餐包市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

2024 年全球餐包市場價值為 181 億美元，並將經歷大幅成長，預計 2025 年至 2034 年的複合年成長率為 12.4%。推動這一成長的因素是消費者對方便、家常飯菜的偏好不斷變化，這些飯菜既能節省時間，又不影響品質或營養。餐點套裝提供了一個有吸引力的解決方案，它提供預先分配好的配料以及易於遵循的食譜。

隨著越來越多的消費者尋求傳統雜貨店購物和膳食計劃的無憂替代方案，對這些套件的需求持續激增。餐點套餐可滿足各種飲食需求，對於想要吃得更健康但又不想從頭開始做飯的人來說，這是一個有吸引力的選擇。這種向便利性的轉變反映了更廣泛的社會趨勢，消費者更加重視適合他們忙碌生活方式的節省時間的產品。餐點配送服務的興起改變了人們的家庭烹飪方式，為日常餐食準備提供了一種便利、現代化的解決方案。

2024 年，餐包市場中的非素食部分價值為 82 億美元，預計 2025 年至 2034 年的複合年成長率為 12.3%。非素食餐包因其廣泛的吸引力而變得特別受歡迎，因為肉類和海鮮是許多飲食的重要組成部分。這些餐點套裝特別受到尋求富含蛋白質食物的人士的青睞，使其成為注重健康和健身或遵循特定飲食偏好的消費者的理想選擇。隨著對肉類和海鮮套餐的需求不斷成長，公司正在擴大其產品範圍，提供更廣泛的餐點選擇，讓顧客享受多樣化和便捷的餐點。

餐包市場中的即食部分將在 2024 年達到 30 億美元，到 2034 年的複合年成長率為 6.1%。隨著消費者生活節奏越來越快，對方便、不需準備的餐點的需求也更加明顯。即食餐點套裝，例如預先包裝的沙拉和微波餐食，在日程繁忙且注重便利的人群中越來越受歡迎。這些餐點提供了一種簡單、快速的解決方案，而且不會損害營養，對於那些在日常生活中追求最少努力和最大效率的消費者來說，它們是一個有吸引力的選擇。

在美國，餐包市場在 2024 年創造了 59 億美元的產值，預計到 2034 年將以驚人的 13.1% 的複合年成長率成長。城市化是這一成長背後的關鍵因素，許多城市專業人士和家庭選擇餐包作為節省時間的替代品。在那些因長途通勤和繁忙的工作日程而無法在家做飯的城市，餐點套裝已成為一種實用的解決方案。此外，智慧型手機和網路的廣泛使用促進了訂購和配送過程，提高了這些服務的可及性。因此，隨著越來越多的美國家庭尋求方便、健康的飲食解決方案，餐包消費量持續上升。

目錄

第 1 章：方法論與範圍

• 市場範圍和定義
• 基礎估算與計算
• 預測計算
• 資料來源
  • 基本的
  • 次要
    • 付費來源
    • 公共資源

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 供應商概況
• 利潤率分析
• 重要新聞及舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 方便省時
    • 客製化和飲食偏好
  • 產業陷阱與挑戰
    • 比傳統的雜貨店購物貴
    • 物流和配送挑戰
• 成長潛力分析
• 波特的分析
• PESTEL 分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按類型，2021 年至 2034 年

• 主要趨勢
• 素食
• 非素食
• 素食
• 古
• 酮
• 地中海
• 其他

第 6 章：市場估計與預測：按產品分類，2021 年至 2034 年

• 主要趨勢
• 烹飪和進食
• 加熱即食
• 即食

第 7 章：市場估計與預測：按配銷通路，2021-2034 年

• 主要趨勢
• 線上
• 雜貨店
• 其他

第 8 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中東及非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第9章：公司簡介

• Blue Apron
• Fresh n' Lean
• Gobble
• HelloFresh
• Hungryroot
• Marley Spoon
• Purple Carrot
• Relish Labs
• Sun Basket

The Global Meal Kit Market was valued at USD 18.1 billion in 2024 and is set to experience substantial growth, projected to expand at a CAGR of 12.4% from 2025 to 2034. This growth is driven by evolving consumer preferences for convenient, home-cooked meals that save time without compromising on quality or nutrition. Meal kits offer an attractive solution, delivering pre-portioned ingredients alongside easy-to-follow recipes.

