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市場調查報告書
商品編碼
1616286
2024 年至 2032 年兒童市場機會、成長動力、產業趨勢分析與預測Kids Marker Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 to 2032 |
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2023 年，全球兒童馬克筆市場價值為1.52 億美元，預計到2032 年將成長至2.574 億美元，2024 年至2032 年複合年成長率為5.6%。納入其課程，對美術用品，尤其是馬克筆，數量激增。記號筆在培養創意表達和磨練技能方面發揮著至關重要的作用。此外，強調精細運動技能和認知發展的藝術教育計畫放大了這項需求。學校通常在政府撥款的支持下，正在增加在美術用品上的支出。
隨著參與藝術計畫和課外活動的學生數量不斷增加，記號筆的使用也不斷增加。整個兒童記號筆產業根據記號筆的類型、類型、價格、年齡層、銷售管道和地區進行分類。市場將記號筆分為多種類型：可洗/織物記號筆、可食用記號筆、香味記號筆、變色記號筆、皮膚記號筆、海報油漆記號筆、白板記號筆、書記號筆等。 2023 年，白板筆一馬當先，佔了 22.2% 的市佔率。
該細分市場將保持其主導地位，預計到 2032 年估值將達到 6,090 萬美元。教師利用它們進行寫作和繪畫，提高課堂參與度。對孩子來說，這些記號筆為他們的創造力和學習提供了一個整潔、可擦除的媒介。根據類型細分的市場包括可再填充型和一次性型。
| 市場範圍 | |
|---|---|
| 開始年份 | 2023年 |
| 預測年份 | 2024-2032 |
| 起始值 | 1.52 億美元 |
| 預測值 | 2.574 億美元 |
| 複合年成長率 | 5.6% |
2023 年，一次性記號筆佔據了59.7% 的市場佔有率，預計到2032 年將保持領先地位，估值將達到1.633 億美元。最愛。家長和教育工作者都傾向於使用這些標記來進行各種活動，欣賞它們的使用者友善性和免維護的優勢。它們有多種顏色和類型可供選擇，包括可水洗、香味和閃光記號筆等吸引人的選項，可滿足孩子們的創意需求。北美處於兒童馬克筆市場的前沿，複合年成長率為 5.2%，預計到 2032 年估值將達到 7,400 萬美元。
該地區強大的教育體系非常重視藝術和手工藝，推動了學校對標記的需求增加。由於可支配收入較高，北美消費者更傾向於投資各種教育和娛樂產品，包括優質標記。該地區複雜的零售和分銷網路涵蓋實體和線上平台，確保輕鬆取得標記。
目錄
第 1 章：方法與範圍
第 2 章：執行摘要
第 3 章：產業洞察
- 產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 干擾
- 未來展望
- 製造商
- 經銷商
- 監管環境
- 衝擊力
- 成長動力
- 學校越來越重視藝術和手工藝
- 父母可支配所得增加
- 教育基礎設施的成長
- 產業陷阱與挑戰
- 提出環境問題
- 成長動力
- 消費者購買行為分析
- 人口趨勢
- 影響購買決策的因素
- 消費品採用
- 首選配銷通路
- 首選價格範圍
- 成長潛力分析
- 波特的分析
- PESTEL分析
第 4 章：競爭格局
- 介紹
- 公司市佔率分析
- 競爭定位矩陣
- 戰略展望矩陣
第 5 章：市場估計與預測：按標記類型，2021 - 2032
- 主要趨勢
- 可水洗/織物標記
- 食用標記
- 香味記號筆
- 變色標記
- 皮膚標記
- 海報油漆標記
- 白板筆
- 書法標記
- 其他（窗戶油漆標記等）
第 6 章：市場估計與預測：按類型，2021 - 2032
- 主要趨勢
- 可再填充
- 一次性的
第 7 章：市場估計與預測：按價格，2021 - 2032
- 主要趨勢
- 低的
- 中等的
- 高的
第 8 章：市場估計與預測：依年齡層別分類，2021 - 2032
- 主要趨勢
- 幼兒（2-4 歲）
- 學前班（4-6 歲）
第 9 章：市場估計與預測：按銷售管道，2021 - 2032
- 主要趨勢
- 線上
- 電子商務
- 公司網站
- 離線
- 專賣店
- 大型零售店
- 其他
第 10 章：市場估計與預測：按地區，2021 - 2032
- 主要趨勢
- 北美洲
- 美國
- 加拿大
- 歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 拉丁美洲
- 巴西
- 墨西哥
- MEA
- 阿拉伯聯合大公國
- 沙烏地阿拉伯
- 南非
第 11 章：公司簡介
- Arro Market Company LLC
- BIC Kids Coloring Markers
- Crayola LLC
- Edding Group
- Faber Castell USA
- Giotto Turbo Color Markers
- Marker USA
- Mr. Sketch Scented Markers
- Ohuhu Dual Tip Brush Markers
- Prang Washable Markers
- Sargent Art Washable Markers
- Shuttle Art Markers
- STA Stationery Co., Ltd
- STABILO Power Felt-Tip Pens
- Tombow Dual Brush Pens
The Global Kids Marker Market was valued at USD 152 million in 2023 and is projected to grow to USD 257.4 million by 2032, achieving a CAGR of 5.6% from 2024 to 2032. As schools increasingly incorporate arts and crafts into their curricula, the demand for art supplies, particularly markers, has surged. Markers play a crucial role in fostering creative expression and honing skills. Furthermore, arts education programs emphasizing fine motor skills and cognitive development amplify this demand. Schools, often bolstered by government grants, are ramping up their spending on art supplies.
