 T-shirts
- 5.1.2 Blouses
- 5.1.3 Others (Tunics, etc)
- 5.2 Maternity bottoms
- 5.2.1 Pants
- 5.2.2 leggings
- 5.2.3 Skirts
- 5.2.4 Shorts
- 5.3 Maternity outerwear
- 5.3.1 Jackets
- 5.3.2 Coats
- 5.3.3 Others (Sweaters, etc)
- 5.4 Maternity Intimates
- 5.4.1 Nursing bras
- 5.4.2 Lingerie
- 5.4.3 Others (Camisoles, etc)
- 5.5 Maternity sleepwear
- 5.5.1 Nightgowns
- 5.5.2 Sleep shirts
- 5.5.3 Lounge pants
- 5.5.4 Others (Pajama Sets, robes, etc)
Chapter 6 Estimates & Forecast, By Material, 2018 – 2034, (USD Billion; Million Units)
- 6.1 Cotton
- 6.2 Polyester
- 6.3 Spandex
- 6.4 Modal
- 6.5 Others
Chapter 7 Estimates & Forecast, By Price range, 2018 – 2034, (USD Billion; Million Units)
- 7.1 Low (Up to $50)
- 7.2 Medium ($50 - $100)
- 7.3 High (Above $100)
Chapter 8 Estimates & Forecast, By Distribution Channel, 2018 – 2034, (USD Billion; Million Units)
- 8.1 Online
- 8.1.1 E-Commerce
- 8.1.2 Company website
- 8.2 Offline
- 8.2.1 Wholesales/Distributors
- 8.2.2 Hypermarkets/Supermarkets
- 8.2.3 Specialty stores
- 8.2.4 Multi-Brand stores
Chapter 9 Estimates & Forecast, By Region 2018 – 2034, (USD Billion; Million Units)
- 9.1 Key trends
- 9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Malaysia
- 9.4.7 Indonesia
- 9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa
Chapter 10 Company Profiles
- 10.1 Adidas AG
- 10.2 Gap Inc
- 10.3 H&M
- 10.4 Hatch Collection LLC
- 10.5 Inditex-group
- 10.6 Ingrid & Isabel, LLC
- 10.7 Isabella Oliver Limited
- 10.8 Maternal America, Inc.
- 10.9 Maternity Corporation
- 10.10 Nike, Inc.
