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市場調查報告書
商品編碼
1685078
牛至調味料市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測Oregano Seasoning Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024 年全球牛至調味料市場價值為 14.3 億美元,預計 2025 年至 2034 年期間的複合年成長率為 5.8%。牛至調味料在各種美食(包括地中海、義大利和其他全球美食傳統)中都佔有重要地位,因此在世界各地越來越受歡迎。這種香草常用於披薩、義大利麵和沙拉等主食,是世界各地廚房必備的配料。隨著世界各地的烹飪體驗越來越多樣化,牛至的需求持續上升,進一步鞏固了其作為關鍵調味料的地位。除了烹飪吸引力之外,消費者也越來越意識到牛至的健康益處,例如其抗氧化、抗炎和抗菌特性。隨著人們擴大尋求既能增進風味又能增強健康的成分,這種日益增強的意識在擴大市場方面發揮關鍵作用。
食品業的擴張,特別是快餐連鎖店和餐廳的擴張,是牛至調味料市場成長的另一個驅動力。許多食品服務提供者都在菜單中添加牛至,以滿足消費者對美味菜餚的需求。這種趨勢,加上香草能夠提升多種食品的口味,繼續推動市場的上升趨勢。隨著全球食品工業的持續成長,牛至的多功能特性使其成為家庭廚師和烹飪專業人士的主要原料。
市場範圍 | |
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起始年份 | 2024 |
預測年份 | 2025-2034 |
起始值 | 14.3億美元 |
預測值 | 25億美元 |
複合年成長率 | 5.8% |
就產品類型而言,牛至粉細分市場處於市場領先地位,2024 年的收入為 9.116 億美元。牛至粉的便利性是推動其受歡迎的主要因素。與新鮮牛至相比,它易於測量、撒播和儲存,並且保存期限更長。這種實用性使其成為消費者和製造商的首選,並使其成為市場上的主導產品形式。
從應用程式來看,餐飲和旅館業在 2024 年的應用價值為 4.359 億美元。這些機構不斷尋求透過獨特的風味和招牌菜餚來脫穎而出。牛至能夠與多種美食相配,同時增強風味,因此成為廚師的最愛。許多餐廳和酒店都將牛至菜餚納入菜單中,以提高顧客忠誠度並促進酒店業的持續擴張。
在亞太地區,中國牛至調味料市場的規模將在 2024 年達到 1.87 億美元。這一成長得益於這種香草能夠提升亞洲和地中海風味菜餚的風味。隨著中國城市化進程加快和可支配收入增加,越來越多的消費者外出用餐或購買包裝即食食品。消費者行為的轉變導致對牛至等高品質、美味成分的需求增加,進一步推動了市場成長。
The Global Oregano Seasoning Market was valued at USD 1.43 billion in 2024 and is projected to grow at a CAGR of 5.8% between 2025 and 2034. Oregano seasoning is enjoying increasing popularity worldwide due to its prominent role in a variety of cuisines, including Mediterranean, Italian, and other global food traditions. The herb is commonly used in staple dishes like pizza, pasta, and salads, making it an essential ingredient in kitchens around the world. As the world embraces more diverse culinary experiences, oregano's demand continues to rise, further cementing its place as a key flavor enhancer. Along with its culinary appeal, consumers are becoming more conscious of the health benefits oregano offers, such as its antioxidant, anti-inflammatory, and antimicrobial properties. This growing awareness is playing a key role in expanding the market as people increasingly seek ingredients that can boost both flavor and wellness.
The expansion of the food industry, particularly with fast-food chains and restaurants, is another driver of growth in the oregano seasoning market. Many food service providers are adding oregano to their menus to meet consumer demand for flavorful dishes. This trend, paired with the herb's ability to elevate the taste of a wide range of foods, continues to fuel the market's upward trajectory. With the ongoing growth of the global food industry, oregano's versatile nature positions it as a staple ingredient for both home cooks and culinary professionals alike.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $1.43 Billion |
Forecast Value | $2.5 Billion |
CAGR | 5.8% |
In terms of product type, the oregano powder segment led the market, generating USD 911.6 million in 2024. Oregano powder's convenience is a major factor driving its popularity. It is easy to measure, sprinkle, and store and offers a longer shelf life compared to fresh oregano. This practicality has made it the preferred choice for both consumers and manufacturers alike, making it the dominant product form in the market.
Looking at applications, the restaurant and hotel segment accounted for USD 435.9 million in 2024. These establishments are constantly seeking to differentiate themselves with unique flavors and signature dishes. Oregano's ability to complement a wide variety of cuisines while enhancing the flavor profile makes it a favorite choice for chefs. Many restaurants and hotels have incorporated oregano-based dishes into their menus, driving customer loyalty and contributing to the ongoing expansion of the hospitality industry.
In the Asia-Pacific region, China's oregano seasoning market reached USD 187 million in 2024. This growth is fueled by the herb's ability to elevate the flavor of both Asian and Mediterranean-inspired dishes. With China's growing urbanization and increasing disposable incomes, more consumers are dining out or purchasing packaged ready-to-eat foods. This shift in consumer behavior has led to an increase in demand for high-quality, flavorful ingredients like oregano, further propelling market growth.