住宿市場趨勢和分析：旅行者類型、主要目的地、挑戰和機遇（2022 年）

COVID-19 大流行導致 2020-21 年全球住宿業收入嚴重收縮，2021 年為 5885 億美元，2019 年為 54.7 美元。它變成了一個不超過 % 的數值。 2022 年的全球酒店業將繼續應對疫情帶來的挑戰，以及近期的不利因素，例如勞動力短缺、通貨膨脹和地緣政治擔憂。然而，到2022年，酒店業的市場規模（收入）預計將達到1.1萬億美元，是2019年水平的98.4%。預計 2023 年全球將全面復甦，2022-2025 年復合年增長率為 6.7%，到 2025 年收入將達到 1.3 萬億美元。

經過連續十年的增長，全球住宿業 RevPAR 在 2020 年下降了 56.8% 至平均 37.7 美元，主要原因是入住率下降。. 2021 年的 RevPAR 仍遠低於 2019 年的水平，為 50.30 美元，儘管各地區和酒店類別均出現同比增長。

2021 年的數據顯示，由於世界各地的大流行病控制水平不同，區域復甦趨勢存在很大差異。中東在向國際遊客開放方面處於領先地位，而迪拜則通過舉辦 2020 年世博會等重大活動引領酒店業。另一方面，在某些地區，例如歐洲和亞太地區，復甦因 COVID-19 限製而放緩。隨著世界和住宿業擺脫 COVID-19 流行病，酒店、度假村和汽車旅館等住宿設施的建設和投資正在蓬勃發展。

全球有 5,896 個價值超過 2500 萬美元的住宿建設項目在運營。按地區劃分，截至 2022 年 9 月 26 日，北美擁有最活躍的項目，共有 1,818 個。其次是亞太地區 (1,805)、歐洲 (1,241)、中東/非洲 (717) 和南美洲 (314)。

有幾種趨勢在大流行期間持續或出現。個性化、優先考慮 ESG 原則、生活方式、酒店品牌、真實體驗等。除此之外，還有對通貨膨脹、技術整合和網絡安全投資的擔憂。

在這份報告中，我們分析了全球住宿市場，包括行業的基本結構、住宿類別、在建項目以及行業近期的主要趨勢（尤其是 COVID-19 大流行的影響）、變化消費者偏好、行業面臨的主要挑戰和機遇，以及主要參與者的概況。

內容

• 市場概況
• 住宿類別
• 主要建設項目
• 受 COVID-19 影響的市場趨勢
• 主要市場趨勢
• 公司案例

併購 (M&A)

• 挑戰與機遇

附錄

Analysis of the lodging sector including insights into lodging categories, major construction projects, market trends influenced by COVID-19, consumer trends, company profiles, sector deals, opportunities and challenges.

Key Highlights

• The COVID-19 pandemic produced a severe contraction in the global lodging sector's revenues in 2020 and 2021, with figures reaching $588.5 billion in 2021 or just 54.7% of 2019 levels. In 2022, the global hotel industry continues to navigate challenges stemming from the pandemic as well as more recent headwinds from labor shortages, inflation, and geopolitical concerns. However, according to GlobalData forecasts, the market size, as measured by revenue, of the global hotel sector is projected to reach $1.1 trillion by 2022, which is 98.4% of 2019 levels. A full global recovery is expected to occur by 2023. By 2025, revenues are estimated to reach $1.3 trillion by 2025, according to GlobalData (CAGR 2022-25: 6.7%).
• Following a decade of consecutive growth, global industry RevPAR dropped 56.8% in 2020, largely due to falling occupancy rates, to an average of $37.7 in 2020, according to GlobalData. Despite incremental YoY growth in RevPAR across regions and hotel categories in 2021, figures remained significantly below 2019 levels in 2021 at $50.30.
• Data for 2021 displays the significant variance in recovery by region, stemming from different levels of pandemic restrictions around the world. The Middle East has been a leader in opening to international arrivals, as well as hosting large events, such as Expo 2020, which has driven hotel performance in Dubai. On the other side of the spectrum, there are areas, such as Europe and Asia-Pacific (APAC), where recovery has stalled due to COVID-19 restrictions. As the world as well as the lodging sector emerges from the COVID-19 pandemic, construction and ultimately investment in hotels, resorts, motels and other accommodation is strong.
• Globally, there are 5,896 active lodging constructions projects (with a value of more than $25 million). Regionally, North America has the greatest number of active projects with 1,818, as of September 26, 2022. This is followed by Asia-Pacific (1,805), Europe (1,241), the Middle East and Africa (717) and South and Central America (314).
• There are several trends which have continued throughout or emerged from the pandemic. These include personalization, prioritization of the ESG principles, lifestyle hotel brands and authentic experiences. In addition to these, there are concerns regarding inflation, integrating technology and investment in cybersecurity.

Scope

• This report provides an analysis of the lodging sector including insights into lodging categories, major construction projects, market trends influenced by COVID-19, consumer trends, company profiles, sector deals, opportunities and challenges.

Reasons to Buy

• Gain an insight into the leading players in the lodging sector.
• Understand how they have adapted to the threat of COVID-19.
• Understand key market trends and consumer preferences.
• Gain a detailed understanding of the key trends, issues and chellenges facing loding providers.

Table of Contents

Table of Contents

• Market Snapshot
• Lodging Categories
• Major Construction Projects
• Market Trends Influenced by COVID-19
• Key Market Trends
• Company Case Studies

M&A

• Challenges and Opportunities

Appendix