理解企業視聽：決策者的觀點

Understanding Enterprise AV: Decision-Maker Perspectives

出版日期: 2026年07月13日 | 出版商:

Futuresource Consulting Ltd. | 英文 103 Pages | 商品交期: 請詢問到貨日

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簡介目錄

隨著企業應對日益複雜的辦公環境，並努力平衡協作、生產力和員工體驗，企業辦公室策略也不斷演變。混合辦公模式依然影響深遠，但其關注點正在轉變。企業現在更重視最佳化實體辦公空間、拓展會議場所，並透過技術手段加強協作。

投資重點正轉向會議室現代化、整合協作系統和人工智慧驅動的辦公室技術。企業最需要的其實很簡單：易於使用、能夠簡化工作流程並能提供一致體驗的工具，無論與會者是在會議室現場還是遠端加入。

同時，決策者面臨越來越大的壓力，需要在創新與標準化、安全性和預算管理之間取得平衡。尤其是在人工智慧和協作平台領域，快速的變化既帶來了機遇，也帶來了不不確定性，這給各組織在考慮下一步投資時帶來了挑戰。

追蹤組織如何調整辦公室環境、實施協作技術、管理影音投資以及確定未來支出的優先順序，可以為企業影音市場以及更廣泛的工作場所技術生態系統的發展方向提供重要的見解。

本次調查涵蓋五個市場，包括中國、法國、德國、英國和美國。

本報告基於對超過 7,861 名受訪者的分析，為任何對個人和家庭音訊技術市場感興趣的公司提供了一個策略框架。

市場趨勢：

企業辦公室策略不斷演變，混合辦公模式持續對其運作方式產生重大影響。目前，52% 的企業已採用完全以辦公室辦公室為主的政策，但只有 23% 的企業預計三年後仍將維持這種模式，因為企業正在最佳化空間和技術，以實現更靈活的工作安排。

辦公空間投資依然強勁。自2025年1月以來，51%的企業擴大了辦公空間，49%的企業在同一時期增加了會議室容量。預計未來一到兩年內將保持類似的成長勢頭，顯示人們對實體職場依然充滿信心。

會議室技術仍然是一項重要的投資領域。目前，全球超過四分之三的會議室都安裝了顯示螢幕，58% 的機構每兩到三年就會升級一次會議室技術，這表明其升級週期較為穩定。

研究領域：

整合式會議室系統正逐漸成為企業的標準配備。超過三分之二的企業計劃在未來兩年內擴大整合式系統的應用範圍，且用戶滿意度已很高，85% 的用戶表示對系統的可靠性和易用性感到滿意。

人工智慧驅動的會議技術正逐漸成為主流。即時翻譯、字幕、轉錄和會議總結是應用最廣泛的人工智慧應用，目前，66% 的組織在評估新的音訊視訊解決方案時，將人工智慧功能視為一項重要因素。

未來，企業視聽投資將日益受到人工智慧整合、混合協作需求、安全合規性和辦公室現代化等因素的影響。這整體會議室、協作工具和託管視聽服務創造持續的發展機會。

你可知道？

三十多年來，Futuresource 一直致力於進行專業的市場調查，挖掘具有策略意義的洞察與趨勢。本報告是此系列研究報告之一，旨在為企業提供企業影音市場的全面概覽。

本報告對於任何在企業技術領域運作的公司來說都是寶貴的資訊來源。尤其推薦以下公司閱讀：

製造商及其供應商
仲介業者和供應鏈
零售商
企業技術市場負責人、行銷與銷售專業人員
投資者

介紹
執行摘要
商業慣例、辦公環境、會議空間
會議室技術
大型空間/活動空間
視訊會議和內容共用
公司範圍內的預算和決策
人工智慧功能
管治與標準
託管服務
在家工作
決定購買
品牌和供應商
供應商評估
滿意
安全與合規
永續性/ESG
附錄

簡介目錄

Enterprise workplace strategy is still evolving as organisations work to balance collaboration, productivity, and employee experience in increasingly complex office environments. Hybrid working remains a major influence, but the focus has shifted: organisations are now optimising physical workspaces, expanding meeting capacity, and improving technology-enabled collaboration.

Investment priorities are moving toward meeting room modernisation, integrated collaboration systems, and AI-enabled workplace technology. What organisations want most is simple: tools that are easy to use, that streamline workflows, and that deliver a consistent experience whether participants are in the room or joining remotely.

At the same time, decision-makers are under growing pressure to balance innovation with standardisation, security, and budget discipline. Rapid change, especially around AI and collaboration platforms, is creating real opportunity, but also real uncertainty, as organisations weigh where to invest next.

Tracking how organisations are adapting their office environments, deploying collaboration technology, managing AV investment, and setting future spending priorities offers critical insight into where the enterprise AV market, and the wider workplace technology ecosystem, is headed.

This research covers five markets, including China, France, Germany, UK and USA.

Containing analysis based on more than 7,861 respondents, this report provides a strategic framework for any enterprise with interests in the personal and home audio technology markets.

Market Trends:

Enterprise workplace strategy continues to evolve, and hybrid working remains a major influence on how it takes shape. Today, 52% of organisations operate a fully office-based policy, but only 23% expect that to still be the case in three years, as companies keep optimising spaces and technology for more flexible ways of working.

Office investment remains healthy. 51% of organisations have expanded their office space since January 2025, and 49% have grown meeting room capacity over the same period. Similar growth is expected over the next one to two years, a sign of continued confidence in the physical workplace.

Meeting room technology remains a key investment area. Displays are now installed in more than three-quarters of meeting rooms globally, and 58% of organisations refresh their meeting room technology every two to three years, keeping a steady replacement cycle running.

Areas Explored:

Integrated meeting room systems are becoming the enterprise standard. More than two-thirds of organisations plan to expand integrated room deployments over the next two years, and satisfaction is already high, with 85% satisfied with reliability and ease of use.

AI-enabled meeting technology is moving into the mainstream. Real-time translation, captioning, transcription and meeting summarisation are the most widely deployed AI applications, and 66% of organisations now see AI capability as an important factor when evaluating new AV solutions.

Looking ahead, enterprise AV investment will increasingly be shaped by AI integration, hybrid collaboration needs, security compliance and workplace modernisation, sustaining opportunities across meeting rooms, collaboration tools and managed AV services.

Did you know?

Futuresource has been carrying out specialist primary market research for more than 30 years, uncovering strategically significant insights and trends. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the enterprise AV market.

Any business operating within the enterprise technology space will benefit from this report, particularly: