![]() |
市場調查報告書
商品編碼
1572437
寵物洗髮市場、機會、成長動力、產業趨勢分析與預測,2024-2032Pet Shampoo Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023 年,全球寵物洗髮精市場估值為 17 億美元,預計 2024 年至 2032 年複合年成長率為 6%。如今的寵物主人優先考慮梳理毛髮,不僅是為了美觀,也是寵物健康的重要組成部分。他們認知到專用洗髮精可以解決皮膚感染、跳蚤和難聞氣味等問題。因此,人們明顯轉向購買適合特定需求的優質洗髮水,例如害蟲防治或敏感皮膚護理。
此外,獸醫和寵物護理專業人員在教育寵物主人美容的重要性方面發揮著重要作用。透過推薦特定的習慣和產品,他們培養了積極主動的寵物照護立場。社群媒體、線上平台、影響者和品牌的角色不可小覷;他們宣傳有關寵物衛生的資訊,倡導定期美容和專門的洗髮水,從而促進市場成長。
寵物洗髮精產業的一個顯著趨勢是對天然和有機產品的需求激增。隨著人們健康意識的不斷提高,他們也希望自己的寵物也能達到同樣的標準。寵物主人擴大尋求採用天然成分製成的洗髮水,避免使用合成化學物質、人造香料和刺激性防腐劑。為此,品牌正在開發利用植物成分、精油和可生物分解材料的產品。
寵物洗髮精產業根據產品類型、寵物類型、治療方法、價格範圍、最終用戶和地區進行分類。
市場按產品類型分為天然/有機和化學類別。天然/有機細分市場佔據主導地位,到 2023 年將佔據 55.5% 的佔有率,預計到 2032 年將以 6.2% 的複合年成長率超越市場。寵物主人更重視動物的健康和福祉。此細分市場提倡採用天然無毒成分製成的洗髮水,避免使用合成化學物質、人造香料和染料。這些有機寵物洗髮精通常富含精油、植物萃取物和有機草藥,因其對寵物皮膚和皮毛溫和、同時對環境友好而受到讚譽。
依寵物類型細分,市場分為狗、貓和其他寵物。狗類市場佔據主導地位,到2023 年將佔總市場佔有率的45.4%,預計到2032 年將以6.1% 的複合年成長率成長。的成長和健康。今天的狗主人認知到定期梳理毛髮的重要性,不僅是為了清潔,而且是為了狗的整體健康。這種意識刺激了對適合不同皮膚類型、皮毛狀況和特定需求的專用洗髮精的需求,包括抗跳蚤護理和低過敏配方。
北美寵物洗髮精產業到 2023 年將佔據 30.2% 的佔有率,預計在預測期內複合年成長率為 6.2%。這種成長是由寵物擁有量的增加和寵物人性化的新興趨勢所推動的。隨著寵物越來越成為家庭成員,對優質美容產品的需求不斷增加。其中包括針對不同皮膚類型、皮毛狀況和不同健康要求精心設計的洗髮精。此外,人們對寵物衛生和健康的意識不斷增強,人們對寵物洗髮精中天然和有機成分的偏好也越來越高。
The Global Pet Shampoo Market was valued at USD 1.7 billion in 2023 and is projected to grow at 6% CAGR from 2024 to 2032. The market's expansion is largely attributed to a heightened focus on pet hygiene. Today's pet owners prioritize grooming not merely for aesthetics but as a vital component of their pets' health. They recognize that specialized shampoos can address issues like skin infections, fleas, and unpleasant odors. Consequently, there's a marked shift towards purchasing premium shampoos tailored to specific needs, such as pest control or care for sensitive skin.
Moreover, veterinarians and pet care professionals are instrumental in educating pet owners about grooming's significance. By recommending specific routines and products, they foster a proactive stance on pet care. The role of social media, online platforms, influencers, and brands cannot be understated; they amplify messages about pet hygiene, championing regular grooming and specialized shampoos, thereby bolstering market growth.
A notable trend in the pet shampoo sector is the surging demand for natural and organic offerings. With rising health consciousness among individuals, there's a parallel desire for the same standards in their pets. Pet owners are increasingly seeking shampoos crafted from natural ingredients, steering clear of synthetic chemicals, artificial fragrances, and harsh preservatives. In response, brands are formulating products that harness plant-based ingredients, essential oils, and biodegradable materials.
The Pet Shampoo Industry is classified based on product type, pet type, treatment, price range, end users and region.
The market is segmented by product type into natural/organic and chemical categories. Dominating the landscape, the natural/organic segment commanded a substantial 55.5% share in 2023 and is projected to outpace the market with a CAGR of 6.2% through 2032. The surge in the natural and organic segment of the pet shampoo market is a testament to pet owners' heightened focus on their animals' health and well-being. This segment champions shampoos crafted from natural, non-toxic ingredients, eschewing synthetic chemicals, artificial fragrances, and dyes. Often enriched with essential oils, plant-based extracts, and organic herbs, these organic pet shampoos are touted for their gentleness on pets' skin and fur, all while being kind to the environment.
Segmented by pet type, the market divides into dogs, cats, and other pets. Dominating the scene, the dog segment accounted for a notable 45.4% of the total market share in 2023 and is set to grow at a CAGR of 6.1% until 2032. The dog segment's growth is fueled by rising pet ownership and heightened awareness of pet hygiene and health. Today's dog owners recognize the importance of regular grooming, not just for cleanliness but for their dog's overall health. This awareness has spurred a demand for specialized shampoos catering to diverse skin types, coat conditions, and specific needs, including anti-flea treatments and hypoallergenic formulas.
North America Pet Shampoo Industry held 30.2% share in 2023 and is projected to grow at a CAGR of 6.2% over the forecast period. This growth is driven by rising pet ownership and the burgeoning trend of pet humanization. As pets increasingly take on family member status, there's a heightened demand for premium grooming products. This includes shampoos meticulously crafted for varied skin types, coat conditions, and distinct health requirements. Furthermore, a growing awareness of pet hygiene and health is steering preferences towards natural and organic ingredients in pet shampoos.