罐裝酒精飲料市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

Canned Alcoholic Beverages Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年01月13日 | 出版商:

Global Market Insights Inc. | 英文 235 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球罐裝酒精飲料市場價值為 712 億美元，預計將經歷顯著成長，2025 年至 2034 年的複合年成長率為 13.2%。隨著越來越多的消費者尋求易於消費的選擇，對便利性、便攜性和多功能性的需求不斷成長，推動了這個蓬勃發展的行業。雞尾酒、啤酒、葡萄酒和硬蘇打水等罐裝酒精飲料正成為各種社交場合的首選，包括節日、戶外活動、休閒聚會和日常生活。這些產品的吸引力在於它們能夠滿足不同的口味和需求。在公園、海灘和音樂會場館等不允許使用玻璃容器的環境中，罐裝食品尤其受到歡迎。此外，電子商務和數位行銷的興起使得這些飲料比以往任何時候都更容易獲得，為新消費市場的成長創造了機會並促進了產品供應的創新。

方便、實惠、便攜使得罐裝酒精飲料成為當今快節奏消費者的理想選擇。由於易於儲存、運輸和食用，它們也在傳統玻璃瓶不方便的市場中迅速受到歡迎。市場受益於口味、包裝和品牌的不斷創新，以滿足更廣泛的消費者偏好。無論是調味雞尾酒、葡萄酒或新品種的硬蘇打水，各大品牌都在不斷豐富其產品線，以吸引更年輕、更注重健康的消費者。隨著人們對即飲（RTD）酒精飲料的偏好日益增加，加上各種尺寸產品的供應，市場可望持續擴張。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	712億美元
預測值	2455億美元
複合年成長率	13.2％

罐裝酒精飲料市場中的葡萄酒部分在 2024 年創造了 325 億美元的收入，預計到 2034 年的複合年成長率將達到 13%。罐裝葡萄酒將葡萄酒的經典魅力與現代消費者的需求結合，開啟了自己的市場。它具有單份和易於攜帶的便利性，使其成為休閒社交場合、戶外野餐和休閒活動的熱門選擇。在葡萄酒領域，「隨時隨地」飲酒的趨勢尤其強勁，罐裝葡萄酒比傳統的瓶裝葡萄酒具有多功能、價格實惠且環保的替代品。

2024 年，酒類商店的罐裝酒精飲料市場佔有率價值 354 億美元，預計到 2034 年將以 12.7% 的複合年成長率成長。酒類商店是罐裝酒精飲料的主要分銷管道，為消費者提供從硬蘇打水和啤酒到雞尾酒等多種選擇。他們作為值得信賴的酒精飲料零售中心的角色確保了該領域的持續成長。這些商店受益於消費者的忠誠度，提供主流和獨家產品，並在將罐裝酒精飲料的創新引入市場方面發揮關鍵作用。

2024 年美國罐裝酒精飲料市場規模將達 148 億美元，預計複合年成長率為 9.9%。作為罐裝酒精飲料需求的領導者，美國對即飲飲料的強烈偏好和蓬勃發展的精釀飲料文化推動了這一趨勢。罐裝飲料的便攜性和易於食用性受到了消費者的青睞，尤其是在戶外環境中，使其成為活動和聚會上的熱門選擇。隨著口味和包裝的創新不斷激發消費者對這些產品的興趣，美國市場預計將繼續保持領先地位。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 中斷
- 未來展望
- 製造商
- 經銷商
供應商概況
利潤率分析
重要新聞及舉措
監管格局
衝擊力
- 成長動力
  - 對便利性和便攜性的需求日益成長
  - 消費者偏好的改變
  - 消費者傾向環保包裝
- 產業陷阱與挑戰
  - 來自其他類型酒精飲料的競爭
成長潛力分析
波特的分析
PESTEL 分析

第4章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按產品，2021 年至 2034 年

主要趨勢
葡萄酒
即飲雞尾酒
硬蘇打水

第 6 章：市場估計與預測：按配銷通路，2021-2034 年

主要趨勢
即飲
酒類商店
線上

第 7 章：市場估計與預測：按地區，2021 年至 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
拉丁美洲
- 巴西
- 墨西哥
中東及非洲
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國

第8章：公司簡介

Anheuser-Busch InBev
Asahi Group Holdings
Bacardi Limited
Barefoot Cellars
Brown-Forman
Constellation Brands
Diageo
E. & J. Gallo Winery
Integrated Beverage Group
Kona Brewing
Pernod Ricard
Sula Vineyards
Suntory Holdings
Treasury Wine Estates
Union Wine Company

