零售展示市場、機會、成長動力、產業趨勢分析與預測，2024-2032

2023 年，全球零售顯示器市場價值為 165 億美元，預計 2024 年至 2032 年複合年成長率將超過 6.0%。者參與度並提供身臨其境的購物體驗。國際貿易管理局報告稱，這些技術顯著提高了客戶參與度，允許動態內容呈現和即時更新，從而吸引更多人流並增加銷售。技術進步正在塑造零售展示市場的趨勢。

整個零售展示行業根據產品類型、展示技術、應用、最終用途和地區進行分類。

市場按產品類型分為互動式顯示器、數位看板顯示器和非數位顯示器。預計到 2032 年，數位看板顯示器市場將超過 120 億美元。這些技術增強了商業環境中的參與度和品牌訊息。觸控螢幕顯示器和資訊亭等互動式顯示器可提高用戶參與度並最佳化零售、教育和醫療保健等行業的營運。這些技術對於旨在提供個人化體驗和高效服務的企業至關重要。

市場按應用程式細分為產品資訊顯示、購買點 (POP) 顯示、銷售點 (POS) 顯示、互動廣告、店內行銷、客戶參與等。購買點(POP) 顯示器細分市場正在經歷最快的成長，預計2024 年至2032 年複合年成長率將超過7.5%。豐富購物體驗。透過突出促銷、季節性產品和衝動商品，這些展示可以促進即時銷售並提升整體交易價值。

2023年，北美引領全球零售展示市場，佔超過38%的佔有率。該地區成熟的零售業以及對互動式顯示器、數位看板和體驗式行銷的大量投資推動了市場的發展。美國和加拿大零售商利用這些技術來提高客戶參與度和品牌知名度。對全通路零售和個人化購物的日益關注推動了對零售展示的需求的增加。強大的消費者基礎和領先技術公司的存在進一步支持了先進顯示解決方案的採用。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
• 供應商矩陣
• 利潤率分析
• 技術與創新格局
• 專利分析
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 電子商務競爭加劇
    • 技術進步
    • 更加重視客戶體驗
    • 視覺行銷的重要性日益增加
    • 擴大零售空間
  • 產業陷阱與挑戰
    • 初始投資成本高
    • 快速的技術變革
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按產品類型，2021 - 2032 年

• 主要趨勢
• 數位看板顯示器
  • 視訊牆
  • 資訊亭
  • LED顯示器
  • 液晶顯示器
  • OLED顯示器
• 互動展示
  • 觸控螢幕顯示器
  • 互動資訊亭
• 非數位顯示器
  • 海報展示
  • 橫幅展示
  • 貨架展示

第 6 章：市場估計與預測：按顯示技術分類，2021 - 2032 年

• 主要趨勢
• LCD（液晶顯示器）
• LED（發光二極體）
• OLED（有機發光二極體）
• 電子紙顯示器
• 投影

第 7 章：市場估計與預測：按應用分類，2021 - 2032

• 主要趨勢
• 銷售點 (POS) 顯示器
• 購買點 (POP) 展示
• 店內行銷
• 互動廣告
• 客戶參與度
• 產品資訊展示
• 其他

第 8 章：市場估計與預測：按最終用途產業，2021 - 2032 年

• 主要趨勢
• 零售店
• 款待
• 衛生保健
• 運輸
• 其他

第 9 章：市場估計與預測：按地區，2021 - 2032

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳新銀行
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 阿拉伯聯合大公國
  • 南非
  • 沙烏地阿拉伯
  • MEA 的其餘部分

第 10 章：公司簡介

• AOPEN Inc.
• AU Optronics Corp.
• Barco NV
• BenQ Corporation
• BOE Technology Group Co., Ltd.
• Daktronics, Inc.
• E Ink Holdings Inc.
• Elo Touch Solutions, Inc.
• HannStar Display Corporation
• LG Display Co., Ltd.
• NEC Display Solutions Ltd.
• Panasonic Corporation
• Planar Systems, Inc.
• Samsung Electronics Co., Ltd.
• Sharp Corporation
• Sony Corporation
• Stratacache Inc.
• Vestel Group
• ViewSonic Corporation
• Voxson Pty Ltd.

The Global Retail Displays Market was valued at USD 16.5 billion in 2023 and is projected to grow at a CAGR of over 6.0% from 2024 to 2032. Retail displays are adopting advanced technologies like interactive displays, digital screens, and augmented reality (AR) to enhance consumer engagement and provide immersive shopping experiences. The International Trade Administration reports that these technologies significantly boost customer engagement, allowing for dynamic content presentation and real-time updates, which attract more foot traffic and increase sales. Technological advancements are shaping trends in the Retail Displays Market.

The overall retail displays industry is classified based on the product type, display technology, application, end-use, and region.

