家居用品：Global Sector Series

在 COVID-19 封鎖期間，全球家庭市場支出大幅增加，2021年成長 15.7%。然而，隨著市場開始正常化，2022年和2023年支出下降，高通膨和消費者信心疲軟對大件物品和房屋裝修支出產生負面影響。估計2024年市場將保持平穩，但在消費者信心復甦和實質薪資上漲的支撐下，預計2025年將成長 3.9%。2023年，美洲在全球家居市場中佔最大佔有率，佔46.7%。隨著該地區主要市場美國的成長因成熟而放緩，這一數字預計將下降至 45.4%。此外，拉丁美洲新興經濟體的預期成長不太可能彌補這種放緩。相較之下，2023年亞太地區（APAC）的市佔率為29.9%，預計2028年將成長至31.5%。這種成長是由印度和菲律賓等新興市場的收入成長和城市化所推動的，由於這些經濟發展，越來越多的消費者開始投資住房。

本報告考察了全球家居用品市場，全面概述了市場、當前趨勢，並確定了利用這些趨勢的絕佳機會。它還分析了影響全球家居用品市場的主要消費趨勢和技術趨勢。

目錄

第1章 執行摘要

第2章 全球家居用品市場主要趨勢

• 促進因素和抑制因素
• 主要趨勢
• 成功的策略

第3章 全球市場規模預測（~2028年）

第4章 每個地區的結果和預測（截至2028年）

第5章 類別表現與預測（~2028年）

第6章 主要進入者：市場佔有率與零售商概況

• 十大零售商（2022/2023年）
• 特色零售商：Lowe's
• 特色零售商：IKEA
• 特色零售商：Bauhaus
• 特色零售商：Bunnings
• 特色零售商：Home Depot
• 值得關注的零售商

第6章 消費者

第7章 研究方法

第8章 聯絡我們

This report provides an overview of the global home retail sector which includes analysis, drivers, inhibitors, market forecasts, brands and trends in the global home market between 2023 and 2028

During the COVID-19 lockdowns, the global home market experienced a significant increase in spending, growing by 15.7% in 2021. However, spending declined in 2022 and 2023 as the market began to normalize, influenced by high inflation and diminished consumer confidence, which adversely affected expenditure on large-ticket items and home renovations. The market is anticipated to remain stable in 2024 but is expected to grow in 2025, at a projected rate of 3.9%, buoyed by the resurgence of consumer confidence and real wage growth. In 2023, the Americas held the largest share of the global home market, accounting for 46.7%. This figure is projected to decrease to 45.4% as growth in the region's principal market, the United States, slows due to its maturity. Moreover, the anticipated growth in the emerging economies of Latin America is unlikely to compensate for this deceleration. In contrast, the Asia-Pacific (APAC) region's market share was 29.9% in 2023 and is forecast to increase to 31.5% by 2028. This growth will be driven by rising incomes and urbanization in emerging markets, such as India and the Philippines, where an increasing number of consumers are investing in their homes as a result of these economic developments.

Key Highlights

• The home market is set to recover in 2025 as consumer confidence returns
• Urbanization and a growing middle class in developing markets will drive growth
• Home Depot dominates the home sector, aided by the size of the US market
• The recovering global economy and consumer sentiment will boost growth in the sector out to 2028
• The small-ticket nature of many homewares and DIY & gardening items suppresses the total home market's online penetration as consumers seek to avoid high delivery costs
• Home specialists will lose out to online specialists, so they must ensure they invest in their online channels to compete

Reasons to Buy

• Gain comprehensive knowledge on global home sector retail market and develop a competitive advantage
• Investigate current trends in the global home sector retail market to identify the best opportunities to exploit these trends
• Align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the home sector retail market globally
• Align your marketing strategies with the crucial trends influencing consumer behavior
• Analysis of key international players operating in global home sector retail market - including their market shares and revenues to give you a competitive edge and identify opportunities to improve your market share

Table of Contents

Table of Contents

01. Executive Summary

02. Key Trends in the Global Home Market

• Drivers and inhibitors
• Key Trends
• Strategies for success

03. Global Market Size with Forecasts to 2028

04. Regional Performance with Forecasts to 2028

05. Category Performance with Forecasts to 2028

06. Key Players: Market Shares and Retailer Profiles

• Top 10 retailers 2022 & 2023
• Retailers in Focus: Lowe's
• Retailers in Focus: IKEA
• Retailers in Focus: Bauhaus
• Retailers in Focus: Bunnings
• Retailers in Focus: Home Depot
• Retailers to Watch

06. Consumers

07. Methodology

08. Contact us