全球服飾與鞋類市場 - 市場規模、趨勢、分析：依地區/類別表現、品牌、預測（截至 2028 年）

2023年全球服裝鞋類市場規模僅成長4.2%，達2.086兆美元。 成長是由價格成長而不是數量成長推動的，歐洲和美國高通膨背景下消費者信心疲軟阻礙了成長。 亞太地區仍是全球服裝和鞋類市場最大的地區，其佔有率預計將進一步成長，從2023年到2028年將躍升3.5個百分點，佔支出的39.5%。 中東和非洲的佔有率預計將從2023 年的3.0% 小幅增長至2028 年的3.1%，這得益於沙烏地阿拉伯和阿聯酋富裕客戶的推動，但由於以色列和哈馬斯之間的戰爭造成的地緣政治。

範圍

預計2024年通膨將持續抑製成長，增幅僅2.6%。

從 2023 年到 2028 年，亞太地區市佔率預計將增加 3.5 個百分點。

無與倫比的價格和廣泛的選擇使 Shein 在 2023 年成為全球最大的零售商。

本報告研究和分析了全球服裝和鞋類市場，提供有關市場規模和預測、當前和未來趨勢以及競爭格局的資訊。

目錄

第 1 章執行摘要

第二章全球服飾鞋帽市場主要趨勢

• 促進因素/抑制因素
• 隨著時尚變得更加休閒，運動服將表現出色。
• 永續發展仍是時尚產業面臨的複雜課題
• 混合多通路主張是未來成功的關鍵
• 零售商的成功策略

第三章世界市場規模（2018-2028）

第 4 章區域績效（2018-2028）

第 5 章類別表現（2018-2028）

第 6 章競爭格局：市場佔有率與零售商概況

• 20 大品牌（2022/2023 年）
• 特色零售商：Shein
• 特色零售商：Zara
• 特色零售商：Nike
• 特色零售商：Uniqlo
• 值得關注的零售商

第 7 章消費者

• 調查方法
• 聯絡我們

The Global Sector Series: Clothing & Footwear report offers comprehensive insight and analysis of the Clothing & Footwear market, the major players, the key trends and consumer attitudes. The report also includes consumer data from 2023.

The global clothing and footwear market grew just 4.2% in 2023 to reach $2,086bn, hampered by subdued consumer confidence in Europe and the US amid high inflation, with growth driven by price increases rather than volume. Asia Pacific remains the largest region within the global clothing and footwear market, with its share expected to grow even further, jumping 3.5ppts between 2023 and 2028 to account for 39.5% of spend. Middle East & Africa's share will grow slightly, from 3.0% in 2023 to 3.1% in 2028, boosted by affluent shoppers in Saudi Arabia and the UAE, but held back by geopolitical tensions from the Israel-Hamas war.

Scope

Growth will remain inhibited by inflation in 2024, rising just 2.6%

Asia Pacific's market share is forecast to rise 3.5ppts between 2023 and 2028

Shein became the largest global retailer in 2023 due to its unbeatable prices and vast assortment

Reasons to Buy

• Gain a comprehensive view of the global clothing and footwear market and forecasts to 2028
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand
• Investigate current and forecast trends in clothing and footwear to identify the opportunities offering the most potential
• Understand who the main competitors are in the global clothing and footwear market and their price positioning

Table of Contents

Table of Contents

01. Executive Summary

02. Key Trends in the Global Clothing & Footwear Market

• Drivers & Inhibitors
• Fashion's continued casualization will drive sportswear outperformance
• Sustainability is still proving a complex challenge for the fashion industry
• Blended multichannel propositions will be key to succeed in the future
• Retailer Strategies for Success

03. Global Market Size, 2018-2028

04. Regional Performance, 2018-2028

05. Category Performance, 2018-2028

06. Competitive Landscape: Market Shares & Retailer Profiles

• Top 20 brands 2022 & 2023
• Retailers in Focus: Shein
• Retailers in Focus: Zara
• Retailers in Focus: Nike
• Retailers in Focus: Uniqlo
• Retailers to Watch

07. Consumers

• Methodology
• Contact us

List of Tables

• Channels used to purchase Clothing & Footwear in Key Markets, 2023
• Factors That Most Influence Clothing & Footwear Purchases in Key Markets

List of Figures

• Global Clothing & Footwear Market Value, 2018, 2023 & 2028(f) ($ bn) with five-year CAGR (%)
• Global Clothing & Footwear Market Value ($ bn) 2018-2028, and Annual Growth (%)
• Global Clothing & Footwear Online Market ($ bn) and Online Penetration (%), 2018-2028
• Online and Offline Growth (%) within the Global Clothing & Footwear Market, 2018-2028
• Channel Shares (%) within the Global Clothing & Footwear Market, 2018, 2023 & 2028(f)
• Share of Global Clothing & Footwear Market by Region (%) 2018, 2023(f) & 2028(f)
• Regional Growth (%) within the Global Clothing & Footwear Market, 2018-2028
• Top 10 Global Clothing & Footwear Markets by Value ($ bn), 2023(f), 2024(f) & 2028(f)
• Top 10 Global Clothing & Footwear Markets by CAGR (%) 2023-2028
• Top 10 Global Clothing & Footwear Markets by Online Sales ($ bn), 2023(f), 2024(f) & 2028(f)
• Share of Global Clothing & Footwear Market by Category (%) 2018, 2023(f) & 2028(f)
• Global Clothing & Footwear Categories by Value ($ bn), 2023(f), 2024(f) & 2028(f)
• Top 20 Retailers by Market Share (%), 2022 & 2023 with Change in Share 2022-2023 (ppts)
• Clothing & Footwear Shopper Penetration & Profile in Key Markets, 2023
• How Frequently Consumers Purchase Clothing & Footwear in Key Markets
• Clothing & Footwear Fashion Preferences & Attitudes
• Clothing & Footwear Purchase Drivers