With a rising number of students participating in art projects and extracurricular activities, the usage of markers has intensified. The overall kids marker industry is classified based on the type of marker, type, price, age group, sales channel, and region. The market categorizes markers into various types: washable/fabric markers, edible markers, scented markers, color-changing markers, skin markers, poster paint markers, whiteboard markers, calligraphy markers, and others. In 2023, whiteboard markers led the pack, commanding a notable 22.2% market share.
This segment is set to maintain its dominance, with projections estimating a valuation of USD 60.9 Million by 2032. Whiteboard markers reign supreme in the kids' marker market due to their versatility and practicality in educational settings. Teachers leverage them for writing and drawing, enhancing lesson engagement. For children, these markers offer a mess-free, erasable medium for creativity and learning. The market segments based on type include Refillable and Disposable.
| Market Scope | |
|---|---|
| Start Year | 2023 |
| Forecast Year | 2024-2032 |
| Start Value | $152 Million |
| Forecast Value | $257.4 Million |
| CAGR | 5.6% |
In 2023, the disposable segment captured a dominant 59.7% market share and is projected to maintain its lead, eyeing a valuation of USD 163.3 Million by 2032. The convenience, affordability, and widespread availability of disposable markers make them a favorite in the kids' marker market. Both parents and educators lean towards these markers for various activities, appreciating their user-friendly nature and maintenance-free advantage. Available in a myriad of colors and types, including appealing options like washable, scented, and glitter markers, they cater to children's creative whims. North America stands at the forefront of the kids marker market, boasting a CAGR of 5.2% and eyeing a valuation of USD 74 Million by 2032. Several key factors underpin North America's leadership in the kids' marker market.
The region's robust educational system places a pronounced emphasis on arts and crafts, driving heightened demand for markers in schools. With disposable incomes on the higher side, North American consumers are more inclined to invest in a diverse array of educational and recreational products, including premium markers. The region's sophisticated retail and distribution networks, spanning both physical and online platforms, ensure markers are easily accessible.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast parameters
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2021 - 2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.2 Regulatory landscape
- 3.3 Impact forces
- 3.3.1 Growth drivers
- 3.3.1.1 Growing emphasis on arts and crafts in school
- 3.3.1.2 Rising parents' disposable incomes
- 3.3.1.3 Growth in educational infrastructure
- 3.3.2 Industry pitfalls & challenges
- 3.3.2.1 Raising environmental concerns
- 3.3.1 Growth drivers
- 3.4 Consumer buying behavior analysis
- 3.4.1 Demographic trends
- 3.4.2 Factors affecting buying decision
- 3.4.3 Consumer product adoption
- 3.4.4 Preferred distribution channel
- 3.4.5 Preferred price range
- 3.5 Growth potential analysis
- 3.6 Porter's analysis
- 3.7 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, by type of marker, 2021 - 2032, (USD Million) (Million Units)
- 5.1 Key trends
- 5.2 Washable/fabric markers
- 5.3 Edible markers
- 5.4 Scented markers
- 5.5 Colour-changing marker
- 5.6 Skin marker
- 5.7 Poster paint markers
- 5.8 Whiteboard markers
- 5.9 calligraphy markers
- 5.10 Others (window paint markers, etc.)
Chapter 6 Market Estimates & Forecast, by type, 2021 - 2032, (USD Million) (Million Units)
- 6.1 Key trends
- 6.2 Refillable
- 6.3 Disposable
Chapter 7 Market Estimates & Forecast, by price, 2021 - 2032, (USD Million) (Million Units)
- 7.1 Key trends
- 7.2 Low
- 7.3 Medium
- 7.4 High
Chapter 8 Market Estimates & Forecast, by age group, 2021 - 2032, (USD Million) (Million Units)
- 8.1 Key trends
- 8.2 Toddlers (2-4 Years)
- 8.3 Preschool (4-6 Years)
Chapter 9 Market Estimates & Forecast, by sales channel, 2021 - 2032, (USD Million) (Million Units)
- 9.1 Key trends
- 9.2 Online
- 9.2.1 E-commerce
- 9.2.2 Company website
- 9.3 Offline
- 9.3.1 Specialty store
- 9.3.2 Mega retail stores
- 9.3.3 Others
Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Million) (Million Units)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.6 MEA
- 10.6.1 UAE
- 10.6.2 Saudi Arabia
- 10.6.3 South Africa
Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)
- 11.1 Arro Market Company LLC
- 11.2 BIC Kids Coloring Markers
- 11.3 Crayola LLC
- 11.4 Edding Group
- 11.5 Faber Castell USA
- 11.6 Giotto Turbo Color Markers
- 11.7 Marker USA
- 11.8 Mr. Sketch Scented Markers
- 11.9 Ohuhu Dual Tip Brush Markers
- 11.10 Prang Washable Markers
- 11.11 Sargent Art Washable Markers
- 11.12 Shuttle Art Markers
- 11.13 STA Stationery Co., Ltd
- 11.14 STABILO Power Felt-Tip Pens
- 11.15 Tombow Dual Brush Pens
