數位化 - 大趨勢概述和 TrendSights 分析，2023 年

Digitalization - MegaTrend Overview and TrendSights Analysis, 2023

出版日期: 2023年11月24日 | 出版商:

GlobalData | 英文 45 Pages | 訂單完成後即時交付

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簡介目錄

數位化是一種獨特的互動大趨勢，因為它的趨勢與許多其他大趨勢交叉。其影響力遍及所有消費趨勢和領域。

健康問題和對網路詐騙的恐懼正在推動對更明智的購物工具的需求。 Z 世代和千禧世代正在推動數位化，其中中東/非洲和拉丁美洲因其年輕的人口結構而成為關鍵地區。千禧世代是最注重成分的消費群體，而 Z 世代最受社群媒體推薦的影響。

本報告調查了數位化並總結了其概述、趨勢和未來展望。

Abstract

This report assesses future developments and technological impacts of the Digitalization mega-trend on brands and consumers

Digitalization is a uniquely interactive mega-trend in that its trends crossover with many other mega-trends. Its impact is felt across all consumer trends and sectors.

Scope

Health concerns and online scam fear is boosting demand for improvements in informed shopping tools.
Gen Z and Millennials are driving digitalization, with the Middle East & Africa and Central & South America being the key regions, given these regions have younger demographics.
Millennials are the most ingredient-conscious consumer group, while Gen Z are most influenced by social media recommendations.

Reasons to Buy

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Access valuable strategic take-outs to help direct future decision-making and inform new product development.