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市場調查報告書
商品編碼
1460163
浴巾市場 - 按材料、尺寸、價格、最終用戶、配銷通路，預測 2024 - 2032 年Bath Towel Market - By Material, By Size, By Price, By End-User, By Distribution Channel, Forecast 2024 - 2032 |
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由於對奢華和舒適的需求不斷成長，加上尺寸更大、質量更高的新產品推出，浴巾市場規模預計在 2024 年至 2032 年間以超過 4.8% 的CAGR成長。
消費者越來越傾向於在家中提供水療般體驗的毛絨柔軟毛巾，這導致對優質浴巾的需求激增。製造商和設計師對此做出了回應，推出了更大尺寸的毛巾，以提供更多的覆蓋範圍和享受。例如，2023 年 5 月，瑪麗·卡尼 (Mary Carney) 宣布計劃生產三種不同尺寸的包容性毛巾：Ava、Joni 和 Gemma，以完全覆蓋胸部和臀部，並具有包裹和折疊的靈活性。此外，奢華埃及棉和竹纖維等混紡布料的創新有助於提高毛巾的柔軟度和吸水性。這些新產品將奢華與實用相結合，迎合消費者對更大、高品質毛巾的偏好，將增強產業前景。
浴巾市場按材料、尺寸、價格、最終用途、配銷通路和地區細分。
從材料來看，超細纖維浴巾產業預計 2024 年至 2032 年CAGR為 4.3%，因為它們具有卓越的柔軟性、吸水性和快乾特性，深受消費者歡迎。這些毛巾能夠快速吸水，同時保持輕盈耐用，因此在家庭、飯店和水療中心廣泛採用。此外，超細纖維的環保特性及其在洗滌過程中減少水和洗滌劑用量的特徵越來越吸引有環保意識的消費者。此外，人們對性能優越的豪華且實用的毛巾的日益青睞預計將刺激產品需求。
就最終用途而言，商業領域的浴巾市場將在 2023 年產生可觀的收入，預計到 2032 年CAGR將達到4.7%。這是由於酒店、水療中心、健身房和醫療機構對增強浴巾性能的需求不斷成長。賓客體驗和衛生標準。對為客人提供豪華舒適設施的重視推動了優質浴巾在商業環境中的採用。此外，健康中心數量的增加以及自我照顧和放鬆趨勢的成長，增加了對毛絨吸水毛巾的需求，進一步推動了該細分市場的成長。
從地區來看，2024 年至 2032 年間，北美浴巾行業規模預計將成長 4.7%。消費者對個人衛生、健康和家居舒適度的日益關注正在推動該地區對優質浴巾的需求。美洲主要國家的酒店業蓬勃發展，擁有眾多酒店、度假村和水療中心，這些機構尋求豪華毛巾來增強賓客體驗，進一步提高了產品偏好。此外，居家裝潢和室內裝潢升級的趨勢正在推動住宅對高品質浴巾的需求。
目錄
第 1 章：方法與範圍
第 2 章：執行摘要
第 3 章：產業洞察
- 產業生態系統分析
- 技術與創新格局
- 重要新聞和舉措
- 監管環境
- 衝擊力
- 成長動力
- 飯店業的需求不斷成長
- 更重視個人衛生與健康
- 產業陷阱與挑戰
- 原物料價格波動
- 成長動力
- 消費者購買行為分析
- 成長潛力分析
- 波特的分析
- PESTEL分析
第 4 章：競爭格局
- 介紹
- 公司市佔率分析
- 競爭定位矩陣
- 戰略展望矩陣
第 5 章：市場估計與預測：按材料分類，2018 年 - 2032 年
- 主要趨勢
- 棉布
- 有機棉花
- 埃及棉
- 皮馬棉
- 土耳其棉
- 竹纖維
- 超細纖維
- 其他（亞麻布等）
第 6 章：市場估計與預測：按規模分類，2018 年 - 2032 年
- 主要趨勢
- 小號（13 英吋 x 13 英吋）
- 中號（16 英吋 x 28 英吋）
- 大號（30 英吋 x 60 英吋）
- 超大（34 英吋 x 72 英吋）
第 7 章：市場估計與預測：按價格，2018 - 2032
- 主要趨勢
- 低的
- 中等的
- 高的
第 8 章：市場估計與預測：依最終用途，2018 年 - 2032 年
- 主要趨勢
- 住宅
- 商業的
- 制度性
第 9 章：市場估計與預測：按配銷通路分類，2018 年 - 2032 年
- 主要趨勢
- 線上通路
- 電子商務網站
- 線下通路
- 專賣店
- 大型零售店
- 其他
第 10 章：市場估計與預測：按地區分類，2018 年 - 2032 年
- 主要趨勢
- 北美洲
- 美國
- 加拿大
- 歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 馬來西亞
- 印尼
- 亞太地區其他地區
- 拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地區
- MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非
- MEA 的其餘部分
第 11 章：公司簡介
- 彈性纖維有限公司
- 艾里斯·漢特維克
- 優雅
- 金海岸
- 織布機
- 洛夫特克斯
- 九空間
- 奧拉霍姆
- 三里
- 斯普林斯環球
- 森維姆
- 三叉戟集團
- 烏托邦優惠
- 維納斯集團
- 韋爾斯布
- 西點軍校之家
- 1888 米爾斯
Bath Towel Market size is poised to expand at over 4.8% CAGR between 2024 and 2032 driven by the rising demand for luxury and comfort coupled with new product launches featuring larger sizes and enhanced quality.
