泳裝市場機會、成長動力、產業趨勢分析及 2025-2034 年預測

2023 年全球泳裝市場價值為 208 億美元，預計 2024 年至 2032 年期間複合年成長率為 5.1%，這得益於可支配收入的增加和對水上活動的興趣日益濃厚。這種成長歸因於不斷變化的時尚潮流、對休閒游泳的日益重視以及數位媒體對塑造消費者偏好的影響。新興經濟體，尤其是亞太地區的新興經濟體，由於城市化和生活方式的轉變，需求激增，導致消費者在泳裝上的支出增加。游泳作為一項運動和休閒活動被廣泛接受，進一步推動了市場擴張，製造商推出了時尚、高性能的泳裝來滿足不同消費者的需求。

泳裝市場依產品類型分類，包括連身泳衣、分身泳衣、泳褲、比基尼等。其中，比基尼市場在 2023 年創造了約 81 億美元的收入，預計到 2032 年將超過 147 億美元。比基尼越來越受歡迎，這可以歸因於人們不斷變化的時尚偏好以及對舒適性和多功能性的日益關注。各種風格不斷受到青睞，吸引了廣泛的消費者群體。

根據材料，市場分為聚酯/尼龍、氨綸和其他。 2023年，聚酯/尼龍成為主導類別，貢獻約137億美元的收入，佔市場佔有率的約65.8%。這些材料因其耐氯和耐鹽水、耐用性以及多次洗滌後仍能保持形狀和顏色而廣受歡迎。此外，其快乾特性提高了便利性，使其成為泳裝製造商的首選。與其他布料相比，聚酯和尼龍提供了經濟高效的解決方案，且不影響性能。

美國仍是泳裝的主要市場，2023 年的估值約為 53 億美元。該國強勁的泳裝產業受到積極的生活方式文化和對時尚、功能性泳裝的高需求的推動。預計 2024 年至 2032 年期間的複合年成長率為 5.2%，由於人們廣泛參與游泳、衝浪和其他水上運動，美國市場將繼續蓬勃發展。追求時尚的消費者群體尋求兼顧美觀和實用性的泳裝，從而推動產業創新。社群媒體趨勢和數位行銷在影響購買決策方面發揮著重要作用，進一步推動了對時尚泳裝的需求。

全球泳裝市場呈上升趨勢，隨著時尚趨勢的演變、材料創新以及消費者對水上活動的參與度不斷提高，需求也不斷成長。隨著產業的不斷發展，製造商越來越注重品質、舒適度和永續性，以滿足全球消費者不斷變化的偏好。

目錄

第1章：方法論與範圍

• 市場範圍和定義
• 基礎估算與計算
• 預測參數
• 資料來源
  • 基本的
  • 次要
    • 付費來源
    • 公共資源

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 衝擊力
  • 成長動力
    • 健康和健身意識不斷提高
    • 都市化和娛樂基礎設施發展
    • 時尚潮流與社群媒體的影響
  • 產業陷阱與挑戰
    • 季節性需求
    • 價格敏感度
• 消費者購買行為分析
  • 人口趨勢
  • 影響購買決策的因素
  • 消費者產品採用
  • 首選配銷通路
• 成長潛力分析
• 監管格局
• 定價分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：依產品類型，2021-2032

• 主要趨勢
• 連身泳衣
• 兩件泳衣
• 泳褲
• 比基尼
• 其他

第6章：市場估計與預測：依材料，2021-2032

• 主要趨勢
• 聚酯纖維/尼龍
• 氨綸
• 其他

第7章：市場估計與預測：依最終用途，2021 年至 2032 年

• 主要趨勢
• 男士
• 女性
• 孩子們

第8章：市場估計與預測：按配銷通路，2021 年至 2032 年

• 主要趨勢
• 線上
• 離線

第9章：市場估計與預測：按地區，2021 年至 2032 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 馬來西亞
  • 印尼
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯
  • 南非
  • MEA 其餘地區

第10章：公司簡介

• Adidas AG
• American Apparel Inc.
• Arena SpA (Berkshire Hathaway)
• La Jolla Group
• LVMH Moet Hennessy Louis Vuitton
• Marysia LLC
• Nike Inc.
• Pentland Group
• Perry Ellis International
• PVH Corp.
• Quiksilver Inc.
• Swimwear Anywhere Inc. (TYR Sports Inc.)
• Tennor Holding BV (La Perla)
• TJ Swim

The Global Swimwear Market was valued at USD 20.8 billion in 2023 and is projected to expand at a CAGR of 5.1% from 2024 to 2032, driven by increasing disposable income and a rising interest in water-based activities. This growth is attributed to evolving fashion trends, a growing emphasis on recreational swimming, and the influence of digital media in shaping consumer preferences. Emerging economies, particularly in the Asia Pacific region, are witnessing a surge in demand due to urbanization and lifestyle shifts, leading to higher consumer spending on swimwear. The adoption of swimming as both a sport and a leisure activity has further fueled market expansion, with manufacturers introducing stylish, high-performance swimwear to meet diverse consumer needs.

