餐包配送服務市場機會、成長動力、產業趨勢分析及 2025-2034 年預測

2024 年全球餐包配送服務市場價值為 228 億美元，預估 2025 年至 2034 年期間的複合年成長率為 14.5%。對方便、份量控制和營養均衡的膳食的需求不斷成長是推動這一成長的關鍵因素。隨著現代生活節奏越來越快，消費者正在積極尋求既美味又健康的無憂食品解決方案。餐包在便利性和營養性之間實現了理想的平衡，吸引了從忙碌的專業人士到注重健康的家庭等廣泛的消費者。此外，人們對健康飲食習慣和飲食偏好的認知不斷提高，鼓勵更多的人探索符合他們的健身目標和生活方式選擇的飲食套件選擇。全球美食、植物性飲食選擇和防過敏替代品的種類不斷增加，進一步擴大了這些服務的吸引力，為市場成長做出了重大貢獻。

餐包服務主要分為兩類：即食和即食。即食食品在 2024 年佔據了市場主導地位，創造了 130 億美元的產值，預計將保持強勁勢頭，從 2025 年到 2034 年的複合年成長率為 14.3%。由於時間限制，人們對簡便食品的傾向日益成長，使得即食餐包成為注重易於準備的消費者的首選。隨著冷凍和預煮食品越來越受歡迎，越來越多的人選擇現成的食物而不是傳統的家常菜。隨著全球可支配所得水準的提高，消費者更願意投資於節省時間同時又能提供高品質口味和營養的預製食品。

餐包配送市場的營運格局主要分為訂閱模式和按需模式。訂閱服務憑藉其方便用戶使用的介面和個人化的選項，在 2024 年佔據了 65.9% 的市場佔有率。這些計劃提供了靈活性，可以根據需要選擇膳食偏好、修改份量或跳過送餐，以滿足消費者的不同需求。先進的人工智慧個人化工具透過分析先前的食物選擇並推薦符合個人飲食要求的餐點，進一步增強了客戶體驗。餐包領域技術的不斷進步正在幫助品牌增強客戶忠誠度和滿意度。

在美國，受消費者偏好轉變的推動，餐包配送市場規模到 2024 年將達到 99 億美元。遠距工作的日益普及提高了人們對便捷餐飲解決方案的興趣，促進了產業的持續成長。此外，日益成長的環境問題促使公司採用環保包裝解決方案並實施減少食物浪費的策略。對永續性的重視正在成為市場中的關鍵差異化因素，影響著購買決策和品牌認知。同時，亞太地區預計在預測期內經歷最快的成長，因為中國和印度等國家的消費者越來越願意投資於提供便利和多樣性的預煮餐解決方案。多個地區的需求激增凸顯了餐包服務的全球吸引力及其重塑家庭餐飲未來的潛力。

目錄

第1章：方法論與範圍

• 市場範圍和定義
• 基礎估算與計算
• 預測計算
• 資料來源
  • 基本的
  • 次要
    • 付費來源
    • 公共資源
• 初步研究和驗證
  • 主要來源
  • 資料探勘來源

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 供應商格局
• 利潤率分析
• 重要新聞和舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 增加均衡且分量控制的膳食供應
    • 對客製化食品的需求不斷成長
    • 由於方便，餐包的採用率不斷上升
    • 提高消費者對即食食品的傾向
  • 產業陷阱與挑戰
    • 客戶獲取成本高
• 成長潛力分析
• 波特的分析
• PESTEL 分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：按食品類型，2021 年至 2034 年

• 主要趨勢
• 即食
• 即食

第6章：市場估計與預測：依交付模式，2021 年至 2034 年

• 主要趨勢
• 基於訂閱
• 一經請求

第7章：市場估計與預測：按服務，2021 年至 2034 年

• 主要趨勢
• 單身的
• 多種的

第8章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國

第9章：公司簡介

• Albertsons Companies
• Blue Apron
• Daily Harvest
• Factor75
• Fresh n' Lean
• Gobble
• HelloFresh
• Marley Spoon
• Mindful Chef
• Purple Carrot
• Quicklly
• Snap Kitchen
• Sun Basket
• The Kroger
• Trifecta Nutrition

