自動捲髮器市場機會、成長促進因素、產業趨勢分析和 2024 年至 2032 年預測

2023 年，全球自動捲髮器市場價值31 億美元，2024 年至2032 年間將以5.1% 的複合年成長率成長。人士的最愛。隨著全球可支配收入的增加，消費者擴大投資於高品質的個人護理產品。人們對個人修飾和美容趨勢的日益重視進一步推動了對創新美髮產品的需求。消費者在優質護髮和美容產品上的支出增加極大地促進了自動捲髮器市場的成長。

此外，家庭美容的趨勢以及社交媒體對美容標準的影響進一步推動了這一需求。根據產品類型，市場分為有線捲髮器和無線捲髮器。 2023 年，無線捲髮器的銷售額約為 24 億美元，預計 2024-2032 年複合年成長率為 5.5%。它們的流行源於便利性和便攜性，因為它們不需要電源插座，允許用戶在任何地方設計頭髮。這種便攜性使它們特別適合旅行和旅途中補妝。

此外，無線捲髮器提供了更高的安全性，進一步促進了其不斷成長的需求。從材質上來說，自動捲髮器市場分為陶瓷、電氣石、鈦金屬等。 2023年陶瓷細分市場佔47%的佔有率，預計2024-2032年複合年成長率為5.4%。陶瓷深受捲髮棒筒的青睞，因為它能提供出色的控制力並適合所有髮質。它發射出帶負電的離子，與頭髮的正離子相互作用，保護頭髮免受熱損傷。

陶瓷材料的技術進步，例如雙陶瓷或3D陶瓷塗層，進一步保護頭髮，使陶瓷成為消費者的熱門選擇。 2023年，北美將佔據全球自動捲髮器市場佔有率的34%左右，預計在預測期內複合年成長率將達到4.9%左右。技術進步、可支配收入增加以及消費者對方便易用的造型工具需求的增加推動了該地區的成長。隨著人們對個人修飾和自我照顧的日益關注，消費者正在尋找既高效又可自訂的先進髮型設計設備，適合家庭使用。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素。
  • 利潤率分析。
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
• 產業影響力
  • 成長動力
    • 人們對個人打扮和美容的興趣日益濃厚
    • 消費者對便利性的需求
  • 產業陷阱與挑戰
    • 科技的快速進步
    • 市場競爭激烈
• 成長潛力分析
• 未來趨勢分析
• 價格分析
• 消費者購買行為
  • 人口趨勢
  • 影響購買決策的因素
  • 消費品採用
  • 首選配銷通路
  • 首選價格範圍
• 技術概覽
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：依產品類型

• 主要趨勢
• 有線捲髮器
• 無線捲髮器

第 6 章：市場估計與預測：按材料

• 主要趨勢
• 陶瓷製品
• 電氣石
• 鈦
• 其他（金屬等）

第 7 章：市場估計與預測：按桶尺寸

• 主要趨勢
• 最大 1 英寸
• 1至1.5英寸
• 1.5至2英寸
• 2吋以上

第 8 章：市場估計與預測：按價格

• 主要趨勢
• 低的
• 中等的
• 高的

第 9 章：市場估計與預測：按最終用戶

• 主要趨勢
• 個人
• 專業的

第 10 章：市場估計與預測：按配銷通路

• 主要趨勢
• 線上
  • 電子商務網站
  • 公司網站
• 離線
  • 專賣店
  • 大型零售店
  • 其他

第 11 章：市場估計與預測：按地區

• 主要動向：按地區
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第 12 章：公司簡介

• Braun
• Conair
• Dyson
• Geepas
• Hot Tools
• Jemella
• John Paul Mitchell Systems
• Jose Eber Beauty
• Koninklijke Philips
• NUME
• Revlon
• Spectrum Brands
• VEGA
• Wahl Clipper
• Wella Operations

The Global Automatic Hair Curler Market was worth USD 3.1 billion in 2023 and will expand at a 5.1% CAGR between 2024 and 2032. Automatic hair curlers are gaining popularity due to their ease of use and time-saving features, making them a favorite among busy individuals. With rising disposable incomes globally, consumers are increasingly investing in high-quality personal care products. The growing emphasis on personal grooming and beauty trends further drives the demand for innovative hair styling products. Increased consumer spending on premium hair care and grooming products is significantly contributing to the growth of the automatic hair curler market.

