 |
市場調查報告書
商品編碼
1536050
線上健身市場規模 - 按串流媒體類型、會話、技術、訂閱模式、最終用途和預測，2024 年至 2032 年Online Fitness Market Size - By Streaming Type, By Session, Technology, Subscription Models, End Use & Forecast, 2024 - 2032 |
||||||
由於全球健康意識不斷增強，線上健身市場規模預計從 2024 年到 2032 年複合年成長率將超過 32%。最近，消費者開始進行虛擬鍛煉，以享受在家鍛煉的便利性。
健身愛好者透過使用健身應用程式並在線上與私人教練聯繫來參加直播課程。此外，技術的進步透過結合虛擬實境和人工智慧驅動的個人化例程來增強這些程式。例如，2022年6月，青少年健身與服務基金會（YOFFS）在「青少年與學生在社會中的角色」下啟動了為期一年的宣傳計劃，以推廣線上健身計劃，鼓勵年輕人和學生採取更健康的生活方式。
線上健身產業分為串流媒體類型、會話、技術、訂閱模式、最終用途和地區。
由於透過提供即時鍛鍊、培訓課程和健康計劃來轉變線上健身的需求不斷成長，直播類型細分市場的市場佔有率將在 2024 年至 2032 年間大幅成長。健身愛好者正在參與各種類型的直播，例如直播瑜伽課程、HIIT 課程和個人訓練。這些平台有助於實現互動功能，使參與者能夠收到即時回饋並與講師互動。
在技術方面，由於能夠允許使用者參加虛擬鍛鍊、遵循訓練程序以及在家中參加健康課程，預計桌上型電腦/筆記型電腦領域的線上健身產業價值在2024 年至2032 年期間將出現顯著的複合年成長率。高解析度顯示器、更快的處理器和更好的連接性等技術正在支援更具吸引力和身臨其境的健身課程。這些解決方案在線上健身中的整合也使健身程式更容易獲得、個人化和參與，以確保用戶獲得全面有效的健身之旅。
由於社群媒體的日益重要，到 2032 年，亞太地區線上健身產業規模將創下顯著的複合年成長率。該地區的影響者和培訓師透過直播、挑戰和互動內容吸引觀眾，以提高動力和參與度。社群媒體和健身之間的持續聯繫也正在改變個人實現健康目標的方式，使健身在整個地區變得更容易、更有吸引力、更受社區驅動。
目錄
第 1 章：方法與範圍
第 2 章：執行摘要
第 3 章：產業洞察
- 產業生態系統分析
- 供應商格局
- 保險提供者
- 分銷管道
- 最終用戶
- 利潤率分析
- 技術與創新格局
- 專利分析
- 重要新聞和舉措
- 監管環境
- 衝擊力
- 成長動力
- 網路和智慧型手機普及率提高
- 科技不斷進步
- 越來越注重個性化
- 提高全球健康意識
- 成長動力
- 產業陷阱與挑戰
- 技術問題
- 保留和參與
- 成長潛力分析
- 波特的分析
- PESTEL分析
第 4 章：競爭格局
- 介紹
- 公司市佔率分析
- 競爭定位矩陣
- 戰略展望矩陣
第 5 章：市場估計與預測：按串流媒體類型，2021-2032 年
- 主要趨勢
- 居住
- 一經請求
第 6 章：市場估計與預測：按會話分類，2021-2032
- 主要趨勢
- 團體
- 獨奏
第 7 章：市場估計與預測：按技術分類，2021-2032 年
- 主要趨勢
- 行動應用程式
- 桌上型電腦/筆記型電腦
- 智慧電視
第 8 章：市場估計與預測：按訂閱模式，2021-2032
- 主要趨勢
- 按班付費
- 每月訂閱
- 年度訂閱
第 9 章：市場估計與預測：依最終用途，2021-2032 年
- 專業健身房
- 教育及體育機構
- 個人
- 其他
第 10 章：市場估計與預測：按地區分類，2021-2032 年
- 主要趨勢
- 北美洲
- 美國
- 加拿大
- 歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 北歐人
- 歐洲其他地區
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
- 東南亞
- 亞太地區其他地區
- 拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
- MEA
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- MEA 的其餘部分
第 11 章：公司簡介
- Peloton
- Beachbody On Demand
- Nike Training Club
- MyFitnessPal
- Fitbit Premium
- Strava
- ClassPass
- Zwift
- Noom
- Fitness Blender
- Aaptiv
- Daily Burn
- Obe Fitness
- Tone It Up
- Freeletics
- Les Mills On Demand
- Centr (Chris Hemsworth's fitness app)
- Future
- Apple Fitness+
- SWEAT
Online Fitness Market size is set to record over 32% CAGR from 2024 to 2032 due to increasing awareness of health and wellness worldwide. Of late, consumers are engaging in virtual workouts for benefiting from the convenience of home-based exercise.