簡介目錄

Product Code: 6827

The Global Canned Alcoholic Beverages Market was valued at USD 71.2 billion in 2024 and is anticipated to experience significant growth, expanding at a CAGR of 13.2% from 2025 to 2034. This booming sector is driven by the growing demand for convenience, portability, and versatility, as more consumers seek easy-to-consume options. Canned alcoholic drinks like cocktails, beer, wine, and hard seltzers are becoming go-to choices for various social occasions, including festivals, outdoor events, casual gatherings, and everyday moments. The appeal of these products lies in their ability to cater to diverse tastes and needs. Canned options are especially sought after in environments where glass containers are not allowed, such as parks, beaches, and concert venues. Additionally, the rise of e-commerce and digital marketing has made these beverages more accessible than ever, creating opportunities for growth in new consumer markets and facilitating innovation in product offerings.

Canned Alcoholic Beverages Market - IMG1

Convenience, affordability, and portability have positioned canned alcoholic beverages as the ideal choice for today's fast-paced consumers. Easy to store, transport, and consume, they are also quickly gaining popularity in markets where traditional glass bottles may be inconvenient. The market is benefiting from continuous innovations in flavors, packaging, and branding, which cater to a broader spectrum of consumer preferences. Whether it's flavored cocktails, wine, or new varieties of hard seltzers, brands are increasingly diversifying their offerings to appeal to a younger, more health-conscious demographic. With the increasing preference for ready-to-drink (RTD) alcoholic beverages, coupled with the availability of products in various sizes, the market is poised for ongoing expansion.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$71.2 Billion
Forecast Value	$245.5 Billion
CAGR	13.2%

The wine segment within the canned alcoholic beverages market generated USD 32.5 billion in 2024 and is projected to grow at a CAGR of 13% through 2034. Canned wine is carving out its own niche by combining the classic appeal of wine with modern consumer demands. It offers the convenience of single-serve portions and easy portability, making it a popular choice for casual social settings, outdoor picnics, and leisure activities. The trend of "on-the-go" drinking is particularly strong in the wine category, where canned wine provides a versatile, affordable, and eco-friendly alternative to traditional bottled options.

In 2024, the canned alcoholic beverages market share from liquor stores was valued at USD 35.4 billion and is forecast to grow at a CAGR of 12.7% through 2034. Liquor stores are the primary distribution channels for canned alcoholic drinks, offering consumers a wide range of choices, from hard seltzers and beer to cocktails. Their role as a trusted retail hub for alcoholic beverages ensures continued growth in this space. These stores benefit from consumer loyalty, offering both mainstream and exclusive products, and are pivotal in introducing innovations in canned alcoholic beverages to the market.

The U.S. canned alcoholic beverages market reached USD 14.8 billion in 2024 and is projected to grow at a CAGR of 9.9%. As a leader in canned alcoholic drink demand, the U.S. is driven by a strong preference for RTD beverages and a flourishing craft beverage culture. The portability and ease of consumption of canned formats resonate with consumers, especially in outdoor settings, making them a popular choice at events and gatherings. The U.S. market is expected to continue leading the way as innovation in flavors and packaging continues to fuel consumer interest in these products.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
- 3.6.1 Growth drivers
  - 3.6.1.1 Growing demand for convenience and portability
  - 3.6.1.2 Changing consumer preferences
  - 3.6.1.3 Consumer inclination towards eco-friendly packaging
- 3.6.2 Industry pitfalls & challenges
  - 3.6.2.1 Competition from other types of alcoholic beverages
3.7 Growth potential analysis
3.8 Porter’s analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product, 2021-2034 (USD Billion) (Thousand Liters)

5.1 Key trends
5.2 Wine
5.3 RTD cocktails
5.4 Hard seltzers

Chapter 6 Market Estimates & Forecast, By Distribution channel, 2021-2034 (USD Billion) (Thousand Liters)

6.1 Key trends
6.2 On-Trade
6.3 Liquor stores
6.4 Online

Chapter 7 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Thousand Liters)

7.1 Key trends
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
7.3 Europe
- 7.3.1 UK
- 7.3.2 Germany
- 7.3.3 France
- 7.3.4 Italy
- 7.3.5 Spain
- 7.3.6 Russia
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 India
- 7.4.3 Japan
- 7.4.4 South Korea
- 7.4.5 Australia
7.5 Latin America
- 7.5.1 Brazil
- 7.5.2 Mexico
7.6 MEA
- 7.6.1 South Africa
- 7.6.2 Saudi Arabia
- 7.6.3 UAE