The Global Meal Kit Delivery Services Market was valued at USD 22.8 billion in 2024 and is projected to grow at a CAGR of 14.5% between 2025 and 2034. The growing demand for convenient, portion-controlled, and nutritionally balanced meals is a key factor fueling this growth. As modern lifestyles become increasingly fast-paced, consumers are actively seeking hassle-free food solutions that offer both taste and health benefits. Meal kits provide an ideal balance between convenience and nutrition, appealing to a wide range of consumers-from busy professionals to health-conscious families. Moreover, rising awareness of healthy eating habits and dietary preferences is encouraging more individuals to explore meal kit options that align with their fitness goals and lifestyle choices. The expanding variety of global cuisines, plant-based meal options, and allergy-conscious alternatives further widens the appeal of these services, contributing significantly to market growth.

Meal kit services fall into two main categories: ready-to-cook and ready-to-eat. The ready-to-eat segment dominated the market in 2024, generating USD 13 billion, and is expected to maintain strong momentum, growing at a CAGR of 14.3% from 2025 to 2034. The growing inclination toward convenience foods, driven by time constraints, has made ready-to-eat meal kits a preferred choice for consumers who prioritize ease of preparation. With the increasing popularity of frozen and pre-cooked meals, more individuals are opting for ready-made solutions over traditional home-cooked options. As disposable income levels rise globally, consumers are more willing to invest in prepared meals that save time while delivering high-quality taste and nutrition.

The operational landscape of the meal kit delivery market is primarily divided between subscription-based and on-demand models. Subscription services accounted for 65.9% of the market share in 2024, owing to their user-friendly interfaces and personalized options. These plans offer the flexibility to choose meal preferences, modify portion sizes, or skip deliveries as needed, catering to the diverse needs of consumers. Advanced AI-driven personalization tools have further enhanced the customer experience by analyzing previous food choices and recommending meals that align with individual dietary requirements. The continuous advancement of technology in the meal kit space is helping brands strengthen customer loyalty and satisfaction.

In the United States, the meal kit delivery market was valued at USD 9.9 billion in 2024, driven by shifting consumer preferences. The increasing popularity of remote work has heightened interest in convenient meal solutions, fostering sustained industry growth. Furthermore, rising environmental concerns have prompted companies to adopt eco-friendly packaging solutions and implement strategies to minimize food waste. The emphasis on sustainability is becoming a crucial differentiator in the market, influencing purchasing decisions and brand perception. Meanwhile, the Asia Pacific region is poised to experience the fastest growth during the forecast period, as consumers in countries such as China and India show an increasing willingness to invest in pre-cooked meal solutions that offer convenience and variety. This surge in demand across multiple regions highlights the global appeal of meal kit services and their potential to reshape the future of home dining.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Increasing offering of balanced and portion-controlled meals
    • 3.6.1.2 Rising demand for customizable food options
    • 3.6.1.3 Increasing adoption of meal kits due to their convenience
    • 3.6.1.4 Rise consumer inclination towards ready to cook food
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 High customer acquisition costs
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Food Type, 2021 – 2034 (USD Billion) (Kilo Tons)

• 5.1 Key trends
• 5.2 Ready-to-cook
• 5.3 Ready-to-eat

Chapter 6 Market Estimates and Forecast, By Delivery Model, 2021 – 2034 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Subscription-based
• 6.3 On-demand

Chapter 7 Market Estimates and Forecast, By Serving, 2021 – 2034 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 Single
• 7.3 Multiple

Chapter 8 Market Estimates and Forecast, By Region, 2021 – 2034 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Albertsons Companies
• 9.2 Blue Apron
• 9.3 Daily Harvest
• 9.4 Factor75
• 9.5 Fresh n' Lean
• 9.6 Gobble
• 9.7 HelloFresh
• 9.8 Marley Spoon
• 9.9 Mindful Chef
• 9.10 Purple Carrot
• 9.11 Quicklly
• 9.12 Snap Kitchen
• 9.13 Sun Basket
• 9.14 The Kroger
• 9.15 Trifecta Nutrition