Additionally, the trend of at-home beauty treatments and the influence of social media on beauty standards are further boosting this demand. Based on product type, the market is segmented into corded and cordless hair curlers. In 2023, cordless hair curlers generated approximately USD 2.4 billion and are projected to grow at 5.5% CAGR over 2024-2032. Their popularity is driven by convenience and portability, as they eliminate the need for power outlets, allowing users to style their hair anywhere. This portability makes them particularly ideal for travel and on-the-go touch-ups.

Moreover, cordless curlers offer enhanced safety, further contributing to their increasing demand. In terms of materials, the automatic hair curler market is divided into ceramic, tourmaline, titanium, and others. The ceramic segment accounted for 47% share in 2023 and is expected to grow at 5.4% CAGR during 2024-2032. Ceramic is highly favored for curling wand barrels as it provides excellent control and suits all hair types. It emits negatively charged ions that interact with hair's positive ions, protecting it from heat damage.

Technological advancements in ceramic materials, such as dual ceramic or 3D ceramic coatings, further protect the hair, making ceramic a popular choice for consumers. North America held around 34% of the global automatic hair curler market share in 2023 and is expected to grow at a CAGR of around 4.9% during the forecast period. The growth in this region is fueled by technological advancements, rising disposable incomes, and increased consumer demand for convenient and easy-to-use styling tools. With a growing focus on personal grooming and self-care, consumers are looking for advanced hair styling devices that offer both efficiency and customization for at-home use.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model.
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain.
  • 3.1.2 Profit margin analysis.
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising interest in personal grooming and beauty
    • 3.2.1.2 Consumer demand for convenience
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Rapid advancement in technology
    • 3.2.2.2 Intense market competition
• 3.3 Growth potential analysis
• 3.4 Future trend analysis
• 3.5 Price analysis
• 3.6 Consumer buying behavior
  • 3.6.1 Demographic trends
  • 3.6.2 Factors affecting buying decision
  • 3.6.3 Consumer product adoption
  • 3.6.4 Preferred distribution channel
  • 3.6.5 Preferred price range
• 3.7 Technological overview
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Company market share analysis
• 4.2 Competitive positioning matrix
• 4.3 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Corded hair curler
• 5.3 Cordless hair curler

Chapter 6 Market Estimates & Forecast, By Material (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Ceramic
• 6.3 Tourmaline
• 6.4 Titanium
• 6.5 Others (metal etc.)

Chapter 7 Market Estimates & Forecast, By Barrel Size (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Up to 1 inch
• 7.3 1 to 1.5 inch
• 7.4 1.5 to 2 inches
• 7.5 Above 2 inches

Chapter 8 Market Estimates & Forecast, By Price (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By End User (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Individual
• 9.3 Professional

Chapter 10 Market Estimates & Forecast, By Distribution Channel (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce sites
  • 10.2.2 Company website
• 10.3 Offline
  • 10.3.1 Specialty stores
  • 10.3.2 Mega retail stores
  • 10.3.3 Others

Chapter 11 Market Estimates & Forecast, By Region (USD Billion) (Thousand Units)

• 11.1 Key trends, by region
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa

Chapter 12 Company Profiles

• 12.1 Braun
• 12.2 Conair
• 12.3 Dyson
• 12.4 Geepas
• 12.5 Hot Tools
• 12.6 Jemella
• 12.7 John Paul Mitchell Systems
• 12.8 Jose Eber Beauty
• 12.9 Koninklijke Philips
• 12.10 NUME
• 12.11 Revlon
• 12.12 Spectrum Brands
• 12.13 VEGA
• 12.14 Wahl Clipper
• 12.15 Wella Operations