As more consumers seek hassle-free alternatives to traditional grocery shopping and meal planning, the demand for these kits continues to surge. Meal kits cater to various dietary needs, making them an appealing choice for individuals seeking to eat healthier without the stress of cooking from scratch. This shift toward convenience reflects broader societal trends, with consumers placing greater importance on time-saving products that fit into their busy lifestyles. The rise of meal kit delivery services has reshaped the way people approach home cooking, offering an accessible and modern solution to daily meal preparation.

The non-vegetarian segment in the meal kit market was valued at USD 8.2 billion in 2024, with projections showing a growth rate of 12.3% CAGR from 2025 to 2034. Non-vegetarian meal kits have become especially popular due to their wide appeal, as meat and seafood are essential components of many diets. These meal kits are particularly favored by individuals seeking protein-rich options, making them an ideal choice for consumers focused on health and fitness or those following specific dietary preferences. With the demand for meat and seafood-based meal kits on the rise, companies are expanding their offerings to include a broader range of meal options, allowing customers to enjoy variety and convenience in their meals.

The ready-to-eat segment within the meal kit market reached USD 3 billion in 2024, with a growth rate of 6.1% CAGR through 2034. As consumers' lives grow increasingly fast-paced, the need for convenient, no-prep meals is more pronounced. Ready-to-eat meal kits, such as pre-packaged salads and microwaveable meals, are becoming increasingly popular among individuals with busy schedules who prioritize convenience. These meals offer a simple, quick solution without compromising on nutrition, making them an attractive option for consumers who seek minimal effort and maximum efficiency in their daily routines.

In the U.S., the meal kit market generated USD 5.9 billion in 2024 and is expected to grow at an impressive 13.1% CAGR until 2034. Urbanization is a key factor behind this growth, with many urban professionals and families opting for meal kits as a time-saving alternative. In cities where long commutes and demanding work schedules make home-cooked meals less feasible, meal kits have become a practical solution. Furthermore, the widespread use of smartphones and the Internet has facilitated the ordering and delivery process, enhancing the accessibility of these services. As a result, meal kit consumption continues to rise, with more American households seeking out convenient, healthy meal solutions.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Convenience and timesaving
    • 3.6.1.2 Customization and dietary preferences
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Expensive than traditional grocery shopping
    • 3.6.2.2 Logistics and delivery challenges
• 3.7 Growth potential analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021-2034 (USD Million) (Tons)

• 5.1 Key trends
• 5.2 Vegetarian
• 5.3 Non-vegetarian
• 5.4 Vegan
• 5.5 Paleo
• 5.6 Keto
• 5.7 Mediterranean
• 5.8 Others

Chapter 6 Market Estimates & Forecast, By Offering, 2021-2034 (USD Million) (Tons)

• 6.1 Key trends
• 6.2 Cook & eat
• 6.3 Heat & eat
• 6.4 Ready-to-eat

Chapter 7 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Million) (Tons)

• 7.1 Key trends
• 7.2 Online
• 7.3 Grocery stores
• 7.4 Others

Chapter 8 Market Estimates & Forecast, By Region, 2021-2034 (USD Million) (Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Blue Apron
• 9.2 Fresh n' Lean
• 9.3 Gobble
• 9.4 HelloFresh
• 9.5 Hungryroot
• 9.6 Marley Spoon
• 9.7 Purple Carrot
• 9.8 Relish Labs
• 9.9 Sun Basket