Fitness enthusiasts are participating in live-streamed classes by utilizing fitness apps and connecting with personal trainers online. Furthermore, advancements in technology are enhancing these programs by incorporating virtual reality and AI-driven personalized routines. For instance, in June 2022, the Youths Foundation for Fitness and Service (YOFFS) launched a year-long awareness program under "Role of Youths and Students in the Society," for promoting online fitness programs to encourage healthier lifestyles among young individuals and students.
The online fitness industry is segmented into streaming type, session, technology, subscription model, end use, and region.
The market share from the live streaming type segment will record a substantial growth rate between 2024 and 2032, due to the rising need to transform online fitness by offering real-time access to workouts, training sessions, and wellness programs. Fitness enthusiasts are participating in various streaming types, such as live yoga classes, HIIT sessions, and personal training. These platforms are helping in enabling interactive features for allowing participants to receive instant feedback and engage with instructors.
In terms of technology, the online fitness industry value from the desktop/laptop segment is anticipated to witness significant CAGR from 2024-2032 owing to the ability to allow users to join virtual workouts, follow training routines, and participate in wellness sessions from home. Technologies like high-resolution displays, faster processors, and better connectivity are supporting more engaging and immersive fitness sessions. The integration of these solutions in online fitness is also making fitness routines more accessible, personalized, and engaging for ensuring a comprehensive and effective fitness journey for users.
Asia Pacific online fitness industry size will record significant CAGR through 2032 due to the rising prominence of social media. Influencers and trainers across the region are engaging audiences through live streams, challenges, and interactive content for enhancing motivation and participation. The ongoing connection between social media and fitness is also transforming the way individuals approach their wellness goal for making fitness more accessible, engaging, and community-driven throughout the region.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
- 1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimates
- 1.3 Forecast model
- 1.4 Primary research & validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
- 1.5 Market definitions
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2021-2032
- 2.2 Business trends
- 2.3 Regional trends
- 2.4 Streaming type trends
- 2.5 Session trends
- 2.6 Technology trends
- 2.7 Subscription models trends
- 2.8 End use trends
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.2 Supplier landscape
- 3.2.1 Insurance providers
- 3.2.2 Distribution channels
- 3.2.3 End users
- 3.3 Profit margin analysis
- 3.4 Technology & innovation landscape
- 3.5 Patent analysis
- 3.6 Key news & initiatives
- 3.7 Regulatory landscape
- 3.8 Impact forces
- 3.8.1 Growth drivers
- 3.8.1.1 Increased internet and smartphone penetration
- 3.8.1.2 Increasing advancements in technology
- 3.8.1.3 Growing focus on personalization
- 3.8.1.4 Increasing health awareness worldwide
- 3.8.1 Growth drivers
- 3.9 Industry pitfalls & challenges
- 3.9.1.1 Technical issues
- 3.9.1.2 Retention and engagement
- 3.10 Growth potential analysis
- 3.11 Porter's analysis
- 3.12 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Streaming Type, 2021-2032 ($ Mn)
- 5.1 Key trends
- 5.2 Live
- 5.3 On-demand
Chapter 6 Market Estimate & Forecast, By Session, 2021-2032 ($ Mn)
- 6.1 Key trends
- 6.2 Group
- 6.3 Solo
Chapter 7 Market Estimates & Forecast, By Technology, 2021-2032 ($ Mn)
- 7.1 Key trends
- 7.2 Mobile app
- 7.3 Desktop/Laptop
- 7.4 Smart TV
Chapter 8 Market Estimates & Forecast, By Subscription Model, 2021-2032 ($ Mn)
- 8.1 Key trends
- 8.2 Pay-per class
- 8.3 Monthly subscription
- 8.4 Annual subscription
Chapter 9 Market Estimates & Forecast, By End Use, 2021-2032 ($ Mn)
- 9.1 Professional gyms
- 9.2 Educational & sports institutes
- 9.3 Individuals
- 9.4 Others
Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 ($ Mn)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
- 10.3.7 Nordics
- 10.3.8 Rest of Europe
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 ANZ
- 10.4.6 Southeast Asia
- 10.4.7 Rest of Asia Pacific
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
- 10.5.4 Rest of Latin America
- 10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE
- 10.6.4 Rest of MEA
Chapter 11 Company Profiles
- 11.1 Peloton
- 11.2 Beachbody On Demand
- 11.3 Nike Training Club
- 11.4 MyFitnessPal
- 11.5 Fitbit Premium
- 11.6 Strava
- 11.7 ClassPass
- 11.8 Zwift
- 11.9 Noom
- 11.10 Fitness Blender
- 11.11 Aaptiv
- 11.12 Daily Burn
- 11.13 Obe Fitness
- 11.14 Tone It Up
- 11.15 Freeletics
- 11.16 Les Mills On Demand
- 11.17 Centr (Chris Hemsworth's fitness app)
- 11.18 Future
- 11.19 Apple Fitness+
- 11.20 SWEAT