The increasing consumer inclination towards plush and soft towels that provide a spa-like experience at home is surging the demand for premium bath linens. Manufacturers and designers are responding by introducing towels with larger dimensions for offering more coverage and indulgence. For instance, in May 2023, Mary Carney announced plans to create size-inclusive TOWEL in three different sizes: the Ava, Joni, and Gemma, to provide complete coverage at the chest and hips with the flexibility to wrap and tuck. Additionally, innovations in fabric blends, such as luxurious Egyptian cotton and bamboo fibers are helping to enhance the softness and absorbency of towels. These new offerings, combining luxury with practicality to cater to consumer preferences for larger, high-quality towels will augment the industry outlook.
The bath towel market is segmented into material, size, price, end-use, distribution channel, and region.
Based on material, the microfiber bath towel industry is projected to gain 4.3% CAGR from 2024-2032 as they offer exceptional softness, absorbency, and quick drying properties, emerging highly desirable among consumers. These towels have the ability to absorb water quickly while remaining lightweight and durable, resulting in their widespread adoption across households, hotels, and spas. Additionally, the eco-friendly nature of microfiber, with its reduced water and detergent usage during washing is increasingly appealing to environmentally conscious consumers. Moreover, the growing preference for luxurious yet functional towels with superior performance is expected to fuel the product demand.
In terms of end-use, the bath towel market from the commercial segment generated considerable revenue in 2023 and is expected to witness 4.7% CAGR through 2032. This is owing to the rising demand from hotels, spas, gyms, and healthcare facilities to enhance guest experience and hygiene standards. The emphasis on providing luxurious and comfortable amenities for guests has propelled the adoption of premium bath towels in commercial settings. Additionally, the increasing number of wellness centers and the growing trend of self-care and relaxation are boosting the need for plush, absorbent towels, further fueling the segment growth.
Regionally, the North America bath towel industry size is set to exhibit 4.7% growth rate between 2024 and 2032. The increasing consumer focus on personal hygiene, wellness, and home comfort is propelling the demand for premium bath towels in the region. The robust hospitality sector across major American countries with a multitude of hotels, resorts, and spas is further boosting the product preference as these establishments seek luxurious towels to enhance guest experience. Additionally, the trend of home renovation and interior decor upgrades is propelling the residential demand for high-quality bath towels.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast parameters
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry 360-degree synopsis, 2018 - 2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.2 Technology & innovation landscape
- 3.3 Key news and initiatives
- 3.4 Regulatory landscape
- 3.5 Impact forces
- 3.5.1 Growth drivers
- 3.5.1.1 Growing demand from the hospitality sector
- 3.5.1.2 Increased focus on personal hygiene and wellness
- 3.5.2 Industry pitfalls & challenges
- 3.5.2.1 Fluctuations in the prices of raw materials
- 3.5.1 Growth drivers
- 3.6 Consumer buying behavior analysis
- 3.7 Growth potential analysis
- 3.8 Porter's analysis
- 3.8.1 Supplier power
- 3.8.2 Buyer power
- 3.8.3 Threat of new entrants
- 3.8.4 Threat of substitutes
- 3.8.5 Industry rivalry
- 3.9 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Material, 2018 - 2032, (USD Million) (Thousand Units)
- 5.1 Key trends
- 5.2 Cotton
- 5.2.1 Organic cotton
- 5.2.2 Egyptian cotton
- 5.2.3 Pima cotton
- 5.2.4 Turkish cotton
- 5.3 Bamboo fiber
- 5.4 Microfiber
- 5.5 Others (linen, etc.)
Chapter 6 Market Estimates & Forecast, By Size, 2018 - 2032, (USD Million) (Thousand Units)
- 6.1 Key trends
- 6.2 Small (13" x 13")
- 6.3 Medium (16" x 28")
- 6.4 Large (30" x 60")
- 6.5 Extra large (34" x 72")
Chapter 7 Market Estimates & Forecast, By Price, 2018 - 2032, (USD Million) (Thousand Units)
- 7.1 Key trends
- 7.2 Low
- 7.3 Medium
- 7.4 High
Chapter 8 Market Estimates & Forecast, By End-Use, 2018 - 2032, (USD Million) (Thousand Units)
- 8.1 Key trends
- 8.2 Residential
- 8.3 Commercial
- 8.4 Institutional
Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2018 - 2032, (USD Million) (Thousand Units)
- 9.1 Key trends
- 9.2 Online channels
- 9.2.1 E-commerce websites
- 9.3 Offline channels
- 9.3.1 Specialty stores
- 9.3.2 Mega retail stores
- 9.3.3 Others
Chapter 10 Market Estimates & Forecast, By Region, 2018 - 2032, (USD Million) (Thousand Units)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Rest of Europe
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Malaysia
- 10.4.7 Indonesia
- 10.4.8 Rest of Asia Pacific
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Rest of Latin America
- 10.6 MEA
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 South Africa
- 10.6.4 Rest of MEA
Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)
- 11.1 Elastex Ltd.
- 11.2 Iris Hantverk
- 11.3 Grace
- 11.4 Kingshore
- 11.5 Looms
- 11.6 Loftex
- 11.7 Nine Space
- 11.8 Orahome
- 11.9 Sanli
- 11.10 Springs Global
- 11.11 SUNVIM
- 11.12 Trident Group
- 11.13 Utopia Deals
- 11.14 Venus Group
- 11.15 Welspun
- 11.16 Westpoint Home
- 11.17 1888 Mills
