NBA (National Basketball Association) 的商務 (2022-23年):屬性簡介、贊助商、媒體形勢

本賽季NBA在美國有2項個人轉播協議。聯盟最賺錢的年度轉播協議是與ESPN的合作，九個賽季每年價值14億美元。作為一個在全球範圍內取得認可和關注的體育聯盟，NBA已在全球多個國家達成轉播協議。NBA仍然允許每支球隊就他們自己的區域達成協議，以確保球迷能夠在主場獲得現場直播。本賽季NBA年度贊助協議的平均價格為2118萬美元。

本報告提供在體育界盈利最高的NBA (National Basketball Association)的商業方面調查 ，社群媒體，贊助商，媒體契約等趨勢。

目錄

目錄

第1章 報告概要

第2章 NBA比賽日收益

• NBA火柴日子收益:2022/23

第3章 社群媒體

• 社群媒體:同盟明細
• 社群媒體跟蹤:專利權的比較
• 社群媒體:各運動員

第4章 媒體形勢

• NBA的媒體形勢:2022-23
• NBA的媒體形勢:NBA總決賽
• NBA的當地/地區廣播契約
• NBA 2022:歐洲的電視台的明細
• NBA 2022:其他地區的電視台的明細

第5章 同盟贊助商

• NBA贊助商形勢:2022/23
• NBA贊助商組合:2022/23

第6章 裝備供應商

• 裝備供應商的交易額

第7章 襯衫貼片贊助商

• NBA 2022/23貼片贊助商
• 貼片贊助商:契約額
• 貼片贊助商:各部門
• 貼片贊助商:契約、夥伴關係的期間

第8章 隊伍贊助商分析

• NBA贊助商形勢
• 部門明細

第9章 NBA隊

• NBA贊助商收入:俱樂部比較

A complete overview of the commercial landscape of the 2022/23 NBA season. The report takes a closer look at the league from a social media, sponsorship and media perspective. It also takes a closer look at the commercial setups of all the teams on an individual basis.

This season the NBA has 2 individual broadcast deals in the United States. The league's most lucrative annual broadcast deal is with ESPN, worth $1.4 billion annually across nine seasons. As a sports league recognized and followed globally, the NBA has agreed broadcast deals in countries across the globe. The NBA still allows each team to agree their own regionally based deal, ensuring fans can access live coverage in the home market. The average price of an annual NBA sponsorship deal for the current season is $21.18 million. The league has two deals in place that GlobalData estimates to be each worth over $100 million annually, with PepsiCo and Nike. The most recent deal the NBA has agreed is with fast-food restaurant company Taco Bell, a one-year deal worth $8.25 million annually. The commonest length of deal that brands have agreed with the NBA is for one year. GlobalData estimates that the Los Angeles Lakers will receive the most from sponsors across the 2022/23 season. The Orlando Magic are estimated to receive the smallest income from sponsorship partners across the 2022/23 season according to GlobalData. The restaurant sector is the most prominent with 244 deals across the NBA teams. Verizon is the brand with the most individual deals with NBA teams, sponsoring 21.

A detailed overview of the commercial landscape from the NBA's perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.

Scope

• The report looks to offer a detailed insight into one of the most profitable sports leagues in sport. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.

Reasons to Buy

• The report gives a detailed and in-depth overview of one of the biggest and most popular sport leagues in the world. The report provides the reader with deep insight into the media and sponsorship landscape of both the league and teams involved.

Table of Contents

Table of Contents

1. Report Overview

• Executive Summary
• Overview

2. NBA Matchday Revenues

• NBA 2022/23 Matchday Revenues

3. Social Media

• Social Media - League Breakdown
• Social Media Following - Franchise Comparison
• Social Media - By Athlete

4. Media Landscape

• NBA Media Landscape 2022-23
• NBA Media Landscape - NBA Final's
• NBA Local/Regional Broadcasting Deals
• NBA 2022 Broadcasters Breakdown Across Europe
• NBA 2022 Broadcasters Breakdown Across the Rest of the World

5. League Sponsorship

• 2022/23 NBA Sponsorship Landscape
• NBA's 2022/23 Sponsorship Portfolio
• NBA's 2022/23 Sponsorship Portfolio Continued

6. Kit Suppliers

• Kit Supplier Deal Values (US$ millions)

7. Shirt Patch Sponsorship

• NBA 2022/23 Patch Sponsors
• Patch Sponsorship - Deal Values (US$ millions)
• Patch Sponsorship Rights by Sector
• Patch Sponsors - Contract & Partnership Lengths

8. Team Sponsorship Analysis

• NBA Sponsorship Landscape
• Sector Breakdown
• Sector Breakdown Continued

9. NBA Teams

• NBA Sponsorship Revenue - Club Comparison
• Sponsorship Revenue Continued - Club Comparison

List of Tables

List of Tables

• Matchday Revenues Tables
• Social Media Tables
• Broadcast Deals Charts and graphs
• NBA sponsorship graphs
• Sector Breakdown charts
• NBA Team Sponsorship Revenue chart
• Club Social Media Graphs