全球票房市場展望

Global Box Office Market Outlook Report

出版日期: 2026年06月17日 | 出版商:

Futuresource Consulting Ltd. | 英文 34 Pages | 商品交期: 請詢問到貨日

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簡介目錄

全球戲院票房收入正穩定復甦，預計到2025年將達到346億美元，成長7%。目前，這一成長主要得益於票價上漲、高階大銀幕格式、身臨其境型體驗以及小賣部消費帶來的單次觀影平均收入增加。戲院業者並未等待觀眾人數完全恢復，而是積極提升每次觀影的價值，以建構更穩定的收入基礎。

本土語言內容正日益成為吸引觀眾的關鍵因素，尤其是在法國、義大利、西班牙和北歐國家，本土電影在季度票房表現中佔據主導地位。這些本土熱門影片為市場在好萊塢大片的衝擊下提供了堅實的支撐。同時，戲院業者也越來越注重透過忠誠度計畫、訂閱服務、彈性價格設定以及對高階銀幕的投資來提升獲利能力。

電影院營運商正在拓展觀影體驗的可能性。諸如演唱會電影、體育賽事直播、遊戲和特別活動放映等多元化節目正在提升觀眾的參與。泰勒絲的演唱會電影僅一個週末就在全球斬獲了5000萬美元的票房，《怪奇物語》的最後一場放映也僅一天就獲得了約2500萬至3000萬美元的票房。再加上雷射放映、身臨其境型音響和高階座椅的持續投入，電影院正被重新定義為「體驗主導目的地」。儘管如此，好萊塢大片和知名系列電影仍然是戲院放映的支柱，吸引最多的觀眾。

市場趨勢

從區域來看，市場表現依然參差不齊。亞太地區佔全球整體的39%，仍是最大的市場，預計2025年將成長19%。日本預計將超越疫情前的票房水平，而印度則創下了年度票房歷史新高。北美和西歐市場正在加速成長，預計2026年將分別成長10%和8%，這得益於高階格式的推廣、票價上漲以及強大的新片陣容。在所有地區，盈利的提升和高階格式的推廣都在推動著長期的成長。

本土語言內容不再只是穩定市場的作用，而是真正的成長驅動力。國產電影在歐洲和亞洲屢創票房紀錄。在中國，以《哪吒之魔童降世》為首的國產電影佔據了約80%的市場佔有率，並成為首部登上全球年度票房榜首的非好萊塢電影。在韓國，《王的守護者》成為首部票房突破1億美元的國產電影。如此豐富的本土內容為市場帶來了真正的韌性，即使在國際大片上映期間，也能全年保持觀眾的興趣。

戲院的經營模式正在超越傳統的放映形式而演變。影院營運商正加大對科技、高階座位以及實況活動和音樂會電影等另類節目內容的投資，以提升觀影體驗並創造新的收入來源。這種轉變正在重新定義電影院，使其成為更注重體驗、以活動主導的提案，使其區別於家庭娛樂，並強化其在更廣泛的內容生態系統中的作用。

研究領域

預計2025年全球營收將達346億美元，2026年成長3%至356億美元，此後持續成長，到2030年達到416億美元。這將是疫情以來的最高水準。這一成長主要受價格上漲和高階娛樂形式的普及推動，而非門票銷售量的成長，儘管門票銷售額預計將從2025年的53億美元增至2030年的59億美元。

明年可望成為電影市場表現極為強勁的一年，電影陣容堪稱近年來最為強大，包括《阿凡達：火與灰》、《瘋狂動物城2》、《蜘蛛人：全新一天》、《玩具總動員5》、《超級瑪利歐銀河》和《小小兵3》，此外還有12至14部專為IMAX打造的電影和《沙丘奧德3》。憑藉如此強大的片單，預計2026年將成為大多數主要市場自疫情爆發以來票房上最好的年份之一。

優質化是推動市場成長的強勁引擎，並帶來了屢創新高的業績。預計到2025年，IMAX的營收將達到創紀錄的12.8億美元，年增40%，較2019年成長13%。預計2026年營收將達到約14億美元，可望再創佳績。目前，高階巨幕影廳的觀影人次約佔北美觀影人次的16%，預計到2024年將達到約14%。這顯示觀眾正迅速接受更高價值的觀影體驗。