The market is segmented by product type into interactive displays, digital signage displays, and non-digital displays. The digital signage displays segment is projected to surpass USD 12.0 billion by 2032. Digital signage displays include kiosks, video walls, LED, OLED displays, and LCD, designed for dynamic content presentation across various industries. These technologies enhance engagement and brand messaging in commercial settings. Interactive displays, such as touchscreen displays and kiosks, boost user engagement and optimize operations in sectors like retail, education, and healthcare. These technologies are essential for businesses aiming to deliver personalized experiences and efficient service.

The market is segmented by application into product information displays, Point of Purchase (POP) displays, Point of Sale (POS) displays, interactive advertising, in-store marketing, customer engagement, and more. The Point of Purchase (POP) displays segment is experiencing the fastest growth, with an anticipated CAGR of over 7.5% from 2024 to 2032. Positioned strategically at checkout areas, POS displays are designed to influence last-minute buying decisions and enrich the shopping experience. By highlighting promotions, seasonal products, and impulse items, these displays boost immediate sales and elevate the overall transaction value.

In 2023, North America led the global retail displays market, holding over 38% share. The region's mature retail sector and significant investments in interactive displays, digital signage, and experiential marketing drive the market. U.S. and Canadian retailers leverage these technologies to enhance customer engagement and brand visibility. The growing focus on omnichannel retailing and personalized shopping drives the increased need for retail displays. The adoption of advanced display solutions is further supported by a robust consumer base and the presence of leading technology companies.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Base estimates and calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Vendor matrix
• 3.3 Profit margin analysis
• 3.4 Technology and innovation landscape
• 3.5 Patent analysis
• 3.6 Key news and initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Rising e-commerce competition
    • 3.8.1.2 Technological advancements
    • 3.8.1.3 Increasing focus on customer experience
    • 3.8.1.4 Growing importance of visual merchandising
    • 3.8.1.5 Expansion of retail spaces
  • 3.8.2 Industry pitfalls and challenges
    • 3.8.2.1 High initial investment costs
    • 3.8.2.2 Rapid technological changes
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
  • 3.10.1 Supplier power
  • 3.10.2 Buyer power
  • 3.10.3 Threat of new entrants
  • 3.10.4 Threat of substitutes
  • 3.10.5 Industry rivalry
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2032 (USD Million and Units)

• 5.1 Key trends
• 5.2 Digital signage displays
  • 5.2.1 Video walls
  • 5.2.2 Kiosks
  • 5.2.3 LED displays
  • 5.2.4 LCD displays
  • 5.2.5 OLED displays
• 5.3 Interactive displays
  • 5.3.1 Touchscreen displays
  • 5.3.2 Interactive kiosks
• 5.4 Non-Digital displays
  • 5.4.1 Poster displays
  • 5.4.2 Banner displays
  • 5.4.3 Shelf displays

Chapter 6 Market Estimates and Forecast, By Display Technology, 2021 - 2032 (USD Million and Units)

• 6.1 Key trends
• 6.2 LCD (Liquid Crystal Display)
• 6.3 LED (Light Emitting Diode)
• 6.4 OLED (Organic Light Emitting Diode)
• 6.5 E-paper displays
• 6.6 Projection

Chapter 7 Market Estimates and Forecast, By Application, 2021 - 2032 (USD Million and Units)

• 7.1 Key trends
• 7.2 Point of sale (POS) displays
• 7.3 Point of purchase (POP) displays
• 7.4 In-Store marketing
• 7.5 Interactive advertising
• 7.6 Customer engagement
• 7.7 Product information displays
• 7.8 Others

Chapter 8 Market Estimates and Forecast, By End-Use Industry, 2021 - 2032 (USD Million and Units)

• 8.1 Key trends
• 8.2 Retail stores
• 8.3 Hospitality
• 8.4 Healthcare
• 8.5 Transportation
• 8.6 Others

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2032 (USD Million and Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 ANZ
  • 9.4.6 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Rest of Latin America
• 9.6 MEA
  • 9.6.1 UAE
  • 9.6.2 South Africa
  • 9.6.3 Saudi Arabia
  • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

• 10.1 AOPEN Inc.
• 10.2 AU Optronics Corp.
• 10.3 Barco NV
• 10.4 BenQ Corporation
• 10.5 BOE Technology Group Co., Ltd.
• 10.6 Daktronics, Inc.
• 10.7 E Ink Holdings Inc.
• 10.8 Elo Touch Solutions, Inc.
• 10.9 HannStar Display Corporation
• 10.10 LG Display Co., Ltd.
• 10.11 NEC Display Solutions Ltd.
• 10.12 Panasonic Corporation
• 10.13 Planar Systems, Inc.
• 10.14 Samsung Electronics Co., Ltd.
• 10.15 Sharp Corporation
• 10.16 Sony Corporation
• 10.17 Stratacache Inc.
• 10.18 Vestel Group
• 10.19 ViewSonic Corporation
• 10.20 Voxson Pty Ltd.