The swimwear market is categorized by product type, including one-piece swimsuits, two-piece swimsuits, swimming trunks, bikinis, and others. Among these, the bikini segment generated approximately USD 8.1 billion in revenue in 2023 and is set to surpass USD 14.7 billion by 2032. The growing popularity of bikinis can be attributed to evolving fashion preferences and an increased focus on comfort and versatility. Various styles continue to gain traction, appealing to a broad consumer base.

By material, the market is segmented into polyester/nylon, spandex, and others. Polyester/nylon emerged as the dominant category in 2023, contributing approximately USD 13.7 billion in revenue and accounting for about 65.8% of the market share. These materials are widely favored due to their resistance to chlorine and saltwater, durability, and ability to retain shape and color after multiple washes. Additionally, their quick-drying properties enhance convenience, making them a preferred choice for swimwear manufacturers. Compared to alternative fabrics, polyester and nylon offer cost-effective solutions without compromising performance.

The United States remains a leading market for swimwear, with a valuation of around USD 5.3 billion in 2023. The country's strong swimwear industry is fueled by an active lifestyle culture and a high demand for trendy, functional swimwear. With a CAGR of 5.2% expected between 2024 and 2032, the U.S. market continues to thrive due to the widespread participation in swimming, surfing, and other water sports. The fashion-conscious consumer base seeks swimwear that balances aesthetics and practicality, driving innovation within the industry. Social media trends and digital marketing play a significant role in shaping purchasing decisions, further boosting demand for stylish swimwear.

The global swimwear market is on an upward trajectory, with demand accelerating due to evolving fashion trends, material innovations, and increasing consumer engagement in water activities. As the industry continues to grow, manufacturers are focusing on quality, comfort, and sustainability to meet the changing preferences of consumers worldwide.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising health and fitness awareness
    • 3.2.1.2 Urbanization and recreational infrastructure development
    • 3.2.1.3 Influence of fashion trends and social media
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Seasonal demand
    • 3.2.2.2 Price sensitivity
• 3.3 Consumer buying behavior analysis
  • 3.3.1 Demographic trends
  • 3.3.2 Factors affecting buying decisions
  • 3.3.3 Consumer product adoption
  • 3.3.4 Preferred distribution channel
• 3.4 Growth potential analysis
• 3.5 Regulatory landscape
• 3.6 Pricing analysis
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

• 5.1 Key Trends
• 5.2 One-piece swimsuit
• 5.3 Two-piece swimsuit
• 5.4 Swimming trunks
• 5.5 Bikini
• 5.6 Others

Chapter 6 Market Estimates & Forecast, By Material, 2021-2032 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Polyester/Nylon
• 6.3 Spandex
• 6.4 Others

Chapter 7 Market Estimates & Forecast, By End Use, 2021 – 2032, (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Men
• 7.3 Women
• 7.4 Kids

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 – 2032, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Online
• 8.3 Offline

Chapter 9 Market Estimates & Forecast, By Region, 2021 – 2032, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 U.K.
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
  • 9.4.6 Malaysia
  • 9.4.7 Indonesia
  • 9.4.8 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Rest of Latin America
• 9.6 MEA
  • 9.6.1 UAE
  • 9.6.2 Saudi Arabia
  • 9.6.3 South Africa
  • 9.6.4 Rest of MEA

Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 10.1 Adidas AG
• 10.2 American Apparel Inc.
• 10.3 Arena SpA (Berkshire Hathaway)
• 10.4 La Jolla Group
• 10.5 LVMH Moet Hennessy Louis Vuitton
• 10.6 Marysia LLC
• 10.7 Nike Inc.
• 10.8 Pentland Group
• 10.9 Perry Ellis International
• 10.10 PVH Corp.
• 10.11 Quiksilver Inc.
• 10.12 Swimwear Anywhere Inc. (TYR Sports Inc.)
• 10.13 Tennor Holding BV (La Perla)
• 10.14 TJ Swim