你可知道？

三十多年來，Futuresource 一直致力於追蹤、研究和諮詢國際影像產業的趨勢。本報告是針對不同國家市場洞察系列報告之一，旨在為企業提供消費者影像市場的全面概覽。

本報告對於在該領域及相關行業運營的任何公司而言都是一份極具價值的資訊來源。尤其推薦以下公司閱讀：

內容提供者、廣播公司及其供應商
仲介業者和供應鏈公司
硬體、基礎設施、服務供應商
內容和消費性電子市場負責人、行銷和銷售專業人員
對鄰近娛樂領域有興趣的公司
投資者

The global theatrical box office is firmly back in growth, with revenue up 7% to $34.6bn in 2025. That growth now comes mainly from earning more per visit from higher ticket prices, premium big-screen formats, immersive experiences and concession spend. Rather than waiting on a full return of admissions, exhibitors are already capturing more value from every visit, which gives revenue a steadier base.

Local-language content has become an increasingly important driver of attendance, particularly across France, Italy, Spain and the Nordics, where domestic titles are now central to quarterly outcomes. These homegrown hits give markets real resilience between Hollywood tentpoles. At the same time, cinemas are focusing more on profit through loyalty and subscription programmes, flexible pricing, and targeted premium-screen investment.

Operators are expanding what a cinema visit can be. Alternative programming, such as concert films, live sports, gaming and event releases is now gaining increase audience engagement. Taylor Swift's concert film generated $50 million globally over a single weekend and the Stranger Things finale took an estimated $25–30 million in just one day. Paired with continued investment in laser projection, immersive sound and premium seating, this is repositioning cinema as an experience-led destination. Even so, big Hollywood titles and well-known franchises remain the backbone of the calendar and still deliver the biggest audiences.

Market Trends:

Regionally, performance remains uneven. Asia Pacific remains the largest region at 39% of the global total, and grew an impressive 19% in 2025, with Japan surpassing its pre-pandemic revenue levels and India recording its highest-ever theatrical year. North America and Western Europe are building stronger momentum in 2026 to 10% and 8%, supported by premium formats, pricing growth, and a stronger release slate. Across every region, yield expansion and premium formats are lifting the long-term trajectory.

Local-language content is now a genuine growth driver, not just a stabiliser. Domestic films are setting records across Europe and Asia: China's local titles held ~80% share led by Ne Zha 2, the first non-Hollywood film ever to top the global yearly box office while Korea's The King's Warden became the first local film to top $100m. This depth of homegrown content gives markets real resilience and keeps audiences engaged year-round, between the global tentpoles.

The theatrical model is evolving beyond traditional exhibition. Operators are increasingly investing in technology, premium seating, and alternative programming such as live events and concert films to enhance the cinema experience and drive additional revenue streams. This shift is repositioning cinema as a more experience-led, event-driven proposition, distinguishing it from home entertainment and reinforcing its role within the wider content ecosystem.

Areas Explored:

Global revenue reached $34.6bn in 2025 and is expected to grow 3% to $35.6bn in 2026, then keep rising to $41.6bn by 2030 - the strongest levels since the pandemic. This growth is led by higher prices and premium formats rather than more ticket sales, though ticket numbers are still expected to grow from 5.3bn in 2025 to 5.9bn by 2030.

The year ahead looks exceptional, thanks to one of the strongest film line-ups in years - Avatar: Fire and Ash, Zootopia 2, Spider-Man: Brand New Day, Toy Story 5, Super Mario Galaxy and Minions 3 - plus 12 to 14 films made specially for IMAX, including Dune: Part Three and The Odyssey. With a slate this strong, 2026 is set to be one of the best years since the pandemic in most major markets.

Premiumisation is the market's standout growth engine, and it is delivering record results. IMAX hit an all-time-high $1.28bn in 2025, up 40% year-on-year and 13% above 2019 , and is guiding to ~$1.4bn in 2026, pointing to another record year. Premium large-format screens now account for ~16% of North American admissions, up from ~14% in 2024, showing how quickly audiences are embracing higher-value experiences.

Did you know?

Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully-rounded view of the consumer video market.

Any business operating within this space and its related sectors will benefit from this report, particularly: