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市場調查報告書
商品編碼
1685195
咆哮者市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測Growlers Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024 年全球咆哮者市場價值為 5.674 億美元,預計 2025 年至 2034 年的複合年成長率為 3.8%。隨著精釀飲料越來越受歡迎,人們對永續性的關注不斷上升,可重複使用的飲料容器需求激增,推動了市場發展。消費者越來越意識到自己的環境足跡,並正在尋求一次性容器的替代品,推動了各種飲料行業對咆哮瓶的採用。此外,不斷發展的精釀啤酒產業在市場擴張中發揮著重要作用,因為啤酒愛好者和釀酒廠都採用這些容器來保持生啤酒的新鮮度和品質。隨著每年有更多的啤酒廠開業,隨著迎合環保意識強的消費者的創新浪潮的出現,對啤酒瓶的需求預計將持續成長。隨著越來越多的人轉向環保替代品,預計啤酒瓶市場將會蓬勃發展。
市場主要按材質細分,其中不銹鋼、玻璃、陶瓷和塑膠啤酒瓶是主要產品類別。其中,不銹鋼預計將引領市場,以 5% 的強勁複合年成長率成長,到 2034 年預計將產生 3.4 億美元的市場價值。這種材料因其耐用性、絕緣性能和環保性而脫穎而出,成為消費者的首選。不銹鋼啤酒瓶能夠長時間保持飲料溫度,這提高了其對於酒精和非酒精飲料的價值。此外,這種材料的抗破損和持久特性與當前的永續包裝趨勢完全吻合。隨著市場逐漸轉向更耐用、可重複使用的容器,不銹鋼啤酒瓶的需求將持續強勁。
市場範圍 | |
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起始年份 | 2024 |
預測年份 | 2025-2034 |
起始值 | 5.674 億美元 |
預測值 | 8.236 億美元 |
複合年成長率 | 3.8% |
到 2024 年,咆哮啤酒市場的酒精飲料部分將佔據 65% 的主導佔有率,由於精釀啤酒的持久流行,預計該部分將保持領先地位。精釀啤酒廠的數量不斷增加,以及它們對手工製作、高品質產品的重視,進一步刺激了人們對啤酒瓶的需求。這些容器非常適合保存生啤酒的新鮮度,是啤酒愛好者的必備物品。此外,強大的品牌忠誠度和既定的消費者習慣繼續支持咆哮者啤酒在酒精飲料類別中的主導地位。
2024 年,北美成為最大的啤酒瓶市場,佔有 36.3% 的佔有率。該地區的成長歸功於精釀啤酒行業的蓬勃發展以及人們對自釀啤酒的興趣日益濃厚。消費者,尤其是美國的消費者,擴大選擇由不銹鋼和玻璃等材料製成的可重複使用、環保的啤酒瓶。此外,對於可自訂、高科技啤酒瓶的需求日益成長,這些啤酒瓶具有溫度監控等功能,吸引了年輕、精通科技的買家。這些因素共同塑造了市場的未來,設計、材料永續性和整體用戶體驗的創新在塑造產業方向方面發揮關鍵作用。隨著對耐用和永續飲料容器的需求不斷上升,啤酒瓶市場將實現長期成長。
The Global Growlers Market, valued at USD 567.4 million in 2024, is on track to experience steady growth with a projected CAGR of 3.8% from 2025 to 2034. The market is being driven by a surge in demand for reusable beverage containers as sustainability concerns continue to rise alongside the increasing popularity of craft beverages. Consumers are becoming more conscious of their environmental footprint and are seeking alternatives to single-use containers, fueling the adoption of growlers across various beverage sectors. Additionally, the growing craft beer industry is playing a significant role in market expansion, as beer lovers and breweries alike embrace these containers to maintain the freshness and quality of draft beer. With more breweries opening each year, the demand for growlers is expected to keep growing alongside a wave of innovations that cater to eco-conscious consumers. As more people turn to environmentally friendly alternatives, the growler market is anticipated to thrive.
The market is primarily segmented by material, with stainless steel, glass, ceramic, and plastic growlers being the key product categories. Among these, stainless steel is expected to lead the market, growing at a robust CAGR of 5% and generating an estimated USD 340 million by 2034. This material stands out due to its durability, insulation properties, and eco-friendly appeal, making it a preferred choice among consumers. The ability of stainless steel growlers to maintain beverage temperature for extended periods enhances their value for both alcoholic and non-alcoholic drinks. Moreover, the material's resistance to breakage and long-lasting nature aligns perfectly with the ongoing trend toward sustainable packaging. As the market moves toward more durable, reusable containers, stainless steel growlers will continue to be in high demand.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $567.4 Million |
Forecast Value | $823.6 Million |
CAGR | 3.8% |
The alcoholic beverages segment of the growler market, which held a dominant 65% share in 2024, is expected to maintain its leading position due to the enduring popularity of craft beer. The growing number of craft breweries and their emphasis on artisanal, high-quality products have further fueled the demand for growlers. These containers are ideal for preserving the freshness of draft beer, making them a must-have item for beer enthusiasts. Additionally, strong brand loyalty and established consumer habits continue to support the dominance of growlers in the alcoholic beverages category.
North America emerged as the largest market for growlers in 2024, holding a 36.3% share. The region's growth is attributed to the thriving craft beer industry and the rising interest in homebrewing. Consumers, especially in the United States, are increasingly opting for reusable, eco-friendly growlers made from materials such as stainless steel and glass. Furthermore, there is a growing demand for customizable and high-tech growlers, featuring features like temperature monitoring, which appeal to younger, tech-savvy buyers. These factors combined are shaping the future of the market, with innovations in design, material sustainability, and overall user experience playing a pivotal role in shaping the industry's direction. As the demand for durable and sustainable beverage containers continues to rise, the growler market is poised for long-term growth.